Showing Up in Search

Picture This (picturethisct.com) of Danbury, Connecticut began its partnershipwith Townsquare Media over two years ago. They started with radioadvertisements and banner ads to bring brides looking for quality vendors totheir unique bridal expos. In August, Picture This started its online marketingcampaign with TSI.

Since refreshing their online marketing campaign, they've increased theirleads by 600%.

Picture This combines the advertising services available from TownsquareMedia with the digital services provided by Townsquare Interactive to establisha complete marketing effort that drives leads. Here's how Picture This wasable to increase their leads 600%.

Picture This invests in searchengine optimization (SEO). Theirgoal was to increase visibility fortheir photography business. SEOis a process that addressestechnical and content issues onyour website (and off yourwebsite) to make sure yourbusiness is found by searcherslooking for your products orservices.

600%Increase your leads by

Responsive Website Design

Optimized for Mobile

35% of total website traffic comes fromtablets and mobile phones. Having aresponsive website design is the bestway to ensure no business opportunity islost due to a poor user experience.

In fact, responsive design is a positivefactor when investing in search engineoptimization. (Search engines ultimatelywant to provide results - websites - thatprovide good user experiences! Or we'dall stop using search engines.)

Responsive web design ensures that users have the same great experience regardless ofthe device being used. Notice how this site includes click buttons to call and get directionsin an instant. Have you ever had to search a website for a phone number while using yoursmartphone?

Diverse Traffic Sources

Picture This takes a diversified approach to their online marketing. They invest in anumber of effective marketing channels. They participate in SEO, social media,community outreach events (like their expos), digital banner ads and radio spots. Thisapproach allows Picture This to engage their audience at multiple touch points. This ishow Picture This has increased their leads from one per month to nearly three per day!

Picture This uses social media to featuretheir work, highlight awards, and engagetheir network and community. This is onereason Facebook is responsible for 38%of the referral traffic to their website.

Here's an example of a digital ad Picture Thisran on their local radio station's website. Thisad directed brides to their upcoming bridal expo.

Being listed on highly authoritative websiteswithin their industry, like The Knot andWedding Wire provides benefits from anSEO and website visitor perspective. Eachlisting sends visitors to their website.

How'd They Do it?

Get in Touch with Townsquare Today!

townsquareinteractive.com

What Picture This Says

“I absolutely love the website Townsquare Interactive has built me. Maria always hasideas to make everything better, including the design. Everything I ask is alwaystaken care of that same day. I always get excited when I see the Townsquare buttonin my email.”

Mike Tomassi of Picture This says the following about working with TSI/TSM:

Events (Bridal Expos): Picture This has a network of quality industry partnersthat participate in bridal expos. The expo events enhance communityengagement and increase awareness for Picture This and their partners.SEO: Effective search engine optimization drives searchers to Picture Thisfrom relevant searches.Social Media: Social efforts promote their work, send referral traffic to theirsite, engage with their community and support SEO efforts.Industry-Leading Directory Listings: The Knot and Wedding Wire send trafficto Picture This's website. Listings in valuable industry directories provides asecondary benefit of supporting their SEO efforts.Responsive Web Design: Flawless user experience for each user, regardlessof device, giving users the information they need to get in contact.Keeping Up With Design Trends: Picture This takes advantage of the benefitsgained through redesigning their website (keeping up with design trends)and consistent updates.Digital Banner Ads: Radio websites drive traffic to bridal venues and exposites, increasing awareness.Radio Spots: Radio spots being run through TSM increase awareness for theirexpo events and get brides in the door!