Framing and Shot Types Aims• To develop an understanding of how and

why we frame camera shots in a particular way.

Outcomes• To produce a range of promotional

photographs that work for a specific purpose.

FRAMING• Frames can be empty

or full.• Characters/products

can be in the foreground or background

• They might be left or right of the frame

• These all have meaning

EXTREME CLOSE UP (ECU)

• Extreme Close Ups show only a section of a face/object/product to focus attention.

• Good for detail• Often used to discomfort • Very dramatic

• Close ups frame the head, hand or foot of a character or part of an object.

• They draw your attention to a facial expression or an object which might be significant.

CLOSE-UP (CU)

MEDIUM CLOSE UP (MCU) or MIDSHOT (MS)

• A medium shot is used to show characters interacting.

• Helps the viewer to see the body language – eg. intimacy

LONG SHOT/WIDE SHOT (LS)

• This shot often shows the relationship between the character/product and the setting. It will show the whole body of the product in the setting in which it stands.

EXTREME LONG SHOT(ELS)• This shot is used to

indicate a sense of setting and scale.

• It is particularly useful to indicate the overwhelming nature of the environment.

• It is also used to establish location and as in this image create a sense of isolation.

EYE-LEVEL SHOTS

• This level of camera creates a degree of normality for the viewer as it does not suggest an angle that is odd or unexpected.

LOW ANGLE

• This presents the character/product as in a position of power

• It often makes the audience see things as bigger than they are.

• What is seen therefore seems awe-inspiring, powerful or odd.

HIGH ANGLE• This is an unexpected

camera position.• It often suggests the

object/character is frightened or the viewer is in a position of power. The viewer is looking down on the product/character.

• It can also be used to suggest size and/or scale, as in this image.