Show 6810.26.13

INTERVIEW : PERQ 12 tips to improve conversion rates over the festive period

1

• We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.

• ALSO : We have 12 tips to improve conversion rates over the festive period

• TODAY ON THE EDGE!

2

1-877-SEO-4-WEB1-877-736-4932

EDGE OF THE WEB

• Good Afternoon / I’m Erin Sparks / Joining Me In Studio

Is Matt Roberts / Thomas Brodbeck from Site Strategics

and Doug Karr From Marketing Tech Blog

• Every Week We Bring You The Latest Internet & Mobile

Marketing Trends / And The Cutting Edge Internet

Marketing News To Use For A More Effective &

Successful Online Strategy / Why? So You Can Spend

Less Administrative Time In Your Business / Make More

Money Without Wasting Your Days Away

3

1-877-SEO-4-WEB1-877-736-4932

EDGE OF THE WEB

• This Show Is Delivered By Site Strategics / We Are A

Local Indianapolis Web Design And Internet Marketing

Company / We Are Known Locally And Nationally For

Search Engine Optimization / Google Dominance That

Will Actually Translate To Sales – Not Just Good

Rankings / For Your Free Consultation Go To Site

Strategics Dot Com / That’s S-i-t-e-Strategics Dot Com

Or Call Us At 317-882-85 Hundred / That’s 882-85

Hundred

4

1-877-SEO-4-WEB1-877-736-4932

• HOW YOU GET A HOLD OF US:

• www.SiteStrategics.com

• www.EdgeoftheWebRadio.com

• Simply Google “Indiana SEO”

• Twitter: @erinsparks, @douglaskarr

• Youtube: youtube/sitestrategics

• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN TODAY’S WEB WORLDINTERNET MARKETING NEWS INTRO

5

1-877-SEO-4-WEB1-877-736-4932

Segment 1: News• SEARCH ENGINE WATCH : AOL Races Past Google to

Becomes Top U.S. Video Ad Property / Greg Jarboe

• SEARCH ENGINE JOURNAL : Facebook Mobile App Ads Now Have Video, Cost-Per-Action Pricing / Kelsey Jones

• SEARCH ENGINE LAND : Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats / Ginny Marvin

• MARETING LAND : Facebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers / Amy Gesenhues

6

1-877-SEO-4-WEB1-877-736-4932

7

WE’VE GOT AN APP!

1-877-SEO-4-WEB1-877-736-4932

• Listen to our podcasts

• All of our Videos• Twitter Feed• Facebook• Photos of the Show• Stats Bragging

Page

And….

• Score My Site Tool!Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!

•HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO OUR EDGE TALK NEWSLETTER!

•FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE ABOUT TO COVER ON THE SHOW AND MUCH MORE.

•GET A LITTLE INSIDER INFORMATION:

•WE ARE DROPPING A USEFUL PRO TIP INTO EACH NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE YOUR SITE SING!

•SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE WEB DOT COM OR SITE STRATEGICS DOT COM!

8

NEWSLETTER SIGNUP

1-877-SEO-4-WEB1-877-736-4932

9

1-877-SEO-4-WEB1-877-736-4932

Coming UpWe’re interviewing a very interesting, Indianapolis-headquartered company that is growing and phenomenal rate, and is dead on regarding customer interaction for their clients.

We’re talking to the leadership from PERQ | Hearing about the journey they have had – the technology they are utilizing and what it means to your bottom line – that’s what we’re all about!

Coming up next!

Segment 2 :

PERQ

10

1-877-SEO-4-WEB1-877-736-4932

INTRO

• We’re interviewing a very interesting, Indianapolis-headquartered company that is growing and phenomenal rate, and is dead on regarding customer interaction for their clients.

• We’re talking to the leadership from PERQ this segment | Hearing about the journey they have had – the technology they are utilizing and what it means to your bottom line – that’s what we’re all about!

11

1-877-SEO-4-WEB1-877-736-4932

EDGE OF THE WEB• Thanks For Listening / I’m Erin Sparks / Joined By My

Colleague Tom Brodbeck with Site Strategics / Check Us

Out At Site Strategics Dot Com / We Are Your Local

Internet Marketing Management Company / We

Do Cost Effective Web Design / With Google – Yahoo –

Bing Search Engine Marketing Management That Not

Only Provides You Great Rankings On Searches But Also

Translates Into Actual Sales

• Come In, Have A Cup Of Coffee And Let’s Talk About

Your Online Success

12

1-877-SEO-4-WEB1-877-736-4932

13

AND – NEW SERVICE FROM SITE STRATEGICS

1-877-SEO-4-WEB1-877-736-4932

We are the fast & easy way for small businesses to make Mobile AppsWe talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer

It’s easy and fastWe have templates for:• Restaurants• Realtors• Lawyers• Bands• Sports• Churches• Professional Services

• We certainly like to showcase companies from across the county that are building the better solution for businesses to connect with their consumers. Today is one of those days – I’d like to introduce you to a company named PERQ – and the leaders at the helm of that company:

• Scott Hill & Muhammad Yasin

• Gentlemen, thanks for coming on the Edge today!

14

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• Scott Hill is the Co-Founder and Executive Chairman of PERQ. Scott has founded three more companies, some of which appeared on the Inc. “500 Fastest Growing Companies in America” list three separate times.”

• Muhammad Yasin is a public speaker, and Director of Marketing for PERQ. He also serves as the Indianapolis Chapter Co-Director for Startup Grind (http://startupgrind.com)

15

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• FACTS ABOUT PERQ:

• Listed as one of INC. Magazine’s Top 225 Fastest Growing Companies in the U.S. in 2005-2006

• Awarded the Indianapolis Business Journal’s Top 10 Fastest Growing Companies in 2005-2006

• Awarded the Indiana Chamber of Commerce’s #1 Best Place to Work in Indiana in 2005-2006

16

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• Here’s a snap shot of PERQ:

• “PERQ utilizes marketing technology to attract potential customers to businesses, both online and in-person, using incentives.

• Alright – that’s the high level – tell me how you do that

17

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• What’s the name all about ?

• The name PERQ comes from the word “Perquisite” which refers to an incentive, gain, or profit

18

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• There are 3 brands inside of the PERQ organization.

• Let’s start with Trace Communication:

• The company grew quickly, and with it, the culture and environment developed. The Great Game of Business, written by Jack Stack, influenced the way we built the culture of the company, with open-book financials and competitive breaks. We quickly saw that newspaper inserts were a lucrative part of business not just for dealerships, but also for the newspapers themselves. The company branched, and Trace was born.

19

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• There are 3 brands inside of the PERQ organization.

• Tri-Auto

• BizProps

20

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

21

IF YOU’RE TUNING IN!

1-877-SEO-4-WEB1-877-736-4932

If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking to a consumer incentive tech company here in Indianapolis : PERQ

• Let’s talk about the Services of PERQ:

• Advertising

• Printing

• Contests, Games & Sweepstakes

• Reseller Services

• Technology

22

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

• Alright – we covered the software FATWIN in an earlier show.

• Tell us about it.

23

#EDGETALK : PERQ

1-877-SEO-4-WEB1-877-736-4932

What’s Coming Up

• COMING UP /

• We’re going to be continuing our conversation with the leaders of PERQ, and finding out about Scott’s journey as an entrepreneur, as well as what the future is looking like for this consumer incentivizing company

24

1-877-SEO-4-WEB1-877-736-4932

Segment 3 : Marketing TechBlog

25

1-877-SEO-4-WEB1-877-736-4932

THIS SEGMENT

• We’re going to be continuing our conversation with the leaders of PERQ, and finding out about Scott Hill’s journey as an entrepreneur, as well as what the future is looking like for this consumer incentivizing company

26

1-877-SEO-4-WEB1-877-736-4932

• YOU’RE LISTENING TO EDGE OF THE WEB RADIO

• WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE

• WE’RE PRESENTED BY SITE STRATEGICS

• YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING COMPANY – CALL US AT 1-877-SEO-4-WEB

• WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the information from the Show at EDGE OF THE RADIO DOT COM. We’ve got videos and audio of everything we do on the show and more.

27

#EDGETALK#

1-877-SEO-4-WEB1-877-736-4932

28

1-877-SEO-4-WEB1-877-736-4932

WE NOW BRING YOU THE MAN BEHIND THE LATEST INTERNET NEWS AND ONLINE TOOLS

Douglas Karr from MARKETING TECH BLOG INTRO

29

IF YOU’RE TUNING IN!

1-877-SEO-4-WEB1-877-736-4932

If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking to a consumer incentive tech company here in Indianapolis : PERQ

30

1-877-SEO-4-WEB1-877-736-4932

Thanks to Doug from Marketing Tech Blog – always bringing a unique perspective on today’s endless internet landscape,

I mean – man, you bring us up to date and help us focus in on the latest trends, Doug, tell the people how to check out what you do and how to follow you.

BreakBack: Segment 4

31

1-877-SEO-4-WEB1-877-736-4932

COMING UP / ALRIGHT –

Christmas is the biggest ecommerce event of the year and a time when consumers are at their most willing to part with their hard-earned money.

Find out the 12 tips to improve conversion rates over this holiday season

Stay tuned to the Edge!

Segment 4 :

12 CONVERSION TIPS

32

1-877-SEO-4-WEB1-877-736-4932

INTRO

• Christmas is the biggest ecommerce event of the year and a time when consumers are at their most willing to part with their hard-earned money.

• Find out the 12 tips to improve conversion rates over this holiday season in this segment!

33

1-877-SEO-4-WEB1-877-736-4932

THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS

BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /

CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR

LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO

COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO –

BING / SEARCH ENGINE MARKETING MANAGEMENT THAT

NOT ONLY PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT

ALSO TRANSLATES INTO SALES

34

REJOIN

1-877-SEO-4-WEB1-877-736-4932

•Hey, we wanted to extend out an invite to join up to our Edge Talk Newsletter!

•Free newsletter – and covers everything we’re ABOUT to cover on the show and much more.

•Get a little insider information:

•We are dropping a useful PRO TIP into each Newsletter as well. Great techniques to make your site sing!

•Simply signup for the Newsletter on Edge of the Web dot Com or Site Strategics dot com!

35

NEWSLETTER SIGNUP

1-877-SEO-4-WEB1-877-736-4932

36

WE’VE GOT AN APP!

1-877-SEO-4-WEB1-877-736-4932

• Listen to our podcasts

• All of our Videos• Twitter Feed• Facebook• Photos of the Show• Stats Bragging

Page

And….

• Score My Site Tool!Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!

37

AND – NEW SERVICE FROM SITE STRATEGICS

1-877-SEO-4-WEB1-877-736-4932

We are the fast & easy way for small businesses to make Mobile AppsWe talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer

It’s easy and fastWe have templates for:• Restaurants• Realtors• Lawyers• Bands• Sports• Churches• Professional Services

ARTICLE: ECONSULTANCY: Ian McCaig

• Christmas is the biggest ecommerce event of the year and a time when consumers are at their most willing to part with their hard-earned money.

• The impact of the holiday period on the attitude of customers offers a huge opportunity that online retailers can’t afford to miss.

39

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 1. Welcome your visitors

• Visitors are often uncertain of what they want at Christmas because they are shopping for friends, significant others, relatives and children.

• To help communicate your brand’s values, serve new users a welcome message. This is a chance to familiarise visitors with your brand and USPs and to give them a good reason to buy their festive gifts from your website.

• Limit the message to one time only and customise it for your target audiences by traffic sources, search terms and purchase history.  

40

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 2. Use Christmas imagery and language

• Physical stores use Christmas decorations and music to get shoppers in the mood; so tweak your website to give it a more festive look. However, don’t over-do your Christmas rebranding as you still want people to recognise that you’re you.

• Christmas-specific language can have a huge effect on your conversion rates. Conversion Voodoo found that using the headline ‘Merry Christmas’ within an email generated almost twice as many click-throughs than the same email using ‘Happy Holidays’.

41

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 3. Countdown to Christmas

• Everyone loves a deal. So offer your customers a variety of deals with a time constraint to ensure they return again and again.

• In the build up to Christmas, change your deals daily – or even hourly – in order to drive up impulse buys. 

42

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 4. Push gift guides

• Gift guides are great for giving shoppers inspiration, advice and suggestions. A link to a size guide or buying guide can help explain different fits or specifications to a shopper who is shopping for something they wouldn’t usually buy, making them more likely to convert.

• Create category pages for gifts or add filters to existing category pages, asking shoppers questions such as:

• Who is the present for? What is their age? Relationship to the buyer? Gender? Personality?Is it a secret Santa gift? A stocking filler?Do you need a gift for ‘under $50’?

43

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

44

IF YOU’RE TUNING IN!

1-877-SEO-4-WEB1-877-736-4932

If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking about 7 CONTENT MARKETING FAILS

• 5. Show stock levels 

• Providing stock levels for your customers means they know if they’re about to miss out on a product or good deal. If a visitor was considering leaving a product in their basket, they’d be much more likely to purchase if they saw there was only one left.

• However, use this message sparingly and remove ‘out of stock’ items from category pages to reduce frustration and hassle. 

45

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 6. Bundle products together

• Christmas time is product-bundling heaven. For example, if you notice someone is interested in a particular scented hand-cream offer them the full range of fragrances at a discount.

• Customers like a bargain, and retailers like higher average order values, making it a win-win situation. 

46

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 7. Publicise e-vouchers

• E-vouchers are a retailer’s dream. Not only can they be sold throughout the Christmas period because they are not dependent on physical delivery, they are also incredibly useful for gift-buyers who are unsure about what their recipients would like.

• Take advantage of this gift idea by preparing a specific page to sell e-vouchers as gifts, include different image options for the email or printout.

47

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 8. Align online and offline targeting

• Use data from all your channels to give customers the ultimate shopping experience this Christmas. Your customers’ online experience is becoming increasingly significant to the state of offline purchases so ensure that your online and offline comms to consumers match.

• For example, make sure that website promotions are available in-store as well. Aligning your online and offline marketing strategies will help avoid the risk of alienating consumers with inconsistent messaging.

48

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 9. Shout about your delivery

• One of the main concerns shoppers have during the festive season is whether their gifts will arrive in time for Christmas: clear, easy to find delivery information will help put their minds at ease.

49

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 10. Offer gift wrapping, but carefully!

• If your site offers a gift wrapping service, make sure to point this out as it can be a great time-saver for shoppers at this busy time of year. This addition to the purchasing process also has the great feature of increasing average order value.

• Make sure the gift wrapping service is a seamless part of the checkout. Don’t force people to opt out, but make sure they won’t miss the service, even if they are in a hurry.

50

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 11. Offer returns, or an explanation why not

• People buying gifts as presents want to know their options if the gift needs to be returned. If you have a particularly generous returns policy then shout about it.

• Reassuring your users that everything is hassle free should the recipient not like the present allows visitors to be more adventurous in their choice of gift, and more disposed to buy.

51

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

• 12. Up or cross-sell to drive average order values

• Raise your average order values by cross-selling associated products at the checkout. Place it next to the basket, especially if you have a free delivery threshold and recommend spur of the moment stocking fillers, focusing on those cheaper, lower consideration goods.

52

12 CONVERSION TIPS

1-877-SEO-4-WEB1-877-736-4932

#EXIT#

OUTRO MUSIC BED CLOSE TEXT

53

THANKS FOR LISTENING TO EDGE OF THE WEB RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT SITE STRATEGICS – THOMAS BRODBECK / AND DOUG KARR/MARTY THOMPSON FROM MARKETING TECH BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE SURE TO CHECK OUT OUR MUST SEE VIDEOS AND MUCH MORE INSIDER INFO AT EDGE OF THE WEB RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO DOT COM / WE WILL TALK TO YOU NEXT WEEK

1-877-SEO-4-WEB1-877-736-4932