SHOW YOURTEAM SPIRITJ A Y S C A R E F O U N D A T I O N F U N D R A I S I N G T O O L K I T

HOW OUR PROGRAMS REDUCE THE OPPPORTUNITY GAP

ROOKIE LEAGUE GIRLS AT BAT

FIELD OF DREAMS CHALLENGER BASEBALL

PLAY BALL! HOME RUN SCHOLARS

Rookie League supports marginalized families through fun, high-quality, reliable, skill-building programs that children love. For some, Rookie League is a baseball-for-development club that meets weekly. For others, it is a robust summer day camp. For everyone, Rookie League is designed to be abest-in-class experience that enables parents and caregivers to feel confident that their children are safe, active, surrounded by well-trained and inspiring local role models, and engaging in activities that are specifically designed to help them learn essential life-skills.

Girls At Bat is Jays Care’s girls-only baseball program, designed for and by girls and young women with the goal of making playing and coaching baseball fun and safe for those who typically don’t have the courage to get involved in team sports. By combining fun, challenging baseball skills with team-building exercises and healthy activities, Girls At Bat empowers girls with the confidence, self-esteem and leadership capacity they need to succeed on and off the field.

To play is to learn! Baseball diamonds are also classrooms where children and youth learn important life-skills. The Field of Dreams program grants funds for the design, building or refurbishment of safe spaces for children and youth to play baseball, develop life-skills and learn from positive role models. In 2016 Jays Care granted over $1.4 million dollars to organizations across Canada.

Challenger Baseball is an adaptive baseball program designed to empower children and youth living with cognitive and/or physical disabilities. The program teaches children and youth the core life-skills inherent to baseball, including: teamwork, communication, determination, resiliency, inclusion, support and courage. Challenger Baseball ensures every participant has the opportunity to play in a fun and safe environment where they can build a sense of independence, confidence, self-esteem and communication skills, and set and achieve their own personal goals.

There are many dedicated youth workers and volunteers all across Canada who organize and lead impactful programs for marginalized kids. Play Ball! is for those who are interested in introducing baseball into their programming but are unable to afford the equipment. Aligned with an initiative launched in 2015 by Major League Baseball, Play Ball! increases access to the equipment and tools required to lead great baseball programs for children and youth facing multiple barriers.

The hours after school finishes can be a vulnerable time for children, especially those living in marginalized communities. Home Run Scholars provides not just a place for children to go after school, but an exceptional four hour program that works with children to improve academic performance, enhance physical health, enhance social and emotional well-being and improve student behaviour. The Home Run Scholars program operates in 24 Toronto Community Housing locations across the city.

SHARE YOUR STORY: People are more likely to donate or volunteer their time if they understand why this cause is important for you. Be prepared to share your story with your donors.

BE CREATIVE AND HAVE FUN: The more interesting the event, the more appealing it will be. Think about who you are trying to attract and tailor the event accordingly.

SET REALISTIC GOALS: This will help motivate your team members and give your supporters something to work towards.

KEEP EXPENSES IN CHECK: Be mindful to manage administrative expenses; solicit in-kind donations and sponsors whenever possible.

TIMING IS EVERYTHING: Check the calendar before committing to an event date. Try choosing a theme to coincide with a special day (examples: birthdays, holidays, or even when the Blue Jays are in town).

USE YOUR NETWORK: Don’t be shy to ask friends, family and even colleagues for their support.

SPREAD THE WORD: Take advantage of social media tools and share your fundraiser using Jays Care’s software. Make sure your supporters know any donation over $20 CAD is tax deductible.

DON’T BE AFRAID TO ASK FOR HELP: Remember, we are here to help you. Call us with any questions you have at 416-341-1580.

Here are a few important things to consider before you start planning your event:

GETTING STARTED

USE OF JAYS CARE FOUNDATION NAME AND LOGOToronto Blue Jays, Jays Care Foundation (JCF) and all related marks and designs are trademarks of Rogers Blue Jays Baseball Partnership ©2017.Fan Fundraisers must have written approval for any materials bearing Jays Care Foundation name or marks prior to public use. Jays Care Foundation “in support of” logo is available for use to promote Fan Fundraising events, but its use must be approved by Jays Care Foundation, and the style guidelines must be followed. The logo cannot be manipulated in any way (stretching, changing colour, adding borders, etc.). For promotional material, be sure to use the text “in support of Jays Care Foundation” for absolute clarity of your purpose.

TAX RECEIPTINGJays Care Foundation is permitted to issue tax receipts to individuals who make a donation without receiving a tangible item or benefit in return (e.g. gifting, dinner, auction item, etc.). Jays Care Foundation will issue tax receipts for monetary donations of $20 or more. Online donations will be receipted electronically to the donors email. For all off-line donations, the event organizer must submit a complete off-line donation form provided by Jays Care Foundation, including all necessary information (name, address, donation amount, phone number, etc.) to accompany the cash/cheques collected by the organizers.

THANK YOU NOTEAlways remember to thank your donors for their support – every little bit counts! Share your results once you have finished collecting funds - it is important to make your donors feel like part of your success. Don’t forget to let us at Jays Care Foundation know how we can help.

With your help, here is what we can accomplish in communities across the country:

Dollar Amount Impact

$100 Help supply 25 kids with arts, crafts and homework supplies for two months of the Home Run Scholars program

$250Send a female youth from a remote First Nation to a week-long Girls At Bat retreat where she will be taught the skills required to run programming for her peers in her home community. (5 days/4 nights)

$650 Provide a full baseball equipment kit to a site of 25 kids

$1,000Support a child to attend seven weeks of Rookie League summer camp (8 hours per day, 5 days per week,2 snacks per day, lots of field trips)

$2,500Support a Challenger Coach launch a new year of Challenger Baseball programming. Your donation supplies training and coaching manuals, a Challenger Baseball equipment kit and jerseys for the players

$5,000 Support a marginalized community to host a week-long Girls At Bat clinic (10 staff & 50 girls will be trained)

SET YOUR FUNDRAISING GOAL

EVENT IDEA GUIDEBrowse through the list of event ideas below for inspiration! Think about the skills and network you have and what you would enjoy doing.

• Slow-pitch (or Snow-pitch) tournament• Home Run Challenge• Scavenger Hunt• Silent Auction• Donation Match (to player stats)• Garage Sale• Raffle*• Equipment Drive• Car Wash• CN Tower Edge Walk• Pancakes and Beer Event • Dress-down Day (at work or school)• Golf Tournament• Catch-athon• Benefit Concert• Run/Jog/Walk-athon (5K, 10K, etc.)• Bake Sale• BBQ (community or workplace)• Pool Party• Dinner Party• Gala Event• Blue Jays Ticket Sales Fundraiser (offered to groups).

Call Group Sales at 416-341-1188 for more information

*May require a lottery license to conduct a raffle. For more information,please contact Jays Care Foundation at 416-341-1580.

HOW TO REGISTER Please complete the enclosed Fan Fundraising Proposal Form (pg. 9)so we can add you to our events calendar and help you achieve your goal.

START FUNDRAISING! Once you decide on an idea to raise funds, here are a few suggestions on how to collect pledges:

COLLECT PLEDGES ONLINEJays Care Foundation has the tools available for Fan Fundraiser events that will allow online fundraising; you can even build teams of fundraisers with individual and team goals. The online resource can be used for participants to solicit donations in an easy and secure way, track progress, and communicate with donors and teammates. To create your own personal (or team) online fundraising page, please follow these steps below:

1. Visit www.bluejays.com/fundraise2. Click on “Sign Up”3. Register as Team Captain, Team Member or Individual4. Personalize your page5. Solicit donations. Send emails and share your story on social media networks!6. Keep track of donations and watch your thermometer rise!

COLLECT OFFLINE PLEDGESYou can also collect pledges in person at your event, in the form of cash or cheque (payable to Jays Care Foundation). Please make sure to record the donations and donor information on the pledge form (enclosed). All donations over $20 will be issued a tax receipt.

LET US HELP YOU SPREAD THE WORDMake sure to connect with us online so we can help you promote your fundraising activity!

SUBMIT YOUR GAME PLAN

Use this step-by-step checklist to ensure you are on the right track to making your event a success.

BEFORE YOUR EVENT

q Brainstorm fundraising ideas (see pg. 6) q Check into any possible safety, insurance and licensing issues q Determine how many people you will need to organize the event q Connect with Jays Care Foundation about your event by completing the Proposal Form (pg. 9) so we can support your efforts q Find a suitable location q Select a date q Promote your event, share your story! Please ensure all materials are approved by Jays Care Foundation prior to use

DURING THE EVENT

q Assign someone to be responsible for collecting any offline donations (cash/cheques)

q Display/distribute Jays Care Foundation newsletters and materials

q Tell your story to a captive audience

q Thank event attendees and sponsors for their participation

AFTER YOUR EVENT

q Thank your donors and volunteers

q Send any offline donations (cash/cheques) to Jays Care Foundation within two weeks of the event

q Tell Jays Care Foundation about your event: report total funds raised and the number of attendees. Don’t forget to send us photos and testimonials!

PLANNING CHECKLIST

FUNDRAISING TOOL KIT

CONTACT INFORMATION Applicant/Organization: Primary Contact: Address: City: Province/Territory: Postal Code: Phone Number: Fax: Email:

EVENT INFORMATION Event Date/Time: Event Name: Location: Anticipated Attendance:

Target Audience: Fundraising Goal: $ Please provide a brief description of the proposed event:

If applicable, how many years has this event been hosted? What was the revenue from the previous year?

How will the event be promoted (before, during & after: Facebook, Twitter, posters etc.)

REqUEST FOR PROMOTIONAL SUPPORT: q Twitter q Facebook Twitter Handle:

REqUEST FOR MATERIALS I would like to request: q Newsletters Quantity: q Donation Cards Quantity: q Prizing Please describe intended use (i.e. Top Fundraiser, MVP):

q Thank You Cards Quantity:

ONCE COMPLETED, PLEASE RETURN THIS FORM VIA EMAIL TO LORI SHAPIRO AT LORI.SHAPIRO@BLUEJAYS.COM

THIRD-PARTY EVENT PROPOSAL FORM

* Please note: due to the Blue Jays schedule, players are not available to attend or participate in events.