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Page 1: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media
Page 2: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Should We Pin, Post, Profile or Tweet?!

Moderator:Paula Maylahn,Consultant, Paula Maylahn Consulting

Panelists:Morgan BadenDirector, Social Media & Internal Communications,

Scholastic Inc.Brian SalibaDirector, Social Media, PearsonScott TraylorChief KID, 360KID

Page 3: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion Should we pin, post, profile, or tweet!?

What are our best tips for companies just beginning to enter social media?

What about for brands who are already on social but are looking to increase their efforts and engagement?

Page 4: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion

How do we connect social to other Web and email efforts?

Is there a best practice for connecting social to offline efforts?

Page 5: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion

What brands (education or consumer) are doing social media right?

Page 6: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion

How do you measure success of your social media efforts?

Page 7: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion How do you manage social in your company?

What type of social media governance do you have?

What do you recommend?

Page 8: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion

What’s next for your brand in social media?

What emerging social tool is the one to watch?

Page 9: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Roundtable Discussion

What's your personal favorite social media platform?

Why?

Page 10: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Audience Q & A

Page 11: Should We Pin, Post, Profile or Tweet?! Moderator: Paula Maylahn, Consultant, Paula Maylahn Consulting Panelists: Morgan Baden Director, Social Media

Thank you!@paulamaylahn

@morganbaden

[email protected]

@360KID