BDO Global websites On behalf of BDO International Limited, TrueLime implements a platform with websites in more than 150 countries

Key facts:

• Consistent online look for all BDO member firms: more than 1,300 offices in 154 countries.

• One template site serving as a base for multiple sites with their own content

• Every site can configure its own online marketing features and campaign subsites

• Using Kentico CMS, hosted on Microsoft Azure in several data centers worldwide

• API management: Every site can interface with their specific own other BDO systems

All BDO member firms use this global web template for their online identity

Technical achievements:

- Optimized for fast page loading and rendering

- Developed a release module for rollout

- Hosted in 3 Azure geo locations

- Open Graph metadata for social sharing

- Ease of management

BDO United Kingdom

BDO Korea

The universal responsive website template includes:• Optimization for all devices (desktop, tablet, mobile)

• Standard (navigation) structure with a long scroll design

• Comprehensive standard functionalities, including news, an events calendar and employee profiles

• Extensive taxonomy and simple allocation of tags in the CMS to link relevant content (for example, events, articles in the knowledge base and speakers and employees)

Business benefits (1):

Content sharing:Displaying thought leadership by sharing insight articles published on one site. Content is available for the whole network an can be re-used by other sites and other BDO systems like the customer portal

AnalyticsGlobal analytics and support for customer analytics tool per member firm

SEODecrease of bounce percentage, increased pageviews and visit duration in different languages

EngagementOverwhelming positive feedback from the individual member firms

Business benefits (2):

Brand presenceGlobal consistency of all member firm websites gives BDO a worldwide consistent brand presence

Marketing benefitsConfigurable online marketing features like custom forms and campaign subsites including marketing automation gives BDO member firms the opportunity to convert unknown visitors into known business leads and eventually into generating new customers

Cost savingThe set-up of one global environment for multiple local sites leads to substantial costs savings technically while the set-up of a local site is done fairly quick leading to substantial cost savings business wise

BDO Germany

Exchange content worldwideThe Content Delivery Network and hosting through Microsoft Azure will allow all BDO firms worldwide to make use of the new web template, including selected content, while the speed (page load times) of all the web sites remains optimal.

BDO is providing its firms with standard format English language site and the ability to add multiple language sites. They can also avail themselves of a central image bank but can of course add both customised content and imagery for their local markets.

The firms are also able to set permissions to make selected content available locally or internationally.

BDO Italy

BDO Israel

Continuous support during the change process

The development, implementation and transition of all new BDO web sites was a large international change process. It was therefore also important to provide consistent support, globally.

As a result, joint, specialised teams consisting of BDO and TrueLime personnel are responsible for development, hosting, global ICT support and roll-out. In addition, the BDO Global Office communications team is responsible for internal communication to all BDO Member Firms.

The support includes also:

• An extensive pre-launch analysis phase which involved ten pilot BDO firms in different countries, acting as user experience test teams.

• The development of a bespoke CMS manual for the BDO template.

• Bespoke training courses on the BDO template to supplement the Kentico-provided CMS online training.

• The creation of a governance structure, in which centralised and decentralised responsibilities are defined for hosting, support and content input.

BDO South Africa

Overview of all BDO member firms:

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