should traditional publishers feel threatened by the potential of self-publishing?
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Should Traditional Publishers Feel Threatened by the Potential of Self-Publishing?. Dana Beth Weinberg, PhD January 15, 2014. Newly Self-Published. Traditionally Published. Matter of life and death?. - PowerPoint PPT PresentationTRANSCRIPT
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Should Traditional Publishers Feel Threatened by the Potential of Self-
Publishing?
Dana Beth Weinberg, PhDJanuary 15, 2014
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Newly Self-Published
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Traditionally Published
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Matter of life and death?
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Publishers’ Core Activity• Publishers produce, package, distribute, market, and sell content (the books?) provided by contract workers (the authors!)
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Changing Focus and Power• From editorial logic to market logic• From “love of books” to consumerism• From editors to “bean counters” and “suits”
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Oversupply of Authors
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Changing Social ContractsHigh Expectations, Low Commitment
• Careers across organizations• Temporary and contract employment• Expectations of productivity and being on-call
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The Query LetterDear Editor,
Please, please, please consider my manuscript for publication. I have 1 million Facebook and Twitter followers clamoring to buy this book, and Hollywood has already offered me a movie deal.
Sincerely,Shirley T’Sell
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A Segmented MarketAuthor Median Writing Income
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Distribution of Authors(% of Total Sample)
Survey Authors
Completed Manuscripts 58%
Submitted 15%
Not submitted 9%
Published 33%
Traditionally Published 13%
Hybrid 5%
Self-Published 20%
Hybrid 2%
Started But Not Completed 34%
Not Started 8%
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Indie Math
Self-Publishing• 4 novellas @ 25k words• $2.99 at 70% royalty rate
– download fees $2.04• 3,000 fans
______________________$24,480$5,242 with only 642 fans!
Traditional Publishing• 1 novel @ 100k words• $3,000 to $4,999
advance (maybe)• $6.99 @ 25% e-book
royalty• 3,000 fans______________________$5,242 (advance earned out)
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What Can Publishers Do for Authors?Advantages of traditional publishing:• Sales• Quality• Distribution • Marketing
• But authors reported they weren’t consistently satisfied with their experiences.
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Why They Write
It’s not all about the $
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Opportunities for PublishersPublishing Preferences
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Relationships with AuthorsDeveloping, keeping, and leveraging talent
Or
Treating authors as disposable, replaceable, and needing to be highly supervised and managed
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Revising the Contract• Commitment• Empowerment• Partnership
In other industries, high performance work systems yield better outcomes for workers, clients, and organizations.
Why not in publishing?
High Performance
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Crucial Questions• What do authors want and need?• What can publishers offer?• What mutual benefits are possible?