"showcasing the inner you" - wristbands house bangladesh
TRANSCRIPT
We love portraying our love of Interests through what we wear
T-shirts, jerseys, bags – What not?
What if I told you,
There is a new trendy way to showcase your interests?
Showcasing the “inner you”SHOWCASING THE “INNER YOU”
Group six
Vincent MoheeSinha
NazmusShakib
Shohail IbneMahbub
MD. FazleRabbi
Meftahul HasanArnob
Wristbands House BangladeshShowcasing the “inner you”
Chosen COMPANY
OutLine
WBH: Showcasing the “inner you”
Company Overview
Market Overview with Segmentation and Targeting
Production Overview & Pricing
Marketing Strategies
Future prospects, Recommendations, and Takeaways
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COMPANY OVERVIEW
Company Timeline
2007
Jun 2014
Nov 2014
Starting in CHINAThe company started in China with only customization-based products
BANGLADESHThe company started in sellingboth premade and customization-based productsNew MAIN OUTLET
The company rented a 2-storeybuilding complete with a dedicatedstudio gallery for products in display
WBH: Showcasing the “inner you”
COMPANY infrastructure
Departments
Sales DesignHouse
IT
50+ Employees in Bangladesh
WBH: Showcasing the “inner you”
Market Overview
Market Overview
Overall trend of wristband in Bangladesh Showcasing ourselves through wristbands• Portrayal of Pop-Culture
WBH: Showcasing the “inner you”
?Genre of Company: Fashion Accessories
~Low Price
Potraying of Pop Culture
Everyone's doing it, so am I
Showcasing Personal Interest
0% 10% 20% 30% 40% 50% 60%
15%
20%
15%
50%
Why do people wear Wristbands?
competitor Analysis
New Market / VendorsBIGGESTCOMPETITOR
Fake Companies using ‘Wristbands House’ Name
SRK Showtime Hollywood
RollOut Clothing
WBH: Showcasing the “inner you”
Sales & Market Share
2000Pc Sales/day = 90% of total daily sales in market
Gross Profit (per day) = 18000 Tk
Net Profit (per day) = 8000 Tk
90%
WBH: Showcasing the “inner you”
Segmentation & targeting
Market Segmentation
Sports Enthusiasts
Tech Enthusiasts
Photographers
ART LOVERS
Book, Movie &TV-SERIES Lovers
Music Lovers
WBH: Showcasing the “inner you”
25+ 19-24 13-18
ProfessionalsUniversity Students
School/College Students
TARGET market
Mainly 13 to 25 year olds
School GoingStudents
College/Uni GoingStudents
Customer ProfileGender: Male / Female
Education Level:School CollegeUniversity
Geography:DhakaOther big cities
WBH: Showcasing the “inner you”
Production Overview
Production Method
Orders in Bangladesh
Production in China
Sale in Bangladesh
100% Non-Toxic Colors100% Recyclable Silicone
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Shipping-by-Air to Bangladesh
Shipping done throughDHL Express
WBH: Showcasing the “inner you”
Production MethodVIDEO
WBH: Showcasing the “inner you”
product portfolioCustomization options are available for all productsProducts are made with bio-degradable SILICONE, which are superior than Competitors’ RUBBER-made offerings
WBH: Showcasing the “inner you”
½ inchWristbands
¼ inchWristbands
¾ inchWristbands
1 inchWristbands
pricing
Breakdown: pricing
30 Tk
5-6 Tk
35-36 Tk
40 Tk
4-5 Tk
Production & Shipping CostMaintenance Cost
Total CostSelling Price
Profit Margin
Wristbands House
Bangladesh
RollOut Clothing
New Market Street Vendor
40 150 30-50
Pricing against CompetitorsPer Piece analysis
WBH: Showcasing the “inner you”
Perceptual MapHigh Quality
Low Quality
Low Price High Price
New Market Shops/Vendors
WBH: Showcasing the “inner you”
MARKETING OVERVIEW
Marketing Strategy
LOW PRICE CUSTOMIZE REFUND
POLICY
FREE PRO ARTASSIST
EASYPAYMENT
24/7 CUSTOMERSERVICE
100% ECO FRIENDLY
WBH: Showcasing the “inner you”
Advertising & Promotional Programs
OnlineCurrently using Facebook
Future plans for advertising inPrint Media
Future plans for advertising Using TV Commercials
WBH: Showcasing the “inner you”
Corporate Social Responsibility
WBH: Showcasing the “inner you”
Biodegradable100% NON-TOXIC
Products
ZERO Tolerance FORCHILD LABOUR
FUTURE PROSPECTS
Expected Growth: Prospects
WBH: Showcasing the “inner you”
Guitar Picks
Koozie
LP Records
Lanyards
More Retail Branches
recommendations
Recommendations
Design Products based on Bangladeshi Culture
Design and produce women-oriented products
Develop a Smartphone App
Collaborate with Rock bands to produce merchandise
Use flyers for promotion on a cheap but great level
WBH: Showcasing the “inner you”
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Takeaways
WBH: Showcasing the “inner you”
Market Overview of Wristbands
How Wristbands House re-energized a Trend
Use of Social Media for Promotion
Use of Pop Culture to cater to a greater mass
Always Keeping Customers in focus for long term success
Recap of Experience
VIDEO
WBH: Showcasing the “inner you”