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TOP HEADLINES OF

April 2016

News Coverage

Sr.No. Media Edition Date

1 B2BPurchase Magazine National April 2016

2 One Click Media National April 2016

3 Building & Construction Magazine National April 2016

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B2BPurchase Magazine

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One Click Media

Companies target Tier 2&3 Cities

Tier 2&3 cities are the booming business markets among the Indian companies. Dr. Ravi

Lalwani explores the opportunities and new trends in regional marketing… India is a huge country in terms of geography and comprises of thousands of small towns,

classified as tier 2, tier 3, tier 4, etc. The large number of such towns means that there is a

huge population, implying a huge customer base that purchases all kinds of FMCGs, durables,

services, etc. Are companies making the most of the opportunity in these towns and cities?  

 A report by the Indian Brand Equity Forum says that by 2018, the Indian retail sector is likely to

grow at a compound annual growth rate (CAGR) of 13% to reach US$ 950 billion. Food and

grocery is the largest category within the retail sector with 60% share followed by the apparel

and mobile segment.” 

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Building & Construction Magazine