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© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1Internal
SAP Analytics
Frederic Chartier, Analytics Solutions SalesAndreas Forster, Predictive, HANA & BI PresalesJune 13th, 2016
Legal Disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This
presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to
pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned
therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms
directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information
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particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP
assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or
gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from
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and they should not be relied upon in making purchasing decisions.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Customer
SAP – The Big Picture
HANA Cloud Platform
(Micro-) Servicese.g. Hybris as a
Service
IoTPlatform
IoT
Suite
Applications
S/4HANA
Platform
HANA Platform
VORA
any DB Hadoop
Digital BoardroomIcon
BI Suite & EPM
Business Warehouse
Analytics
Applications
Extensions
AnalyticalApplications
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Customer
A Closed-Loop Portfolio is our Unique Advantage
Data Integration
SAP Analytics
Business Intelligence
Planning, Budgeting, and Simulation
Prediction and Forecasting
Data Warehousing and Big Data
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Customer
Our vision
Own the Cloud Analytics market with a real-time cloud platform – unifying Business Intelligence,
Planning-Simulation and Predictive
Lead the cloud wave, leveraging SAP’s momentum in moving & creating data in the cloud with
Success Factors, Ariba, Fieldglass, Hybris, Cloud for Customer, HCP, our IoT platform and S/4
HANA
Be the best end-to end analytics portfolio for SAP and agnostic scenarios in cloud, hybrid and
on-premise scenarios
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Customer
Our Strategy & Portfolio: SAP Analytics
Software-as-a-service in the public cloud
SAP BusinessObjects Cloud
SAP Digital Boardroom
All analytics capabilities
in one product (BI, Predictive, Planning)
Consumer-grade
user experience
Embedded and
standalone
High-performance,
real-time platform
On-premise and/or private cloud deployment options
SAP BusinessObjects Enterprise
BI suite reporting,
visualization, and
discovery (Lumira 2.0*,
WeBI, Crystal, Analysis
for Office, etc)
Business
Planning and
Consolidation
Predictive
Analytics 3.x
BI EPM Predictive
LEAD THE CLOUDDeliver new analytics capabilities,
built natively on HCP
INNOVATE THE COREModern, at scale
on-premise deployments
DW & Data Management
BW on HANA
HANA native
Data
Warehouse
Enterprise
Information
Management
*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Customer
Our Strategy & Portfolio: SAP Analytics
Software-as-a-service in the public cloud
SAP BusinessObjects Cloud
SAP Digital Boardroom
All analytics capabilities
in one product (BI, Predictive, Planning)
Consumer-grade
user experience
Embedded and
standalone
High-performance,
real-time platform
On-premise and/or private cloud deployment options
SAP BusinessObjects Enterprise
BI suite reporting,
visualization, and
discovery (Lumira 2.0*,
WeBI, Crystal, Analysis
for Office, etc)
Business
Planning and
Consolidation
Predictive
Analytics 3.x
BI EPM Predictive
LEAD THE CLOUDDeliver new analytics capabilities,
built natively on HCP
INNOVATE THE COREModern, at scale
on-premise deployments
DW & Data Management
BW on HANA
HANA native
Data
Warehouse
Enterprise
Information
Management
*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Customer
We continue to innovate our on-premise BI Portfolio
BI Platform
Information Access [ Mobile | Portals ]
ReportingDashboards & Analytical
ApplicationsAgile Data Discovery
ERP: SAP Business Suite and
other ERPsUnstructured data in
Social Media and HadoopOLAP Cubes MS ExcelOracle, DB2, MS SQL and many
other DBs
BW,TeraData,
other DWsSAP HANA
Capitalizing on market momentum by protecting the investments customers have made in their
existing BI infrastructure while showing customers the path to the cloud
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Customer
We continue to innovate our on-premise BI Portfolio
BI Platform
Information Access [ Mobile | Portals ]
Web Intelligence & CrystalLumira 2.0*
(combined Lumira and Design
Studio)
Analysis Office
ERP: SAP Business Suite and
other ERPsUnstructured data in
Social Media and HadoopOLAP Cubes MS ExcelOracle, DB2, MS SQL and many
other DBs
BW,TeraData,
other DWsSAP HANA
Capitalizing on market momentum by protecting the investments customers have made in their
existing BI infrastructure while showing customers the path to the cloud
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Customer
Our Strategy & Portfolio: SAP Analytics
Software-as-a-service in the public cloud
SAP BusinessObjects Cloud
SAP Digital Boardroom
All analytics capabilities
in one product (BI, Predictive, Planning)
Consumer-grade
user experience
Embedded and
standalone
High-performance,
real-time platform
On-premise and/or private cloud deployment options
SAP BusinessObjects Enterprise
BI suite reporting,
visualization, and
discovery (Lumira 2.0*,
WeBI, Crystal, Analysis
for Office, etc)
Business
Planning and
Consolidation
Predictive
Analytics 3.x
BI EPM Predictive
LEAD THE CLOUDDeliver new analytics capabilities,
built natively on HCP
INNOVATE THE COREModern, at scale
on-premise deployments
DW & Data Management
BW on HANA
HANA native
Data
Warehouse
Enterprise
Information
Management
*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Customer
SAP BusinessObjects Planning and Consolidation
Standard Model
Embedded Model
Optimized for S/4HANA
Business users owned and
managed applications for both
planning & consolidation
Planning & consolidation in
SAP BW context combining the
best of 3 worlds:
• BW-IP planning engine
• BPC User Experience
• HANA In-Memory acceleration
Pre-delivered Planning (&
Consolidation*) content with real-
time interaction with S/4HANA
transactional and master data
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Customer
Our Strategy & Portfolio: SAP Analytics
Software-as-a-service in the public cloud
SAP BusinessObjects Cloud
SAP Digital Boardroom
All analytics capabilities
in one product (BI, Predictive, Planning)
Consumer-grade
user experience
Embedded and
standalone
High-performance,
real-time platform
On-premise and/or private cloud deployment options
SAP BusinessObjects Enterprise
BI suite reporting,
visualization, and
discovery (Lumira 2.0*,
WeBI, Crystal, Analysis
for Office, etc)
Business
Planning and
Consolidation
Predictive
Analytics 3.x
BI EPM Predictive
LEAD THE CLOUDDeliver new analytics capabilities,
built natively on HCP
INNOVATE THE COREModern, at scale
on-premise deployments
DW & Data Management
BW on HANA
HANA native
Data
Warehouse
Enterprise
Information
Management
*Lumira 2.0 includes planned convergence of Lumira 1.x and Design Studio 1.x.
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 13Internal
Digitise through Predictive Analytics(also called Data Mining or Machine Learning)
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 14Internal
Predictive
Best product • Additional health cover
at the right time • September
In the right channel • Personal meeting
with the right advisor • Pierre Brunner
Optimize
Pierre
Interaction
CreatePredictive
Models
• Sales-History
• Social Media
• Demographics
• Click-Behaviour
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
• Market Situation
• Company Strategy
• Products
• Cost StructureOperationaliseyour strategy
Learn from experience to optimise the futureExample: Optimise Cross-Selling / Up-Selling
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 15Internal
SAP is the“Auto”-mode for creating predictive modelsData Mining without Statistics degree
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 16Internal
Optimal model selected
automatically
Automated and simplified by SAP Predictive Analytics
3 Months
1 Week
Data
aggregation
Data pre-
processingSampling
Predictive
model
creationTesting
Inter-
pretation
Application
to business
Simple GUI Automated Automated SimplifiedApplication
to business
Real Life Example: 1 person x 7 days = 400 models vs. 6 people x 8 weeks = 20 models
SAP is the“Auto”-mode for creating predictive modelsData Mining without Statistics degree
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Customer
SAP Focus on Predictive Analytics
Number of
developers
KXEN, 2013
Number of developers
SAP Predictive
algorithms alone,
2015
20
100
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 18Internal
Predictive becoming pervasive
• Dedicated
• Integrated
Hybris Marketing
Successfactors
Preventive Maintenance and Services
Customer Activity Repository
…
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 20Internal
The haystack keeps getting bigger
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 21Internal
The needle keeps getting smaller