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DESIGN MORRISON DALLEY© COPYRIGHT CREATIVE INDUSTRIES COUNCIL UK 2014

IT’S AN EXCITING AND PIVOTAL TIME FOR THE UK’S CREATIVE INDUSTRIES. RECENT STATISTICS1 SHOW THE SECTOR GENERATED £71.4 BILLION GROSS VALUE ADDED (GVA) FOR THE UK ECONOMY IN 2012 — A 9.4% INCREASE THAT SURPASSES THE GROWTH OF ANY OTHER UK INDUSTRY SECTOR.

The creative industries generate value that spreads far wider than the sector itself: as a key part of a wider supply chain; as a driver of business for other sectors; and creates job not just for people in the sector, but for people in creative occupations too. The uk is a world leader when it comes to the creative industries and they play an important role in shaping how the rest of the world perceives the uk. Individually, the performance of the diverse component industries within the sector is impressive. But the story gets even more exciting when we look at the bigger picture. From a commercial perspective, the uk is a world leader in exporting creative goods and the uk’s creative services are in great demand overseas, either in their own right or as part of a wider supply chain. Meanwhile, international players are increasingly choosing to come to the UK to produce films and tv series and inward investors are attracted to the UK for its creative and digital talent, fiscal incentives and geographical clusters of excellence.

The creative industries sector is in an excellent position to grow, as it builds on a very strong base.

Our Mission Statement for the sector is:

USING BRITISH CREATIVITY TO INSPIRE THE UK AND THE WORLD.

Creative Industries Economic Estimates, DCMS: January 2014Advertising Pays, Advertising Association & Deloitte, January 2013 Architects’ JournalCreative Industries Estimates, DCMS: January 2014International Design Scoreboard, Design Council and Institute for Manufacturing: 2009 www.ifm.eng.cam.ac.uk/uploads/Research/CIG/090406int_design_scoreboard.pdf The Design Council believe that the Creative Industries economic estimates for design exports are a very conservative figure and that a substantial amount of design contribution is not being accounted for when estimating the value of design exports.

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Creative Industries Estimates, DCMS: January 2014British Film Institute Statistical Yearbook, BFI: 2013www.gov.uk/government/news/budget-boost-for- creative-industriesUK TV Exports report, PACT: 2013British Fashion Council / Oxford Economics: 2014 Creative Industries Estimates, DCMS: January 2014Video Games, UKTI www.ukti.gov.uk/export/sectors/creativemedia/videogames.htmlCreative Industries Estimates, DCMS: January 2014Statistics Yearbook, Publishers Association: 2012UK Music www.ukmusic.org/assets/general/The_Economic_Contribution_of_the_Core_UK_Music_Industry___WEB_ Version.pdf

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ibidThe Contribution of the Arts and Culture to the National Economy, CEBR: 2013 www.artscouncil.org.uk/ advice-and-guidance/browse-advice-and-guidance/contribution-arts-and-culture-national-economy

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£1 of advertising spend generates £6 for the economy. The £16 billion spent on UK advertising in 2011 generated £100 billion in the UK economy2.

The UK is a recognised global leader in the field of architectural education and there are around 15,000 students currently distributed amongst 47 schools of architecture in the UK3.

Craft is a core component of the UK’s thriving creative industries, employing over 100,000 people and showing an above average increase in Gross Value Added (GVA) between 2008 and 20124.

The UK has the second largest design sector in the world5 and design accounted for £131 million of services exported in 20116.

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In 2012, British films earned a worldwide gross of $5.3 billion, which amounted to 15% of global box office7. The UK is the second largest exporter of television in the world by hours behind the United States8. International sales from UK TV programmes were £1.2 billion in 20129.

Fashion’s total contribution to the economy via indirect support for supply chain industries and induced spending of employee’s wage income is estimated to have risen to over £46 billion10.

IT, software and computer services increased employment by 15% between 2011 and 2012, to over half a million jobs11. The UK games industry, which is the largest in Europe, is responsible for creating some of the most recognisable games in the world12.

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The UK is home to the some of the world’s biggest publishing companies. The estimated value of the entire UK publishing industry is £10 billion13, with 40% of revenues coming from exports14.

The UK music industry generates around £3.5 billion globally15 and is the largest global exporter of music after the United States16.

The arts in England created a GVA of £5.9 billion in 201117.

More sector stats and case studies can be found at the new online hub for the creative industries – www.thecreativeindustries.co.uk

FACTS AND STATS

www.thecreativeindustries.co.ukMore sector stats and case studies can be found at the new online hub for the creative industries:

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GComparethemarket.com, VCCPGuinness, AMV BBDOCadbury, FallonJohnnie Walker, BBH Hovis, MCBD Range Rover Evoque, The Brooklyn BrothersConfused.com, PHD & ITN Productions

Front cover: Virgin Atlantic, RKCR/Y&R

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Lloyd’s building, London, Richard RogersAlastair Hunter RIBA Library Photographs Collection30 St Mary Axe – The Gherkin, London © Grant Smith, Foster & PartnersEden Project © Jonathan Makepeace / RIBA Library Photographs Collection

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Evelyn Grace Academy, London © Luke Hayes, View PicturesThe Gateshead Millennium Bridge 2001, Wilkinson Eyre Photo: Mike1024 Sainsbury Centre for the Visual Arts, Foster & Partners RIBA Library Drawings and Archives Collection

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Angel of the North, Gateshead, Antony Gormley, 1998.Photo: David Wilson Clarke, Wikimedia Commons Royal Albert Hall, viewed from the Albert Memorial in Kensington Gardens. Photo: David Iliff. License: CC-BY-SA 3.0Boys Dancing, Shropshire County Council project. Mark Anderson, infuseDANCE The Royal Ballet Alice’s Adventures in Wonderland. Photo: ROH / Johan Persson 2013Royal de Luxe, Sea Odyssey, Giant Spectacular. Liverpool 2012. Credit Ant ClausenRoyal Shakespeare Company production of Richard II with David Tennant. Photo: Kwame Lastrade

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RealtoReal at National Centre for Craft and Design. Photo: Sophie MutevelianLegacy exhibition at COLLECT 2014. Photo: Sophie MutevelianMad Kid’s Bedroom Wall Pot, Grayson Perry, 1996. Photo: Nick MossLouise Thompson, represented at COLLECT 2013 by The Gallery at London Glassblowing. Photo: Sophie MutevelianSound Lathe, Owl Project, 2005. At Terra exhibition, Jerwood Space, London, 2011. Photo: Tomas Rydin

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Reliquary for a Common Man (detail), Julian Stair. Legacy at COLLECT 2014. Photo: Sophie Mutevelian Chromatic Landscape by Lubna Chowdhary, Glazed ceramic panels, 2011. Design Days Dubai 2014. Photo: Francis John ConterasGrimm City, FleaFollyArchitects, 2013. Part of Space Craft at Platform Gallery. Photo: Sophie Mutevelian

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Guzzini Hula Hoop by Studio Levien. Photo: Lux Photodigital Orpheus at Boughton, Northamptonshire. Photo: Kim WilkieGeoffrey Harcourt plywood chair design for Emmemobili. Photo copyright EmmemobiliDyson Ltd.

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Jonathan Saunders SS14, London Collections Men, June 2013 (Sam Wilson, BFC)Lou Dalton SS14, London Collections Men, June 2013 (Dan Sims, BFC)Rokanda Ilincic SS14, London Fashion Week, September 2013 (Sam Wilson, BFC)Mary Katrantzou SS14, London Fashion Week, September 2013 (Shaun James Cox, BFC)Matthew Williamson SS14, London Fashion Week, September 2013 (Christopher James, BFC)Mary Katrantzou SS14, backstage at London Fashion Week, September 2013 (Dan Sims, BFC)

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Rush © 2013 Universal Pictures. All rights reserved.Strictly Come Dancing, BBCBroadchurch, Kudos Film and Television for ITVGodzilla © 2014 Universal Pictures. All rights reserved. Room on the Broom ©Orange Eyes Ltd 2012 Prey, Red productions for ITVGravity, © 2014 Warner Bros Ent Inc Edge of Tomorrow, Warner Brothers and Villege Roadshow Pictures. Photo: David James Mr Selfridge, ITV Studios Doctor Who, BBC Africa, BBC

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Grand Theft Auto V, Rockstar GamesVillage Life, Playdemic Ltd Batman: Arkham Knight, Rocksteady StudiosLittleBigPlanet, Media Molecule and publishedby Sony Computer Entertainment

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LEGO The Hobbit, TT Games Interactive EntertainmentPlunder Pirates, Midoki LtdMoshi Monsters, Mind CandyTearaway, Media Molecule

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Adele, JM EnternationalBastille, JM EnternationalOne Direction, JM EnternationalEmile Sande, JM EnternationalLili Allen, JM EnternationalBlur, JM Enternational

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Publishers AssociationRae Smith, War Horse 2014

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©Somethin’ ElsePortal EntertainmentCourtesy of The Imaginarium StudiosStill from Technology Strategy Board video, Creative Industries Tomorrow

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