short and social video - how to go viral with vine

PopShorts

Going Viral with VineShort & Social Video: Vine, Instagram & Beyond

Adam Gausepohl, PopShorts@adamgausepohl

#SMX #SMXsocial13 #23A

PopShorts

PopShorts

June 4th:

13 million Vine users

1) The Biggest Misconception

3x Growth!

August 20th:

40 million Vine users

June 20th:

Instagram video released

PopShorts 1) The Biggest Misconception

PopShorts 2) Instagram vs Vine


Video Creation INSTAGRAM VINE

Video MAX length: 15 seconds 6 seconds

Import videos: Yes No

Image Stabilization: Yes No

Filters: Yes No

Delete/Re-arrange clips: Yes Yes

Save to Camera Roll Yes Yes

PopShorts

Engagement on Instagram

Photos:37 interactions / thousand followers

Videos:24 interactions / thousand followers 1

Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips

2) Instagram vs Vine


22nd September, 2013


23rd October, 2013


Consumption INSTAGRAM VINE

Photos/Videos: Photos and videos Just videos

Attention Span Required: 1-15 seconds 3-6 seconds

Autoplay: Yes (small delay) Yes

Automatic Sound: Yes Yes

Looping: No Yes

Geotagging: Yes Yes

Share to: Facebook, Twitter, Tumblr, Flickr, email, foursquare

Facebook, Twitter, copy link feature, Revine feature

PopShorts 3) Going Viral with Vine

Going Viral with Vine

PopShorts

Viner: Logan Paul

Followers (when video was made): 796,100

3) Going Viral with Vine


90,252 engagements 87,365 engagements

vs


TIP: Copy & paste the Vine.co URL here to save it as an .mp4 file to upload it directly to Facebook: http://en.savefrom.net

GE’s #1 most engaging Facebook post in past 6 months


Received approximately 20x more engagement than their average tweet.


Don’t forget to post your Vines to Instagram!!!It’s OK they aren’t 15 seconds long!

PopShorts 4) Getting Your First 1000 Followers

PopShorts

1) Leverage your other social media properties

2) Create good, shareable contenta. Relatable (Alx James)

b. Funny (Anthony Troli, Logan Paul, Comedian Chris)

c. Interesting / Useful (KaplanGMATPrep)

d. How-tos (GE’s #6secondscience campaign)

e. Catchy Jingles (Nicholas Megalis)

f. Mash-ups (Epic Clips, PIXAR VINES, Fail Vine)

g. Creative / Stop Motion (Jethro Ames)

3) Give them a reason to follow youa. Run contests b. Create a series (Pt. 1, Pt. 2…)c. Don’t post crap videos

4) Seed your videos

4) Getting Your First 1000 Followers

PopShorts 5) The Future of Short Video

U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones.

Source: http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html

PopShorts 5) The Future of Short Video

PopShorts

• Global mobile data traffic will increase 13-fold between 2012 and 2017• Mobile video will increase 16-fold between 2012 and 2017• Two-thirds of the world's mobile data traffic will be video by 2017• Mobile network connection speeds will increase 7-fold by 2017

Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

5) The Future of Short Video

PopShorts

Contact:

Adam GausepohlEmail: [email protected]

Twitter: @AdamGausepohl#SMX #SMXsocial13 #23A