shot on iphone 6
TRANSCRIPT
‘Shot on iPhone 6
‘Shot by David K. in Dubai, United Arab Emirates
Centering a large object in a panorama can be used to dramatic effect. This towering spire makes the other buildings look tiny by comparison
‘Shot by David K. in Dubai, United Arab Emirates
‘Shot by Cielo D. in Alameda, CA
‘Shot by Cielo D. in Alameda, CAShooting your subject in a reflection — like the one on this wet street — can make a simple scene seem surreal and surprising
‘Shot by Ahmed A. in Albuquerque, NM
When photographing a flat landscape, focusing on foreground elements — like the partially inflated balloons in this photo — helps create greater depth of field
‘Shot by Ahmed A. in Albuquerque, NM
‘Apple won a Grand Prix at Cannes
with an outdoor campaign called “Shot On iPhone 6
It is indeed a creative outdoor campaign deserving of the honors, but calling it a “creative campaign” misses the entire point
The campaign doesn’t try to convince us of anything, yet convinces us of everything at the same time
Now, why is this campaign great
Now, why is this campaign greatIt makes no claims about Apple
Now, why is this campaign greatIt makes no claims about Apple
Simple, clean, compelling little product demos
‘ The campaign is for the people, by the people
‘ That’s powerful
‘ That’s powerfulApple celebrates the creators it inspires
‘ That’s powerfulApple celebrates the creators it inspires
Reciprocation of might
A collaboration between Media Arts Lab, and Apple's in-house design team
A collaboration between Media Arts Lab, and Apple's in-house design teamHighlights work from 77 individuals
A collaboration between Media Arts Lab, and Apple's in-house design teamHighlights work from 77 individuals
Run in 24 countries
A collaboration between Media Arts Lab, and Apple's in-house design teamHighlights work from 77 individuals
Run in 24 countriesAbout 70 cities
‘ Its an expression of brand - How iPhone has fundamentally transformed the relationship between individuals and photography
‘ Its an expression of brand - Photographs were edited with a combination of tools and apps found in the Apple Apps store, such as VSCO Cam and Afterlight
‘ Its an expression of brand - Its product is only as powerful as the person behind it
Billboards are displayed in the cities
Billboards are displayed in the citiesPosters in bus stops and trains
Billboards are displayed in the citiesPosters in bus stops and trains
Ads are on the pages of magazines and websites
Billboards are displayed in the citiesPosters in bus stops and trains
Ads are on the pages of magazines and websites Commercials play during breaks of your favorite show
‘ Campaign Extension
‘ Campaign ExtensionNow, Apple has added seven videos that are each about 15 seconds, to the gallery
‘ Campaign ExtensionNow, Apple has added seven videos that are each about 15 seconds, to the galleryTaken with an iphone 6 by amateur cinematographers
‘ They call it the World Gallery
‘ Single Focal Point
‘ Single Focal Point 8 megapixel iSight camera
‘ Single Focal Point 8 megapixel iSight camera
To capture slow-motion and time-lapse videos
‘ Shot on iPhone 6
Twitter Handle: @vkyayanhttp://in.linkedin.com/pub/ayan-chatterjee/99/401/a76/
Ayan ChatterjeePhone: [email protected]
Credits: Forbes,Cultomac,addweek,techtimes