Questionnaire Analysis I have created a questionnaire to gain both qualitative and quantitative data from a primary source to gain more information on what the participants would want to see in our short film.

There is a broad range of ages that have completed the questionnaire which means the video is less likely to be directed at a specific age group. We have to assume the responses do not link to the age of those who respond so that we can create a video will be enjoyed by those who completed it. The largest groups are at a younger age therefore the responses may link to this. This means a short film may include aspects as suggested by the market research, are more likely to be enjoyed by a younger audience.

More females than males completed the questionnaire however to get the largest number of people watching the film I feel that the film should be targeted towards both male and female. However we will have to consider that the quantitative and qualitative responses come from female participants.

The not at all box was not selected by any participant and I will assume that most people represented by the participants watch films at least occasionally. This means they are more likely to be interested in a featurette as a way to find out more about the movie they are going to watch or have watched.

All the categories have been selected. I used tick boxes so that they could select as many categories as they wanted; therefore it is more accurate to what films they watch. Comedy has been selected more than the other genres and is therefore the most significant. This therefore shows that we should either link the short film to the comedy genre or include aspects of comedy to make it more preferable to the target audience represented. There are a number of ways we could do this using the script and particular camera shots.

I also allowed more than one category to be selected for this question as most people will watch movies in a variety of different places. Television, Cinema and DVD has been selected. The video will not be shown in these way however it shows the quality of film people will expect. Therefore we could use high quality filming, such as HD. Online also has a significant response therefore showing the film will still be watched if placed on YouTube.

This is an important question because it shows whether someone would watch a featurette. Yes is the largest response however the no category suggest elements other than behind the scenes information should be included. This is why it would be an improvement to include comedy aspects as a way of gaining a wider target audience.

This question allowed people who said they would not watch a featurette to respond that they are not interested in any behind the scene fetures however most people still selected a category. This tells us to include major elements of a featurette such as interviews with the cast, behind the scenes footage. The outtakes relate to the comedy genre so we could include shots or scenes that represent this special feature.

This was the main qualitative question which gives further insight into why people will watch a particular special features which relates to the content of a featurette. For instance the response about cast interviews

including “They give more detail about their role” shows that there is a purpose to including it in our short film which is to reveal more information about the film to the audience. Another response includes seeing the actors out of character. This will be interesting to include because there will be a contrast between the film and behind the scenes.