should i stay or should i go -the clash or, should i go? the fast paced world of student dining...
TRANSCRIPT
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“Should I Stay or Should I Go” -The Clash
Should I Stay? or, Should I Go?The Fast Paced
World of Student Dining
TodayTHEN…
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The Lessons:
Accountability
Buy-inMarketing
Rewards
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Lesson I:
EverySuccessfulProgramRequires
Accountability
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Step 1: Create & Define
Unit Marketing Coordinator(UMC)
Unit Marketing Coordinator
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Position Description
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UMC Audit1. Signage
All station signage is in proper use. 10%
All nutritional signage is in proper use. 10%
All marketing signage is in proper use. 5%
All signage is in proper storage containers and organized. 10%
No handwritten signs are present. 5%
No tape is on the walls or showing behind any signs. 10%
Sustainability wall is properly maintained. 5%
2. Communication
Email communications were checked and responded to. 10%
All posters and signage were picked up on time. 20%
All meetings were attended on time 10%
All assignments were completed on time 5%
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Wee
kly
Prom
otion
al R
emin
der
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Step 2: Create & Define
UnitA StudentSecret Shopper
Program
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http://www.surveygizmo.com/s3/819894/Mystery-Shopper-Program
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Weekly Follow up & Review
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Lesson II:
EverySuccessfulProgramRequiresBuy-in
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Bi-Annual Promotional Planning
You will need:
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THERESULTS
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Lesson III:
EverySuccessfulProgramRequires
Marketing
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The Promotional Campaign Equation
www.gatechdining.com
Foam Board Calendars
Georgia Tech Cable Network (GTCN)
Station Signage
Orientation Fliers
Plasma Promotions
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Lesson IV:
EverySuccessfulProgramRequires
Rewards
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Rewards Done Right!
Campus LifeCampus Life
Local Sports
Local Sporting EventsDining Cash
Dining CashClub Sponsored Tickets
Club Sponsored
iPads!iPads
?
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Group Activity
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Dori MartinDistrict Marketing [email protected] 404-894-4239
Julie ElionCommunications & Marketing Manager