show your story: how to make a great gala event video
TRANSCRIPT
See3 works with nonprofits and social causes, activating people to change the world. We develop strategies and create media to deliver on goals like fundraising, advocacy, awareness, recruitment and more. Our clients include:
A few quick polls
What’s wrong with most gala event videos?
We can do better!
What are your goals?1. What’s the video designed to do?
2. How does the video fit into your event and into your larger communications strategy?
What kind of emotions do you want people to leave with?
love?inspiration?determination?awe? anger? the feeling that they can make a difference?
STA
GN
ATI
ON M
OTIVA
TION
Inertia
Apathy
Fear
Isolation
Self Doubt
Urgency
Anger
Hope
Solidarity
YCMAD
Give yourself enough time to do a good job
Take a close look at what other nonprofits are doing
The details of your programs are not interesting
Find stories that are simple
People don’t care about orgs!
How can you make the most of your video
investment?
Don’t reinvent the wheel
Make your video more searchable
9 Tips for a Great Gala Event Video1. Have an internal discussion and decide what the goals are for the video. It should
not be carrying all the water; it’s a part of a larger communications strategy.2. Give yourself plenty of time to do it right - at minimum 3 months, but 4 is better.3. Watch other orgs videos and have your team write down what works for them and
what doesn’t.4. Find the stories that matter to donors - show the donor as the hero, making the
change happen.5. Leave out program details. 6. Tell 1 or 2 stories. Keep it simple. Simple is powerful. 7. Check back on your goals at each production stage. Are you achieving them? If not,
why? 8. Make the video with future use in mind -- this sh*t is expensive! Maximize the use of
the production. 9. Find the right production partner
The right video for you is grounded in strategy
1. What’s your goal? 2. Who is your audience? 3. What do you want them to do?
See some of our videos:
https://www.youtube.com/user/see3
