SHOW IN REVIEW

2014 SOUTHERN CHRISTMAS SHOW

12 DAYS OF MERRIMENT

The Southern Christmas Show welcomed over 100,000 guests and delivered millions of

impressions over the course of the twelve day event. In addition, over 500

companies participated in this festive holiday extravaganza.

DEMOGRAPHICS

“An awesome opportunity for

businesses home-based, small or

large, to operate equally.

Supported with training

workshops, market guidance and

a diverse crowd that changes

every year. Scale your business

venture today at the Southern

Christmas Show.”

Jeff Voncannon, Owner

Food Notations

The 47th annual show

attracted thousands of

loyal fans throughout

the 12 day show.

Show guests of all

ages packed the

aisles, enjoying all the

show had to offer.

SCENES FROM THE SHOW

SPECIAL FEATURES

Metrolina Model Trains Christmas Tree Lane Designer Rooms

Santa Holiday Entertainment Enchanted Village

TELEVISION ADVERTISING The Southern Christmas Show

received outstanding television

coverage and exposure. In

addition to a two-week paid

schedule the show’s reach was

extended through promotions,

online advertising, contests and

live shots from the show.

Number of TV Spots: 618

Total TV Campaign: $45,795

“We exhibit at the Southern Christmas Show

year after year because it is dependable and

run by professionals. The customer base is

solid and the attendance numbers never

wildly fluctuate no matter what turn the

economy takes. The show staff knows their

jobs, keep their word and always go out of

their way to accommodate.”

Judy Lohmeyer

ESCanuck LLC

RADIO ADVERTISING

Six radio stations representing

adult contemporary, country,

urban, Christian and more

promoted the show to their

listeners.

A variety of spots were produced

to highlight the show. Paid and

promotional schedules ran across

the region. Additional live spots

and endorsements ran on key

stations.

Number of Stations: 6

Number of Radio Spots: 890

Total Radio Campaign: $124,030

Click here for Radio Spot

NEWSPAPER AND MAGAZINES

The Southern Christmas

Show was advertised

through an extensive print

campaign with The Charlotte

Observer as well as monthly

publications, in order to

saturate the market.

Show Program

Distribution: 150,457

Number of Print Ads: 135

Total Print Schedule:

$91,140

SOCIAL MEDIA AND E-NEWS

An online and social media campaign

including Facebook, Twitter,

Instagram, E-Newsletters and the

Official Show website was integrated

into the marketing plan to reach

potential Show Guests.

12,150 E-Newsletter Subscribers

30,466 Facebook Fans

475,809 Unique Pageviews

409 Instagram Followers

$5,301,084 Value

“The Southern Christmas Show is the

perfect place to show shoppers a

wide variety of Christmas gifts and

decorations for the entire family. The

Show brings in tens of thousands of

shoppers. A worth while investment.”

Joe Panko, President

Classic Art Gift Gallery

SCENES FROM THE SHOW

OUTSTANDING EXHIBITORS 3-n-1 MTWC Essential Oil Lotion Candles & More

7th Moon Gifts

@ The Market-NC Specialty Foods

A & B Enterprises

A Beaded Road

A Home for Christmas

A Kitchen Must

A Taste For Life

A Touch of Art

A Touch of Country Magic

A Whirl & A Twirl

A.W.K. Enterprises Inc.

A/S Home

Aaron's Cookie Cutters & More

ABC Charlotte

Accents of Beauty

AdamsArt

Adega Creations

Ain't That Neat?

Akonye Kena

All Mixed Up

All Tucked In

Allie Cat Accessories

Alta 5

Amelia's Chowda Shack

Ananda Fashions

Andrus Stoneware

Angelic Elegance

Annabella's Closet

Antique Roof Top Slate Company

Aria Handmade

Arks-n-Barks

Arm Candy

Arrow Products dba Hip Klips

Augusta's Pimento Cheese

Aunt Ruby's Peanuts

Award-Winning N.C. Author, Rose Senehi

Awe Humbugz by Blu Valley Hill

Babystuff & Kids2

Back to Classic Designs

Backyard Birds

Barbara's Canine Catering

Barbara's Specialties

Barbaras Painted Designs

Barks-A-Bout Tails

Bavarian Roasted Nuts

Be Charmed 2220

Beachglass Jewelry

BearHands & Buddies

Beau Ties

Belk

Bellmeister

Beverly Mahaffey Interiors

Beyond Jewelry

Big Country Family Trees

Big Skinny Wallets

Birdstone Gardens

Blue Ridge NeedleArt

Blue Ridge Woodcrafters

Boop-De-Doop

Booty's Balm

Bradley Kirkpatrick - Healing Piano

Bud & Stan's Redwood Signs & Cut Glass

Burning Expressions

Cameo Creations

Camo Corner

Campus Scenes - Michael James

Candle Bottle Scentsations.com

Capital Bee Company

Caribbean Art

Caricatures by David

Carol's Scents N' Soaps

Carole Shiber Designs

Carolina Candy Company

Carolina Chocolate Company

Carols Fashions

Carrie Bowie Designs

Casual Elegance Blakeney Shopping Center

Celestial Cocoa Company

Cellular Sales of North Carolina

Charisma Art Gallery LLC/ Sheep Incognito

Charleston Art & Gifts

Charlotte Fire Department

Chatham Hill Winery

Cherrys Home Decor and Gift

Chick-fil-A

Christian Tours

Christina's World, Inc.

Christmas Mouse

City Prints

Clara's Collars

Classic Art Gift Gallery

Classic Collectibles

Click Heat, Inc.

Collectors Choice

Collegiate Stop

OUTSTANDING EXHIBITORS Color Creations

Company's Comin'

Connie Sicotte Designs, Inc.

Country Cottons

Country Heart

Created to Enjoy

Creative Concepts

Creative Embroidery

Creative Marbling Studio

Creative Motivation

Critterz Etc.

CRZ Promotions, LLC

CW's Vintage Life

Dakota Prairie Designs

Damsel in Defense

DanNie Studio

DC Gifts

Decorating Den Interiors

Dennis Vineyards Inc.

Designs by Agi

Designs by Alex Simkin

Dewey's Bakery

Dip'n Good Dips

Dirtworks Pottery

Dizzy Blondes

Dollightful

Don Thomas Acoustic Guitar Music

Don't Forget the Bone!

Donna's Decorations & Crafts

Dough Mania

Duplin Wine Cellars

Dusty's Vintage Linens

Eccentric Cat

Egyptian Museum Elegant Accents, Inc.

Elizabeth's Pecan Products

Emila Jewelry

En Masse Marketing Corp-Pony Pets

Enchanted Village

ER Vending

Essential Pockets

ETC's Tie Dyes

Euroshine USA, Inc. - Bamboo Pillows

EZ Hang Chairs

Family Affair

Fashion & Fun

Fercott Photography

Firefly Glass

Fireman FotoArt

Five Star Coffee Store

Flags Over America

Food Notations

Four Corners Framing & Gifts

Frame House Gallery & Gifts

Francis Metal Works

Frost Yourself, Inc.

Fruit-Full Kids

Ful O'Bright Ideas

Funk'd Up Junk

Fusions

G & G Creations

Galaxy Watch Corp.

Gene Schooley Originals

Georgia Glitz

Gettin' Punchy

Giftworksplus

Ginger Blue

Ginger Creek Vineyards

Glitter Tattoos

Glitz and Gigglez

Gloria's Flowers

Glory Days Gifts

Go Fish FUNctional Art for Kids

Grab A Bag

Grammy Glass by Janie Jones

Grapes & Olives On Tap, LLC

Graphic Photo Designs

Greg's Antiques & Garden

Greg's Toys

Han's America Co.

Handcrafted Polymer Clay

Happy Holiday Ornaments.Com

Harmony Acres Soap Company

Head Out

Heart Gifts by Teresa, Inc.

Heart of Glass

Heathmoor by De Loache

Helmut's Strudel

Heritage Puzzle

Hinnant Vineyards

holdyoume

Holly's Glitter Cones

Holy Land Imports

HomeStyle Divas

Hooper Mill Mountain Pottery

Horizons Ltd/Ironwood Tool Co.

Horticultural Institute of So. Ca.

OUTSTANDING EXHIBITORS How Charming

I Rest My Case, Inc. Pillowcase Designs

Ideal Product USA Inc.- Blox

Ideal Product USA, Inc.

In The Potter's Hand

InfiniteAloe

Infinity Lights

InfinityBelt, LLC

Innovative Concepts

Inspirational Gardens

It's Good On Ya

Jackie Ford Designs

JAM Sales

Jamberry

Jenny Cartee Pottery

Jesse Brown's Outdoors

Jewelry by Gwen Sheder

Joan Naylor Studio

Jodi Lynn Bows

Joy Crafts

Julie's Boutique

Julie's Classic Designs

Jump N Java & Bakery

Kate Laine Jewelry

KD Vintage

Kellie's Creations

Kelly's K-9 Kitchen

Kicking Bird Pottery

Kids Play

Kidsville, USA

Kikas Fine Jewelry

Kim's Cheese Straws

Kitchen Craft

Klig's Kites

KSCanuck LLC

Kurt Walters Christmas

Laga Designs International, Inc.

Lapis Enterprise

Larry's Dried & Silk Flowers

Lashes and Cosmetics

Lavender and Old Lace

Le Fashion Cottage

Leah & Co.

Lebo’s

Leisure Time Coffee Co.

Lil Sweety Feeders

Lionel

Lollitops USA

Lumen's Collection

M & E Sales-Click N Canvas

M.O.N.A. Boutique

Made From Coins

Magic Pad

Malabar Glass

Mallory's Candles

Mama Lee's Gourmet Hot Chocolate

Mann Enterprises/The Sweater Lady

Material Things

McKinney Design

Merchants of The Globe

Metrolina Model Railroaders

Mich

Michigan Made Metal

Mighty Cold Products

Miles Woodcraft

Mills Floral Company

Millys Organics

Mix It Up

Morozko

Mountain Song

MS Designs

MudLove

Musee

Music88

Musical Ornaments

Must Have Movies

My Pillow

My Town Art by Patrick Reid O'Brien

MySoapGirl

Nana's Pet Sitting

NC Fudge

Nectar of the Vine

Nella Naturals

Newell Enterprises

North Carolina Candle Company

North Carolina Christmas Tree Assoc.

Nothing Bundt Cakes

OccFit Solutions

Ohio Dairyland Cheese

Old Made New

Old Salem Museums & Gardens

Old Stone Winery

Olde Tyme Marketplace

Origami Owl Custom Jewelry

Out of My Mind Designs

P&S Custom Millworks, Inc.

OUTSTANDING EXHIBITORS Parsons Plus

Passanate's Home Food Services

Pat's Cross Stitch Expressions & More

Peace Frogs

Pen Reed Company

Pennsylvania Mountain Primitives

Periwinkle Palace

Perry's Gold Mine

Personalized Christmas Ornaments

PersonalPower2Go

Piedmont Flowers & Gifts

Pink Zebra

Playtime Sheets

Pockos America Inc.

Polkadot Gift Shop

Pony-O

Pretty Baby Naturals

Pure Vision Enterprises

Pursonalities Plus

Puzzle Pots, Happy Valley, NC

Puzzle Tracks

Queen of Egypt Papyrus

Quilla

Rand Hill/Darby Creek

Rany Zany

Raven's Nest Specialties

Re Habitat by Tom Underwood

Rediscover Handbags

Redneck Brands LLC

Richard Chen

Rick Zedan Sales

Rita's Special T's

Rock of Ages Winery & Vineyard, Inc.

Rocky River Vineyards

Romance Lights & Gifts

Rose Fashion Accessories, Inc.

Rudolph & Me

Sage Jewelry Arts

Salena's Accessory Showcase

Sarasota Stamps

Savanna Gifts

SavannaGrey

Saws N All

Scentsy Independent Consultants

SCP Collectibles

Seasons and Celebrations

Seven Gifts, Ltd.

Seventh Avenue Apothecary

Sew'n Wild Oats

Shadow Springs Vineyard

ShatterPoint Entertainment

Shea's Wildflower Company

Shop My Store

Shower Niche Kit

Shriner's Hospital for Children

Silhouettes in a Snap

Silverware Creations

Simply Puzzled

Simply Silhouettes

Sinclair's Jewelry, Watches & Scarves

SkyeTurtle Designs

Smocked A Lot

Snazzies by Artwear

So You Jewelry

Sock Drawer & More

Solemagic

Somebody Special Calls Me...

Soul Light Studios

Southern Prettys

Southern Supreme Fruitcake

Southwest Pepper Grillers

Sparkles

Splat Back!

Splinters and Rags

Sports and More

Stitchin' Post Gifts

Stony Mountain Vineyards

Studio 59

Sugar Britches-A Children's Boutique

Summit Marketing

Swaying In The Breeze

Sweet Grass Baskets

Sweet Southern Crunch

Sweetbriar Designs

Switchplate Gallery LLC

T&G Pens

T. Pennington Art Gallery

T.Y. Cooper LLC/IronArboretum.com

TantraOm Designs

Teffeteller Sales

Tekle Mihret Ethnic Jewelry

That's A Good Idea

That's a Good Idea-Sloggers

That's Perfect Inc.

The Bell Collection

The Blueberry Haus

OUTSTANDING EXHIBITORS

Willie's Hog Dust

Windows to the Garden

Woggle

Wood Wonders of NC

WoodMill Winery

Woofi

Write On!

Y'all Talk Funny

Yikes Twins

Yoga Matty

The Carolina Bee Company

The Charlotte Observer

The Compleat Knight/ A Children's Armoury

The Cookie Jar

The Crystal Shoppe/Glass Rhapsody

The Dudes Pant-Planters

The Eggsquisite Egg

The Elf Factory

The Global Gecko

The Go Girl Shoppe

The Golden Touch

The Gripstic First 2 Market Products

The House of Clay

The Leather Shack

The Life of the Party

The Marketplace

The Peacock's Eye Polish Pottery & Gifts

The Pearl Peddler

The Rainbow Dragon

The Roost

The Spotted Giraffe Children's Boutique

The Tin Shed

The U-nique Boutique

The Whitley Place

The Woodware Co.

Theanys Flags 2

Thirty One Gifts

This and That

Ties of Distinction

Tim & Rebecca Duffy Bush - Original Artwork

To Be Linked

Tomboy Tools/Project Home

Too Qt

Toodles

Touch of Amish Country

Touch Of South

Treasure By Rhee

Treasure Chest/ABZ Engraving

Treehouse Vineyards, Inc.

Trezana Jewelry

Tripp Star Designs

Tumbler Bay

Tupperware

Turtle Old Man Sterling & Fine Silver Jewelry

Two Friendz Designz

Two Pigs Farm

Ukoala Bag

Unique and Creative Gifts

Unique Art

Unique Designs by Wanda

Unique Trading LLC

Uniquely Handcrafted Alum. Can Model Planes

Usborne Books & More

Vino Backyard Designs

Walco

Walker Jewelers

Watkins Products

Watson Stained Glass

Western Expressions, Inc.

White Cat Designs

Wicked Acrylics

Wild Fire Lights

Wild Side

Wildtree

EXHIBITORS SAY IT BEST

The Southern Christmas show is great in terms of sales but also provides a great way to

advertise our store. Many of our customers first learned about us when they saw us at

the show.

Beth Taflinger, Casual Elegance

For 20 plus years the Southern Christmas Show has always been our best and the one

we count on to get us through the winter.

John Mason, Mountain Song

The show is well established, well organized and well managed. The owners and staff

are personable and touchable. Unloading and loading runs smoothly and quickly for

such a large show.

Judy Black, Created to Enjoy

Best show ever! Shea’s Inc. has found the Southern Christmas Show to be a staple in

boosting our yearly sales growth. With the abundance of customers and the traffic

created, I cannot imagine any business not wanting to share in the holiday splendor.

Just be prepared – these holiday shoppers take their shopping seriously.

Jim Shea, Shea’s Wildflowers

JOIN US IN 2015

The quality of the show depends on the quality of show exhibitors.

Thank you for helping us to create a wonderful event for show guests.

Next year’s show is scheduled for

November 11 – 22, 2015

at The Park Expo and Conference Center.

Mark your calendar now!

For more information:

Christine Cipriano

Assistant Show Manager

ccipriano@SouthernShows.com

David Zimmerman

President

dzimmerman@SouthernShows.com

Ashton Dryer

Assistant Show Manager

adryer@SouthernShows.com

Click here for a paper application

Click here to apply online for the 2015 Southern Christmas Show