w w w . a p p p e x p o . c o m

Shanghai Int‘l Ad & Sign Technology & Equipment Exhibition

S H O W R E P O R T

SHOW REPORT

2 0 1 7

General Introduction Opening Ceremony

On March 8th, 9 A.M., APPPEXPO 2017 opening ceremony was started officially in the Hall NH of National Convention and Exhibition Centre (Shanghai).Many honored guests like Mr. Liaojun (Vice Inspector of Shanghai Industry and Commerce Administrave Bureu), Mr. Tang Guifa (President of National Convention and Exhibition Centre (Shanghai), Vice President of Shanghai East Best International Service and Trading Group., Ltd.), Mr. Mang Chuang (Vice Director of Shenyang Municipal Service Industry Committee), Mr. Kong XiangYi (Vice Chairman of Shanghai Advertisement Association), Mr. Ji Lude (Chief Secretory of Shanghai Convention and Exhibition Industry Association), and delegations from AAA - Asian Advertisement Alliance, Advertisement Exhibition organizers delegations from South Korea, Japan, India, Malaysia, UA, Vietnam, Thailand, Singapore, Indonesia, Pakistan, and area of Taiwan participated the opening ceremony.During the ceremony, Mr. Tang Guifa, Mr. Li Long Xiu from South Korea and Mr. Liao Jun made a speech. Following, the presidency handover ceremony of Asian Advertisement Alliance and unveiling ceremony of China Advertisement Exhibition Organizers Alliance took place. From 2017 to 2018, Mr. Zhang Dingguo – Chairman of China Shanghai Advertisement Equipment and Instrument Suppliers Association will be on duty for Asian Advertisement Alliance. Moreover, ‘the China Advertisement Exhibition Organizers Alliance’ have been officially on the stage.

APPPExpo 2017, the leading global event in the advertising and signs sector, was successfully held in the National Convention and Exhibition Centre

(Shanghai) from March the 8th to March the 11th with “Digital Revolution of

Advertisement” as the key topic. The exhibition covered a total area of

200,000 ÿ with about 2,000 exhibitors and more than 176,000 visitors. The event was dedicated to 6 main subsectors: The 25th Shanghai Int'l Advertising

& Sign Technology & Equipment Exhibition; 2017 Shanghai Int’l Digital Textile

Printing Expo; 2017 Shanghai Int'l Digital Signage System and Application

Exhibition; 2017 Shanghai Int'l Display Technology and Equipment Exhibition;

2017 Int’l Lighting Expo; 2017 China(Shanghai) Retail Expo.

During the event the top global brands joined in and high advanced technology

were presented on site with many new models and new materials displayed at the same place and same time!AAA - Asian Advertisement Alliance, China Advertising Organizers Alliance, China Advertising Artwork Competition, and many more events and forums attracted the attention of the audience.

10.57%89.43%

23.51%19.22%11.29%9.33%7.56%7.09%6.34%5.88%5.03%3.26%1.49%

47.11% 14.97% 16.35% 7.10%

6.83% 3.96% 3.68%

176,118 35,607

67.52% 8.36% 6.92% 6.52% 4.41% 3.18% 3.09%

Exhibitors Data Analysis

Ratio of OverseasVisitors Data Analysis

Visitor Source Analysis

Overseas Visitors Sources

Total admissions Overseas admissions

Proportion of exhibitors in each sector (from higher to lower)

DomesticExhibitors

OverseasExhibitors

Visitors Data Analysis

Advertising Material

Jet print Equipment

Cutting

Acrylic

Display Instrument

Digital Print

Traditional Signs

LED Lighting

Digital Signs

Retail

Media

EastChina

NorthChina

MiddleChina

SouthChina

WestChina

North EastChina

South WestChina

Asia

HK&Macau

Europe

Africa

North America

South AmericaOceania

Asia HK&Macau Europe Africa

NorthAmerica

SouthAmerica Oceania

37.20%

16.84%

7.82%

7.23%

6.27%

5.26%

4.46%

2.54%

1.80%

1.70%

1.70%

1.12%

1.01%

0.85%

0.66%

3.54%

18.48%

10.42%

9.93%

7.69%

7.44%

6.84%

6.40%

5.79%

5.69%

5.28%

5.17%

5.35%

2.31%

1.97%

1.25%

8.03%

23.32%

19.96%

10.97%

10.18%

9.49%

8.10%

5.00%

3.48%

2.15%

1.12%

1.10%

5.14%

37.41%

11.53%

10.35%

7.76%

7.76%

7.06%

5.65%

2.82%

2.35%

1.65%

1.65%

4.00%

28.34%

8.72%

7.90%

6.81%

6.54%

5.45%

4.63%

4.36%

3.81%

3.54%

3.54%

2.72%

2.72%

2.45%

1.91%

1.91%

4.63%

Advertisement Exhibition

Digital Signs Exhibition

Retail Exhibition

Digital Print Exhibition

LED Exhibition

Visitors Identity Analysis

Advertising production company Media

Digital print equipment

Software design

Umbrella and flag producers

Digital print components

Print consumptive material

Printing and dyeing mill

Home textile

Advertiser System integration company

Chain store

End user

College

Government association

Others

Advertising media/operation

Culture diffusion

Exhibition & display service

Brand marketing

Trading/distributor

Producer/manufactory

Import & export

Agent

Retail/wholesale

Trading/distributor

Media

Super market/shopping mall/CVS

Franchised store/chain store

End user company

College

Government/association

Others

Textile/fabric producer

Garments factory

Non woven fabric producer

Industrial fabric producer

Dye & additive producer

Flock printing

Ribbon/lace

Heat transfer processing products

Digital print processing productsDigital display company

End users company

VR company

AR company

Colleges

Associations

Others

Others

Advertising design company

Lighting whole sell/retail/supplier/trader

Chain store

Display service

Media/operation

System integration company

Culture diffusion

Real estate service

Colleges

Brand marketing

Administration/association

Hotel

End user

Shopping mall

Engineering company

Media

Others

Trading/agency company

Advertisement agency

Advertising products producer

Advertisement client (brand enterprises)

Advertisement equipment producer

Advertisement material producer

13.86%

10.40%

6.89%

6.51%

6.23%

5.36%

5.23%

4.72%

4.45%

4.23%

4.01%

3.86%

3.85%

3.64%

3.57%

2.96%

2.83%

2.38%

5.02%

29.96%

24.79%

16.67%

14.21%

4.57%

3.30%

2.30%

0.06%

4.14%

26.39%

25.57%

13.63%

10.87%

8.78%

5.50%

9.25%

15.30%

12.17%

11.30%

10.96%

9.91%

6.78%

6.09%

6.09%

6.09%

5.04%

4.70%

3.48%

2.09%

Advertisement Exhibition

Digital Signs Exhibition

Retail Exhibition

LED Exhibition

Products Visitors Interested in

Indoor/outdoor digital jet printUV plate digital jet print

Acrylic sheet/PVC foam/aluminum plastic

Cutting/cutting plotter/bending/polishing machineJet print fabric/glue/reflective material/printing paper & related indoor/outdoor print material

Cutting/laser cutting/CNC cutting system

Banner/cold marking/feeder/laminator

Sign/label/three or multi turn display

Sign equipment/blister/acrylic machine

Software & information publish system

Advertising machine & single turner

Lights

Touch technology

Transmission system and equipment

Screen equipment and technology

Smart home

Video solution

Others

Sign/lable system

Commercial space design/shop design/brand design

Display device/instrument

Bar code equipment/print equipment

Commercial lights/technology/visual technology

Goods display/trolley/cash counter

Super market supply/material

POP on sale instrument/goods label system

POP system/retail software/commercial automation system

Display facilities/components/appliance

Commercial cold/frozen/fresh technology

EAS/information & security

Others

Display equipment & technology

Advertising & single turner

Video solution

Touch technology

Software & information publish system

Transmission system & equipment

Others

Ink/oil ink

Light box/luminous productsExhibition/display instruments/portable display/display counter and other POP

Advertising light/LED neonLED screen

Advertising gifts/books/photoshop/software/post production technology

New media/digital sign/LCD advertising machine/3D

Retail decoration material/goods display/on sale instrument

Holographic projection device/AR,VR device/somatosensory interaction

Others

Events

China Adverstisement Exhibition Organizers Alliance’ officially set up China International Textile Digital Jet Print Forum The First ‘APPPEXPO Cup China Advertising Fine

Artwork Competition and Products Displayed

China Advertisement Exhibition Organizers Alliance ceremony to underline a unification in China of tremendous importance for organizers, exhibitors and whole industry.In the first members meeting, Shanghai Modern International Exhibition Co., Ltd., Guangzhou Canton Fair Advertisement Co., Ltd., Beijing Huazhan Exhibition Co., Ltd., Sichuan Dena Exhibition Co., Ltd., Changsha Haotian Exhibition Service Co. Ltd., etc. and many other companies joined together. Mr. Zhang Dingguo, suggested all members to unify and share their resources during the exhibition, try to build up a common communication platform, face low price competition, and work together for common benefits! Meanwhile, all members also made suggestions, discussed lively aboutmany issues regarding the industrial development opportunities, industrial and legal protection of all members, etc.

APPPEXPO Shanghai organizer committee together with the industrial media ‘Fashion Print’ successfully hosted China International Textile Digital Jet Print Forum.Mr. Zhang Dingguo (Chairman of CSA), Mr. Martin (CEO of Fuji Dimatix) and Mr. Doug Edwards (of XAAR) presented their speech to start the forum. After that, the special consultant Professor Yuan Kecong, Mr. Xie Xi (Sales Director of Fuji China), Mr. Simon Kirk (Senior Product Manager of XAAR) , Mr. Fan Junyao (GM of Yunyuan International), Mr. Zhao huizhe (GM of HANJI PAPER)，Mr. Li xing (Application Engineer of Korniti Digital Asia pacific), Mr. Ren peng (Marketing Manager of Hangzhou kaiyuan), Ms. Lv dongqing (Sales of Zhiyang International), Mr. Charlie (Founder of Peper Internet), Ms. Zhang Xiaoyin (Doctor of Color in Red), Mr. Zhou Mingqing (Marketing Manager of Mimaki Shanghai TA)，Mr. Wu changshi (Sales Manager of Sensient)，Mr. Wang guowei (Sales Manager of YinkeLihua), Mr. Pan jianhui (GM of Licai), Ms. Gu chunxia (Chief Editor of “Fashion Print”) brought the presentation of “Sprinkler technology reformation forced by industrial textile application”, “Digital print choice”, “Home textile digital print industrial application solution” , “Shot cashmere and heat transfer print process”.

APPPEXPO Shanghai has been always encouraging quality and process of the advertising products, creative ideas in advertisement promotion. ‘APPPEXPO Cup’ China Advertisement Artwork Public Competition, promoted the spirit and the state of the art of promotion in the media advertisement industry. The event was a fine combination of ideas, materials, process and technologies among which stunned the visual and technology feast.Among the finalists, three winners were voted on weichat: ‘Dream on walking from Shanghai Liyu Light and Electrical Co., Ltd., ‘Michael Herbelin watch out of the paint’ from Shanghai Beijia Computer Jet painting Co., Ltd., ‘Color’ from Shanghai BoYu Culture Difussion Co., Ltd.

Events

2017 China Advertising Equipment Value BillboardCSA 20 Recommended Brand & Export Progress Award Ceremony

The Second Members Meeting of Asian Advertisement Alliance The Third China Wide Format Print Forum

On March 9th afternoon, 2017 CSA 20 Recommended Brand & Export Progress Award Ceremony was hold in Hall NH of the National Convention and Exhibition Centre; Hundreds of leaders & honored guests came to witness 20 recommend brands and 20 export progress brands.Mr. Zhang DingGuo (Chairman of AAA - Asian Advertisement Alliance, and the Chairman of China Shanghai Advertising Equipment Supply Association), Mr. Kong Xiangyi (Chairman of Shanghai Advertisement Association), Mr. Li Long Xiu (Chairman of South Korea Outdoor Advertisement Association), Mr. Harada Junchi (Member of Japan Kinki Outdoor Advertisement and Art Committee), Mr. Gaurav Juneja (Vice Chairman of Asian Advertisement Alliance and Managing Director of Mex Exhibition Company from India), Ms. Belle Yam (GM of Kaiser Exhibition Company from Malaysia), Mr. Xie Zheng Kong (Chairman of Taiwan Advertisement Engineering Union Alliance), Mr. Liao Guoen (Honorary Chairman of Shanghai Lian International Exhibition Co., Ltd), Mr. Liu Shiguan (Vice President of Malaysia Advertisement Production Joint Association), Mr. Nguyen Thanh Dao (GM of Vietnam Dong Nam Advertisement Commercial Promotion Co., Ltd.), Mr. Daud Salim (CEO of Indonesia PT. Kristamedia Pratama), Mr. Sharif (CEO of UA International Exhibition Co., Ltd.) and many others gave prize to those enterprises.To win the trust and occupy certain position in the changing market, it is necessary not only to have excellent product quality, strong market share, as well as brand awareness and credibility are important elements for helping company improve the core competence, and provide consistent development. The purpose of the event was to give awards to excellent companies as good examples in the sector for company image and at the same time to establish the concept of “quality first, brand first” in the sector, to formulate important industrial standards, and provide important purchasing resources for customers.

March 8th, afternoon venue: Hall NH meeting room in National Convention and Exhibition Centre, AAA (Asian Advertisement Alliance) members meeting was hold during APPPEXPO 2017. Three founders from China, Japan and South Korea, and presidents of organizers or chairman of associations from Malaysia, Pakistan, India,Vietnam, Thailand, Singapore, UA, Indonesia, Taiwan area all participated.The presidency of AAA this year, Mr. Zhang Dingguo hosted the meeting and made summary for 2016 and revision plan for 2017, exchanged ideas with other members, further deeply discussed about program of ‘bring into alliance’s aim, serveadvertisement industry in Asia whole area, confirmed the common acknowledgement of the meeting last time which was the details of cross cooperation during the APPPEXPO in Thailand and Kenya in November this year.There were two new members that joined in: the organizer of Singapore Advertisement Exhibition and the organizer of Indonesia Advertisement Exhibition. Organizers from Vietnam and Taiwan also introduced their exhibitions and invited all members to participate.

The Third China Wide Format Print Forum was hold jointly by Keypoint Intelligence and CSA at the same time during APPPEXPO. The director of digital print department and wide format print department of Keypoint Intelligence came to Shanghai far from US, and shared with the audience their marketing analysis. Mr. ONO, famous from jet print sector also came for a wonderful speech.Before the show, CSA and Keypoint Intelligence made an online survey together and got more than 2,000 feedbacks with the targets, who participated the survey, include wide format print printers, end users and hardware and software suppliers. Senior analysts and print service department manager, Mr. Ron Gilboa, presented a very detailed data analysis in order to help audience understand customer’s needs and trends of China wide format print sector.

Thanks to the following exhibitors for the good wishes of APPPEXPO:

Shi Ganping , Present of Beijing Jin HengFen Sience and Technology Co., Ltd.

Wang Baogang, GM of Sole Agent of MUTOH Wide Format Print China

Wang Hui, GM of Shenyang SkyJet Print Equipment Co., Ltd.

Zhong Hanjie, President of DURST Great China

Zhang Zhengping, GM of Shanghai Tongda Group

Huang Weixian, Sales Director of Epson (China) Co., Ltd.

Frank Mallozzi, Senior VP of Global Sales, EFI

Wang Bin, President of EFI Great China

Sakaguchi Fumiyuki, GM of Shanghai Mimaki Trading Co., Ltd.

Chi Zehua，President of GongZheng Group Co., Ltd.

Hu Yushuang, Shanghai Taiwei Technology Development Holding Co., Ltd.

Luo Qun, GM of Anhui Tongxing Sience and Technology Development Co., Ltd.

Xiao Xu, Marketing director of Shenzheng Runtian Digital Equipment Holding Co.,Ltd.

Su Guangming, GM of Gengtu (Shanghai) Advertisement Production Co., Ltd.

Xu Meng, GM of Shengzhen Hantuo Digital Co., Ltd.

Liu Xio Xun, President of Shanghai Yongxiang Signs Technology Co., Ltd.

Li Jiang, Marketing director of AGFA Co., Ltd.

Ye Zheng Ye, President of Rock Mechanical & Electrical System Engineering (Shanghai) Co., Ltd.

Gao Yubao, President of Shanghai BoHao Digital Technology Co., Ltd.

Li Yang, GM of Zhengzhou New Centry Digital Technology Co., Ltd.

Li FengXi, GM of Jinan Sengfeng Sience and Technology Co., Ltd.

Liu Feng, Marketing director of Guangdong Yueming Laser Group Co., Ltd.

Pavan, President of COLORJET INTERNATIONAL

Zhang Jun, GM of DILLI China

Xin Guohua, Human Digital (Shanghai) Co., Ltd.

Yang jiantang, President/Deputy GM of Shanghai Nar Digital Jet Print Material Co., Ltd.

Luo Sheng, GM of Shidao Trading Co., Ltd.

Zhang Wengao, GM of Sichuan Lanjing Light Technology Co., Ltd.

Yang Yu, GM of Wenzhou Oriental Lights and Signs Co., Ltd.

Wu Decai, Chief Secretory of Wujiang Signs Industry Association

Trust, Force Engergy; Path, Ride Partners

2017, 25th Years of APPPEXPO Shanghai

Time passed quickly, looking back, growth path year by year

25 years of elegance, all the way hand in hand, all the way peer

Achievements of ‘APPPEXPO Shanghai ’ This shining brand

The memory of the wonderful moments, gorgeous and memorable

Relive the fragrance of time beautiful, warm and moving

Looking back on the path of the track, proud and firm

Twenty-five years, we all the way

Thanks for the harvest and growth

The future, we go together

Looking forward to infinite surprises and possibilities

Thanks for your company