Shoring-up The Swim Trends Lands’ End designers don’t just design swimwear according to trend, but rather translate those trends into timeless, classic and quality swimwear that customers will love from season to season. Here’s how 2017 swimwear trends look in this season’s Lands’ End swim collection. Swimwear Trend The Trend at Lands’ End High-neck This playful silhouette appears throughout Lands’

End swim in bikini, tankini and one-piece swimwear. A striking palm frond print reverses to solid olive in the Sea & Sky collection’s Reversible High-neck Bikini Top in Rose Mist Tropical/Olive.

Mesh

Mesh is quick-drying, sporty material doesn’t trap water, but certainly adds style. The Mesh Insert Tankini Top from the LE Sport collection features functional, athletic styling with the lightweight benefits of mesh in a high-neck. Look for mesh throughout the LE Sport collection.

Wrap-around

Bikini tops and one-piece styles wrap around the torso, adding a touch of flair to common swimwear silhouettes. Standout in style with this Reversible Wrap Bikini Top from the Sea & Sky collection with lacy straps and wrap-around design.

Florals

Look for stunning florals throughout the collection in skin-tone complementing colors such as the Aquamarine Sea Cascade Gold print this Bandeau One Piece. Inspired by the Italian gold coast, the floral prints in the Costa D’Oro collection bring the beauty of this magnificent place to swim. The fabric is from Jersey Lomellina®, a world-renowned Italian mill that specializes in performance fabrics.

Ruffles

Always feminine and flattering, ruffles add interest and touch of volume to any classic silhouette. Flouncy floral and graceful ruffles make this Underwire Ruffle Bandeau Tankini Top a popular choice in the Aquamarine Sea Prairie Rose.

Side Cut-outs

Take a one-piece swimsuit, selectively remove some fabric from the sides and there you have one of the season’s hottest trends. The Lands’ End Monokini makes a dramatic statement in solid black or Black Zigzag Stripe with its plunging neckline and exposed sides.

Minimal

Triangle tops, low waist bottoms and minimal structure: for the young and young-at-heart, the minimal trend is the perfect fit. Made of exquisite Italian jersey, this Triangle Bikini Top in Radiant Red from the Canvas collection has just a hint of structure.

Lacing

On the back, over the shoulder or up the side, a touch of lacing turns one-piece swimsuits and swim tops into something special. The Lace-Up One Piece Swimsuit in the Sea & Sky collection elegantly laces up the back in this Black Blossom Dot.

Creative Cover-ups

Turn up the style on a basic cover-up with new silhouettes that look distinctly beachy or can function as a casual dress. The Lands’ End Coastal Layers cover-ups feature a style and color for each suit. Look for new caftan styles in floral and ombre as well as classic terry styles, stylish swim tees, shorts and cover up leggings that feature UPF 50 sun protection.

For more information, contact Jenni Coats, 608.935.6089, jenni.coats@landsend.com.