showcasing community - the new mayo clinic smhn
TRANSCRIPT
Showcasing Community at the New SMHN WebsiteLee Aase, Dan Hinmon, Colleen Young
Why we created a new website and what we learned doing it.
MCCSM/SMHN History
• Mayo Clinic Center for Social Media created July 2010 with own website at socialmedia.mayoclinic.org
• Social Media Health Network site launched January 2011 at network.socialmedia.mayoclinic.org – members only
2014 Transitions• Spring 2014 – Meredith Gould became
Community Manager and renewed website concerns
• Late Fall – • Dan Hinmon engaged as Community
Director• Updated SMHN Strategic Plan
• Early 2015 – Engaged Colleen Young for community audit
Identify and Confirm Resources
Dedicate resources to move the community to the next level.
Redesign Team• Web Platform: CareHubs• Vision/Project Manager: Colleen Young• Community Director: Dan Hinmon• Editorial Director: Meredith Gould• Project Owner: Lee Aase
Keys to a Successful Online Community
Select a Niche Community
SMHN is a professional social network for people and organizations using online digital communication tools to enhance healthcare delivery and advance careers.
Start Small and GrowToday we have:
• 1800+ Premium Members• 5,000+ Basic Members
Do Your Research• Extensive discussions and interviews
during the past year.• Ongoing research includes:
• Continuing discussions.• Feedback on site.• A/B testing.
The Audithttps://flic.kr/p/
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Audit Approach• Redesign to be intuitive and
attractive (UX and visual design)• Align with the goals of the MCCSM-
SMHN Strategic Plan• Reflect proven principles of
successful online community building1
1. Young C., Community Management that Works, JMIR, 2013.
Strategic Plan1. Support the application of social and
digital media in health care. 2. Enhance the brand and become the
go-to resource. 3. Become self-sustaining to accelerate
mission advancement
An online community is …
… a group of people who share a strong common interest, form relationships and interact online.
Community Principles• Establish and understand your
domain• Develop a strategy, according to the
community’s lifecycle stage• Build a sense of community
Wenger E. et al., 2002.Iriberri A. and Leroy G., 2008. Blanchard and Markus, 2004.
2. Establishme
nt
3. Maturity
4. MitosisDeath
1. Inception
Iriberri A. and Leroy G., 2008. Millington R., FeverBee.com, 2015.
Sense of Community• Membership: a feeling of belonging • Identity: goals of members match
those of the membership as a whole. • Influence: members feel they can
influence and be influenced by the community
• Attachment: members share an emotional connection. McMillan and Chavis, 1986.
Blanchard and Markus, 2004.
What Made the First Cut
• Biggest strategic impact• Most important to the members• Generate revenue for sustainability• Easiest to do
Sutherland J., SCRUM, 2014.
The Tour
Design for Community FirstStrike the right balance between
function and design.
Optimize for Mobile
Scrum vs. Waterfall• Create a Product Backlog• Prioritize features with most value for
users• Work in defined-length sprints with
unchanging scope• Accelerate as we learn in each cycle
Most Recent Sprint• Single Sign-On to Learning Management
System for our Mayo Clinic-Hootsuite social media basics for healthcare program
• Automatic pricing discounts for Residencies and other events based on Premium Member status
Ongoing Improvements
Based on feedback and user experience
• Member Directory • Events Calendar• More Intuitive Registration and Login• Improve Search with Tags and Filters• Notifications for News You Can Use
What else would you like to see?
Questions?