shopping area health check - welcome to...

Harrow Road District Centre

Shopping Area Health Check

January 2007

CONTENT

PART 1: EXECUTIVE SUMMARY

PART 2: MAIN REPORT

1.0 INTRODUCTION.......................................................................................................... 1

The Study..................................................................................................................... 1National and London Policy ......................................................................................... 1The London Hierarchy ................................................................................................. 2

2.0 DIVERSITY OF USE AND REPRESENTATION......................................................... 5

Introduction .................................................................................................................. 5Total Retail Floorspace ................................................................................................ 5Diversity of Use............................................................................................................ 6NLP’s Attitudinal Assessment ...................................................................................... 7Range of Shops and Services ..................................................................................... 7Quality of Shops and Services..................................................................................... 9Food Supermarkets ................................................................................................... 10Places to Eat and Drink.............................................................................................. 11Entertainment and Leisure Facilities .......................................................................... 13Mix of Use Summary.................................................................................................. 14

3.0 HARROW ROAD’S ROLE AND CATCHMENT AREA............................................. 16

Introduction ................................................................................................................ 16Catchment Area and Customer Profile ...................................................................... 16Main Purpose of Visit to the Centre ........................................................................... 20Duration and Frequency of Visit................................................................................. 23

4.0 BUSINESS PERFORMANCE.................................................................................... 25

Introduction ................................................................................................................ 25Business Trading Performance in Harrow Road........................................................ 25Property Indicators..................................................................................................... 26Availability of Premises and Vacancy Levels ............................................................. 26Property Requirements .............................................................................................. 27Business Occupier’s Views on Rents and Rates ....................................................... 27

5.0 NLP’S AMENITY APPRAISAL.................................................................................. 29

Introduction ................................................................................................................ 29Day-Time Amenity Appraisal...................................................................................... 29Night-Time Amenity Appraisal.................................................................................... 29

6.0 ACCESSIBILITY AND MOVEMENT ......................................................................... 31

Introduction ................................................................................................................ 31Layout of the Centre .................................................................................................. 31Modal Split ................................................................................................................. 32Public Transport ......................................................................................................... 33Car Parking ................................................................................................................ 35Pedestrian Flow ......................................................................................................... 38Traffic Congestion...................................................................................................... 39Accessibility Summary ............................................................................................... 40

7.0 SAFETY AND CRIME................................................................................................ 41

Introduction ................................................................................................................ 41

Personal Safety.......................................................................................................... 41Business Security ...................................................................................................... 42Safety and Crime Summary ....................................................................................... 43

8.0 THE CENTRE’S ENVIRONMENT ............................................................................. 44

Introduction ................................................................................................................ 44Shopping Environment............................................................................................... 44Litter and Cleanliness ................................................................................................ 45Environmental Summary............................................................................................ 46

9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS .................................... 47

Introduction ................................................................................................................ 47Defining Harrow Road District Centre’s Boundary and Frontages............................. 47Shopping Frontages................................................................................................... 48

10.0 RETAIL CAPACITY ANALYSIS................................................................................ 50

Introduction ................................................................................................................ 50Local Catchment Area ............................................................................................... 50Population and Spending........................................................................................... 50Existing Retail Floorspace ......................................................................................... 51Existing Spending Patterns 2006............................................................................... 51Operator Demand for Space...................................................................................... 54Development Opportunities........................................................................................ 54

11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES ... 57

Strengths.................................................................................................................... 57Weaknesses .............................................................................................................. 57Opportunities.............................................................................................................. 58Threats....................................................................................................................... 58

APPENDICES

Appendix A - MethodologyAppendix B - PPS6 Measures of Vitality and ViabilityAppendix C - NLP’s Attractions AppraisalAppendix D - NLP’s Day-Time Amenity AppraisalAppendix E - NLP’s Night-Time Amenity AppraisalAppendix F - PMRS Pedestrian Flowcounts and thermal mapsAppendix G - In-street Visitor Survey ResultsAppendix H - Household Residents Survey ResultsAppendix I - Business Occupier Survey ResultsAppendix J - Land Use MapAppendix K - National and Local Policy - Centre Boundaries and FrontageAppendix L - Retail Capacity Assessment Methodology Appendix M - Operator Requirements

Glossary

PART 1 – EXECUTIVE SUMMARY

i

The Study

Nathaniel Lichfield and Partners has undertaken a vitality and viability study of the 7

designated District Shopping Centres in Westminster. This report provides an analysis of

Harrow Road. The Government (PPS6) advises local authorities to base their development

plans on assessments of their retail centres, and are advised to monitor the health of their

shopping centres.

Harrow Road’s Current Role and Structure

Harrow Road District Centre mainly serves residents in the north west of Westminster and

neighbouring Kensington & Chelsea. The centre is made up of one primary shopping street

(Harrow Road), and is linear in shape. The main concentration of A1 retail use is located

towards the eastern end of the centre. Harrow Road District Centre is in close proximity to

Westbourne Park Underground tube station.

Harrow Road is a relatively small centre, compared with the other District Centres in

Westminster, and has a reasonable range of shops and services of comparatively poor

ii

quality. The centre has a lack of national multiples, but a good range of specialist and

independent retailers. There is a selection of food stores within the centre, and the centre

attracts a high proportion of food and grocery shopping trips.

The range and quality of shops and services was rated reasonably well by visitors, but poorly

by residents and businesses. In addition to retail facilities Harrow Road has a small number

of other non-retail services, including places to eat and drink, compared to the other District

Centres. Those that is has are rated poorly by visitors, residents and businesses. Harrow

Road has particularly poor entertainment and leisure facilities when compared with other

District Centres in Westminster.

Harrow Road’s primary role is serving local residents from its catchment area and other parts

of West London; it also serves occasional visitors from across London and beyond.

Harrow Road attracts a mix of customers; however, this mix differs from the socio-economic

characteristics of the local catchment area. This centre appears to attract a lower proportion

of AB customers and a higher proportion of C1, C2 and DE customers when compared with

the local catchment area’s characteristics, which implies that more affluent local residents

are more likely to shop elsewhere. The centre also attracts a higher proportion of Asian

customers, and a lower proportion of White British and Afro-Caribbean customers when

compared with the local catchment area.

Harrow Road’s catchment area has a lower proportion of high-earning households compared

with the average for all District Centres, and a higher proportion of low-income households

(under £25,000). The centre’s local catchment area appears to be one of the least affluent of

the 7 District Centres, and is broadly comparable with Church Street/Edgware Road’s local

catchment area.

Health Check Summary

A summary of the Health Check analysis is shown in Table 1 below. Factors highlighted

gold are rated as positive attributes in Harrow Road. Factors highlighted as grey are

negative attributes, while green represents neutral factors where views were mixed. Harrow

Road’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

Table 1 suggests that Harrow Road rates relatively poorly for most factors, with the exception

of current business occupier performance. Generally satisfaction levels are highest amongst

visitors, then residents, and then business occupiers.

iii

Table 1: Health Check Summary

Visitors’Views/Rank

Residents’Views/Rank

BusinessOccupiers’Views/Rank

NLP Analysis

Current Business Occupier Performance

n/a n/a Positive1st

n/a

Past Business OccupierPerformance

n/a n/a Neutral6th

n/a

Future Business OccupierPerformance

n/a n/a Positive3rd

n/a

Range of Shops/Services Positive3rd

Neutral6th

Negative7th

Positive

Quality of Shops/Services Positive6th

Neutral7th

Negative7th

Negative

Food supermarkets Positive4th

Neutral4th

n/a Positive

Places to Eat/Drink Positive7th

Negative7th

Negative7th

Negative

Entertainment/Leisure/Night-time facilities

Neutral6th

Negative7th

Very Negative7th

Negative

Layout of centre Positive4th

n/a n/a n/a

Bus services Very Positive4th

Positive5th

n/a

Train/Underground services n/aPositive

5th Neutral7th

n/a

Car parking availability Very Negative7th

Very Negative7th

n/a

Car parking charges Very Negative6th

Negative1st Very Negative

1stn/a

Traffic congestion Negative7th

Negative6th

Neutral5th

n/a

Personal Safety Positive7th

Very Negative7th

n/a

Security n/aNeutral

7th Negative7th

n/a

Shopping Environment Positive6th

Neutral6th

Negative5th

n/a

Street cleaning n/a Positive6th

n/a Neutral

Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

In terms of its vitality and viability and general economic health this centre is still considered

to be in decline, although evidence suggests the centre has not declined significantly since

the 2002 health check.

Retail Capacity

Based on the survey results we estimate that Harrow Road District Centre’s current market

penetration (or market share) within the local catchment area is as follows:

Comparison expenditure - 5%; i.e. 95% of the catchment area’s comparisonexpenditure is spent elsewhere – outside of HarrowRoad District Centre, and potentially outside the localcatchment area.

iv

Convenience expenditure - 34%.

These figures indicate that the majority of expenditure (both comparison and convenience)

within the local catchment area is not spent within Harrow Road. For comparison shopping

Oxford Street/the West End attract a significant amount of shopping trips. For convenience

shopping there are a large number of destinations for local residents to choose from,

including Sainsbury’s at Ladbroke Grove, Tesco at Portobello Road, Waitrose at Kensington

High Street, and Tesco at Notting Hill Gate. The inflow of expenditure from beyond the

catchment area has been estimated based on the in-street survey results. The current inflow

estimate for Harrow Road District Centre is 30% for both convenience and comparison

shops. Therefore 70% for each comes from the District Centre local catchment area.

The quantitative retail floorspace capacity based on population and expenditure projections

is 767 sqm gross by 2011, or 1,254 sqm gross by 2016. There are limited opportunities for

major development within or adjacent to this centre. The need for additional retail floorspace

could be achieved by the occupation of vacant units by Class A1 use or through higher

density development and changes of use.

The projected need for retail floorspace in this centre suggests that the Council should

continue to control and prevent the loss of existing Class A1 floorspace in this District Centre.

Defining Harrow Road’s Centre Boundary and Frontages

The current Secondary Frontages are contiguous with the Core Shopping Frontages. The

land-use survey indicates that these Secondary Frontages still retain a predominance of

Class A1 to A5 uses but the vacancy levels are relatively high. There is no reason to

exclude any of the Secondary Frontages from the centre boundary, but a more flexible

approach to changes of use could be considered to assist the reoccupation of vacant units.

The Council’s Adopted Unitary Development Plan (UDP) states that no more than 30% of

Harrow Road’s Core Frontage will be permitted to be used for non-A1 use and no more than

45% of this centre’s Secondary Frontage will be permitted to be used for non-A1 use. The

current proportion of Core Frontage in non-A1 usage is 28% and the current proportion of

Secondary Frontage in non-A1 usage is 72%. The threshold in the Core Frontage has

nearly been reached, but the current policy criteria for the Secondary Frontages has been

breached and the 45% threshold should be reviewed.

v

We believe the Council should review its frontage policies, considering the following options:

No change – keep the Core and Secondary Frontages as they are and keep the

current limits on non-A1 use.

Change the non-A1 limit – keep the Core and Secondary Frontages as they are

but increase or remove the current limits on non-A1 use in the Secondary

Frontages to provide more flexibility.

Change the Core and Secondary Frontages – keep the maximum limits as they

are (30% and 45%) but re-designate peripheral parts of the Core Frontage as

Secondary Frontage.

Adopt a new approach – define a much smaller Core area (as above) but

prevent all changes of use from A1 to non-A1 use therein. A more flexible

approach to changes of use could be adopted in the Secondary Shopping

Frontages.

These options should be discussed by policy and development control officers at

Westminster.

LON2007\R10820-014 (Harrow Road FINAL)

PART 2 – MAIN REPORT

LON2006/R10820-014 (Harrow Road FINAL) 1

1.0 INTRODUCTION

The Study

1.1 Nathaniel Lichfield and Partners (NLP) were commissioned by Westminster City

Council to carry out a vitality and viability study of the 7 designated District Shopping

Centres in the City. This Health Check provides an analysis of Harrow Road. A

summary of the methodology adopted is contained in Appendix A of this report.

1.2 This report provides a basis for assessing the vitality and viability of the District

Centre and for future monitoring of the 'health' of the District Centre. Westminster

carried out Health Check Appraisals in 1997 and 2002. In 1997, Health Checks for

46 centres were undertaken throughout Westminster. In 2000, four of these were

updated and two Health Checks for new centres were also undertaken. Health

checks were undertaken in 2002 study for all centres in Westminster. Health checks

for the 7 District Centres have been undertaken in 2006. Where possible

comparisons have been made with the results of these previous Health Checks.

National and London Policy

1.3 The Government advises local authorities to base their development plans and

policies on assessments of their retail centres, as set out in guidance contained within

Planning Policy Statement 6 (PPS6 revised) March 2005. Local authorities are

advised to monitor the health of their shopping centres and to regularly collect

information on key indicators. A list of key indicators, as set out at paragraph 4.4 of

PPS6, is shown in Appendix B of this report.

1.4 Policy 3D.1 within the London Plan: Spatial Development Strategy 2004 relates to

town centres, and this policy states that the Mayor and London Boroughs should:

“enhance access to goods and services and strengthen the wider role of town

centres, including UDP policies to:

Encourage retail, leisure, and other related uses in town centres, and discourage them outside the town centres;

Improve access to town centres by public transport, cycling and walking;

Enhance the quality for retail and other consumer services in town centres


Support a wide role for town centres as locations for leisure and cultural activities, as well as business and housing;

Require the location of appropriate health, education and other public andcommunity servicing in town centres;

Designate core areas primarily for shopping uses and secondary areas for shopping and other uses and set out policies for the appropriate management of both types of area;

Undertake regular town centre Health Checks; and

Support and encourage town centre management, partnerships and strategies including the introduction of Business Improvement Districts in appropriate locations.”

1.5 This centre Health Check will form part of the background information to assist in the

preparation of policies and proposals in the Development Plan. This study will feed

into the preparation of relevant Development Plan Documents prepared as part of the

Council’s Local Development Framework, including the Core Strategy and the

shopping policies within the Development Control Policies Development Plan

Document (DPD).

The London Hierarchy

1.6 The London Plan sets out a hierarchy/classification of town centres across London,

i.e. International Centres (2), Metropolitan Centres (10), Major Centres (35) and

District Centres (160).

1.7 Knightsbridge and the West End are identified as the two International Centres, at the

top of the hierarchy of shopping centres in London. Both are within Westminster.

Metropolitan Centres are the main centres servicing the outer London Boroughs (e.g.

Bromley, Croydon, Kingston and Harrow). Major and District Centres are spread

across London. The City of Westminster has one Major Centre and seven District

Centres designated in the London Plan, although the Council classifies

Queensway/Westbourne Grove as a District Centre and Edgware Road South as

‘CAZ Frontage’. Harrow Road is classified as a District Centre in the London Plan.

The London Plan indicates that this broad classification of centres should be refined

in the light of local circumstances through Development Plans.

1.8 The City of Westminster is divided into two zones in terms of retail policy, the Central

Activities Zone (CAZ) and CAZ Frontages; and areas outside the CAZ. The CAZ


contains the two International Centres in London; the West End and Knightsbridge;

other shopping areas such as Victoria Street, as well as numerous small parades and

individual shops. Outside the CAZ there are 7 District Centres and 39 Local Centres

designated in the UDP.

Harrow Road and the Surrounding Area

1.9 Harrow Road District Centre is located in the north west of Westminster and is

located near the Kensington & Chelsea boundary. The nearest competing Major

Centres are Kilburn to the north and Kensington High Street and

Queensway/Westbourne Grove to the South. Harrow Road is located reasonably

close to the proposed shopping centre development at White City to the west.

1.10 Harrow Road District Centre is made up of one primary shopping street (Harrow

Road), along which the centre is situated. Harrow Road itself extends over 20 miles

from east to west, however the District Centre covers a stretch of just under half a

mile. The main concentration of A1 retail uses is located on Harrow Road between

the intersections with Great Western Road and Bravington Road. The centre is in

close proximity to Westbourne Park Underground tube station.

LON

2006

/R10

820-

014

(Har

row

Roa

d F

INA

L)4

5

2.0 DIVERSITY OF USE AND REPRESENTATION

Introduction

2.1 This section examines the mix of town centre uses within Harrow Road District

Centre, and highlights changes since the 2002 Health Check Survey was undertaken.

For the first time the views of visitors, residents and business occupiers have also

been assessed and are included within the survey results. It should be noted that the

Use Classes Order has changed since the 2002 Health Check Reports were

undertaken, and Class A3 has now been broken down into three categories; Class A3

- restaurants/cafés, Class A4 -pubs/bars and Class A5 hot-food takeaways.

Therefore, direct comparisons are not always possible.

Total Retail Floorspace

2.2 Total retail floorspace in Harrow Road is broken down in Table 2.1. In total, Harrow

Road has 14,051 sqm of retail floorspace; this has decreased slightly since 2002

when there was 14,652 sqm of ground floor floorspace. The total retail floorspace

(14,051 sqm) is significantly below the average (22,492 sq. m) for the 7 District

Centres. Harrow Road has a higher proportion of A1 convenience retail and Class A5

floorspace than the District Centre average. Conversely, the centre has a lower than

average proportion of A1 comparison retail, Class A3 and Class A4 use floorspace.

Harrow Road District Centre has a significantly higher than average proportion of

vacant premises suggesting there is relatively low demand for retail floorspace in the

area.

Table 2.1: Total Retail Floorspace

Use A1 - Conv A1- Comp A2 A3 A4 A5 SG Vacant TOTAL

Floorspace Sqm 3,759 4,725 1,204 1,053 357 624 60 2,269 14,051

Percentage 26.8% 33.6% 8.6% 7.5% 2.5% 4.4% 0.4% 16.2% 100.0%

District Centre Ave. 3,657 9,408 2,048 3,340 883 330 376 2450 22,492

District Centre Ave Percentage.

16.3% 41.8% 9.1% 14.8% 3.9% 1.5% 1.7% 10.9% 100.0%

Source: City of Westminster GIS System and Site Survey October 2006

6

Retail Floorspace in Harrow Road

A1- Conv27%

A1- Comp34%

A29%

A37%

A43%

A54%

SG0%

Vacant16%

Figure 2.1 Retail Floorspace in Harrow Road

Diversity of Use

2.3 Harrow Road is a mixed-use District Centre, serving mainly residents in the local

area. The centre is one of the smaller District Centres, and it does not provide the

range and selection of shops and services found in Westminster’s larger District

centres, including Queensway/Westbourne Grove or Marylebone High Street.

However, the centre has a good selection of food shops, including specialist ethnic

shops, but has a limited number of restaurants, bars and banks. The diversity of uses

represented in the centre is summarised in Table 2.2.

2.4 The overall number of units has decreased from 119 to 116 units since 2002. The

number of A1 units in Harrow Road District Centre has decreased by 7 units, most of

which are the result of a decline in independent retailers (-6 units). Also within the A1

Class, the number of specialist independent retailers has fallen (-2 units) while the

number of national retailers has increased from 2 to 3 units. The number of Class A2

uses has fallen by over a third (-5 units) and the number of A3 uses has almost

doubled (+4 units). The numbers of A4 and A5 uses have remained the same since

2002, as has the number of sui generis units. The number of vacant units has risen

by 4 while the number of health uses had decreased by 2 units. Since 2002 the one

arts/culture unit has changed use.

7

Table 2.2: Diversity of Uses

Use Class Number Number % %of Units of Units of Units of Units

2002 2006 2002 2006

Class A1 Retail 74 67 62.2% 57.8%Department/principlestores 0 0 0.0% 0.0%International retailers 0 0 0.0% 0.0%National retailers 2 3 1.7% 2.6%Specialist Independent 12 10 10.1% 8.6%Independent 31 25 26.1% 21.6%Convenience 29 29 24.4% 25.0%

Class A2 13 8 10.9% 6.9%Class A3 Takeaway/Restaurant 2 n/a 1.7% n/aClass A3 Restaurant/Café 3 9 2.5% 7.8%Class A4 Pubs/Bars 2 2 1.7% 1.7%Class A5 Takeaway 7 7 5.9% 6.0%Sui Generis 1 1 0.8% 0.9%Vacant Units 12 16 10.1% 13.8%Arts/Culture 1 0 0.8% 0.0%Health uses 4 6 3.4% 5.2%Hotels 0 0 0.0% 0.0%TOTAL 119 116 100.0% 100.0%

Source: Land Use Survey May 2002 and October 2006

NLP’s Attitudinal Assessment

2.5 NLP’s attitudinal assessment of the attractions and amenity of Harrow Road District

Centre is summarised in Appendix C. Harrow Road’s attractions score has

decreased slightly since 2002, and its overall score for attractions is now 26.9%. This

is much lower than the average across all 7 of the District Centres of 48.4%, which is

reflected by Harrow Road’s ranking as bottom out of the 7 District Centres in the City.

Harrow Road scores highly for its prominence of independent and specialist shops,

and its availability of food shopping. Harrow Road District Centre has a number of

weaknesses, in particular the quality of its retail environment, its availability of

restaurants, pubs/bars, and cultural facilities, and its lack of service provision.

Range of Shops and Services

2.6 In-street survey respondents were asked about their views on the range of shops and

services in the centre (Question 14 Appendix G). The results are summarised in

Table 2.3 below.

8

Table 2.3: Visitors’ Views on the Range of Shops and Services (% of visitors)

Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware

MaryleboneHigh Street

Warwick Way/ Tachbrook St

PraedStreet

St John’s Wood

Very Good 12 28 12 61 4 10 18Quite Good 59 51 55 35 55 49 42Neither Good/Poor 19 11 28 2 31 20 16Quite Poor 8 1 6 2 4 13 12Very Poor 9 1 0 0 3 4 4Don’t Know 2 8 0 0 3 4 9Average Score 0.74 1.13 0.73 1.55 0.56 0.48 0.63Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.7 The numbers rating Harrow Road District Centre as good for its range of shops and

services, significantly outnumbered those suggesting it was poor. The average score

was +0.74; just below the quite good mark (a score of zero is neutral i.e. neither good

nor poor). All of Westminster’s District Centres achieved above neutral scores (above

0). Harrow Road achieved the 3rd best average score (+0.74), behind Marylebone

High Street (+1.55) and Queensway/Westbourne Grove (+1.13) in this respect.

2.8 Residents interviewed in the household survey were asked a similar question

(Question 07 Appendix H) relating to the range of shops and services. The results

are summarised in Table 2.4 below.

Table 2.4: Residents’ Views on the Range of Shops and Service (% of residents)

Queensway/Westbourne

Grove

ChurchStreet/

Edgware

HarrowRoad



PraedStreet

St John’s Wood

Very Good 19 9 14 43 10 7 14Quite Good 36 30 14 26 19 14 15Neither Good/Poor 28 31 30 19 37 29 38Quite Poor 7 21 23 6 20 27 26Very Poor 5 6 14 0 10 16 5Don’t Know 5 3 5 6 4 7 1Average Score 0.60 0.15 -0.09 1.11 -0.01 -0.34 0.07Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.9 The average score for Harrow Road was slightly negative (-0.09); residents’ views

tended to be less positive than visitors’ views across all of the District Centres.

Harrow Road was ranked 6th, ahead only of Praed Street in terms of its range of

shops and services. Within Westminster’s other District Shopping Centres views

amongst residents were mixed (i.e. scores around neutral – zero).

2.10 Businesses in Harrow Road were also asked about the range of shops and services

(Question 10 Appendix I), and the results are summarised in Table 2.5 below. There

were mixed, but mainly negative, views amongst businesses in relation to the range

of shops and services in Harrow Road, with an overall score just above quite poor (-

0.82) being recorded. Harrow Road had the lowest overall score of all the seven

9

centres. These figures suggest that businesses may be more concerned with the

range of shops and services than residents/customers. However, businesses’ views

on this subject were mixed in most of the other centres. Marylebone High Street was

the only District Centre to achieve a positive rating for its range of shops and services

based on the response of local businesses.

Table 2.5: Businesses’ Views on the Range of Shops and Services (% of businesses)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 0 4 4 31 0 0 6Quite Good 9 22 29 41 35 15 17Neither Good/Poor 27 39 25 21 24 19 28Quite Poor 36 17 21 2 31 31 28Very Poor 27 9 14 2 3 27 17Don’t Know 0 9 7 2 7 8 5Average Score -0.82 -0.05 -0.15 0.98 -0.04 -0.75 -0.35Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Quality of Shops and Services

2.11 In-street survey respondents were asked about their views on the quality of shops

and services in Harrow Road (Question 14 – Appendix G). The results are

summarised in Table 2.6 below.

Table 2.6: Visitors’ Views on the Quality of Shops and Services (% of visitors)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood


2.12 The number of visitors rating Harrow Road District Centre for its quality of shops and

services as good significantly outnumbered those suggesting it was poor. The

average score was +0.53 slightly above neutral (0.00). All 7 centres achieved above

neutral scores (above zero). Harrow Road achieved the 6th best average score

(+0.53), ahead only of Praed Street.


(Question 07 Appendix H) and the results are summarised in Table 2.7 below. The

average score for Harrow Road was slightly negative (-0.09); generally residents’

views were less positive than visitors’ comments in all of the District Centres. Harrow

Road was ranked bottom of all 7 District Centres for the quality of it’s’ shops and

10

services. Within all of Westminster’s other District Centres views amongst residents

were mixed (i.e. scores around neutral i.e. zero).

Table 2.7: Residents’ Views the Quality of Shops and Service (% of residents)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 13 14 7 45 10 7 21Quite Good 20 38 21 43 16 23 36Neither Good/Poor 28 26 39 4 48 39 33Quite Poor 16 12 21 2 18 9 6Very Poor 19 5 9 0 4 11 2Don’t Know 4 5 3 6 4 11 2Average Score -0.09 0.45 -0.03 1.39 0.10 0.05 0.68Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.14 Businesses in Harrow Road were also asked about the quality of shops and services

(Question 10 Appendix I), and the results are summarised in Table 2.8 below.

Table 2.8: Businesses’ Views on the Quality of Shops and Services (% of businesses)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 0 0 4 31 0 0 6Quite Good 0 44 29 48 31 15 39Neither Good/Poor 55 30 29 12 31 19 22Quite Poor 18 0 18 2 24 35 22Very Poor 27 13 0 5 7 19 0Don’t Know 0 13 0 2 7 12 11Average Score -0.73 0.20 -0.21 1.00 -0.07 -0.65 0.31Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.15 The views amongst businesses in relation to the quality of shops and services in

Harrow Road District Centre were largely negative, with none rating it as very good or

quite good. Harrow Road attained an overall score just above quite poor (-0.73).

The centre was ranked bottom, just below Praed Street; Marylebone High Street was

the only centre to achieve a significant positive rating in relation to the businesses’

views on the quality of shops and services.

Food Supermarkets

2.16 In-street survey respondents were asked about their views on the size quality of

supermarkets in the Harrow Road (Question 14 Appendix G). The results are

summarised in Table 2.9 below. All of the District Centres achieved a positive score

(above zero). Harrow Road achieved the 4th best average score (+0.55), behind

Marylebone High Street, Queensway/Westbourne Grove and Warwick

Way/Tachbrook Street.

11

Table 2.9: Visitors’ Views on Food Supermarkets (% of visitors)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood



(Question 07 Appendix H) and the results are summarised in Table 2.10 below. The

average score for each of the District Centres was much lower than those achieved in

the visitor survey, with the exception of Marylebone High Street, which suggests local

residents are generally more dissatisfied with food store provision in the District

Centres, than the District Centre customers. In Harrow Road residents had mixed

views on supermarket provision, with an average score recorded around the neutral

mark (zero). Harrow Road was ranked 4th behind Marylebone High Street, Warwick

Way/Tachbrook Street and Queensway/ Westbourne Grove in this respect. Within

all of the other District Centres views amongst residents were mixed (i.e. scores

around the neutral zero mark).

Table 2.10: Residents’ Views on the Supermarkets (% of residents)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 14 9 7 43 18 11 6Quite Good 20 17 16 36 30 18 13Neither Good/Poor 24 34 16 15 18 9 34Quite Poor 24 19 36 6 18 30 35Very Poor 13 7 20 0 11 21 10Don’t Know 5 14 6 0 5 11 2Average Score -0.01 0.02 -0.48 1.15 0.28 -0.33 -0.29Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Places to Eat and Drink

2.18 In-street survey respondents were asked about their views on the quality and number

of places to eat and drink in Harrow Road (Question 14 Appendix G). The results are

summarised in Table 2.11 below.

12

Table 2.11: Visitors’ Views on Places to Eat and Drink (% of visitors)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood


2.19 The numbers rating Harrow Road District Centre for the quality/number of places to

eat and drink as good significantly outnumbered those suggesting it was poor. The

average score was +0.54 in-between neutral and quite good. All of the District

Centres achieved above neutral scores (above 0). Harrow Road scored the most

poorly out of all 7 District Centres.


(Question 07 Appendix H), and the results are summarised in Table 2.12 below. The

average score for Harrow Road was negative (-0.55). Harrow Road was again

ranked bottom of all the centres.

Table 2.12: Residents’ Views on Places to Eat and Drink (% of residents)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 8 29 13 47 15 9 20Quite Good 8 24 16 34 29 21 41Neither Good/Poor 14 24 21 13 21 18 23Quite Poor 20 10 16 0 15 18 11Very Poor 20 3 11 0 1 11 2Don’t Know 30 9 23 6 19 23 3Average Score -0.55 0.72 0.04 1.36 0.51 -0.03 0.67Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.21 Businesses in Harrow Road were also asked about places to eat and drink (Question

10 Appendix I), and the results are summarised in Table 2.13 below. The results

were broadly comparable with residents’ views (Tables 2.11 and 2.12), with an

average score of -0.45 being achieved.

13

Table 2.13: Businesses’ Views on Places to Eat and Drink (% of businesses)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 0 17 0 38 17 8 22Quite Good 18 44 36 50 45 42 22Neither Good/Poor 36 13 7 5 17 15 28Quite Poor 27 0 29 5 14 8 6Very Poor 18 4 25 2 3 8 6Don’t Know 0 22 4 0 3 19 17Average Score -0.45 0.89 -0.44 1.17 0.61 0.43 0.60Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Entertainment and Leisure Facilities

2.22 In-street survey respondents were asked about their views on entertainment and

leisure facilities (day-time and night-time facilities) in Harrow Road (Question 14 –

Appendix G). The results are summarised in Table 2.14 below.

2.23 Both day-time and night-time facilities entertainment/leisure facilities in this centre

achieved similar scores, and were both rated positively, although only slightly above

the zero/neutral mark. Harrow Road attained the 2nd lowest scores for both day-time

and night-time facilities, ahead only of Warwick Way/Tachbrook Street.

Table 2.14: Visitors’ Views on Entertainment and Leisure Facilities (% of visitors)

Day Time Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 1 7 9 13 4 4 13Quite Good 43 54 46 20 23 29 40Neither Good/Poor 14 13 26 13 13 18 12Quite Poor 10 3 10 8 15 12 3Very Poor 14 0 1 7 11 4 12Don’t Know 19 23 8 39 34 33 20Average Score 0.08 0.85 0.57 0.39 -0.08 0.22 0.48Night Time Harrow Road Queensway/

WestbourneGrove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 1 8 6 11 2 5 9Quite Good 44 43 46 26 23 24 28Neither Good/Poor 12 17 29 9 17 11 6Quite Poor 10 3 9 5 10 14 4Very Poor 14 0 2 7 15 6 14Don’t Know 19 30 7 42 33 40 39Average Score 0.10 0.79 0.50 0.50 -0.21 0.13 0.21Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006


(Question 07 – Appendix H) relating to evening/night-time facilities in Harrow Road.

The results are summarised in Table 2.15 below. Harrow Road obtained the lowest

score: -0.78 in terms of its perceived night-time facilities.

14

Table 2.15: Residents’ Views on Night-Time Facilities (% of residents)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 4 10 6 17 7 4 3Quite Good 5 31 16 36 14 18 24Neither Good/Poor 15 17 21 23 23 23 28Quite Poor 15 17 11 2 20 14 14Very Poor 23 0 13 2 8 9 14Don’t Know 38 24 33 19 27 32 16Average Score -0.78 0.45 -0.15 0.79 -0.13 -0.07 -0.14Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.25 Businesses in the centre were also asked about the entertainment and leisure

facilities (Question 10 – Appendix I), and the results are summarised in Table 2.16

below. Again Harrow Road was ranked bottom of all 7 District Centres (-1.36) from

businesses regarding its perceived night-time facilities.

Table 2.16: Businesses’ Views on Entertainment and Leisure Facilities (% of businesses)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood

Very Good 0 4 0 9 0 0 11Quite Good 0 30 4 24 31 4 0Neither Good/Poor 9 39 18 24 14 27 22Quite Poor 46 9 18 19 24 15 28Very Poor 45 0 46 17 21 46 17Don’t Know 0 17 14 7 10 8 22Average Score -1.36 0.37 -1.25 -0.10 -0.38 -1.12 -0.50Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Mix of Use Summary

2.26 A summary of the above analysis is shown in Table 2.17. Factors highlighted in gold

are rated as positive attributes in Harrow Road. Factors highlighted in grey are

negative attributes, while green represents neutral factors where views were mixed.

Harrow Road’s rank amongst Westminster’s 7 District Shopping Centres is also

shown.

15

Table 2.17: Summary Analysis for Range/Quality of Facilities




NLP Analysis

Range of Shops/Services Positive3rd

Neutral6th

Negative7th

Positive

Quality of Shops/Services Positive6th

Neutral7th

Negative7th

Negative

Food supermarkets Positive4th

Neutral4th

n/a Positive

Places to Eat/Drink Positive7th

Negative7th

Negative7th

Negative

Entertainment/Leisure/Night-time facilities

Neutral6th

Negative7th

Very Negative7th

Negative


16

3.0 HARROW ROAD’S ROLE AND CATCHMENT AREA

Introduction

3.1 Harrow Road District Shopping Centre’s role is demonstrated by the mix of uses

outlined in the previous section. In addition the results of an in-street survey of

visitors to the District Centre, and the household survey of local residents provide

information on how customers use the District Centre and what catchment area it

serves. This section explores how the centre is used and the characteristics of the

centre’s customers and local residents.

Catchment Area and Customer Profile

3.2 About 86% of the in-street visitors in Harrow Road indicated where they live by

postcode. Of those who gave their postcode, only 10% were found to live within the

local postcode area, W9 and W10. A further 74% lived within other West London

postcodes and 7% lived in the rest of London. These results are consistent with the

proportions of visitors who walked (45%) and travelled by public transport (44%) to

the centre. Only 8% of visitors to Harrow Road lived outside London. These results

indicate that Harrow Road’s primary role is serving local residents (of postcode areas

W9 and W10) and visitors from other parts of West London. Its also serves

occasional visitors from across London and beyond.

3.3 The household survey results indicated that 79% of local residents in the Harrow

Road catchment area had shopped in the Harrow Road during the last three months.

This was the 3rd highest figure out of the 7 District Centres, behind St John’s Wood

(92%) and Marylebone High Street (79.7%). Over 80% of residents who regularly

use Harrow Road indicated that they choose to shop there because the centre is

convenient to get to from home (83.5%), which is above the average for the 7 District

Centres of 78%. These results suggest that Harrow Road has an important local

shopping role, perhaps to a greater extent than some other District Centres in

Westminster. Household respondents were asked (Question 11 Appendix H) which

other shopping centres they use once a month or more, the main centres were:

Oxford Street/the West End 9%;

Kensington High Street 8%;

Brent Cross 6%;

17

Kilburn 6%;

Queensway/Westbourne Grove 6%; and

Ladbroke Grove 6%.

Socio-Economic Characteristics

3.4 The SEG socio-economic characteristics of visitors interviewed within Harrow Road are

shown in Table 3.1, and these are compared with visitors within the other District

Centres. The socio-economic characteristics obtained from the household survey

within the local catchment area of each centre are also shown in Table 3.1.

Table 3.1: Socio-Economic Characteristics of Visitors and Residents (% of visitors and residents)

SEG of Visitors(%)

HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

TachbrookSt

PraedStreet

StJohn’sWood

ChurchSt/

EdgwareRd

AllCentres

ABProfessional/Managerial

12 25 37 22 25 54 5 26

C1Skilled Non-Manual

34 35 45 39 31 25 37 35

C2Skilled Manual

17 17 6 17 12 11 16 14

DESemi-Skilled/Unskilled

35 24 10 22 32 10 40 25

Refused 2 0 2 0 0 0 3 1SEG of Residents

(%)Harrow

RdQueensway/Westbourne

Grove

MaryleboneHigh St

WarwickWay/

TachbrookSt

PraedStreet

StJohn’sWood

ChurchSt/

EdgwareRd

AllCentres

ABProfessional/Managerial

29 28 54 39 36 48 33 37

C1Skilled Non-Manual

26 47 31 27 40 30 28 33

C2Skilled Manual

12 11 7 7 6 7 13 9

DESemi-Skilled/Unskilled

27 8 8 18 13 7 18 15

Refused 6 7 0 9 5 8 8 6Source: NEMS Household and in- Street Surveys 2006 NB – SEG is Socio-Economic Group

3.5 Harrow Road District Centre attracts a broad mix of customers, and this mix is

broadly consistent with the socio-economic characteristics of the local catchment

area. However, the centre appears to attract a lower proportion of AB customers and

a higher proportion of C1, C2 and DE customers when compared with the local

catchment characteristics, which implies that more affluent local residents are more

likely to shop elsewhere. This is a pattern experienced within all of the District

Centres/local catchment areas with the exception of St. John’s Wood.

3.6 The proportions of visitors in Harrow Road within in each SEG differed from the

average for all 7 District Centres surveyed in that it attracted less AB customers and

more DE customers. Harrow Road has a lower proportion of the most affluent AB

18

customers than all other District Centres with the exception of Church Street/Edgware

Road.

3.7 Local residents were also asked about their combined household income, the results

are shown in Table 3.2. A relatively high proportion refused to give details within all

areas. However, the results do provide a broad indication of the relative affluence of

each centre’s local catchment area.

Table 3.2: Household Income of Residents (% of residents)

Income £ HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

St John’s Wood

ChurchSt/

EdgwareRd

AllCentres

Below £25,000 50 20 25 31 27 16 48 31£25,000 – 50,000 15 19 24 22 22 18 19 20£50,000 – 100,000 8 14 14 16 18 13 7 13£100,000 + 6 18 20 7 13 25 6 13Don’t Know Refused

21 30 17 24 21 28 20 23

3.8 Harrow Road’s catchment area has a lower proportion of high-earning households

(over £100,000) compared with the average for all of Westminster’s District Centres,

and a higher proportion of low-income households (under £25,000). The centre’s

local catchment area appears to be one of the least affluent of all the District Centres,

and is broadly comparable to Church Street/Edgware Road’s local catchment area

profile.

Ethnicity

3.9 The ethnicity characteristics of visitors interviewed within Harrow Road is shown in

Table 3.3, and this is compared with in-street visitors within the other District Centres.

The ethnicity characteristics obtained from the household survey within each centre’s

local catchment area is also shown in Table 3.3.

3.10 Harrow Road attracts a broad mix of ethnic groups/customers, however, this mix

differs somewhat from the ethnicity characteristics of the local catchment area. There

was a lower proportion of White British (28%) and Afro-Caribbean (13%) customers

than there were residents (where the proportions were 41% and 22% respectively),

and a higher proportion of Asian and ‘Other’.

19

Table 3.3: Ethnicity of Visitors and Residents (% of visitors and residents)

Ethnic Group of Visitors

(%)

HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

St John’s Wood

ChurchSt/

EdgwareRd

AllCentres

White British 28 60 78 71 48 64 32 54Afro Caribbean 13 12 3 7 3 13 17 10

Asian 20 0 1 4 21 3 22 10European 17 9 9 5 9 4 8 8

Other 12 15 9 10 11 6 13 12Refused 10 4 0 3 8 10 8 6

Ethnic Group of Residents

(%)

HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

St John’s Wood

ChurchSt/

EdgwareRd

AllCentres

White British 41 66 75 72 75 69 65 66Afro-Caribbean. 22 6 0 4 1 0 6 5

Asian 5 3 9 2 6 8 6 5European 14 11 10 10 7 10 10 8

Other 6 7 6 5 7 9 9 12Refused 3 7 0 7 4 4 4 4

Source: NEMS Household and in- Street Surveys 2006

Car Ownership

3.11 Car ownership of visitors and residents is shown in Table 3.4.

Table 3.4: Car Ownership Amongst Visitors and Residents (% of visitors and residents)

Number of Cars owned by

Visitors(%)

HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

St John’s Wood

ChurchSt/

EdgwareRd

AllCentres

None 65 47 29 60 66 26 69 521 28 27 43 34 26 42 27 322 5 20 19 5 8 25 5 12

3+ 2 6 9 1 0 6 0 3Number of

Cars owned by Residents (%)

HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

St John’s Wood

ChurchSt/

EdgwareRd

AllCentres

None 49 38 39 38 34 22 57 401 37 41 36 49 51 50 29 422 10 16 22 11 10 16 9 13

3+ 0 2 3 0 1 10 1 2Refused 4 4 0 2 4 2 4 3

Source: NEMS Household and in- Street Surveys 2006

3.12 Car ownership amongst visitors interviewed in Harrow Road District Centre was 35%,

significantly below the average for all 7 District Centres surveyed (48%). However,

the Centre appears to attract a lower proportion of car owning in-street customers

when compared with the local catchment area’s characteristics (which suggests a

higher car ownership rate of 47%). The in-street visitor and household surveys

identified that most customers walk or get the bus to Harrow Road, which implies that

car ownership is not necessarily an important issue affecting the vitality and viability

of the centre. The results also imply that local residents without access to a car are

20

more likely to shop in their local centre. This is a pattern experienced within all of the

District Shopping Centres/local catchment areas with the exception of Marylebone

High Street.

Main Purpose of Visit to the Centre

3.13 The survey of in-street visitors to Harrow Road established the main reason for their

visit to the District Centre (Question 01 Appendix G). The results, as shown in Table

3.5, provide a good indication of the District Centre’s current role.

Table 3.5: Main Purpose of Visit (% of visitors)

Reason for Visit (%) HarrowRd


Grove

MaryleboneHigh St

WarwickWay/

TachbrookSt

PraedStreet

St John’s Wood

Church St/Edgware

Rd

Shopping for Food 40 51 27 40 14 27 56Shopping for Both Food and Non-Food

14 9 13 8 9 8 8

Shopping for Non-Food Goods 14 1 12 27 5 4 3Visit the Market 1 0 0 0 1 0 9Window Shopping 5 2 3 1 0 3 1Overall Proportion Shopping 73 75 72 84 55 59 76Services e.g. bank, PO, hairdresser

4 15 9 3 10 8 2

Work/Business Purposes 19 9 15 7 23 19 18Restaurant/Café/Public House 2 5 10 1 2 20 0Social/Leisure e.g. Meeting Friends, gym

4 3 1 7 5 3 4

To Have a Walk/Stroll Around 5 5 8 4 4 10 7Healthcare e.g. Doctor, Dentist, Optician

1 2 5 1 16 4 2

Tourism, e.g. Holiday, Day Trip 0 1 0 0 3 0 0Live here/going home 0 0 0 2 3 2 3School/College 3 8 0 3 2 0 0Other 2 3 5 7 9 6 1Source: NEMS Street Survey 2006

NB – Totals add to more than 100% because more than one purpose for visit was given by some respondents.

3.14 The majority of in-street respondents’ main purpose for visiting Harrow Road was to

shop. The centre had the joint 3rd highest proportion undertaking both food shopping

and non-food shopping (14%) out of Westminster’s 7 District Centres.

21

Figure 3.1 - Main purpose of Visit (% of visitors)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Queen

sway

/Wes

tbou

rne

Grove

Mar

ylebo

neHigh

Street

War

wickW

ay/ T

achb

rook

Street

Praed

Street

St Joh

n'sW

ood

Churc

hSt/

Edgwar

eRoa

d

Harro

wRoa

d

Other

Live Here/going home

Healthcare

To Have a Walk/Stroll Around

Social/Leisure/Tourism

Restaurant/Café/Public House

Work/Business/Education

Services e.g. bank, PO, hairdresser

Window Shopping

Visit the Market

Shopping for Non-Food Goods

Shopping for Both Food and Non-Food

Shopping for Food

3.14 Of those who did not indicate shopping was a main reason for their visit, 24%

suggested they intended to do some shopping during their visit to Harrow Road

(Question 02 – Appendix G). Overall 73% of in-street visitors intended to do some

shopping during their visit. These results suggest that a significant number of trips to

Harrow Road have a multi-purpose, i.e. shopping and another activity.

3.15 Harrow Road had the 2nd highest proportion of in-street visitors undertaking non-food

shopping (14%), and a relatively high proportion of in-street visitors undertaking

work/business related purposes (19%) in comparison to the other District Centres.

3.16 A relatively low proportion of in-street visitors were in Harrow Road District Centre for

either services e.g. Hairdresser/bank/post office (4%) or for social/leisure purposes

(4%).

3.17 Harrow Road had a particularly low proportion of in-street visitors who were going to

restaurants/cafés/public houses, or who were visiting for ‘healthcare’ reasons.

3.18 None of the respondents interviewed in Harrow Road District Centre were there either

because they lived there, or for tourism reasons.

22

Intended Visitor Purchases

3.19 In-street respondents were asked what they intended to buy during their visit to

Harrow Road (Question 03 – Appendix G). The majority of customers intended to

buy food and grocery items within all 7 District Centres. Harrow Road had 84% of

visitors buying food and grocery goods, which is just above the average across all

centres of 72%. The average spend on food and grocery goods here was £11.70 per

customer (Question 04 Appendix G), which was the 4th highest of the 7 District

Centres surveyed and below the overall average of £12.60. Most customers in

Harrow Road (79%) spent less than £20 on food and groceries.

Table 3.6: Intended Main Purchases (% of shopping visitors)

Type of Goods (%) HarrowRoad

QueenswayWestbourne

Grove

ChurchStreet/

Edgware

MaryleboneHigh St

Warwick Way/ Tachbrook

PraedStreet

St John’s Wood

Food and Groceries 84 95 89 68 84 57 78Newspapers/Magazines 19 1 6 3 13 3 9Confectionery/Tobacco 11 1 5 0 20 7 3Clothing/Footwear 18 3 1 13 2 24 6Furniture/Carpets/SoftFurnishings

0 0 0 3 1 0 0

Domestic Electrical 1 4 1 1 3 3 0Other electrical (TV/Hi-Fi)

1 1 0 1 0 0 0

Gifts/Jewellery/Chinaand Glass

2 1 0 1 2 3 3

Health/Beauty/ChemistItems

5 5 1 21 5 0 10

Books/CD’s/Videos/Toys/Hobbies

5 3 0 14 2 7 2

DIY/hardware/gardening 1 4 0 1 2 0 2Other household 4 0 1 4 4 0 2Flowers 0 0 4 0 1 0 2Other 1 1 0 6 7 11 5Don’t Know 2 0 5 3 3 8 5Source: NEMS Street Survey 2006

NB – Total add to more than 100% because more than one product was suggested by some respondents.

3.20 For non-food shopping only 38% of customers across all 7 District Centres indicated

how much they would spend on non-food goods (another 38% intended to spend

nothing). In Harrow Road 49% of customers suggested they would spend nothing on

non-food goods. Under 5% suggested they did not know how much they would

spend, which may imply that a low proportion of customers had visited the District

Centre to browse rather than to specifically to buy certain products. The average

expenditure (i.e. customers who knew how much they would spend) was £12.70 per

customer, which is lower than the average for all 7 District Centres of £14.90 for non-

food shopping.

23

Figure 3.2 – Intended Main Purchases (% of customers)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Queen

sway

/Wes

tbour

neGro

ve

Maryle

bone

HighStre

et

War

wickW

ay/ T

achb

rook

Street

Praed

Street

St Joh

n'sW

ood

Church

St/ Edg

ware Roa

d

Harro

wRoa

d

Other/Don'tknow

Other household

DIY/hardware/gardening

Books/CD's/Videos/Toys/ Hobbies

Health/Beauty/Chemist Items

Gifts/Jewellery/China and Glass

Other Electrical (TV/Hi-Fi)

Domestic Electrical

Furniture/Carpets/Soft Furnishings

Clothing/Footwear

Confectionery/Tobacco

Newspapers/Magazines

Food and Groceries

3.21 19% of in-street visitors to Harrow Road intended to buy newspapers/magazines

which was the highest proportion across all 7 District Centres. Relatively high

proportions of visitors intended to buy either confectionary/tobacco (11%) or

clothing/footwear (18%).

Duration and Frequency of Visit

3.22 Table 3.7 shows the time in-street visitors intended to spend in Harrow Road District

Centre. The overall average length of stay there was approximately 48 minutes,

which was joint 4th highest of the 7 District Centres and slightly below the average for

the District Centres combined (50 minutes).

24

Table 3.7: Duration of Visit

Duration of Visit % of Respondents

0-15 min 2016-30 min 1831 min-1 hour 321-1½ hours 231½-2 hours 32-3 hours 4Over 3 hours 1Don’t Know 2Average Duration 48 minutes Other Centres Average Duration of VisitQueensway/Westbourne Grove 73 minutesSt John’s Wood 57 minutesMarylebone High Street 49 minutesHarrow Road 48 minutesPraed Street 48 minutesChurch St./Edgware Rd 43 minutesWarwick Way / Tachbrook Street 43 minutesAverage for All Centres 50 minutes

Source: NEMS Street Survey 2006

3.23 Table 3.8 indicates that the majority of in-street respondents in Harrow Road District

Centre visit there regularly with 70% visiting once a week or more, although 13% visit

the Centre once a month or less and 6% never visit Harrow Road (i.e. they were

interviewed during their first visit to the centre). The average number of visits per

week is 1.9, just below the average for all 7 District Centres.

Table 3.8: Frequency of Visit and Average Frequency

Frequency of Visit % of Respondents

Everyday 182-3 times a week 25Once a week 27Once a fortnight 10Once a month 6Less than once a month 7Never 6Don’t Know 1Average visits per week 1.9 per weekOther Centres Average FrequencyWarwick Way / Tachbrook Street 2.7 per weekChurch St./Edgware Rd 2.5 per weekQueensway/Westbourne Grove 2.3 per weekMarylebone High Street 2.2 per weekHarrow Road 1.9 per weekSt John’s Wood 1.9 per weekPraed Street 1.5 per weekAverage for All Centres 2.1 per week

Source: NEMS Street Survey 2006

25

4.0 BUSINESS PERFORMANCE

Introduction

4.1 The business occupier survey results provide information on how trading performance

is perceived within the seven centres surveyed. The canvas of operators provides

information on the level of demand for premises within each centre. In addition trends

in rental levels can indicate how a centre is performing.

Business Trading Performance in Harrow Road

4.2 Postal questionnaire responses were received from 11 businesses within Harrow

Road District Centre. Most of these respondents (73%) were long established

businesses who have been located there for over 5 years.

4.3 Businesses were asked to describe their current, past and expected future trading

performance.

Table 4.1: Businesses’ Views on Trading Performance (% of businesses)

CurrentPerformance


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 18 4 7 12 14 8 11Good 18 22 18 36 28 31 33Satisfactory 46 48 39 36 38 38 28Poor 9 26 32 12 17 19 28Don’t Know 9 0 4 4 3 4 0Average Score 0.50 0.04 0.00 0.50 0.39 0.28 0.28Past Performance(last 12 months)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Improved 18 22 14 45 31 42 22Stayed the same 27 35 32 24 28 15 45Declined 36 39 50 26 38 39 33Don’t Know 18 4 4 5 3 4 0Average Score -0.22 -0.18 -0.37 0.20 -0.07 0.04 -0.11Expected Future Performance(next 12 months)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Improve 27 43 18 55 52 31 22Stay the same 27 35 43 24 24 39 67Decline 9 22 21 7 17 15 6Don’t Know 37 0 18 14 7 14 5Average Score 0.29 0.22 -0.04 0.56 0.37 0.18 0.18Average Score – Very good=2, Good/improve = 1, satisfactory/stay the same r= 0, Poor/decliner= -1.Source: NEMS Street Survey 2006

4.4 Business occupiers’ views on current trading performance in Harrow Road were

generally positive with more suggesting performance was ‘good/very good’ than

‘poor’. About half of respondents describe their performance as satisfactory (46%).

More businesses (36%) suggested performance had declined during the past 12

26

months than those who suggested it had improved in this District Centre. Opinions

regarding future performance here were mixed, with 27% both predicting an

improvement and a continuation of current levels, and only 9% forecasting a decline

in performance. However, a large proportion of respondents in Harrow Road District

Centre (37%) were unsure of how their business would perform in the future.

Property Indicators

4.5 The comparative performance and importance of shopping centres can be measured

by Zone A rental levels for retail property. Published information is available for some

centres in central London, including Queensway/Westbourne Grove and Marylebone

High Street, as shown in Table 4.2. However, published information is not currently

available for Harrow Road. In 1997 Zone A rents in Harrow Road were £269-322 per

sqm, significantly below the average for all of Westminster’s District Centres. In 2002

Zone A rents were £323-431 per sqm in Harrow Road, still significantly below the

District Centre average.

Table 4.2: Zone A Retail Rents (£ Per Sqm)

Centre 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Harrow Road 269-

322

- - - - 323-

431

- - - -

Oxford Street 3767 5651 5113 4844 4844 5059 5167 5221 5490 5651Kensington High St 2153 2422 2153 2691 3229 3322 3444 3283 3283 2960

Westbourne Grove 700 700 861 1076 1615 1938 2153 2099 2260 2422

Notting Hill Gate 700 700 861 1292 1399 1507 1507 1615 1615 1776

Queensway 1076 1076 1292 1615 1615 1615 1615 1668 1722 1776

Marylebone High St 538 915 1023 1292 1292 1292 1399 1399 1399 1453

Edgware Road 646 646 1292 1292 1292 1292 1292 1346 1346 1346

Baker Street 861 861 915 1076 1184 1184 1184 1184 1238 1292

Portobello Road - - - - - 1076 1076 1076 1076 1238

Wigmore Street 484 646 753 861 1076 1076 1076 1076 1076 1184

Source: Colliers CRE In-Town Retail Rents

4.6 These figures demonstrate Oxford Street’s dominant position at the top of the

shopping hierarchy. Rental levels in Harrow Road were lower than most other central

London centres in 2002, and rental growth has not been as strong as elsewhere in

Westminster.

Availability of Premises and Vacancy Levels

4.7 There were 16 vacant units in Harrow Road District Centre in 2006. The vacancy rate

(13.8%) is above the national average (over 10%). The number of vacant units has

27

risen since 2002, from 12 to 16. The high vacancy rate and the rise in the number of

vacant units since 2002 suggest that the demand for premises in Harrow Road is not

as strong as in the other District Centres. Rental growth outlined above in table 4.2

may have affected vacancy levels here.

Property Requirements

4.8 A postal questionnaire was sent to over 300 national and regional multiple retailers

and leisure operators, in order to ascertain their potential space requirements in the 7

District Centres in Westminster. A summary of the results is shown in Appendix M.

This canvas of operators confirmed only one specific requirement for Harrow Road.

Business Occupier’s Views on Rents and Rates

4.9 Businesses were asked about their views on rents and rates in Harrow Road

(Question 10 Appendix I). The results are summarised in Table 4.3 below. The

majority of businesses suggested rents were neither good nor poor and of the rest

slightly more considered the rents to be poor rather than good. When asked about

rates the proportion of respondents who considered they were poor significantly

outnumbered those suggesting they were good, although a fairly high proportion

(36%) considered rates to be neither good nor poor. The average score in all of the

District Centres was below zero (i.e. below neutral). In general dissatisfaction was

slightly worse for rates rather than rents, with the exception of St. John’s Wood where

rents were perceived to be particularly high.

4.10 Harrow Road was rated the top of all 7 District Centres in terms of satisfaction with

rents and rates. However, despite relatively low levels of dissatisfaction, 64% of

businesses in Harrow Road suggested that high overheads/rents were a main issue

constraining their business.

4.11 Based on our experience of similar business surveys across the country rents and

rates are usually a major issue and bone of contention amongst businesses in town

centres.

28

Table 4.3: Businesses’ views on Rents and Rates

Average Score – Very Good=5, Quite Good=4, Neither Good nor Poor=3, Quite Poor=2, Very Poor=1Source: NEMS Street Survey 2006

Rents Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 0 0 0 0 0 0Quite Good 0 0 11 12 21 4 6Neither Good norPoor

64 44 32 45 21 19 17

Quite Poor 0 4 18 17 28 23 6Very Poor 9 30 14 19 17 23 44Don’t Know 27 9 14 2 10 4 11Not Answered 0 13 11 5 3 27 17Average Score -0.46 -0.83 -0.48 -0.46 -0.48 -0.94 -1.23Rates Harrow Road Queensway/

WestbourneGrove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 0 0 0 0 4 0Quite Good 9 4 4 5 7 4 6Neither Good norPoor

36 22 21 41 31 15 22

Quite Poor 18 35 21 26 24 19 6Very Poor 18 22 32 19 28 39 50Don’t Know 18 9 7 5 7 4 6Not Answered 0 9 14 5 3 15 11Average Score -0.56 -0.89 -1.05 -0.66 -0.81 -1.05 -1.20

29

5.0 NLP’S AMENITY APPRAISAL

Introduction

5.1 NLP undertook an amenity appraisal during the day-time and during the night-time in

November 2006. This appraisal was also undertaken in 2002, which allows

comparisons to be made.

Day-Time Amenity Appraisal

5.2 The day-time amenity rating for Harrow Road District Centre has increased

significantly since 2002, the overall score having risen from 39.1% to 52.2%, however

its ranking remains the same at 6th out of the 7 District Centres. Harrow Road scores

highly on a number of safety and security factors including the limited presence of

rough sleepers, beggars, street drinkers and illegal street traders, and the reduced

evidence of drunkenness/anti-social behaviour and of touting. Harrow Road is rated

as ‘poor’ for all categories concerning the identity of the town, and for the presence of

refuse bags on the street and a lack of special features. There have been a number

of notable improvements made to the centre over the last four years, most markedly

in environmental issues, but also in safety perception during shopping hours. There

has, however, been a worsening in special features (e.g. pedestrianisation, street

furniture etc.) according to this survey.

Night-Time Amenity Appraisal

5.3 Harrow Road’s overall night-time appraisal rating has increased since 2002 having

risen from 44.7% to 55.3%, however, improvements in other centres has led to a fall

in its ranking from joint 6th to 7th. As with its day-time appraisal Harrow Road scores

generally well in its security ratings, but poorly in the identity of the town centre and

evidence of vandalism and graffiti. There have been notable improvements made

since 2002 in the areas of reducing; evidence of drunkenness, street fouling, and the

presence of street drinkers and illegal street traders.

30

Somerfield on Harrow Road. Rubbish on Street.

Residential on upper floors. Junction at east of Harrow Road

Wide pavements with grocers stalls. CCTV provision.

31

6.0 ACCESSIBILITY AND MOVEMENT

Introduction

6.1 Accessibility to Harrow Road District Centre and pedestrian movement within the

centre has been examined based on the following elements of work:

an analysis of public transport linkages;

NLP’s on site visits during the day and night-time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish local occupiers’ views.

Layout of the Centre

6.2 Harrow Road District Centre is made up of one primary shopping street (Harrow Road),

and is a linear centre. The Centre is in close proximity to Westbourne Park tube

station.

6.3 In-street survey respondents were asked about their views on the layout of the District

Centre (Question 14 Appendix G). The results are summarised in Table 6.1 below.

Table 6.1: Visitors’ Views on the Layout of the Centre (% of visitors)


Grove

ChurchStreet/

Edgware



PraedStreet

St John’s Wood


6.4 The number of in-street visitors rating the Harrow Road’s layout as good significantly

outnumbered those suggesting it was poor. The average score was +0.72, which is

slightly below the quite good mark (a score of zero is neutral i.e. neither good nor

poor). All of Westminster’s District Centres achieved above neutral scores (above 0).

Harrow Road achieved the 4th best average score (+0.72), behind Marylebone High

Street, Queensway/Westbourne Grove and St John’s Wood.

32

Modal Split

6.5 Respondents to the in-street visitor survey were asked (Question 07 Appendix G)

how they had travelled to the centre. The results are summarised in Table 6.2 below.

In addition, residents interviewed in the household survey (those who have shopped

in Harrow during the past 3 months) were asked how they normally travel to Harrow

Road (Question 08 Appendix H). The results are summarised in Table 6.3 below.

Table 6.2: Visitors’ Mode of Travel (% of Visitors)

Travel Mode Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Walked 45 58 60 51 78 31 44Car (Driver) 4 0 4 6 2 3 20Car (Passenger) 1 0 0 2 2 2 1Motorbike/Scooter 0 0 0 2 0 0 0Bus/Coach 27 7 26 7 9 34 4Train/Tube 17 32 8 26 6 28 26Taxi 0 3 1 3 1 1 4Bicycle 6 0 2 2 3 1 1Other 0 0 0 3 0 0 0Source: NEMS Street Survey 2006

6.6 The majority of visitors had walked to Harrow Road (45%), 5% of the 113

respondents had travelled by car. Similarly, car travel was very low (8% or less) in all

7 District Centres with the exception of St John’s Wood (21%). Harrow Road had the

2nd highest proportion of visitors travelling by bus (27%), however, the proportion

travelling by train/tube was relatively low (17%) compared with the other 6 District

Centres. Harrow Road had the highest proportion of respondents who had cycled to

the centre (6%).

6.7 The household survey results indicate (unsurprisingly) that local residents are more

likely to walk to Harrow Road (77%) than visitors in general, but less likely to travel

there by bus (13%). The results also suggest that local residents do not usually use

the tube, but that some local residents drive to Harrow Road (4%). The results

suggest that visitors from outside the local catchment area are more likely to use the

bus and the tube than residents within Harrow Road’s catchment area.

33

Table 6.3: Local Residents’ Mode of Travel (% of Respondents)

Travel Mode Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Walked 77 69 79 81 88 84 58Car (Driver) 4 7 4 6 4 5 20Car (Passenger) 1 0 1 2 1 0 0Motorbike/Scooter 0 0 0 2 0 0 0Bus/Coach 13 19 11 2 4 7 10Train/Tube 0 0 3 0 2 0 2Taxi 0 0 0 0 0 2 0Bicycle 3 2 1 2 6 0 0Don’t Know 3 0 0 3 1 2 11Source: NEMS Street Survey 2006

Public Transport

6.8 Harrow Road has reasonably good accessibility by public transport. There is one

Underground tube station (Westbourne Park) located close to the centre, served by

the Hammersmith and City line. The centre has good tube access to the Paddington

and Edgware Road areas to the east, the Ladbroke Grove area to the west and the

Shepherd’s Bush area to the south. However, tube access from areas which are not

served by the Hammersmith and City line is not good, which may explain the

relatively low proportion of visitors who use the tube (17%).

6.9 The centre has excellent access by bus from the north and east, being served by five

bus routes (Nos. 18, 28, 36, 328, 31). There are five routes serving the Westbourne

Park area, which is just South of the Harrow Road centre. The No. 18 bus serves the

Wembley and Harlesden areas to the north-west, and the Euston area to the east. The

no. 28 bus serves the Wandsworth, Fulham and Kensington areas to the south-west,

and the No. 328 bus serves the Notting Hill and Kensington areas to the south. The

No. 36 serves the Peckham and Belgravia areas to the south-east and Queen’s Park to

the north. The Camden area, to the north-east is served by the No. 31 bus, which also

serves the Holland Park and Shepherd’s Bush Green areas to the south. These

excellent bus links may explain why the centre has the 2nd highest proportion of visitors

travelling by bus to the centre after Praed Street. Local residents interviewed in the

household survey were asked to rate the centre in terms of public transport, and the

results are in Table 6.4.

34

Table 6.4: Residents’ Views on Public Transport Accessibility (% of Respondents)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 28 33 34 17 25 39 49Quite Good 39 36 31 19 31 39 27Neither Good/Poor 15 12 13 13 10 4 7Quite Poor 1 3 4 4 8 0 2Very Poor 5 3 3 17 1 4 0Don’t Know 11 12 14 30 25 14 15Average Score 0.94 1.04 1.05 0.21 0.93 1.24 1.45Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.10 The numbers rating public transport accessibility as good in Harrow Road significantly

outnumbered those suggesting it was poor. The average score there was +0.94,

which is around the quite good mark (a score of zero is neutral i.e. neither good nor

poor). All 7 of Westminster’s District Shopping Centres achieved above neutral

scores (above 0). Harrow Road achieved the 5th best average score (+0.94),

comparable with the average score for all of the centres (+1.04).

6.11 Visitors interviewed in the in-street survey were asked to rate the centre in terms of

bus services, and the results are show in Table 6.5.

Table 6.5: Visitors’ Views on Bus Services (% of Respondents)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 19 12 10 4 21 29 35Quite Good 66 39 66 14 50 52 22Neither Good/Poor 3 27 22 4 3 4 5Quite Poor 4 5 1 5 3 3 3Very Poor 0 1 0 13 2 1 3Don’t Know 8 17 1 60 22 11 32Average Score 1.08 0.67 0.86 -0.22 1.09 1.20 1.25Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.12 Again the numbers rating bus services in Harrow Road District Centre as good

outnumbered those suggesting it was poor, and the average score here was +1.08.

All of the centres achieved above neutral scores (above 0), except Marylebone High

Street. Harrow Road was ranked 4th out of the 7 District Centres for bus services.

6.13 Businesses in the Harrow Road were also asked to rate Harrow Road District Centre

in terms of public transport, and the results are show in Table 6.6 below.

6.14 The number of respondents rating Harrow Road’s bus services as good outnumbered

those who rated them as poor, however, a large proportion answered that they did not

know how good the bus services were. For its bus services the centre achieved an

overall score of +0.57, and was ranked 5th out of the 7 District Centres. When asked

35

about Harrow Road’s train/underground accessibility, the majority of respondents

answered that they did not know (55%). Of those respondents who did have an

opinion, most rated the train/underground accessibility as neither good nor poor,

which is reflected by the Centre’s overall score of +0.20, which is the lowest score of

all of Westminster’s 7 District Centres.

Table 6.6: Businesses’ Views on Public Transport Accessibility (% of businesses)

Bus Services Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 18 13 14 0 10 31 6Quite Good 18 35 50 29 59 38 33Neither Good/Poor 18 13 14 17 17 23 11Quite Poor 0 9 4 12 7 0 6Very Poor 9 0 4 26 0 0 11Don’t Know 36 30 14 17 7 8 33Average Score 0.57 0.75 0.79 -0.43 0.78 1.08 0.25Train/Underground


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 26 11 7 24 31 11Quite Good 9 30 54 50 62 46 67Neither Good/Poor 36 22 14 24 10 11 0Quite Poor 0 4 7 7 3 4 0Very Poor 0 4 7 7 0 0 0Don’t Know 55 13 7 5 0 8 22Average Score 0.20 0.80 0.58 0.45 1.07 1.13 1.14Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Car Parking

6.15 The in-street survey results suggest that the proportion of visitors travelling by car to

Harrow Road is fairly low. Respondents were asked about their views on the

availability and cost of car parking in the District Centre (Question 14 Appendix G).

Local residents were asked a similar question in the household survey (Question 07

Appendix H), see Table 6.7 below.

6.16 Due to the low proportion of car-borne visitors, a high proportion of respondents

indicated they did not know about car parking availability and charges (57% and 58%

respectively). Of those who did express a view, the numbers rating car parking

availability and charges as poor in Harrow Road significantly outnumbered those

suggesting it was good. The average scores were -1.55 and -1.49 respectively,

which are between quite poor and very poor (a score of zero is neutral i.e. neither

good or poor). All centres achieved below neutral scores (below 0) with the exception

of Church Street/Edgware Road which achieved more positive scores. Harrow Road

achieved the worst average score for parking availability (-1.55), significantly below

the average score for all of Westminster’s District Centres (-0.86). Harrow Road

36

achieved the 2nd worst score for charges (-1.49), again significantly below the

average for all of Westminster’s District Centres (-0.96).

Table 6.7: Visitors’ Views on Availability of Car Parking and Parking Charges (% of visitors)

Availabilityof Parking


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 2 6 2 2 0 2Quite Good 2 11 34 5 9 3 17Neither Good/Poor 3 6 27 4 3 2 12Quite Poor 7 10 17 7 5 6 17Very Poor 31 32 5 18 19 19 28Don’t Know 57 39 11 64 62 70 25Average Score -1.55 -0.97 0.23 -0.94 -0.80 -1.32 -0.70Parking Charges Harrow Road Queensway/

WestbourneGrove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 2 6 2 1 0 2Quite Good 0 7 38 2 3 0 20Neither Good/Poor 5 7 22 6 7 0 11Quite Poor 11 7 16 4 8 9 5Very Poor 26 34 6 22 18 13 26Don’t Know 58 43 13 64 63 78 36Average Score -1.49 -1.12 0.24 -1.17 -1.60 -0.53 -1.05Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.17 The views of local residents in the Harrow Road catchment area were less negative

than those of its in-street visitors, with an average score being recorded of -0.67;

better than the average for the 7 District Centres (-0.90), and the joint highest

average score across all of the centres. Despite these relatively negative views

regarding car parking, only 8% of household survey respondents (Question 12

Appendix H) suggested they would shop more often in Harrow Road if there was

more or cheaper car parking. Therefore improving car parking may not significantly

increase the attraction of the centre, and may exacerbate traffic congestion and result

in a reduction in the use of public transport.

Table 6.8: Residents’ Views on Availability of Car Parking and Parking Charges (% of residents)

Availability/Price of Parking


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 8 2 4 6 4 2 0Quite Good 11 7 6 2 6 7 2Neither Good/Poor 11 14 7 13 3 2 15Quite Poor 9 7 11 19 12 7 22Very Poor 33 22 27 17 22 41 21Don’t Know 28 48 44 43 53 41 40Average Score -0.67 -0.80 -0.92 -0.67 -0.91 -1.31 -1.02Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.18 The views of businesses in Harrow Road were also sought in relation to the cost and

availability of car parking (Question 10 Appendix I), and the results are shown in

37

Table 6.9 below. The average scores for Harrow Road based on businesses’

responses were -1.64 for the availability of car parking and -1.00 for charges, which

suggests that businesses are more dissatisfied than residents and visitors with

regards to availability and charges. Harrow Road attained the lowest score of all of

Westminster’s District Centres for parking availability, however, it achieved the most

positive score for parking charges.

Table 6.9: Businesses’ Views on Availability of Car Parking and Parking Charges (% of businesses)

Availabilityof Parking


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 0 0 0 0 0 0Quite Good 0 0 14 24 7 12 11Neither Good/Poor 9 22 11 14 14 12 0Quite Poor 18 39 14 43 31 4 33Very Poor 73 30 57 19 48 65 50Don’t Know 0 9 4 0 0 7 6Average Score -1.64 -1.10 -1.19 -0.57 -1.21 -1.33 -1.29Parking Charges Harrow Road Queensway/

WestbourneGrove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood


6.19 When asked what the main issues constraining their business were (Question 07

Appendix I), 64% of businesses in Harrow Road District Centre mentioned the limited

availability/location of car parking and 27% mentioned the high price of parking.

These issues were amongst the most commonly mentioned factors throughout the

District Centres.

6.20 A summary of visitors’, local residents’ and businesses’ views on car parking in

Harrow Road is shown in Table 6.10. These results confirm that car parking (limited

availability and high price) is generally less of a concern for local residents than for

both businesses and visitors to the centre. Based on our experience of similar

surveys across the country, views amongst businesses are usually stronger than

customers in relation to car parking problems.

38

Table 6.10: Summary of Views on Availability of Car Parking and Parking Charges

Average Score Visitors LocalResidents

Businesses

Availability of Car Parking -1.55 ) -1.64) -0.67

Car Parking Charges -1.49 ) -1.00

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Pedestrian Flow

6.21 Pedestrian counts were recorded at 30 different locations within this centre between 3

pm and 5 pm and 9 pm to 11 pm. The results are shown in Appendix F.

6.22 During the afternoon (3 pm to 5 pm), the average pedestrian flow across all 30

locations in Harrow Road was 710 per hour, which is the lowest average for all the 7

District Centres surveyed. The average for all of Westminster’s District Centres was

1,257 per hour between these times. The evening average was much lower (344 per

hour in Harrow Road) than the afternoon average, and was considerably lower than

the overall average (626 per hour) for the 7 District Centres combined. These figures

suggest that Harrow Road is not a particularly busy centre either during the day or the

evening.

6.23 The distribution of pedestrian flows around Harrow Road is shown on thermal maps in

Appendix F. During the afternoon the highest pedestrian flows in this centre were

recorded in the central part of Harrow Road near Costcutter and Iceland (both on

Harrow Road), with counts of 1,770 and 1,680 per hour recorded respectively (see

Appendix F). The figures, together with the thermal map, indicate that the central-

western side of Harrow Road generally has much higher pedestrian flows than the

central-eastern side. The lowest flow counts (around 150-180 per hour) were

recorded at peripheral areas of the zone such as the western end of Harrow Road,

and along Sutherland Avenue.

6.24 During the night pedestrian flows around Harrow Road were slightly different than the

day-time flows, and were concentrated more towards the eastern end of Harrow Road

than during the afternoon. The highest pedestrian flows were in the middle of the

zone, near the intersection of Harrow Road and Great Western Road (990 per hour),

near Antello’s Wine Merchant, and towards the eastern end of the zone (780 per

hour), near William Hill Bookmakers.

39

Traffic Congestion

6.25 In-street survey respondents were asked about their views on traffic congestion in

Harrow Road District Centre (Question 14 Appendix G). The results are summarised

in Table 6.11 below.

Table 6.11: Visitors’ Views on Traffic Congestion (% of visitors)

TrafficCongestion


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 1 5 1 1 3 5Quite Good 12 17 35 16 12 26 32Neither Good/Poor 6 13 39 33 26 17 13Quite Poor 5 13 14 16 9 15 15Very Poor 20 31 3 10 18 6 20Don’t Know 57 26 5 24 34 33 15Average Score -0.77 -0.75 0.26 -0.24 -0.47 0.07 -0.15Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.26 The numbers of visitors rating traffic congestion as poor in Harrow Road

outnumbered those suggesting it was good. The average score here was -0.77,

worse than the average for all of Westminster’s District Centres (-0.29) combined.

Harrow Road achieved the worst average score for traffic congestion.

6.27 The views of local residents in Harrow Road’s catchment area were slightly less

negative than those of the in-street visitors, with an average score recorded of -0.67,

marginally worse than the average for the 7 District Centres combined (-0.52).

Table 6.12: Residents’ Views on the Amount of Traffic (% of residents)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood


6.28 Businesses in Harrow Road were asked about their views on traffic congestion in the

District Centre (Question 10 Appendix I). The results are summarised in Table 6.13

below. Businesses’ views on traffic here were mixed and the average score (-0.22)

was close to neutral (0.00). All other centres achieved a negative score, with the

exception of Queensway/Westbourne Grove.

40

Table 6.13: Businesses’ Views on Traffic Congestion (% of businesses)

TrafficCongestion


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 9 4 0 0 3 6Quite Good 36 17 11 17 31 23 22Neither Good/Poor 9 44 32 52 17 31 22Quite Poor 18 17 18 19 10 15 22Very Poor 18 9 32 7 38 12 11Don’t Know 18 4 4 5 3 15 17Average Score -0.22 0.00 -0.66 -0.17 -0.57 -0.09 -0.13Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.29 A summary of visitors’, local residents’ and businesses’ views on traffic congestion in

Harrow Road is shown in Table 6.14. These results suggest that traffic congestion is

more a concern for local residents and visitors than for businesses.

Table 6.14: Summary of Views on Traffic Congestion

Average Score Visitors LocalResidents

Businesses

Traffic congestion/amount -0.77 -0.67 -0.22

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Accessibility Summary

6.30 A summary of the above analysis is shown in Table 6.15.

Table 6.15: Summary Analysis for Accessibility


Residents’ Views/Rank BusinessOccupiers’Views/Rank

Layout of centre Positive4th

n/a n/a

Bus services Very Positive4th

Positive5th

Train/Underground services n/aPositive

5th Neutral7th

Car parking availability Very Negative7th

Very Negative7th

Car parking charges Very Negative6th

Negative1st Very Negative

1st

Traffic congestion Negative7th

Negative6th

Neutral5th


41

7.0 SAFETY AND CRIME

Introduction

7.1 Safety and crime issues in the Harrow Road District Centre have been examined

based on the following elements of work:

NLP’s on site visits during the day and night-time;



analysis of the business postal survey results to establish business occupiers’ views.

Personal Safety

7.2 In-street survey respondents were asked about their views on personal safety in

Harrow Road (Question 14 Appendix G). The results are summarised in Table 7.1

below.

Table 7.1: Visitors’ Views on Personal Safety (% of visitors)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood


7.3 The numbers rating Harrow Road for personal safety as good significantly

outnumbered those suggesting it was poor. The average score here of +0.77, which

is slightly below the quite good mark (a score of zero is neutral i.e. neither good nor

poor). All 7 of Westminster’s District Centres achieved above neutral scores (above

0). Harrow Road obtained the lowest average across all seven centres.

7.4 Despite these comparatively negative results, only about 11% of visitors in Harrow

Road suggested the centre should be made safer e.g. by installing more CCTV

cameras and police officers (Question 15 Appendix G).

42


(Question 07 Appendix H) relating to safety and security. The results are

summarised in Table 7.2 below. The average score for Harrow Road was neutral

(+0.00). Harrow Road was again ranked bottom out of the 7 District Centres.

However, only 4% of respondents suggested they would visit Harrow Road more

often if safety and security was improved (Question 12 Appendix H).

Table 7.2: Residents’ Views on Safety and Security (% of residents)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood


7.6 Businesses in Harrow Road were also asked about personal safety (Question 10

Appendix I), and the results are summarised in Table 7.3 below. The views amongst

businesses were generally negative in relation to personal safety in Harrow Road,

with an average score of –1.09 being recorded overall. Harrow Road, again, scored

most poorly out of all seven centres. These figures suggest that businesses may be

more concerned with personal safety than residents and customers in this centre.

Table 7.3: Businesses’ Views on Personal Safety (% of businesses)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 9 0 10 7 0 11Quite Good 9 17 18 62 38 35 17Neither Good/Poor 18 35 18 14 31 35 28Quite Poor 27 17 18 7 14 15 17Very Poor 46 9 43 5 10 4 17Don’t Know 0 13 4 2 0 12 11Average Score -1.09 0.00 -0.89 0.66 0.17 0.13 -0.12Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Business Security

7.7 Businesses were asked about their views on security in Harrow Road (Question 10

Appendix I). The results are summarised in Table 7.4 below. There were largely

negative views amongst businesses in terms of security. The overall average score (-

0.90) achieved in this District Centre was just above the quite poor score (-1.00).

Harrow Road is ranked bottom in terms of business security. In accordance with

43

these results, security issues were one of the most commonly cited business

constraints in the Business Occupier Survey in Harrow Road.

Table 7.4: Businesses’ Views on Security (% of businesses)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 0 0 7 10 0 6Quite Good 9 26 21 41 31 39 17Neither Good/Poor 9 30 36 21 28 35 22Quite Poor 55 4 4 21 21 8 28Very Poor 18 17 36 5 10 8 17Don’t Know 9 22 4 5 0 11 11Average Score -0.90 -0.17 -0.56 0.25 0.10 0.17 -0.37Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Safety and Crime Summary

7.8 A summary of the above analysis is shown in Table 7.5.

Table 7.5: Summary Analysis for Safety and Crime Perception



Business Occupiers’ Views/Rank

Personal Safety Positive7th

Very Negative7th

Security n/aNeutral

7th Negative7th


44

8.0 THE CENTRE’S ENVIRONMENT

Introduction

8.1 The quality of the environment in Harrow Road District Centre has been examined

based on the following elements of work:

NLP’s on-site visits during the day and night-time;



analysis of the business postal survey results to establish business occupiers’ views.

Shopping Environment

8.2 In-street survey respondents were asked about their views on the shopping

environment in Harrow Road (Question 14 Appendix G). The results are summarised

in Table 8.1 below.

Table 8.1: Visitors’ Views on the Shopping Environment (% of visitors)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood


8.3 The numbers rating Harrow Road for its shopping environment as good significantly

outnumbered those suggesting it was poor. The average score here was +0.73 just

below the quite good mark (a score of zero is neutral i.e. neither good nor poor). All

of Westminster’s District Centres achieved above neutral scores (above 0). Harrow

Road District Centre obtained the 6th best average score (0.73), ahead only of Praed

Street.


(Question 07 Appendix H) relating to the shopping environment. The results are

summarised in Table 8.2 below. The average score for Harrow Road was neutral (-

45

0.25), and residents’ views were less positive than visitors’ views here. Generally

residents’ views were less positive than visitors’ comments in most of the District

Centres with the exception of Marylebone High Street. Harrow Road was ranked 6th

out of the 7 centres surveyed in this respect.

Table 8.2: Residents’ Views on the Shopping Environment (% of residents)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 9 16 11 60 14 5 19Quite Good 18 33 24 30 27 16 35Neither Good/Poor 32 29 20 4 26 20 33Quite Poor 17 10 24 6 25 25 7Very Poor 21 9 14 0 7 25 5Don’t Know 4 3 6 0 1 9 2Average Score -0.25 0.38 -0.06 1.43 0.17 -0.55 0.56Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

8.5 Businesses in Harrow Road District Centre were also asked about the general

shopping environment of the centre (Question 10 Appendix I), and the results are

summarised in Table 8.3. There were largely negative views amongst businesses in

relation to the shopping environment there, with a negative overall score of -0.45.

These figures suggest that businesses may be more concerned with the shopping

environment than residents/customers of this centre. Harrow Road was ranked 5th

most attractive in terms of shopping environment amongst its local businesses.

Despite the relatively negative views, no businesses identified the quality of the

shopping environment in Harrow Road as a major issue affecting their business

(Question 07 Appendix I).

Table 8.3: Businesses’ Views on the Shopping Environment (% of businesses)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Very Good 0 9 0 36 0 4 6Quite Good 9 26 11 43 31 8 33Neither Good/Poor 55 35 36 19 31 23 33Quite Poor 18 17 25 0 21 31 0Very Poor 18 0 21 2 14 23 6Don’t Know 0 13 7 0 3 12 22Average Score -0.45 0.30 -0.62 1.10 -0.18 -0.70 0.43Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Litter and Cleanliness

8.6 Residents interviewed in the household survey were asked about street cleaning in

Harrow Road District Centre (Question 07 Appendix H). The results are summarised

in Table 8.4 below. The average score for this centre was positive (+0.44) although it

was ranked 6th out of the 7 centres surveyed.

46

Table 8.4: Residents’ Views on Street Cleaning (% of residents)


Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood


8.7 Only 2% of visitors interviewed during the in-street survey of Harrow Road suggested

the centre should be made cleaner when asked what improvements to the centre they

would like (Question 15 Appendix G).

Environmental Summary

8.8 A summary of the above analysis is shown in Table 8.5 below.

Table 8.5: Summary Analysis for Environmental Issues




NLP Analysis

Shopping Environment Positive6th

Neutral6th

Negative5th

n/a

Street cleaning n/a Positive6th

n/a Neutral


47

9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS

Introduction

9.1 This section reviews the boundary designations and frontage policies in Harrow Road

District Centre. An overview of Central Government guidance (PPS6) and current

UDP policy is set out in Appendix K.

Defining Harrow Road District Centre’s Boundary and Frontages

9.2 Harrow Road District Centre consists of Core and Secondary Shopping Frontages.

The majority of the centre is Core Frontage, including most of Harrow Road. Only

peripheral shop premises towards either end of the zone on Harrow Road, and also

on Woodfield Place, Great Western Road, Collins Close, Fernhead Road, Second

Avenue and Third Avenue are identified as Secondary Frontages.

9.3 The relevant issues that need to be considered in Harrow Road are:

Should the centre boundary be contracted to exclude parts of the Secondary Shopping Frontages?

Should the centre boundary be extended to include other commercial uses outside the designated centre?

Is the demarcation between the Core and Secondary Frontages correct?

Are the policy criteria for the Core and Secondary Frontages correct?

9.4 Dealing with these points in term, the current Secondary Frontages are contiguous

with the Core Shopping Frontages. The land use survey indicates that these

Secondary Frontages still retain a predominance of Class A1 to A5 uses, with the

exception of the Secondary Frontage on the north side of Harrow Road at the east

end of the District Centre, where there is cluster of health related uses and vacant

premises. However, there is no reason why the vacant premises cannot

accommodate Class A uses in the future, and therefore we do not believe this

Secondary Frontage should be excluded from the centre boundary. There are no

nearby commercial uses that should be included within the centre boundary and no

changes to the centre boundary are recommended.

48

Shopping Frontages

9.5 The Council’s UDP states that no more than 30% of Harrow Road’s Core Frontage

will be permitted for non-A1 usage. The current proportion of Core Frontage in non-

A1 usage here is 28%, which is just within the council’s maximum threshold. At

present 72% of Harrow Road is defined as Core Shopping Frontage, with the

Secondary Frontages being located on the periphery of the centre.

9.6 The Council’s Adopted UDP January 2007 states that no more than 45% of Harrow

Road’s Secondary Frontage will be permitted to be used for non-A1 usage. The

current proportion of Secondary Frontage in non-A1 usage here is 66%, which greatly

exceeds the Council’s threshold and the current policy criteria for the Secondary

Frontages have been breached in this District Centre.

9.7 Given that the percentage threshold limit has been breached within the Secondary

Frontages in Harrow Road, strict interpretation of UDP Policy SS6 would effectively

represent a ban on any further changes of use from Class A1 to non-A1 use in these

frontages, and this could restrict the reoccupation of vacant premises in these areas

in certain circumstances. UDP Policy SS 9 deals with long-term vacant shop units on

the periphery of District Centres. Restricting reoccupation may be difficult to defend

because the maximum limit has been significantly exceeded, and there is a

reasonably high level of vacant floorspace.

9.8 The adoption of maximum thresholds on non-A1 use also creates practical problems.

The land use within the centre needs to be monitored on a regular basis. All

applications for change of use would need to be assessed on up to date information,

and the balance between A1 and non-A1 may change frequently. An alternative

approach could be considered.

9.9 We believe the Council should review its frontage policies, and the following options

should be considered:

No change – keep the Core and Secondary Frontages as they are and keep the current UDP percentage threshold limits on non-A1 use. This approach may be appropriate if the Council considers that no more Class A1 uses should be lost to non-A1 use anywhere in this District Centre. The Council must also be confident that this approach can be upheld at appeals.

Change the UDP Non-A1 percentage threshold limit – keep the Core and Secondary Frontages as they are and but increase the current UDP percentage threshold limits on non-A1 use within the Secondary Frontages from 45% to say 70%, so they become more meaningful. Alternatively a restriction in the

49

Secondary Frontages could be removed altogether in order to encourage the reoccupation of vacant units.

Change the boundaries of the Core and Secondary Frontages – keep themaximum percentage non-A1 frontage limits as they are (30% in the Core Frontage and 40% in the Secondary Frontage) but change the boundaries of the Core and Secondary Frontages. Peripheral parts of Core Frontage, where there are higher proportions of non-A1 use and vacant units, could be re-designated as Secondary Frontages, i.e. the Core Frontages between Bravington Road and Second Avenue towards the west end of the centre. This could also make the current limits on non-A1 use in the Secondary Frontagesmore meaningful.

Adopt a new approach – define a much smaller core area where all changes of use from A1 to non-A1 use will be resisted. The policy would argue this is the ‘Core Retail Area’ which must be protected, and all changes of use from Class A1 would be resisted. However there would be no restrictions elsewhere in the centre, which would allow flexibility. The revised (smaller) Core Area is likely to include the north side of Harrow Road between Bravington Road in the west and the Harrow Road/Elgin Avenue Junction in the east, and the Core Frontage on the south side of Harrow Road as currently defined.

9.10 These options should be discussed by policy and development control officers at

Westminster.

50

10.0 RETAIL CAPACITY ANALYSIS

Introduction

10.1 This section assesses the quantitative scope for new retail floorspace in Harrow Road

in the period from 2006 to 2016. The methodology adopted is summarised in

Appendix L.

Local Catchment Area

10.2 The local catchment area for Harrow Road District Centre is shown in figure 10.1

below. An explanation regarding the identification of this catchment area is set out in

paragraph (ii) in Appendix L.

Figure 10.1: Harrow Road’s Local Catchment Area

Population and Spending

10.3 The local catchment area population and expenditure projections for 2006 to 2016 are

set out in Table 10.1 below. Population within the catchment area is expected to

remain relatively stable between 2006 and 2016 (see explanation in paragraph viii in

51

Appendix L). Convenience expenditure is expected to increase by 5.6% between

2006 and 2016, and comparison expenditure is expected to increase by 28.5% (see

explanation in paragraph (v) in Appendix L).

Table 10.1: Population and Expenditure

2006 2011 2016

Local catchment population 31,039 30,735 30,667[is population here expected

to decline?]Convenience expenditure per capita (annual) £1,455 £1,490 £1,555

Total convenience expenditure (millions) £45.16 £45.79 £47.69Comparison expenditure per capita (annual) £2,818 £3,379 £3,989

Total comparison expenditure (millions) £87.47 £103.85 £122.33

Existing Retail Floorspace

10.4 As indicated in land use table 2.1, the breakdown of convenience and comparison

retail floorspace in this centre is 3,759 sqm gross and 2,921 sqm gross respectively.

In terms of net sales floorspace (assuming an average net to gross ratio of 65%-70%)

the split would be 2,700 sqm net for convenience shops and 2,000 sqm net for

comparison shops.

Existing Spending Patterns 2006

10.5 The results of the household shopper questionnaire survey undertaken by NEMS in

October 2006 have been used to estimate existing shopping patterns. Based on

these survey results we estimate that Harrow Road District Centre’s market

penetration (or market share) within the local catchment area is as follows:

Comparison expenditure - 5%; and

Convenience expenditure - 34%.

10.6 These figures indicate that the majority of expenditure (both comparison and

convenience) within the local catchment area of Harrow Road District Centre is not

spent within Harrow Road District Centre. For comparison shopping, Oxford

Street/the West End and Kensington High Street attract a significant amount of

shopping trips. For convenience shopping there are a large number of destinations

for residents to choose from, including Sainsbury’s at Ladbroke Grove, however a

52

reasonable proportion of food shopping trips were found to have been undertaken at

the Somerfield store on Harrow Road.

10.7 These market share estimates have been used to estimate the amount of expenditure

attracted to Harrow Road District Centre as shown in Tables 10.2 and 10.3 below.

The inflow of expenditure from beyond the catchment area has been estimated based

on the in-street survey results (see Appendix G). The inflow estimate for Harrow

Road District Centre is 30% for both convenience and comparison shops.

Table 10.2: Convenience Floorspace Capacity 2006 to 2011 in Harrow Road District Centre

2006 2011 2016

A - Total expenditure attracted to £22.16 £21.20 £22.08 Harrow Road Centre £M

B - Convenience floorspace sq m net 2,700 2,700 2,700

C - Turnover density £ per sq m £8,206 £7,000 £7,000

D - Expected turnover £M of existing £22.16 £18.90 £18.90 convenience floorspace

E - Surplus/deficit expenditure £M n/a £2.30 £3.18

F - Additional sales floorspace n/a 328 455 capacity sq m net

G - Additional gross floorspace n/a 469 650 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix LB - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed at £7,000 per sq m netD - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

10.8 These tables project available expenditure on the basis that Harrow Road District

Centre can maintain its existing 2006 market share of expenditure. However, in

reality major retail development elsewhere outside Westminster may result in a

decrease in this District Centre’s market share, for example the White City

development in Shepherd’s Bush west London, which is likely to reduce Harrow

Road’s market share of comparison expenditure in particular. The comparison

53

projections could be viewed as a maximum figure in view of the likely increase in

competition.

Table 10.3: Comparison Floorspace Capacity 2006 to 2011 in Harrow Road District Centre

2006 2011 2016

A - Total expenditure attracted to £9.66 £11.50 £13.59 Harrow Road Centre £M

B - Comparison floorspace sq m net 2,000 2,000 2,000

C - Turnover density £ per sq m £4,832 £5,205 £5,607

D - Expected turnover £M of existing £9.66 £10.41 £11.21 convenience floorspace

E - Surplus/deficit expenditure £M n/a £1.09 £2.37

F - Additional sales floorspace n/a 209 423 capacity sq m net

G - Additional gross floorspace n/a 298 604 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix LB - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed to grow at 1.5% per annumD - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

10.9 Projected available expenditure at 2011 and 2016 is compared with the expected

turnover of existing retail floorspace within the centre to provide an estimate of

surplus expenditure at 2011 and 2016. This surplus expenditure is converted into an

additional floorspace requirement based on the existing sales density (annual

turnover per sqm) projected to grow at 0.3% per annum for convenience floorspace

and 1.5% per annum for comparison floorspace. The results are shown in Table 10.2

and 10.3 above. The figures in Table 10.2 indicate that in 2006 the average sales

density for convenience sales floorspace in Harrow Road District Centre was £8,206

per sqm net, which is above the high company average turnover densities of

Somerfield and Iceland.

54

10.10 The figures in Table 10.3 indicate that in 2006 the average sales density for

comparison sales floorspace was £4,832 per sqm net in Harrow Road District Centre.

This figure is within the range we would expect for high street comparison shops and

is fifth highest figure in relation to Westminster’s other District Centres.

10.11 Surplus expenditure (convenience and comparison) in this centre is expected to be

£3.39 million by 2011 or £5.55 million by 2016. The combined (comparison and

convenience) quantitative floorspace capacity is 767 sqm gross by 2011, or 1,254

sqm gross by 2016 in Harrow Road.

Operator Demand for Space

10.12 The results of a canvas of national operators is shown in the questionnaire in

Appendix M asking about their requirements in Westminster. In total only 13

companies indicated that they do have a requirement in the near future in

Westminster. The most popular location in which respondents wished to open a new

unit was Marylebone High Street with four identifying it specifically.

Queensway/Westbourne Grove and St John’s Wood District Centres were the next

most popular locations with three respondents identifying each as a location for a

prospective new unit. Church Street/Edgware Road and Praed Street were third most

popular with 2 respondents identifying them in particular as a location for a new unit.

Warwick Way/Tachbrook Street and Harrow Road were the least popular locations

identified by respondents for a new unit, with only one specifically identifying each

centre.

Development Opportunities

10.13 In terms of available sites there are limited opportunities for major development within

or adjacent to Harrow Road District Centre. It is surrounded by residential streets and

there is limited room for expansion. There are no identified vacant or underused sites

near this District Centre identified in the UDP.

10.14 The additional A1 retail floorspace potential shown in this section (about 1,254 sqm

gross by 2016) could be achieved by the reoccupation of vacant units by Class A1

uses (2,269 sqm of vacant floorspace).

10.15 The Council should seek to prevent the loss of existing Class A use floorspace in this

centre.

55

10.16 The Council are currently working with Harrow Road Local Area Renewal Partnership

on ways of improving the shopping environment and retail offer in this District Centre

as it is currently one of Westminster’s worst performing District Centres. Improving

the quality of the retail offer in Harrow Road may make it a more attractive centre for

investment, which would help fill the existing vacant units, and improve the

appearance and performance of the centre overall. There is less need for extra

convenience floor space in Harrow Road than in other District Centres, but there is

some potential for additional comparison retail floor space. This could help enhance

the existing retail mix as the area is currently overbalanced with comparatively poor

quality convenience stores. Here retail chains may be equally important as small

independent shops in ensuring the District Centre's survival.

10.17 Westminster’s UDP policies state that new retail development should primarily be

located within the existing hierarchy of defined shopping centres inside the CAZ,

District and Local Shopping centres.

10.18 The re-development/re-design of the ‘Prince of Wales Junction’ at the eastern end of

this centre will be encouraged to help kick-start improvements in the rest of the

Harrow Road in terms of its retail offer and reducing crime and the fear of crime. A

Planning Brief for this site is currently being prepared by the Council to promote

development at the junction between Harrow Road and Elgin Avenue. Improvements

here would encourage shoppers back into the centre and so help revive the local

economy.

10.19 Although there may be a threat to Westminster’s shopping centres once the White

City development in Shepherds Bush comes on stream in 2008, it is likely that the

new development would attract different customers to those visiting Westminster’s

District Shopping Centres. The latter serve their local catchment areas and cater for

the passing trade of workers and visitors. Harrow Road’s catchment area comprises

the highest proportion of relatively low-income residents in comparison with the other

District Centres. Car ownership in the catchment area is lower than five of the other

District Centres, and almost 80% of visitors were found to have walked to the centre.

From this it would appear unlikely that these customers would travel to White City on

a regular basis once it opens instead of using their local shops.

10.20 In terms of required floorspace, it should be noted that the retail capacity estimates

cited in this report may generally be under-estimates as they are based on a capped

population estimate as used by the Greater London Authority (GLA). They are also

56

calculated using catchment areas based on postcode boundaries from where the

District Centre is expected to derive most of its trade which may not represent the

whole catchment area of each centre, and on population expenditure which is in part

based on in-street survey responses. These figures combined may not represent

actual expenditure within this centre and from its catchment area, therefore the

demand levels detailed are somewhat subjective. In Harrow Road for example,

additional demand is shown for convenience, and to a lesser extent comparison retail

floorspace. Although additional units may help improve the centre, improvements to

the quality of the existing retail offer may make more of a difference to the vitality and

viability of the centre than increasing the actual amount of floorspace. Due to

Westminster’s nature, many of the District Centre catchment areas are also likely to

overlap making actual demand for floorspace within any one District Centre difficult to

estimate.

57

11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES

In terms of its vitality and viability and general economic health this centre is still

considered to be in decline, although evidence suggests the centre has not declined

significantly since the 2002 health check.

Strengths

Although Harrow Road is a comparatively small centre in relation to the other 6 District Centres in Westminster, it appears to be a very important centre in terms of meeting the needs of local residents. It has a reasonably good rangeof specialist and independent retailers, and has a good range of food shops.

The public transport links to the centre are good with one underground station and a good number of bus links. This is reflected in the number of users traveling by public transport to the centre and the low car usage. A high proportion of users regularly cycle to the centre.

The business survey suggests that many occupiers in Harrow Road District Centre perceive that their current trading performance is good. Harrow Road received the most positive response regarding the current trading performance of all 7 District Centres. Views on past and future performance were generally mixed.

Harrow Road was ranked top of all 7 District Centres for its perceived relatively low rents and rates levels, and many businesses rated them neutrally. Property costs are generally lower in Harrow Road than elsewhere in the Borough.

Weaknesses

The availability and price of car parking is generally poor in the Harrow Road District Centre, although residents and businesses were least concerned about car parking charges in comparison with the other District Centres. Both limited parking availability and high parking charges were major factors cited by businesses in Harrow Road as constraints they face.

Traffic congestion is considered to be a particular problem in Harrow Road, especially by residents and visitors to the Centre.

Harrow Road scored particularly poorly for safety and security, and was ranked bottom of all 7 District Centres by visitors, residents and businesses in this respect.

Harrow Road is a relatively small District Centre compared to the other 6 District Centres in Westminster, and the provision of national multiple retailers is limited. The overall quality of the centre’s shops is rated poorly.

In addition to its poor retail facilities Harrow Road lacks a good range of places to eat and drink, and is ranked bottom of all 7 District Centres in this respect.

58

The centre’s leisure/entertainment and night-time facilities are also rated particularly poorly.

The average expenditure amongst visitors to Harrow Road is lower than the average for all of the District Centres combined, and very few visitors attend the centre to browse the shops and services.

The vacancy rate here is higher than the national average suggesting that demand for premises is fairly weak. The vacancy rate has risen slightly since 2002.

Pedestrian flow information indicates that Harrow Road is a quiet centre during the day and evening; it had the lowest average pedestrian flow in the afternoon of all 7 District Centres, and the 2nd lowest in the evening.

Opportunities

The Harrow Road District Centre has a number of vacant units that could provide opportunities for new shops and services to locate in the centre, which could improve the vitality and viability of the centre.

Threats

Harrow Road District Centre may come under pressure from the development of the White City Shopping Centre development in Shepherd’s Bush. This may restrict the potential to improve comparison shopping in Harrow Road District Centre in particular.

Appendix A

Methodology

Diversity of main town centre uses

i. Information relating to existing shopping facilities have been collected, based on theCouncil’s District Centre land use survey 2005, updated where necessary. The totalground floor retail floorspace has been analysed and broken down into useclasses/key categories e.g. A1, A2, A3/A4/A5 and vacant shop units. The floorspacefigures exclude uses such as B1 office uses and residential units which do not attractvisiting members of the public. The definitions of A1 comparison and A1 convenience and other uses are set out at the end of this methodology statement.

ii. EGI’s Retailer Requirements provide published floorspace requirements for multipleoperators. This has been used to assess the level of demand for floorspace in eachof Westminster’s District Centres, and includes details of existing retailers who maywish to change. This has been supported by data from the postal survey of occupiers in each District Centre. A canvas of over 300 national multiple operators was alsoundertaken.

Vacancy Rate

iii. The proportion of vacant street level property has been calculated from the land use

survey 2006, and comparisons between each centre and the GOAD national vacancy

rate have been undertaken.

Pedestrian Footfall

iv. Pedestrian Market Research Services Ltd. (PMRS) were commissioned to undertake

pedestrian flow count surveys in each District Centre. Flow measurements were

recorded in the afternoon (3 pm to 5 pm) and night-time (9 pm to 11 pm) in each

centre. Flow counts were undertaken at each point for 5 minutes per hour and the

counts have been factored up to provide an hourly estimate.

Accessibility

v. Accessibility is a key issue addressed in PPS6 and is an essential criterion in

ensuring the vitality and viability of centres. The Health Check analysis reviews

transport services (bus, rail and underground) serving each District Centre. The

location, quality, quantity and price of car parking and the pedestrian linkages in each

centre has been assessed.

vi. Data from the attitudinal surveys, including anecdotal views from business occupiers,

visitors and local residents in relation to public transport, car parking, congestion and

other factors affecting accessibility have been undertaken.

Attitudinal Surveys

vii. Attitudinal surveys have been used to feed into the Strengths, Weaknesses,

Opportunities and Threats (SWOT) analysis of each centre, focusing on a wide range

of issues. The following survey analysis has been undertaken:

o household telephone survey of local residents;

o on-street visitor survey;

o business occupier survey; and

o canvas of multiple operators.

viii. Household Survey: This survey was undertaken by NEMS Market Research and the

results have been used to model existing shopping patterns of the local catchment

area surrounding each District Centre. The aim of this survey was to capture the

views of local residents who regularly visit each District Centre and also residents

who do not necessarily shop or visit their nearest centre. On average at least 100

interviews have been completed within each catchment area (657 completed

interviews in total – conducted between 13th October and 4th November 2006). The

household surveys have been used to assess how residents use their local District

Centre, or otherwise, and to obtain their views on the strengths and weakness of their

centre, and other destinations visited for shopping.

ix. On-Street Visitor Surveys: NEMS has undertaken on-street visitor surveys in the 7

District Centres. These surveys help to establish the views of customers. A survey of

at least 100 customers (completed interviews) has been undertaken within each

centre (776 in total). The surveys were conducted during 11th and 20th October

2006. The breakdown of interviews for each day of the week is as follows:

Day Harrow Road Queensway/Westbourne

Grove

ChurchStreet/

Edgware


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Monday 23 2 - 32 - - -Tuesday - - - - 25 23 -Wednesday 44 24 43 38 23 23 23Thursday 23 - 43 - 23 23 23Friday 23 75 0 30 18 21 23Saturday - - 23 - 27 23 45Total 113 101 109 100 116 113 114

x. Business Occupier Survey: a postal questionnaire was sent to 1,206

retail/leisure/service occupiers within the 7 District Centres. The number sent in each

centre varied depending on the size of the centre. In total 177 questionnaires were

completed and returned (a response rate of 15%).

xi. Canvas of Multiple Operators: a questionnaire was sent to approximately 300

retail/leisure/restaurant multiple operators, who might reasonably be expected to be

located within the District Centres. The survey will also include some multiple

operators currently represented in the District Centres who may have plans to

expand. The questionnaire examined: operators’ perceptions of the centres; potential

space requirements; the availability and need for premises and sites; and changes

that would be required to make the centres more attractive to them. In total 34

completed questionnaires were returned, a response rate of about 10%.

Perception of Safety and Occurrence of Crime

xii. Data from the attitudinal surveys highlighted above have been supported by NLP’s

own assessments, comparable with the approach adopted in previous studies

including daytime and night-time perceptions of crime/safety. The following elements

of security were evaluated: evidence of vandalism and graffiti; evidence of

drunkenness, anti-social behaviour, rowdiness; presence of rough sleepers; presence

of beggars; evidence of on-street drinking; evidence of touting and illegal street

traders, and effectiveness of deterrent measures e.g. CCTV.

Environmental quality

xiii. NLP has re-examined the amenity scores provided in the 2002 Health Check

Reports. The analysis criterion include: air pollution, noise, clutter, litter and graffiti,

landscaping and open space. The analysis has been compared with the 2002 Health

Check Survey and 1997 Health Check Surveys, and is based on fieldwork by NLP.

The state of the environmental quality in each centre has been supplemented by the

attitudinal surveys of visitors, occupiers and residents.

District Centre Boundaries and Frontage Designations

xiv. A review of the defined District Centre boundaries was undertaken. Where necessary

changes to the boundaries have been recommended.

Retail Capacity Assessment

xv. As indicated above, the business survey, EGI’s retailer requirements, and canvas of

operators provides valuable input into the potential operator demand for space within

each of the centres. In addition a retail capacity assessment has been undertaken for

each centre based on the household and visitor survey results. For each centre a

primary catchment area has been defined based on postcode areas, taking into

account the proximity of other competing centres. These local catchment areas

(approximately 1km around each District Centre) represent the area within which

each centre is expected to attract most of its trade. Population and expenditure data

has been obtained for each catchment area.

xvi. The household survey results have been used to estimate each centre’s market

share of expenditure within their primary catchment area (including the outflow of

expenditure to other centres). Expenditure inflow is estimated from the visitor survey

results. The amount of expenditure attracted to each District Centre (comparison

goods and convenience goods) is compared with the amount of retail floorspace in

centre (derived from the Geographical Information System (GIS electronic mapping

system) database) and the sales density achieved has been calculated to assess the

strength of trading in each centre. Available expenditure has been projected into the

future to assess the potential scope for new retail floorspace in each centre.

Health Check Outputs

xvii. The analysis of each District Centre has involved site visits by the NLP team, desk

research, and analysis of the survey results. The analysis provides a comprehensive

SWOT analysis into the strengths and weaknesses of each centre.

Appendix B

PPS6 – Measures of Vitality and Viability

diversity of main town centre uses (by number, type and amount offloorspace): the amount of space in use for different functions – such as offices;shopping; leisure, cultural and entertainment activities; pubs, cafes andrestaurants; and, hotels;

the amount of retail, leisure and office floorspace in edge-of-centre and out-of-centre locations;

the potential capacity for growth or change of centres in the network:opportunities for centres to expand or consolidate, typically measured in theamount of land available for new or more intensive forms of town centredevelopment;

retailer representation and intentions to change representation: existenceand changes in representation of types of retailer, including street markets, andthe demand of retailers wanting to come into the centre, or to change theirrepresentation in the centre, or to reduce or close their representation;

shopping rents: pattern of movement in Zone A rents within primary shoppingareas (i.e. the rental value for the first 6 metres depth of floorspace in retail unitsfrom the shop window);

proportion of vacant street level property: vacancies can arise even in thestrongest town centres, and this indicator must be used with care. Vacancies inSecondary Frontages and changes to other uses will also be useful indicators;

commercial yields on non-domestic property (i.e. the capital value inrelation to the expected market rental): demonstrates the confidence ofinvestors in the long-term profitability of the centre for retail, office and othercommercial developments. This indicator should be used with care;

pedestrian flows (footfall): a key indicator of the vitality of shopping streets,measured by the numbers and movement of people on the streets, in differentparts of the centre at different times of the day and evening, who are available forbusinesses to attract into shops, restaurants or other facilities;

accessibility: ease and convenience of access by a choice of means of travel,including – the quality, quantity and type of car parking; the frequency and qualityof public transport services and the range of customer origins served; and, thequality of provision for pedestrians, cyclists and disabled people and the ease ofaccess from main arrival points to the main attractions;

customer and residents’ views and behaviour: regular surveys will helpauthorities in monitoring and evaluating the effectiveness of town centreimprovements and in setting further priorities. Interviews in the town centre and athome can be used to establish views of both users and non-users of the centre,including the views of residents living in or close to the centre. This informationcould also establish the degree of linked trips;

perception of safety and occurrence of crime: should include views andinformation on safety and security, and where appropriate, information formonitoring the evening and night-time economy; and

state of the town centre environmental quality: should include information onproblems (such as air pollution, noise, clutter, litter and graffiti) and positivefactors (such as trees, landscaping and open spaces).

Appendix C

NLP’s Attractions Appraisal

NL

P's

Att

ract

ion

s A

pp

rais

al

Qu

een

sway

/Wes

tbo

urn

eM

aryl

ebo

ne

Hig

h S

t.S

t Jo

hn

's W

oo

dE

dg

war

e R

/Ch

urc

h S

tW

arw

ick

Way

/Tac

hb

roo

kP

raed

Str

eet

Har

row

Ro

ad

Att

ract

ion

s20

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

06

22

12

11

00

01

00

00

22

22

11

22

22

22

22

12

12

22

21

21

20

22

Pro

min

ence

of s

peci

alis

t sho

ps1

11

22

22

11

10

12

2

Qua

lity

of m

arke

t (fr

eque

ncy,

var

iety

etc

)-

--

--

-2

21

1-

--

-

Qua

lity

of r

etai

l env

ironm

ent

11

22

22

01

11

12

00

Qua

lity

of r

esta

uran

ts (

avai

labi

lity/

num

ber

etc)

22

22

22

11

21

22

00

Qua

lity

of p

ub/c

lub/

bars

11

22

11

11

11

11

00

Ran

ge o

f cul

tura

l/com

mun

ity e

vent

s (t

heat

res,

co

ncer

ts)

11

00

00

10

00

00

00

Ava

ilabi

lity

of s

port

s an

d le

isur

e fa

cilit

ies

22

00

00

00

00

00

11

Loca

l ser

vice

s (in

form

atio

n, li

brar

y et

c)2

11

02

21

11

10

00

0

12

11

11

00

11

11

10

11

22

11

00

00

11

00

1718

1517

1515

1210

1211

1010

87

Per

cent

age

65.4

69.2

57.7

65.4

57.7

57.7

46.2

38.5

46.2

42.3

38.5

38.5

30.8

26.9

Ran

k1

.=2

.=2

.=4

.=4

67

Ret

ail P

rovi

sio

n

Pro

min

ence

of m

ultip

le r

etai

lers

Pro

min

ence

of i

ndep

ende

nt s

hops

Ava

ilabi

lity

of fo

od s

hopp

ing

Art

/Cu

ltu

re

Em

ploy

men

t/offi

ce s

pace

Ban

k/bu

ildin

g so

ciet

y pr

ovis

ion

To

tal

Ser

vice

Pro

visi

on

Appendix D

NLP’s Day-Time Amenity Appraisal

NL

P's

Day

Tim

e A

men

ity

Ap

pra

isal

M

aryl

ebo

ne

Hig

h S

t.S

t Jo

hn

's W

oo

dW

arw

ick/

Tac

hb

roo

kQ

uee

nsw

ay/W

estb

ou

rne

Pra

ed S

tree

tH

arro

w R

oad

Ed

gw

are/

Ch

urc

h S

t.20

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

06

Pre

senc

e of

litte

r2

22

20

21

12

20

10

1P

rese

nce

of r

efus

e ba

gs o

n th

e st

reet

22

12

12

21

22

00

01

Evi

denc

e of

str

eet f

oulin

g1

22

22

21

22

20

10

2P

rese

nce

of g

lass

/gla

sses

/oth

er d

ebris

incl

. foo

d an

d fo

od c

onta

iner

s2

22

21

21

11

10

10

2C

ondi

tion

22

22

01

11

11

11

01

Qua

lity

of b

uild

ings

22

22

11

11

11

11

00

Spe

cial

feat

ures

(pe

dest

riani

satio

n, s

tree

t fur

nitu

re e

tc)

11

11

11

11

00

10

11

Impa

ct o

f vac

ant s

ites

12

22

02

11

01

11

01

Evi

denc

e of

van

dalis

m a

nd g

raffi

ti (in

cl. o

n st

reet

fu

rnitu

re)

22

22

12

12

11

01

01

Sec

urity

dur

ing

shop

ping

hou

rs (

avai

labi

lity,

acc

ess,

se

curit

y et

c(2

21

11

12

20

11

11

1E

ase

of p

assa

ge fo

r pe

dest

rians

(in

c. p

rese

nce

of

obst

acle

s e.

g. il

lega

lly p

arke

d ve

hicl

es0

21

11

11

10

11

12

1E

vide

nce

of d

runk

enne

ss, a

nti-s

ocia

l, be

havi

our,

ro

wdi

ness

22

22

12

22

12

22

10

Pre

senc

e of

rou

gh s

leep

ers

22

22

22

22

21

22

20

Pre

senc

e of

beg

gars

22

22

22

11

02

22

01

Pre

senc

e of

str

eet d

rinke

rs2

22

22

22

22

21

20

1E

vide

nce

of to

utin

g (e

.g. m

ini c

abs,

ric

ksha

ws,

pr

ostit

utio

n, d

rug

deal

ing

etc)

22

22

22

21

22

22

22

Pre

senc

e of

ille

gal s

tree

t tra

ders

, e.g

. cou

nter

feit

good

s,

hot d

ogs,

pea

nuts

etc

22

22

22

22

22

12

11

Effe

ctiv

enes

s of

any

det

erre

nt m

easu

re (

CC

TV

, pol

ice

patr

ols,

doo

r se

curit

y et

c)1

11

11

12

21

11

12

1Q

ualit

y of

str

eet l

ight

ing

21

12

11

11

11

11

11

Saf

ety

perc

eptio

n in

sho

ppin

g ho

urs

22

22

11

11

12

01

00

Fea

ture

s w

hich

iden

tify

the

cent

re (

e.g.

flag

ship

sto

res,

bu

ildin

gs e

tc)

21

11

10

22

11

00

20

Pro

mot

ion/

stre

et e

vent

s0

00

00

10

00

00

01

1F

eel g

ood

fact

or o

f tow

n ce

ntre

'2

22

21

11

11

10

00

0T

ota

l38

4037

3925

3431

3124

3018

2416

20

Per

cent

age

82.6

87.0

80.4

84.8

54.3

73.9

67.4

67.4

52.2

65.2

39.1

52.2

34.8

43.5

Ran

k1

12

24

33

45

56

67

7

Saf

ety

and

Sec

uri

ty Is

sues

Iden

tity

of

tow

n c

entr

e

En

viro

nm

ent

Issu

es

Appendix E

NLP’s Night-Time Amenity Appraisal

NL

P's

Nig

ht

Tim

e A

pp

rais

alM

aryl

ebo

ne

Hig

h S

t.S

t Jo

hn

's W

oo

dW

arw

ick/

Tac

hb

roo

kQ

uee

nsw

ay/W

estb

ou

rne

Pra

ed S

tree

tE

dg

war

e/C

hu

rch

St.

Har

row

Ro

ad20

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

06

11

22

01

11

11

01

11

11

10

10

20

10

01

11

22

22

22

12

11

11

12

Pre

senc

e of

gla

ss/g

lass

es/o

ther

deb

ris in

cl.

22

22

11

11

11

11

11

food

and

food

con

tain

ers/

wra

ppin

g

Fee

ling

of s

ecur

ity2

22

21

11

21

10

10

0E

vide

nce

of V

anda

lism

and

Gra

ffiti

22

22

12

12

11

01

00

(in

cl. o

n st

reet

furn

iture

)E

ase

of p

assa

ge fo

r pe

dest

rians

(in

cl. p

rese

nce

22

22

22

11

22

22

22

of o

bsta

cles

eg

illeg

ally

par

ked

vehi

cles

)E

vide

nce

of d

runk

enne

ss, a

nti-s

ocia

l 2

22

21

21

22

20

11

2B

ehav

iour

, row

dine

ss2

22

22

21

21

21

22

2

22

22

22

12

22

22

22

22

22

12

12

12

01

12

Pre

senc

e of

ille

gal s

tree

t tra

ders

22

22

22

12

22

22

12

e.g

cou

nter

feit

good

s, h

ot d

ogs,

pea

nuts

etc

.E

vide

nce

of to

utin

g (e

.g. m

ini c

abs,

ric

ksha

ws,

2

22

22

21

22

22

22

2P

rost

itutio

n, d

rug

deal

ing

etc.

)E

ffect

iven

ess

of a

ny d

eter

rent

mea

sure

s 1

11

11

11

11

11

11

1(C

CT

V, p

olic

e pa

trol

s, d

oor

secu

rity

etc)

22

12

11

11

11

11

11

22

22

11

11

11

00

00

Fea

ture

s w

hich

iden

tify

the

cent

re

22

11

11

22

11

11

00

(e.g

. qua

lity

of fo

od a

nd d

rink

prem

ises

, bui

ldin

g et

c)

10

11

11

10

10

00

00

22

22

11

11

11

01

00

3433

3333

2427

2127

2424

1422

1721

89.5

%86

.8%

86.8

%86

.8%

63.2

%71

.1%

55.3

%71

.1%

63.2

%63

.2%

36.8

%57

.9%

44.7

%55

.3%

Ran

k1

(=)1

2(=

)1(=

)3(=

)35

(=)3

(=)3

57

66

7

‘Fee

l goo

d’ fa

ctor

of c

entr

e at

nig

ht

Tot

al

Per

cent

age

Qua

lity

of s

tree

t lig

htin

g

Saf

ety

perc

eptio

n ou

t of s

hopp

ing

hour

s

Iden

tity

of

tow

n c

entr

e

Pro

mot

ion/

Str

eet e

vent

s

Sec

uri

ty a

nd

Cri

me

Issu

es

Pre

senc

e of

rou

gh s

leep

ers

Pre

senc

e of

beg

gars

Pre

senc

e of

str

eet d

rinke

rs

En

viro

nm

enta

l Iss

ues

Pre

senc

e of

litte

r

Pre

senc

e of

ref

use

bags

on

the

stre

et

Evi

denc

e of

str

eet f

oulin

g

Appendix F

PMRS Pedestrian Flowcounts October 2006

Table F.1: PMRS Day-time Pedestrian Flow Counts

Average Pedestrian Flow3pm - 5pm

Index

1 2033 253%

2 1821 226%

3 1478 184%

4 1150 143%

5 876 109%

6 733 91%

7 710 88%

805 100

Location

Harrow Road

Praed Street

Edgware Road

Warwick Way

Queensway

St Johns Wood

Marylebone High Street

Average

AveragePedestrian Flow

Average number of pedestrians passing each count point in both directions

Index Percentage of average flow all centres

Table F.2: PMRS Night-time Pedestrian Flow Counts

Average Pedestrian Flow9pm - 11pm

Index

1 1237 350%

2 810 229%

3 645 183%

4 633 179%

5 537 152%

6 344 97%

7 178 50%

353 100

Index Percentage of average flow all centres

St Johns Wood

Marylebone High Street

Average

AveragePedestrian Flow

Average number of pedestrians passing each count point in both directions

Location

Harrow Road

Praed Street

Edgware Road

Warwick Way

Queensway

Table F.3: Harrow Road District Centre Day and Night-Time Pedestrian Flows

STREET & ADDRESS Note Count Index Count Index OSE OSN

104 Bourne Terrace 570 80 330 96 525612.58 181762.31

328 Harrow Road 660 93 450 131 525418.15 181931.45

Sutherland Avenue 540 76 330 96 525392.48 182008.04

358 Harrow Road 1,200 169 510 148 525334.45 182010.41

Marylands Road 210 30 150 44 525315.5 182034.49

408 Harrow Road 480 68 300 87 525159.57 182046.33

472 Harrow Road 690 97 360 105 524934.9 182095.19

4 Fernhead Road 660 93 240 70 524855.13 182171.73

480-482 Harrow Road 1,770 249 660 192 524842.29 182147.64

512-516 Harrow Road 1,680 237 660 192 524765.74 182204.38

532 Harrow Road 1,290 182 420 122 524706.32 182250.42

552 Harrow Road 1,440 203 480 140 524645.29 182307.16

570 Harrow Road 960 135 150 44 524596.58 182340.89

595 Harrow Road 720 101 90 26 524508.09 182359.21

614 Harrow Road 990 139 180 52 524433.37 182373.72

481 Harrow Road 180 25 60 17 524292.28 182389.98

547 Harrow Road 210 30 90 26 524016.24 182426.46

525 Harrow Road 180 25 210 61 524101.07 182410.19

441 Harrow Road 120 17 120 35 524392.93 182364.93

419 Harrow Road 540 76 390 113 524665.63 182264.34

399 Harrow Road 780 110 330 96 524709.53 182222.59

371 Harrow Road 990 139 300 87 524806.42 182149.25

6 Great Western Road 690 97 990 288 524847.64 182102.14

341 Harrow Road 570 80 240 70 524894.75 182091.97

Chippenham Road 240 34 90 26 525146.54 182072.78

364 Harrow Road 690 97 780 227 525285.9 182021.07

Marylands Road 300 42 90 26 525341.16 182041.59

Sutherland Avenue 150 21 270 78 525363.27 182017.12

340 Harrow Road 930 131 600 174 525394.46 181967.38

278 Harrow Road 870 123 450 131 525550.13 181780.55710 100 344 100

Fig

ure

F.1

:H

arro

w R

oad

Dis

tric

t C

entr

e D

ay a

nd

Nig

ht-

Tim

e P

edes

tria

n F

low

co

mp

aris

on

HA

RR

OW

RO

AD

- O

CT

OB

ER

20

06

0

200

400

600

800

10

00

12

00

14

00

16

00

18

00

20

00

12

34

56

78

91

01

11

21

31

415

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

CO

UN

T P

OIN

TS

INDEXEDPEDESTRIANFLOW

3pm

- 5

pm

9pm

- 1

1pm

Fig

ure

F.2

:H

arro

w R

oad

Dis

tric

t C

entr

e D

ay a

nd

Nig

ht-

Tim

e P

edes

tria

n F

low

Th

erm

al M

ap

Appendix G

In-Street Visitor Survey Results

Harrow Road Westminster In Street Survey Page 48

for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Column %ges.061006 NEMS market research

Q01 What is the main purpose of your visit to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Shopping for food only 39.8% 45 43.9% 25 35.7% 20 32.6% 15 40.0% 16 51.9% 14 34.0% 18 44.8% 26Shopping for non-food goods

only14.2% 16 12.3% 7 16.1% 9 13.0% 6 15.0% 6 14.8% 4 15.1% 8 13.8% 8

Shopping for both food &non-food items

14.2% 16 12.3% 7 16.1% 9 13.0% 6 17.5% 7 11.1% 3 13.2% 7 15.5% 9

Shopping for specialist foods/ goods / items specific tocentre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Window shopping 5.3% 6 5.3% 3 5.4% 3 4.3% 2 7.5% 3 3.7% 1 1.9% 1 8.6% 5To visit the Market 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0To visit a restaurant / café /

public house1.8% 2 1.8% 1 1.8% 1 2.2% 1 2.5% 1 0.0% 0 1.9% 1 1.7% 1

To have a walk / strollaround

5.3% 6 3.5% 2 7.1% 4 8.7% 4 0.0% 0 7.4% 2 9.4% 5 1.7% 1

To use services e.g. bank,post office, hairdresser

3.5% 4 5.3% 3 1.8% 1 0.0% 0 2.5% 1 11.1% 3 1.9% 1 5.2% 3

Work / business purposes 18.6% 21 15.8% 9 21.4% 12 23.9% 11 25.0% 10 0.0% 0 18.9% 10 17.2% 10Healthcare e.g. doctor,

dentist, optician0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1

Social / leisure reason e.g.meeting friends, going togym

3.5% 4 3.5% 2 3.6% 2 6.5% 3 0.0% 0 3.7% 1 1.9% 1 5.2% 3

Tourism, e.g. holiday, daytrip

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0Going to school / college 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Live here 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Going to the hospital 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Going home 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0(None) 1.8% 2 3.5% 2 0.0% 0 2.2% 1 0.0% 0 3.7% 1 1.9% 1 1.7% 1

Base: 113 57 56 46 40 27 53 58

Q02 Do you intend to do any shopping in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who did not mention shopping for food, non food or both food and non food at Q01

Yes 24.4% 10 30.0% 6 19.0% 4 15.0% 3 30.8% 4 37.5% 3 19.0% 4 26.3% 5No 75.6% 31 70.0% 14 81.0% 17 85.0% 17 69.2% 9 62.5% 5 81.0% 17 73.7% 14Base: 41 20 21 20 13 8 21 19

Q03 What do you intend to buy in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who intend to shop in the centre at Q01

Food and groceries 84.1% 69 81.4% 35 87.2% 34 86.2% 25 83.9% 26 81.8% 18 83.3% 30 84.1% 37Newspapers / Magazines 19.5% 16 16.3% 7 23.1% 9 10.3% 3 19.4% 6 31.8% 7 16.7% 6 22.7% 10Confectionery / Tobacco 11.0% 9 9.3% 4 12.8% 5 6.9% 2 12.9% 4 13.6% 3 8.3% 3 13.6% 6Clothing / Footwear 18.3% 15 23.3% 10 12.8% 5 24.1% 7 19.4% 6 9.1% 2 22.2% 8 15.9% 7Furniture / Carpets / Soft

furnishings0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Domestic electrical goods 1.2% 1 0.0% 0 2.6% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1Other electrical goods (TV,

Hi-fi etc)1.2% 1 0.0% 0 2.6% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1

DIY / Hardware / Gardening 1.2% 1 0.0% 0 2.6% 1 3.4% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1Other household goods 3.7% 3 0.0% 0 7.7% 3 6.9% 2 3.2% 1 0.0% 0 2.8% 1 4.5% 2Gifts / Jewellery / China and

Glass2.4% 2 0.0% 0 5.1% 2 3.4% 1 3.2% 1 0.0% 0 0.0% 0 4.5% 2

Books / CD’s / DVDs / Toys/ Hobbies

4.9% 4 2.3% 1 7.7% 3 6.9% 2 6.5% 2 0.0% 0 2.8% 1 6.8% 3

Health / Beauty / Chemistitems

4.9% 4 2.3% 1 7.7% 3 3.4% 1 0.0% 0 13.6% 3 5.6% 2 4.5% 2

Specialist foods / goods / items specific to thatcentre

1.2% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 2.3% 1

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Flowers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 2.4% 2 0.0% 0 5.1% 2 3.4% 1 3.2% 1 0.0% 0 5.6% 2 0.0% 0

Base: 82 43 39 29 31 22 36 44





Q04 Approximately how much will you spend in total on each of the following during your visit to Church Street-Edgware Road / HarrowRoad / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?Those who intend to shop in the centre at Q01

Food & Grocery

Nothing 14.6% 12 18.6% 8 10.3% 4 10.3% 3 16.1% 5 18.2% 4 16.7% 6 13.6% 6Less than £5.00 8.5% 7 7.0% 3 10.3% 4 6.9% 2 6.5% 2 13.6% 3 5.6% 2 9.1% 4£5.01-£10.00 25.6% 21 27.9% 12 23.1% 9 34.5% 10 16.1% 5 27.3% 6 30.6% 11 22.7% 10£10.01-£20.00 30.5% 25 27.9% 12 33.3% 13 27.6% 8 38.7% 12 22.7% 5 36.1% 13 27.3% 12£20.01-£30.00 12.2% 10 7.0% 3 17.9% 7 13.8% 4 9.7% 3 13.6% 3 8.3% 3 13.6% 6£30.01-£40.00 2.4% 2 4.7% 2 0.0% 0 0.0% 0 6.5% 2 0.0% 0 2.8% 1 2.3% 1£40.01-£50.00 1.2% 1 0.0% 0 2.6% 1 0.0% 0 3.2% 1 0.0% 0 0.0% 0 2.3% 1£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 4.9% 4 7.0% 3 2.6% 1 6.9% 2 3.2% 1 4.5% 1 0.0% 0 9.1% 4Mean: 11.7 10.6 13.0 11.1 13.8 9.6 10.9 12.4

Base: 82 43 39 29 31 22 36 44

Non-food


Base: 82 43 39 29 31 22 36 44

Eating / drinking out


Base: 82 43 39 29 31 22 36 44

Q05 Do you intend to visit any leisure / entertainment facilities or eat / drink in Church Street-Edgware Road / Harrow Road / MaryleboneHigh Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

Yes 26.5% 30 24.6% 14 28.6% 16 28.3% 13 35.0% 14 11.1% 3 26.4% 14 27.6% 16No 72.6% 82 73.7% 42 71.4% 40 71.7% 33 62.5% 25 88.9% 24 73.6% 39 70.7% 41(Don’t know) 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1Base: 113 57 56 46 40 27 53 58





Q06 And what type of facilities do you intend to visit today?Those who said Yes at Q05

Sports facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Pubs / bars 40.0% 12 35.7% 5 43.8% 7 38.5% 5 35.7% 5 66.7% 2 50.0% 7 31.3% 5Restaurants 33.3% 10 50.0% 7 18.8% 3 46.2% 6 21.4% 3 33.3% 1 28.6% 4 37.5% 6Takeaway food 16.7% 5 21.4% 3 12.5% 2 15.4% 2 14.3% 2 33.3% 1 28.6% 4 6.3% 1Walk about / look around 3.3% 1 7.1% 1 0.0% 0 0.0% 0 0.0% 0 33.3% 1 0.0% 0 6.3% 1Cafes / Coffee Shops 26.7% 8 7.1% 1 43.8% 7 23.1% 3 28.6% 4 33.3% 1 7.1% 1 43.8% 7Theatre / cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Library 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 30 14 16 13 14 3 14 16

Q07 How did you travel to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-WestbourneGrove / St John’s Wood / Warwick Way-Tachbrook Street today ?

Car-driver 3.5% 4 5.3% 3 1.8% 1 0.0% 0 7.5% 3 3.7% 1 3.8% 2 3.4% 2Car-passenger 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0Bus / coach 27.4% 31 29.8% 17 25.0% 14 26.1% 12 22.5% 9 37.0% 10 18.9% 10 34.5% 20Train / Tube 16.8% 19 12.3% 7 21.4% 12 21.7% 10 17.5% 7 7.4% 2 15.1% 8 17.2% 10Taxi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walked 45.1% 51 42.1% 24 48.2% 27 41.3% 19 50.0% 20 44.4% 12 52.8% 28 39.7% 23Bicycle 6.2% 7 8.8% 5 3.6% 2 8.7% 4 2.5% 1 7.4% 2 7.5% 4 5.2% 3Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 113 57 56 46 40 27 53 58

Q08 Where did you park your car in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver at Q07

Supermarket car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Work car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Masterpark / NCP car park 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Off street public car park 50.0% 2 66.7% 2 0.0% 0 0.0% 0 33.3% 1 100.0% 1 100.0% 2 0.0% 0On-street / car park meter 50.0% 2 33.3% 1 100.0% 1 0.0% 0 66.7% 2 0.0% 0 0.0% 0 100.0% 2Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Residential parking 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 4 3 1 0 3 1 2 2

Q09 Was this your first choice place to park ? Those who said car-driver at Q07

Yes 75.0% 3 100.0% 3 0.0% 0 0.0% 0 66.7% 2 100.0% 1 100.0% 2 50.0% 1No 25.0% 1 0.0% 0 100.0% 1 0.0% 0 33.3% 1 0.0% 0 0.0% 0 50.0% 1Base: 4 3 1 0 3 1 2 2

Q10 How long was your journey time to reach Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver / passenger at Q07

0-5 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 06-10 minutes 40.0% 2 25.0% 1 100.0% 1 0.0% 0 33.3% 1 100.0% 1 33.3% 1 50.0% 111-15 minutes 40.0% 2 50.0% 2 0.0% 0 0.0% 0 66.7% 2 0.0% 0 33.3% 1 50.0% 116-30 minutes 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 030 minutes or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / can’t

remember)20.0% 1 25.0% 1 0.0% 0 100.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0

Base: 5 4 1 1 3 1 3 2





Q11 Which other shopping centres or towns do you use regularly, i.e. at least once a month ?

No other centre 8.0% 9 10.5% 6 5.4% 3 6.5% 3 10.0% 4 7.4% 2 9.4% 5 6.9% 4Ashcroft Kings Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Baker Street 3.5% 4 1.8% 1 5.4% 3 2.2% 1 2.5% 1 7.4% 2 1.9% 1 5.2% 3Bayswater 20.4% 23 24.6% 14 16.1% 9 23.9% 11 22.5% 9 11.1% 3 26.4% 14 15.5% 9Bluewater 0.9% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1Brent Cross 8.9% 10 7.0% 4 10.7% 6 4.3% 2 12.5% 5 11.1% 3 9.4% 5 8.6% 5Broadway Shopping Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Brompton Road 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0Camden Town 8.0% 9 5.3% 3 10.7% 6 13.0% 6 2.5% 1 7.4% 2 5.7% 3 8.6% 5Church Street – Edgware

Road North32.7% 37 35.1% 20 30.4% 17 26.1% 12 32.5% 13 44.4% 12 28.3% 15 36.2% 21

Covent Garden 0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 3.7% 1 1.9% 1 0.0% 0Edgware Road (south of

Harrow Road Flyover)30.1% 34 31.6% 18 28.6% 16 37.0% 17 22.5% 9 29.6% 8 35.8% 19 24.1% 14

Hammersmith 4.4% 5 3.5% 2 5.4% 3 6.5% 3 5.0% 2 0.0% 0 7.5% 4 1.7% 1Harrow Road 3.5% 4 3.5% 2 3.6% 2 0.0% 0 5.0% 2 7.4% 2 1.9% 1 3.4% 2Kensington High Street 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0Kings Road 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1Knightsbridge 7.1% 8 3.5% 2 10.7% 6 6.5% 3 10.0% 4 3.7% 1 13.2% 7 1.7% 1Ladbroke Grove 1.8% 2 0.0% 0 3.6% 2 0.0% 0 2.5% 1 3.7% 1 1.9% 1 1.7% 1Marylebone High Street 6.2% 7 5.3% 3 7.1% 4 2.2% 1 10.0% 4 7.4% 2 11.3% 6 1.7% 1Oxford Street / West End /

Regent Street / BondStreet

69.0% 78 57.9% 33 80.4% 45 76.1% 35 65.0% 26 63.0% 17 69.8% 37 67.2% 39

Praed Street 4.4% 5 1.8% 1 7.1% 4 4.3% 2 2.5% 1 7.4% 2 5.7% 3 3.4% 2Queensway / Westbourne

Grove6.2% 7 5.3% 3 7.1% 4 10.9% 5 2.5% 1 3.7% 1 1.9% 1 10.3% 6

Shepherd’s Bush W12 4.4% 5 3.5% 2 5.4% 3 4.3% 2 7.5% 3 0.0% 0 5.7% 3 3.4% 2St Johns Wood 2.7% 3 1.8% 1 3.6% 2 2.2% 1 2.5% 1 3.7% 1 3.8% 2 1.7% 1Tottenham Court Road 5.3% 6 5.3% 3 5.4% 3 6.5% 3 5.0% 2 3.7% 1 5.7% 3 5.2% 3Vauxhall Bridge Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Warwick Way / Tachbrook

Street0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waterloo 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 8.9% 10 12.3% 7 5.4% 3 8.7% 4 7.5% 3 11.1% 3 5.7% 3 12.1% 7Ealing 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0Finchley 1.8% 2 1.8% 1 1.8% 1 2.2% 1 0.0% 0 3.7% 1 3.8% 2 0.0% 0Islington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kilburn 8.9% 10 10.5% 6 7.1% 4 2.2% 1 12.5% 5 14.8% 4 9.4% 5 6.9% 4Lakeside 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Primrose Hill 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swiss Cottage 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Victoria Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 113 57 56 46 40 27 53 58

Q12 Approximately how much time will you spend in the shopping area in Church Street-Edgware Road / Harrow Road / Marylebone HighStreet / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

0-15 minutes 20.4% 23 26.3% 15 14.3% 8 21.7% 10 20.0% 8 18.5% 5 30.2% 16 12.1% 716-30 minutes 17.7% 20 15.8% 9 19.6% 11 10.9% 5 22.5% 9 22.2% 6 22.6% 12 13.8% 831 minutes – under 1 hour 31.9% 36 36.8% 21 26.8% 15 30.4% 14 35.0% 14 29.6% 8 24.5% 13 37.9% 221 – 1 ½ hours 23.0% 26 21.1% 12 25.0% 14 26.1% 12 20.0% 8 22.2% 6 20.8% 11 24.1% 14Over 1 ½ - 2 hours 2.7% 3 0.0% 0 5.4% 3 0.0% 0 2.5% 1 7.4% 2 0.0% 0 5.2% 3Over 2-3 hours 3.5% 4 0.0% 0 7.1% 4 8.7% 4 0.0% 0 0.0% 0 1.9% 1 5.2% 3Over 3 hours 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1Base: 113 57 56 46 40 27 53 58

Q13 How often do you shop in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Everyday 17.7% 20 19.3% 11 16.1% 9 10.9% 5 15.0% 6 33.3% 9 18.9% 10 17.2% 102-3 times a week 24.8% 28 28.1% 16 21.4% 12 26.1% 12 22.5% 9 25.9% 7 24.5% 13 24.1% 14Once a week 27.4% 31 26.3% 15 28.6% 16 30.4% 14 27.5% 11 22.2% 6 30.2% 16 25.9% 15Once a fortnight 9.7% 11 5.3% 3 14.3% 8 10.9% 5 12.5% 5 3.7% 1 7.5% 4 10.3% 6Once a month 6.2% 7 5.3% 3 7.1% 4 8.7% 4 5.0% 2 3.7% 1 7.5% 4 5.2% 3Less than once a month 7.1% 8 7.0% 4 7.1% 4 8.7% 4 7.5% 3 3.7% 1 7.5% 4 6.9% 4Never 6.2% 7 7.0% 4 5.4% 3 4.3% 2 7.5% 3 7.4% 2 3.8% 2 8.6% 5(Don’t know) 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1Base: 113 57 56 46 40 27 53 58





Mean Score - Very good=5, Quite good=4, Neither good nor poor=3, Quite poor=2, Very poor=1

Q14 Please rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / StJohn’s Wood / Warwick Way-Tachbrook Street in respect of the following factors?

Availability of parking

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 1.8% 2 0.0% 0 3.6% 2 2.2% 1 2.5% 1 0.0% 0 1.9% 1 1.7% 1Neither good nor poor 3.5% 4 5.3% 3 1.8% 1 2.2% 1 5.0% 2 3.7% 1 5.7% 3 1.7% 1Quite poor 7.1% 8 5.3% 3 8.9% 5 4.3% 2 10.0% 4 7.4% 2 11.3% 6 3.4% 2Very poor 31.0% 35 28.1% 16 33.9% 19 26.1% 12 37.5% 15 29.6% 8 30.2% 16 31.0% 18(Don’t know) 56.6% 64 61.4% 35 51.8% 29 65.2% 30 45.0% 18 59.3% 16 50.9% 27 62.1% 36Mean: 1.45 1.41 1.48 1.44 1.50 1.36 1.58 1.32

Base: 113 57 56 46 40 27 53 58

Parking charges

Very good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Quite good 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Neither good nor poor 5.3% 6 5.3% 3 5.4% 3 4.3% 2 7.5% 3 3.7% 1 7.5% 4 3.4% 2Quite poor 10.6% 12 10.5% 6 10.7% 6 8.7% 4 10.0% 4 14.8% 4 11.3% 6 8.6% 5Very poor 25.7% 29 19.3% 11 32.1% 18 19.6% 9 35.0% 14 22.2% 6 26.4% 14 25.9% 15(Don’t know) 58.4% 66 64.9% 37 51.8% 29 67.4% 31 47.5% 19 59.3% 16 54.7% 29 62.1% 36

Mean: 1.51 1.60 1.44 1.53 1.48 1.55 1.58 1.41

Base: 113 57 56 46 40 27 53 58

Traffic congestion


Mean: 2.23 2.19 2.26 2.25 2.19 2.27 1.80 2.64

Base: 113 57 56 46 40 27 53 58

Bus service


Base: 113 57 56 46 40 27 53 58

Personal safety


Base: 113 57 56 46 40 27 53 58





Range of shops and services available


Mean: 3.74 3.82 3.65 3.72 3.66 3.89 3.79 3.68

Base: 113 57 56 46 40 27 53 58

Quality of shops and services available


Mean: 3.53 3.64 3.42 3.49 3.36 3.85 3.40 3.64

Base: 113 57 56 46 40 27 53 58

Daytime entertainment and leisure facilities


Base: 113 57 56 46 40 27 53 58

Evening entertainment and leisure facilities


Base: 113 57 56 46 40 27 53 58

Town Centre events


Base: 113 57 56 46 40 27 53 58

Liveliness / street life / character


Base: 113 57 56 46 40 27 53 58





The market


Mean: 3.87 3.88 3.87 3.86 3.87 3.89 3.96 3.78

Base: 113 57 56 46 40 27 53 58

Quality / number of places to eat-drink


Mean: 3.54 3.47 3.61 3.67 3.43 3.50 3.50 3.56

Base: 113 57 56 46 40 27 53 58

General shopping environment


Base: 113 57 56 46 40 27 53 58

Layout of centre


Base: 113 57 56 46 40 27 53 58

Size / quality of supermarket(s)


Base: 113 57 56 46 40 27 53 58





Q15 What improvement would you like to see made to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street /Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 21.2% 24 28.1% 16 14.3% 8 21.7% 10 15.0% 6 29.6% 8 17.0% 9 25.9% 15Increase the range of national

/ multiple chain stores20.4% 23 14.0% 8 26.8% 15 17.4% 8 27.5% 11 14.8% 4 18.9% 10 22.4% 13

Increase the range of local /speciality retailers

11.5% 13 3.5% 2 19.6% 11 13.0% 6 7.5% 3 14.8% 4 7.5% 4 15.5% 9

Improve quality of shops andservices

34.5% 39 29.8% 17 39.3% 22 39.1% 18 37.5% 15 22.2% 6 32.1% 17 34.5% 20

Improve the appearance ofthe town centre

28.3% 32 22.8% 13 33.9% 19 28.3% 13 30.0% 12 25.9% 7 34.0% 18 24.1% 14

Improve the market 11.5% 13 15.8% 9 7.1% 4 4.3% 2 12.5% 5 22.2% 6 13.2% 7 8.6% 5Make the centre safer (more

CCTV, policing, betterlighting etc)

10.6% 12 8.8% 5 12.5% 7 4.3% 2 20.0% 8 7.4% 2 7.5% 4 13.8% 8

Remove / reduce trafficcongestion

4.4% 5 3.5% 2 5.4% 3 2.2% 1 7.5% 3 3.7% 1 5.7% 3 3.4% 2

Provide more housing in thetown-centre

0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0

Improve frequency of publictransport

2.7% 3 5.3% 3 0.0% 0 4.3% 2 2.5% 1 0.0% 0 5.7% 3 0.0% 0

Improve car parkingavailability / reduceparking charges

9.7% 11 8.8% 5 10.7% 6 8.7% 4 12.5% 5 7.4% 2 5.7% 3 13.8% 8

Provide better entertainment/ leisure

0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1

Improve quality and range ofcafes and restaurants

8.9% 10 10.5% 6 7.1% 4 4.3% 2 12.5% 5 11.1% 3 7.5% 4 10.3% 6

Improve pedestrian links andfacilities in the town centre

3.5% 4 3.5% 2 3.6% 2 0.0% 0 2.5% 1 11.1% 3 1.9% 1 5.2% 3

Improve food store 1.8% 2 3.5% 2 0.0% 0 0.0% 0 2.5% 1 3.7% 1 1.9% 1 1.7% 1Other 4.4% 5 3.5% 2 5.4% 3 8.7% 4 0.0% 0 3.7% 1 7.5% 4 1.7% 1A cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make it cleaner 1.8% 2 1.8% 1 1.8% 1 2.2% 1 0.0% 0 3.7% 1 1.9% 1 1.7% 1A Marks and Spencers 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0A supermarket 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More food outlets 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More shops in general 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lower the prices 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More independent shops 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0(Don’t know) 2.7% 3 1.8% 1 3.6% 2 2.2% 1 5.0% 2 0.0% 0 3.8% 2 1.7% 1

Base: 113 57 56 46 40 27 53 58

Q16 Do you or other members of your household ever come to Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evenings?

Yes 38.1% 43 36.8% 21 39.3% 22 28.3% 13 50.0% 20 37.0% 10 49.1% 26 27.6% 16No 61.9% 70 63.2% 36 60.7% 34 71.7% 33 50.0% 20 63.0% 17 50.9% 27 72.4% 42Base: 113 57 56 46 40 27 53 58

Q17 What do you or other members of your household do in Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evening?Those who said Yes at Q16

Sports facilities 30.2% 13 23.8% 5 36.4% 8 30.8% 4 35.0% 7 20.0% 2 30.8% 8 31.3% 5Pubs / bars 18.6% 8 9.5% 2 27.3% 6 0.0% 0 30.0% 6 20.0% 2 23.1% 6 12.5% 2Restaurants 27.9% 12 19.0% 4 36.4% 8 30.8% 4 35.0% 7 10.0% 1 30.8% 8 25.0% 4Cafes / coffee shops 44.2% 19 38.1% 8 50.0% 11 38.5% 5 50.0% 10 40.0% 4 38.5% 10 56.3% 9Services (eg. cash tills) 46.5% 20 38.1% 8 54.5% 12 61.5% 8 35.0% 7 50.0% 5 42.3% 11 56.3% 9Takeaway food 20.9% 9 23.8% 5 18.2% 4 15.4% 2 30.0% 6 10.0% 1 11.5% 3 31.3% 5Walk about / look around 27.9% 12 38.1% 8 18.2% 4 30.8% 4 25.0% 5 30.0% 3 26.9% 7 31.3% 5Cinema 20.9% 9 4.8% 1 36.4% 8 23.1% 3 20.0% 4 20.0% 2 19.2% 5 25.0% 4Theatre 2.3% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 10.0% 1 3.8% 1 0.0% 0Nightclubs 4.7% 2 4.8% 1 4.5% 1 7.7% 1 5.0% 1 0.0% 0 3.8% 1 6.3% 1Other 2.3% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 6.3% 1Shopping 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 43 21 22 13 20 10 26 16





Q18 What do you like about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road /Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 56.6% 64 59.6% 34 53.6% 30 52.2% 24 52.5% 21 70.4% 19 62.3% 33 50.0% 29Close to home / easy to get

to27.4% 31 22.8% 13 32.1% 18 30.4% 14 32.5% 13 14.8% 4 24.5% 13 31.0% 18

Good theatre 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1Good choice of restaurants 18.6% 21 19.3% 11 17.9% 10 21.7% 10 15.0% 6 18.5% 5 15.1% 8 22.4% 13Good quality of restaurants 8.0% 9 3.5% 2 12.5% 7 10.9% 5 5.0% 2 7.4% 2 5.7% 3 10.3% 6Good quality of pubs / bars 3.5% 4 1.8% 1 5.4% 3 6.5% 3 2.5% 1 0.0% 0 3.8% 2 3.4% 2Good choice of pubs / bars 1.8% 2 1.8% 1 1.8% 1 2.2% 1 2.5% 1 0.0% 0 1.9% 1 1.7% 1Good health / fitness

facilities4.4% 5 1.8% 1 7.1% 4 2.2% 1 10.0% 4 0.0% 0 3.8% 2 5.2% 3

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Atmosphere 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Convenient 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friendly 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 4.4% 5 7.0% 4 1.8% 1 2.2% 1 5.0% 2 7.4% 2 3.8% 2 5.2% 3

Base: 113 57 56 46 40 27 53 58

Q19 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 59.3% 67 68.4% 39 50.0% 28 63.0% 29 57.5% 23 55.6% 15 58.5% 31 58.6% 34Poor choice of facilities 11.5% 13 10.5% 6 12.5% 7 6.5% 3 12.5% 5 18.5% 5 11.3% 6 12.1% 7Too expensive 9.7% 11 5.3% 3 14.3% 8 13.0% 6 12.5% 5 0.0% 0 7.5% 4 12.1% 7Unsafe / poor security /

dangerous8.9% 10 7.0% 4 10.7% 6 4.3% 2 15.0% 6 7.4% 2 11.3% 6 6.9% 4

Lack of car parking 8.0% 9 3.5% 2 12.5% 7 4.3% 2 12.5% 5 7.4% 2 5.7% 3 10.3% 6Car parking charges 3.5% 4 1.8% 1 5.4% 3 2.2% 1 5.0% 2 3.7% 1 3.8% 2 3.4% 2Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 3.5% 4 3.5% 2 3.6% 2 4.3% 2 0.0% 0 7.4% 2 3.8% 2 3.4% 2It needs cleaning 0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 3.7% 1 1.9% 1 0.0% 0Poor quality facilities 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0Too smokey 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too busy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Close too early 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 6.2% 7 8.8% 5 3.6% 2 4.3% 2 7.5% 3 7.4% 2 7.5% 4 5.2% 3Base: 113 57 56 46 40 27 53 58

SEX Sex:

Male 50.4% 57 100.0% 57 0.0% 0 39.1% 18 60.0% 24 55.6% 15 49.1% 26 51.7% 30Female 49.6% 56 0.0% 0 100.0% 56 60.9% 28 40.0% 16 44.4% 12 50.9% 27 48.3% 28Base: 113 57 56 46 40 27 53 58

AGE Age Group:

18 - 24 years 25.7% 29 21.1% 12 30.4% 17 63.0% 29 0.0% 0 0.0% 0 22.6% 12 29.3% 1725 - 34 years 15.0% 17 10.5% 6 19.6% 11 37.0% 17 0.0% 0 0.0% 0 22.6% 12 6.9% 435 - 44 years 16.8% 19 19.3% 11 14.3% 8 0.0% 0 47.5% 19 0.0% 0 18.9% 10 15.5% 945 - 54 years 18.6% 21 22.8% 13 14.3% 8 0.0% 0 52.5% 21 0.0% 0 24.5% 13 13.8% 855 - 64 years 11.5% 13 14.0% 8 8.9% 5 0.0% 0 0.0% 0 48.1% 13 5.7% 3 15.5% 965+ years 12.4% 14 12.3% 7 12.5% 7 0.0% 0 0.0% 0 51.9% 14 5.7% 3 19.0% 11Base: 113 57 56 46 40 27 53 58

SEG Socio-economic group

AB 12.4% 14 15.8% 9 8.9% 5 8.7% 4 17.5% 7 11.1% 3 26.4% 14 0.0% 0C1 34.5% 39 29.8% 17 39.3% 22 43.5% 20 40.0% 16 11.1% 3 73.6% 39 0.0% 0C2 16.8% 19 14.0% 8 19.6% 11 19.6% 9 17.5% 7 11.1% 3 0.0% 0 32.8% 19DE 34.5% 39 38.6% 22 30.4% 17 26.1% 12 25.0% 10 63.0% 17 0.0% 0 67.2% 39(Refused) 1.8% 2 1.8% 1 1.8% 1 2.2% 1 0.0% 0 3.7% 1 0.0% 0 0.0% 0Base: 113 57 56 46 40 27 53 58





INC Approximate income of main wage earner:

Less than £15,000 36.3% 41 42.1% 24 30.4% 17 32.6% 15 25.0% 10 59.3% 16 17.0% 9 53.4% 31£16,000-£25,000 31.9% 36 22.8% 13 41.1% 23 34.8% 16 40.0% 16 14.8% 4 34.0% 18 31.0% 18£26,000-£35,000 13.3% 15 14.0% 8 12.5% 7 15.2% 7 15.0% 6 7.4% 2 22.6% 12 5.2% 3£36,000-£50,000 3.5% 4 1.8% 1 5.4% 3 6.5% 3 2.5% 1 0.0% 0 5.7% 3 1.7% 1£50,000 + 6.2% 7 7.0% 4 5.4% 3 2.2% 1 10.0% 4 7.4% 2 13.2% 7 0.0% 0(Refused) 8.9% 10 12.3% 7 5.4% 3 8.7% 4 7.5% 3 11.1% 3 7.5% 4 8.6% 5

Base: 113 57 56 46 40 27 53 58

ETH Ethnicity:

White - British 28.3% 32 26.3% 15 30.4% 17 13.0% 6 30.0% 12 51.9% 14 24.5% 13 29.3% 17White - Irish 3.5% 4 1.8% 1 5.4% 3 2.2% 1 2.5% 1 7.4% 2 1.9% 1 5.2% 3Any other White background 6.2% 7 5.3% 3 7.1% 4 8.7% 4 5.0% 2 3.7% 1 7.5% 4 5.2% 3White and Black Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White and black African 4.4% 5 3.5% 2 5.4% 3 2.2% 1 7.5% 3 3.7% 1 7.5% 4 1.7% 1White and Asian 0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 3.7% 1 1.9% 1 0.0% 0Any other mixed background 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0Indian 3.5% 4 3.5% 2 3.6% 2 4.3% 2 5.0% 2 0.0% 0 1.9% 1 5.2% 3Pakistani 5.3% 6 7.0% 4 3.6% 2 6.5% 3 7.5% 3 0.0% 0 9.4% 5 1.7% 1Bangladeshi 7.1% 8 8.8% 5 5.4% 3 8.7% 4 5.0% 2 7.4% 2 1.9% 1 12.1% 7Any other Asian background 2.7% 3 3.5% 2 1.8% 1 4.3% 2 0.0% 0 3.7% 1 1.9% 1 3.4% 2Caribbean 1.8% 2 3.5% 2 0.0% 0 0.0% 0 5.0% 2 0.0% 0 1.9% 1 1.7% 1African 6.2% 7 3.5% 2 8.9% 5 10.9% 5 5.0% 2 0.0% 0 7.5% 4 5.2% 3Any other black background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chinese other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other ethnic group 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Australian 1.8% 2 1.8% 1 1.8% 1 4.3% 2 0.0% 0 0.0% 0 3.8% 2 0.0% 0Canadian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Danish 1.8% 2 0.0% 0 3.6% 2 2.2% 1 2.5% 1 0.0% 0 1.9% 1 1.7% 1French 1.8% 2 3.5% 2 0.0% 0 2.2% 1 2.5% 1 0.0% 0 0.0% 0 3.4% 2Greek 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1Italian 3.5% 4 3.5% 2 3.6% 2 2.2% 1 2.5% 1 7.4% 2 3.8% 2 3.4% 2Polish 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0Spanish 2.7% 3 0.0% 0 5.4% 3 4.3% 2 2.5% 1 0.0% 0 1.9% 1 3.4% 2Swedish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Turkish 1.8% 2 1.8% 1 1.8% 1 2.2% 1 0.0% 0 3.7% 1 1.9% 1 1.7% 1USA 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1Iranian 1.8% 2 3.5% 2 0.0% 0 0.0% 0 5.0% 2 0.0% 0 1.9% 1 1.7% 1Iraq 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1Lebanon 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0(Refused) 9.7% 11 14.0% 8 5.4% 3 10.9% 5 10.0% 4 7.4% 2 11.3% 6 8.6% 5Base: 113 57 56 46 40 27 53 58

ADU Number of adults (incl. respondent):

One 31.0% 35 22.8% 13 39.3% 22 30.4% 14 30.0% 12 33.3% 9 20.8% 11 39.7% 23Two 41.6% 47 47.4% 27 35.7% 20 34.8% 16 42.5% 17 51.9% 14 45.3% 24 37.9% 22Three 16.8% 19 14.0% 8 19.6% 11 17.4% 8 17.5% 7 14.8% 4 24.5% 13 10.3% 6Four or more 10.6% 12 15.8% 9 5.4% 3 17.4% 8 10.0% 4 0.0% 0 9.4% 5 12.1% 7

Base: 113 57 56 46 40 27 53 58

CHI No. of children 15 years and under:

None 74.3% 84 73.7% 42 75.0% 42 76.1% 35 60.0% 24 92.6% 25 71.7% 38 77.6% 45One 13.3% 15 8.8% 5 17.9% 10 17.4% 8 15.0% 6 3.7% 1 13.2% 7 12.1% 7Two 9.7% 11 14.0% 8 5.4% 3 6.5% 3 17.5% 7 3.7% 1 11.3% 6 8.6% 5Three 2.7% 3 3.5% 2 1.8% 1 0.0% 0 7.5% 3 0.0% 0 3.8% 2 1.7% 1Four or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 113 57 56 46 40 27 53 58

CAR Number of cars in household:

None 64.6% 73 66.7% 38 62.5% 35 69.6% 32 52.5% 21 74.1% 20 56.6% 30 70.7% 41One 28.3% 32 29.8% 17 26.8% 15 26.1% 12 35.0% 14 22.2% 6 32.1% 17 25.9% 15Two 5.3% 6 0.0% 0 10.7% 6 4.3% 2 7.5% 3 3.7% 1 7.5% 4 3.4% 2Three 1.8% 2 3.5% 2 0.0% 0 0.0% 0 5.0% 2 0.0% 0 3.8% 2 0.0% 0Four or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Base: 113 57 56 46 40 27 53 58





DAY Day of Interview:

Monday 20.4% 23 17.5% 10 23.2% 13 26.1% 12 22.5% 9 7.4% 2 17.0% 9 22.4% 13Tuesday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wednesday 38.9% 44 38.6% 22 39.3% 22 43.5% 20 37.5% 15 33.3% 9 39.6% 21 39.7% 23Thursday 20.4% 23 22.8% 13 17.9% 10 15.2% 7 20.0% 8 29.6% 8 22.6% 12 19.0% 11Friday 20.4% 23 21.1% 12 19.6% 11 15.2% 7 20.0% 8 29.6% 8 20.8% 11 19.0% 11Saturday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 113 57 56 46 40 27 53 58

LOC Location:

Church Street-Edgware Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Harrow Road 100.0% 113 100.0% 57 100.0% 56 100.0% 46 100.0% 40 100.0% 27 100.0% 53 100.0% 58Marylebone High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Praed Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Queensway-Westbourne

Grove0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St John’s Wood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Warwick Way-Tachbrook

Street0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 113 57 56 46 40 27 53 58





PC

B1 2 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1BD18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BH6 7 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1BN2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BR2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BS32 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Blank 14.2% 16 17.5% 10 10.7% 6 13.0% 6 12.5% 5 18.5% 5 9.4% 5 19.0% 11CB3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CO16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CR0 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CR3 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0DA14 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0DB6 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E12 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E14 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E15 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1E15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E18 2 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0E2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E7 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E9 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EN9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EX4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0GU16 7 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0GU2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0GU26 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0GU35 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA0 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA0 3 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1HA3 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA3 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA4 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA4 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HU17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HU8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0IG1 3 0.9% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1IG11 6 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0JI46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0M13 4 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1M25 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ME17 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MW8 8 0.9% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1N1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N11 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N15 2 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1N15 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N17 2 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0N20 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N29 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





N4 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ND3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NN8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NN8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NP14 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 5 2.7% 3 0.0% 0 5.4% 3 2.2% 1 0.0% 0 7.4% 2 5.7% 3 0.0% 0NW1 6 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0NW1 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 9 1.8% 2 1.8% 1 1.8% 1 2.2% 1 2.5% 1 0.0% 0 1.9% 1 1.7% 1NW10 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 3 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0NW10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 6 0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1NW11 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW2 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 2 1.8% 2 1.8% 1 1.8% 1 2.2% 1 2.5% 1 0.0% 0 0.0% 0 3.4% 2NW6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 7 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0NW6 8 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0NW8 1.8% 2 0.0% 0 3.6% 2 4.3% 2 0.0% 0 0.0% 0 3.8% 2 0.0% 0NW8 0 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0NW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 4 1.8% 2 0.0% 0 3.6% 2 2.2% 1 2.5% 1 0.0% 0 0.0% 0 3.4% 2NW8 6 1.8% 2 3.5% 2 0.0% 0 2.2% 1 0.0% 0 3.7% 1 1.9% 1 1.7% 1NW8 7 1.8% 2 0.0% 0 3.6% 2 0.0% 0 5.0% 2 0.0% 0 0.0% 0 3.4% 2NW8 8 20.4% 23 22.8% 13 17.9% 10 17.4% 8 15.0% 6 33.3% 9 20.8% 11 20.7% 12NW8 9 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1NW9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0OX2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0OX4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0PR2 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RH10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RH19 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM10 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM18 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM9 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RU19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0S23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE1 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1SE1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE16 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





SE2 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE28 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE3 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SL2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SL3 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SM4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SN11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SO31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SP11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SS15 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SS4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 0 0.9% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1SW1 2 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0SW1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW10 2 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0SW10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW11 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW12 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW14 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW15 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW19 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW19 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1S 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1U 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1U 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1X 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW3 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW4 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW7 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW9 1 0.9% 1 0.0% 0 1.8% 1 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0TI5 1 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1TN2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW11 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW4 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0UB6 2 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1





UB6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1 5 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1W10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 3 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1W10 4 2.7% 3 1.8% 1 3.6% 2 2.2% 1 5.0% 2 0.0% 0 3.8% 2 1.7% 1W10 5 1.8% 2 1.8% 1 1.8% 1 0.0% 0 5.0% 2 0.0% 0 3.8% 2 0.0% 0W10 6 1.8% 2 1.8% 1 1.8% 1 2.2% 1 0.0% 0 3.7% 1 3.8% 2 0.0% 0W10 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W11 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 8 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0W12 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W13 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1A 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1G 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1G 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1K 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1N 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1P 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1U 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1V 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 3.5% 4 5.3% 3 1.8% 1 2.2% 1 5.0% 2 3.7% 1 1.9% 1 5.2% 3W2 1 5.3% 6 5.3% 3 5.4% 3 6.5% 3 5.0% 2 3.7% 1 7.5% 4 3.4% 2W2 2 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0W2 3 0.9% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1W2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 5 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1W2 6 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1W21 1.8% 2 1.8% 1 1.8% 1 2.2% 1 0.0% 0 3.7% 1 1.9% 1 0.0% 0W3 6 0.9% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 1.7% 1W4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W5 4 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0W5 5 0.9% 1 0.0% 0 1.8% 1 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0W6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W6 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W6 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W7 1 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0W7 2 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 1.9% 1 0.0% 0W8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W9 0.9% 1 1.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0W9 1 0.9% 1 1.8% 1 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 1.7% 1W9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD23 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD2H 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIG 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIG 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIG 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIU 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW1 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW10 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0YO24 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 113 57 56 46 40 27 53 58

Appendix H

Household Residents Survey Results

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

1

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510

06NEMSmarketresearch

Q01

Whe

redo

you

norm

ally

shop

for

non-

food

(com

pari

son)

good

s i.e

.clo

thes

,foo

twea

r, b

ooks

etc

?

Oxf

ord

Stre

et /

Wes

tEnd

45.8

%30

142

.1%

107

48.1

%19

467

.7%

2153

.5%

3843

.4%

111

42.0

%47

35.3

%6

47.5

%21

841

.3%

6444

.0%

166

Ken

sing

ton

Hig

hSt

reet

7.6 %

508.

3%21

7.2%

299.

7%3

11.3

%8

8.6%

225.

4%6

0.0%

08.

7%40

5.8%

98.

0%30

Vic

toria

Stre

et,W

estm

inst

er3.

0 %20

3.2%

83.

0%12

0.0%

01.

4%1

4.3%

110.

9%1

0.0%

02.

8%13

2.6%

43.

4%13

Que

ensw

ay /

Wes

tbou

rne

Gro

ve2.

4 %16

2.8%

72.

2%9

0.0%

02.

8%2

2.7%

71.

8%2

5.9%

11.

7%8

3.2%

52.

4%9

Edgw

are

Roa

d2.

4 %16

3.2%

82.

0%8

0.0%

01.

4%1

1.2%

31.

8%2

0.0%

01.

3%6

5.8%

90.

8%3

Kin

gsR

oad

2.1 %

141.

6%4

2.5%

103.

2%1

4.2%

32.

3%6

2.7%

35.

9%1

2.6%

120.

6%1

3.4%

13M

aryl

ebon

eH

igh

Stre

et1.

5 %10

2.0%

51.

2%5

0.0%

00.

0%0

2.7%

70.

9%1

0.0%

01.

7%8

1.3%

22.

4%9

Bre

ntC

ross

1.5 %

102.

0%5

1.2%

50.

0%0

1.4%

12.

0%5

3.6%

40.

0%0

1.7%

81.

3%2

2.4%

9M

ailo

rder

/del

iver

ed /

inte

rnet

1.5 %

101.

6%4

1.5%

60.

0%0

1.4%

12.

0%5

0.0%

05.

9%1

1.5%

71.

9%3

1.6%

6

Abr

oad

(uns

peci

fied

loca

tion)

1.1 %

71.

2%3

1.0%

40.

0%0

4.2%

30.

8%2

0.9%

10.

0%0

1.3%

60.

0%0

1.1%

4

Kilb

urn

1.1 %

70.

0%0

1.7%

70.

0%0

0.0%

02.

3%6

0.0%

00.

0%0

1.1%

50.

6%1

1.1%

4M

arbl

eA

rch

0.9 %

60.

8%2

1.0%

40.

0%0

0.0%

01.

2%3

0.9%

15.

9%1

0.9%

40.

6%1

0.5%

2W

hite

ley'

sSho

ppin

gC

entre

0.9 %

61.

2%3

0.7%

30.

0%0

0.0%

01.

6%4

1.8%

20.

0%0

1.1%

50.

6%1

1.1%

4H

arro

wR

oad

0.9 %

60.

8%2

1.0%

43.

2%1

0.0%

00.

8%2

0.9%

10.

0%0

0.4%

22.

6%4

0.5%

2M

arke

t,Po

rtobe

lloR

oad

0.9 %

62.

0%5

0.2%

10.

0%0

0.0%

00.

8%2

0.9%

111

.8%

20.

9%4

0.6%

10.

3%1

Mar

ket,

Chu

rch

Stre

et0.

8 %5

0.4%

11.

0%4

0.0%

01.

4%1

1.2%

30.

9%1

0.0%

00.

4%2

1.9%

30.

5%2

StJo

hnsW

ood

0.8 %

50.

4%1

1.0%

43.

2%1

1.4%

10.

4%1

0.9%

10.

0%0

0.9%

40.

0%0

0.8%

3R

egen

tStre

et0.

6 %4

1.2%

30.

2%1

0.0%

00.

0%0

0.8%

21.

8%2

0.0%

00.

9%4

0.0%

01.

1%4

Not

ting

Hill

0.6 %

40.

8%2

0.5%

20.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.9%

40.

0%0

0.8%

3Po

rtobe

lloR

oad

0.6 %

41.

2%3

0.2%

10.

0%0

0.0%

00.

4%1

1.8%

20.

0%0

0.7%

30.

0%0

0.5%

2B

ond

Stre

et,L

ondo

n0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

7%3

0.6%

10.

5%2

Tesc

o,C

hurc

hSt

reet

,St

John

sWoo

d0.

5 %3

0.8%

20.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

1.3%

20.

5%2

War

wic

kW

ay /

Tach

broo

kSt

reet

0.5 %

30.

8%2

0.2%

10.

0%0

0.0%

00.

8%2

0.0%

05.

9%1

0.4%

20.

6%1

0.5%

2

Bay

swat

er0.

5 %3

0.0%

00.

7%3

0.0%

01.

4%1

0.4%

10.

9%1

0.0%

00.

4%2

0.6%

10.

3%1

Ham

mer

smith

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

8%2

0.9%

10.

0%0

0.2%

11.

3%2

0.5%

2G

erm

anSt

reet

,Wes

tmin

ster

0.5 %

31.

2%3

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

20.

6%1

0.3%

1K

nigh

tsbr

idge

0.5 %

30.

0%0

0.7%

30.

0%0

0.0%

00.

0%0

1.8%

20.

0%0

0.7%

30.

0%0

0.8%

3C

entra

lLon

don

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

4%1

0.9%

15.

9%1

0.7%

30.

0%0

0.5%

2B

aker

Stre

et0.

3 %2

0.8%

20.

0%0

3.2%

11.

4%1

0.0%

00.

0%0

0.0%

00.

4%2

0.0%

00.

0%0

Cov

entG

arde

n0.

3 %2

0.4%

10.

2%1

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

4%2

0.0%

00.

3%1

O2

Cen

tre,F

inch

ley

Roa

d0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

4%2

0.0%

00.

5%2

Prae

dSt

reet

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0La

dbro

keG

rove

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0C

amde

nTo

wn

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

05.

9%1

0.2%

10.

0%0

0.0%

0Pr

imar

k(u

nspe

cifie

dlo

catio

n)0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Sain

sbur

y's,

Cro

mm

elR

oad,

Bar

net

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Wem

bley

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.0%

00.

6%1

0.3%

1W

estm

inst

er0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

2

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Park

Roa

d,Lo

ndon

0.2%

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1B

rom

ley

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1C

ardi

nalJ

unct

ion

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Sh

ephe

rd's

Bus

hW

120.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Chu

rch

Stre

et,K

ent

0.2 %

10.

0%0

0.2%

13.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0C

laph

am0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Cric

klew

ood

0.2 %

10.

0%0

0.2%

13.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Fi

nchl

eyR

oad,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Gol

dbou

rne

Roa

d,K

ensi

ngto

n0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Ham

pste

ad0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Har

row

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

05.

9%1

0.0%

00.

0%0

0.0%

0H

yde

Park

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.0%

00.

6%1

0.0%

0K

eble

Roa

d,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1M

arke

t,Li

tchf

ield

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1M

arke

t(un

spec

ified

loca

tion)

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

May

fair

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1M

arks

&Sp

ence

r,M

arbl

eA

rch

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.0%

0

Mar

ket,

Brix

ton

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1O

ster

ley

Lane

,Eal

ing

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1O

xbrid

ge0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Cob

urn

Mew

s0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Sain

sbur

y's,

O2

Cen

tre,

Finc

hley

Roa

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Sloa

nesC

ourt

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1W

aitro

se,T

wyf

ord

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1St

anm

ore

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.0%

00.

6%1

0.0%

0(D

on't

know

/var

ies)

13.2

%87

13.8

%35

12.9

%52

0.0%

05.

6%4

11.7

%30

19.6

%22

5.9%

112

.6%

5815

.5%

2413

.5%

51

Bas

e:65

725

440

331

7125

611

217

459

155

377

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

3

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q02

Atw

hich

stor

edo

you

norm

ally

do

mos

tofy

our

food

and

groc

ery

(con

veni

ence

)sho

ppin

g?

Wai

trose

,Hig

hSt

reet

,M

aryl

ebon

e8.

2 %54

6.3%

169.

4%38

6.5%

21.

4%1

10.5

%27

8.0%

95.

9%1

10.2

%47

2.6%

49.

8%37

Tesc

o,C

hurc

hSt

reet

,St

John

sWoo

d7.

2 %47

7.9%

206.

7%27

19.4

%6

11.3

%8

5.9%

156.

3%7

5.9%

14.

1%19

14.2

%22

3.4%

13

Sain

sbur

y's,

Wilt

onR

oad,

Vic

toria

5.9 %

397.

1%18

5.2%

216.

5%2

5.6%

47.

4%19

3.6%

45.

9%1

6.1%

285.

8%9

5.8%

22

Sain

sbur

y’s,

Ladb

roke

Gro

ve,C

hels

ea5.

0 %33

3.5%

96.

0%24

3.2%

14.

2%3

4.3%

118.

0%9

5.9%

14.

4%20

7.7%

125.

6%21

Som

erfie

ld,E

dgw

are

Roa

d,Lo

ndon

3.8 %

255.

9%15

2.5%

103.

2%1

5.6%

43.

1%8

5.4%

65.

9%1

3.9%

183.

9%6

2.4%

9

Sain

sbur

y’s,

O2

Cen

tre,

Finc

hley

Roa

d,Lo

ndon

3.5 %

232.

0%5

4.5%

186.

5%2

4.2%

34.

3%11

1.8%

20.

0%0

4.1%

191.

9%3

5.6%

21

Mai

lord

er/ i

nter

net /

de

liver

ed3.

3 %22

0.8%

25.

0%20

0.0%

09.

9%7

5.1%

130.

0%0

0.0%

03.

9%18

2.6%

44.

2%16

Som

erfie

ld,H

arro

wR

oad

3.0 %

203.

2%8

3.0%

123.

2%1

1.4%

12.

7%7

1.8%

20.

0%0

2.4%

115.

2%8

2.1%

8W

aitro

se,F

inch

ley

Roa

d,Lo

ndon

2.7 %

182.

8%7

2.7%

110.

0%0

0.0%

02.

7%7

2.7%

30.

0%0

2.8%

132.

6%4

2.7%

10

Tesc

o,Po

rtobe

lloR

oad,

Lond

on2.

4 %16

3.9%

101.

5%6

0.0%

08.

5%6

2.3%

60.

9%1

0.0%

02.

2%10

2.6%

41.

9%7

Tesc

o,W

arw

ick

Way

,V

icto

ria2.

0 %13

3.2%

81.

2%5

0.0%

01.

4%1

1.6%

41.

8%2

0.0%

01.

3%6

2.6%

41.

3%5

Wai

trose

,Sw

issC

otta

ge,

Lond

on2.

0 %13

1.2%

32.

5%10

0.0%

00.

0%0

2.0%

52.

7%3

0.0%

02.

0%9

1.3%

23.

2%12

Mar

ks&

Spen

cer,

Edgw

are

Roa

d,Lo

ndon

1.7 %

111.

2%3

2.0%

80.

0%0

0.0%

02.

0%5

2.7%

30.

0%0

2.0%

91.

3%2

0.5%

2

Tesc

o,B

rent

Cro

ss1.

5 %10

1.6%

41.

5%6

3.2%

11.

4%1

0.4%

13.

6%4

0.0%

01.

5%7

1.3%

21.

6%6

Mar

ks&

Spen

cer,

Oxf

ord

Stre

et1.

4 %9

1.6%

41.

2%5

3.2%

10.

0%0

2.0%

50.

0%0

5.9%

11.

5%7

0.6%

11.

6%6

Ladb

roke

Gro

ve1.

4 %9

0.8%

21.

7%7

0.0%

01.

4%1

1.2%

31.

8%2

5.9%

11.

3%6

1.9%

31.

1%4

Icel

and,

Har

row

Roa

d,Lo

ndon

1.1 %

70.

0%0

1.7%

79.

7%3

0.0%

00.

8%2

0.9%

10.

0%0

0.2%

13.

2%5

0.3%

1

Tesc

o,C

rom

wel

lRoa

d,K

ensi

ngto

n1.

1 %7

1.6%

40.

7%3

3.2%

12.

8%2

0.8%

20.

9%1

0.0%

00.

9%4

1.3%

21.

1%4

Mar

ket,

Porto

bello

Roa

d,Lo

ndon

1.1 %

71.

6%4

0.7%

30.

0%0

2.8%

20.

8%2

1.8%

20.

0%0

1.5%

70.

0%0

1.1%

4

Mar

ks&

Spen

cer,

Mar

ble

Arc

h1.

1 %7

0.8%

21.

2%5

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

01.

1%5

1.3%

21.

1%4

Sain

sbur

y’s,

Edgw

are

Roa

d,Lo

ndon

1.1 %

72.

4%6

0.2%

10.

0%0

2.8%

21.

6%4

0.0%

00.

0%0

1.1%

50.

6%1

0.8%

3

Wai

trose

,Hig

hSt

reet

,K

ensi

ngto

n0.

9 %6

0.8%

21.

0%4

0.0%

00.

0%0

0.0%

01.

8%2

0.0%

00.

7%3

1.3%

21.

1%4

Sain

sbur

y’s,

Kilb

urn

Hig

hR

oad

0.9 %

60.

8%2

1.0%

40.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.7%

31.

9%3

1.1%

4

Mar

ks&

Spen

cer,

Whi

tele

ysof

Bay

swat

er,Q

ueen

sway

0.8 %

50.

4%1

1.0%

40.

0%0

0.0%

00.

8%2

2.7%

30.

0%0

0.9%

40.

6%1

1.1%

4

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

4

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Mar

ks&

Spen

cerS

impl

yFo

od,M

aryl

ebon

eSt

atio

n0.

8%5

0.8%

20.

7%3

0.0%

00.

0%0

0.8%

20.

0%0

5.9%

11.

1%5

0.0%

00.

8%3

Tesc

o,N

ottin

gH

illG

ate

0.8 %

50.

4%1

1.0%

40.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

1.1%

50.

0%0

0.8%

3Sa

insb

ury

Loca

l,A

lling

ton

Stre

et,V

icto

ria0.

8 %5

0.4%

11.

0%4

0.0%

02.

8%2

0.8%

20.

0%0

0.0%

00.

9%4

0.6%

10.

8%3

Sain

sbur

y’s,

Swis

sCot

tage

,Lo

ndon

0.6 %

41.

2%3

0.2%

10.

0%0

0.0%

01.

6%4

0.0%

00.

0%0

0.9%

40.

0%0

1.1%

4

Asd

a,Pa

rkR

oyal

0.6 %

40.

8%2

0.5%

20.

0%0

1.4%

10.

4%1

0.9%

10.

0%0

0.7%

30.

6%1

0.8%

3Sa

insb

ury’

s,W

ilton

Roa

d,V

icto

ria0.

6 %4

0.0%

01.

0%4

3.2%

11.

4%1

0.8%

20.

0%0

0.0%

00.

9%4

0.0%

01.

1%4

Sain

sbur

y's,

Kin

gsga

tePa

rade

,Vic

toria

Stre

et0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

0.0%

01.

8%2

5.9%

10.

4%2

0.0%

00.

0%0

Mar

ks&

Spen

cer,

Que

ensw

ay0.

5 %3

0.4%

10.

5%2

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

4%2

0.6%

10.

8%3

Tesc

o,M

eadv

ille

0.5 %

30.

8%2

0.2%

10.

0%0

1.4%

10.

4%1

0.9%

10.

0%0

0.7%

30.

0%0

0.3%

1Sa

insb

ury’

s,W

estb

ourn

eG

rove

,Lon

don

0.5 %

30.

4%1

0.5%

20.

0%0

1.4%

10.

0%0

0.9%

10.

0%0

0.7%

30.

0%0

0.5%

2

Sain

sbur

yLo

cal,

Wes

tbou

rne

Gro

ve0.

5 %3

0.8%

20.

2%1

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

7%3

0.0%

00.

5%2

Sain

sbur

y's,

Vau

xhal

l0.

5 %3

0.8%

20.

2%1

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

7%3

0.0%

00.

5%2

Asd

a,C

laph

amJu

nctio

n0.

5 %3

0.8%

20.

2%1

0.0%

01.

4%1

0.8%

20.

0%0

0.0%

00.

2%1

1.3%

20.

5%2

Tesc

o,B

aker

Stre

et,L

ondo

n0.

5 %3

0.8%

20.

2%1

3.2%

10.

0%0

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

5%2

Fres

h&

Wild

,Wes

tbou

rne

Gro

ve,L

ondo

n0.

5 %3

0.8%

20.

2%1

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

4%2

0.6%

10.

3%1

Sain

sbur

yLo

cal,

Padd

ingt

onSt

atio

n0.

5 %3

0.4%

10.

5%2

0.0%

01.

4%1

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

8%3

Sain

sbur

y’s,

Cro

mw

ellR

oad,

Ken

sing

ton

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.7%

30.

0%0

0.8%

3

Tesc

o,Ed

gwar

eR

oad

0.5 %

30.

0%0

0.7%

30.

0%0

0.0%

01.

2%3

0.0%

00.

0%0

0.2%

11.

3%2

0.3%

1Te

sco

Expr

ess,

Prae

dSt

reet

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

20.

0%0

0.3%

1M

arks

&Sp

ence

rSim

ply

Food

,Pad

ding

ton

Stat

ion

0.3 %

20.

0%0

0.5%

23.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.0%

0

Tesc

o,H

amm

ersm

ith0.

3 %2

0.0%

00.

5%2

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

2%1

0.6%

10.

5%2

Sain

sbur

y’s,

Cam

den

Tow

n0.

3 %2

0.4%

10.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.6%

10.

0%0

Sain

sbur

y's,

Kin

gsm

all,

Ham

mer

smith

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.5%

2

Sain

sbur

y’s,

Har

row

Roa

d,Lo

ndon

0.3 %

20.

4%1

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2

Tesc

o,H

igh

Stre

et,

Mar

yleb

one

0.3 %

20.

0%0

0.5%

20.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.4%

20.

0%0

0.3%

1

Wai

trose

,Kin

gsR

oad

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

4%1

0.0%

05.

9%1

0.2%

10.

0%0

0.5%

2M

arke

t,W

arw

ick

Way

,W

estm

inst

er0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

3%1

Mor

riso

ns,C

amde

nTo

wn

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2M

arks

&Sp

ence

r,C

amde

nTo

wn

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.4%

20.

0%0

0.5%

2

Mar

ks&

Spen

cer,

Hig

h0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

4%2

0.0%

00.

3%1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

5

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Stre

et,K

ensi

ngto

nC

o-O

p,H

eath

field

0.3 %

20.

8%2

0.0%

00.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2Te

sco,

Circ

usR

oad

0.3 %

20.

0%0

0.5%

23.

2%1

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Sa

insb

ury’

s,Pi

mlic

o0.

3 %2

0.4%

10.

2%1

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

5%2

Whi

tele

y'sS

hopp

ing

Cen

tre0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.6%

10.

5%2

Tesc

o,B

aysw

ater

0.3 %

20.

4%1

0.2%

13.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

20.

0%0

0.0%

0Sa

insb

ury'

s,O

xfor

dSt

reet

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.5%

2W

aitro

se,M

otco

mb

Stre

et0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

4%2

0.0%

00.

3%1

Bud

gens

,Que

ensw

ay0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Mar

ks&

Spen

cer,

Vic

toria

Car

dina

lPla

ce0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Kilb

urn

Hig

hR

oad,

Lond

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Safe

way

,Edg

war

eR

oad,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Plan

etO

rgan

ic,W

estb

ourn

eG

rove

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Porto

bello

Who

leFo

ods,

Porto

bello

Gre

en0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Loca

lsho

ps,V

ince

ntSt

reet

,Lo

ndon

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Oxf

ord

Stre

et,L

ondo

n0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Asd

a,C

olin

dale

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0Sa

insb

ury

Loca

l,W

ater

loo

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.0%

00.

0%0

0.3%

1Sa

insb

ury’

s,H

igh

Gat

e0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

5.9%

10.

2%1

0.0%

00.

3%1

Sain

sbur

yLo

cal,

Sout

ham

pton

Stre

et,

Cov

entG

arde

n

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

Fres

h&

Wild

,Cam

den

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1Sa

insb

ury

Loca

l,B

rom

pton

Roa

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Bud

gens

,Tot

tenh

amC

ourt

Roa

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Sain

sbur

y’s,

Que

enst

own

Roa

d,La

mbe

th0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Mar

ket,

Bor

ough

Roa

d,Lo

ndon

Brid

ge0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Supe

rsav

e,Pr

aed

Stre

et0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Sain

sbur

y’s,

Wes

tmin

ster

0.2 %

10.

4%1

0.0%

00.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Sa

insb

ury’

s,A

lper

ton

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1M

arks

&Sp

ence

r,V

icto

riaSt

atio

n0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Tesc

oM

etro

,Reg

entS

treet

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0G

reen

Val

ley,

Bar

clay

Roa

d,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Sain

sbur

y’s,

Glo

uces

ter

Roa

d,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Tesc

o,C

amde

nTo

wn

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

6

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Mar

ks&

Spen

cer,

Kin

gsR

oad,

Che

lsea

0.2%

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1

Sain

sbur

y's,

Ham

mer

smith

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1M

arks

&Sp

ence

r,N

ottin

gH

illG

ate

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Tesc

o,En

glan

dsLa

ne,

Bel

size

Park

0.2 %

10.

0%0

0.2%

13.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,V

icto

ria,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Tesc

o,K

ings

Cro

ss0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Asd

a,C

onna

ught

Hal

lA

ppro

ach,

Wes

tmin

ster

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Tesc

o,M

onk

Stre

et,L

ondo

n0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Bud

gens

,Por

ches

terR

oad,

Lond

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Tesc

o,Pe

rival

e0.

2 %1

0.0%

00.

2%1

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

3%1

Cris

pen’

s,O

xfor

dSt

reet

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Te

sco,

Prae

dSt

reet

,Lon

don

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0Te

sco,

Que

ensw

ay,L

ondo

n0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

5.9%

10.

0%0

0.0%

00.

0%0

Tesc

o,Sh

ephe

rdsB

ush

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Te

sco,

Totte

nham

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Ic

elan

d,M

eadv

ille

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0W

aitro

se,G

louc

este

rRoa

d,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Loca

lsho

ps,E

dgw

are

Roa

d,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

05.

9%1

0.0%

00.

6%1

0.0%

0

Loca

lsho

ps,N

ottin

gH

ill0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Wai

trose

,Tem

ple

Fortu

nePa

rade

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Wai

trose

,Tw

yfor

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Wes

tbou

rne

Gro

ve,L

ondo

n0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Farm

ersm

arke

t(un

spec

ified

loca

tion)

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Mar

ket,

Stru

tton

Gro

und,

Wes

tmin

ster

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1

Mar

ket,

Tebw

orth

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1Te

sco

Expr

ess,

Cha

ring

Cro

ss0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Som

erfie

ld,C

amde

nTo

wn

0.2 %

10.

4%1

0.0%

00.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Te

sco

(uns

peci

fied

loca

tion)

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0Sa

insb

ury'

s,Is

lingt

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Mar

ks&

Spen

cer,

Finc

hley

Roa

d,G

olde

rsG

reen

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1

Tesc

o,G

old

Stre

et,K

ent

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0Te

sco,

Clif

ton

Roa

d,Lo

ndon

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0Lo

cals

hops

,Kin

gsC

ross

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1(D

on’t

know

/va

ries)

12.6

%83

15.0

%38

11.2

%45

6.5%

25.

6%4

12.5

%32

18.8

%21

23.5

%4

11.8

%54

14.8

%23

12.7

%48

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

7

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Bas

e:65

725

440

331

7125

611

217

459

155

377

Q03

Wha

tis

the

mai

nre

ason

why

you

choo

sedo

your

mai

nfo

odan

d gr

ocer

ysh

oppi

ngat

(STO

RE

MEN

TIO

NE

DA

TQ

02)?

Con

veni

ence

toho

me

45.2

%29

749

.2%

125

42.7

%17

267

.7%

2156

.3%

4048

.4%

124

30.4

%34

58.8

%10

45.1

%20

746

.5%

7241

.9%

158

Qua

lity

ofsh

opsa

ndse

rvic

es9.

3 %61

10.2

%26

8.7%

356.

5%2

4.2%

310

.2%

2610

.7%

1211

.8%

210

.5%

486.

5%10

10.6

%40

Val

uefo

rmon

ey7.

6 %50

7.9%

207.

4%30

12.9

%4

4.2%

37.

0%18

11.6

%13

0.0%

07.

0%32

9.7%

158.

0%30

Pref

eren

cefo

rret

aile

r5.

3 %35

3.5%

96.

5%26

0.0%

04.

2%3

4.3%

1111

.6%

1311

.8%

25.

7%26

4.5%

74.

5%17

Goo

dor

chea

pca

rpar

king

4.1 %

273.

9%10

4.2%

170.

0%0

2.8%

23.

5%9

8.0%

90.

0%0

5.0%

232.

6%4

7.2%

27R

ange

ofsh

opsa

ndse

rvic

esav

aila

ble

4.0 %

265.

5%14

3.0%

120.

0%0

0.0%

02.

7%7

5.4%

65.

9%1

4.1%

192.

6%4

4.5%

17

Goo

dqu

ality

prod

uce

2.6 %

172.

0%5

3.0%

120.

0%0

1.4%

12.

3%6

3.6%

40.

0%0

2.6%

121.

9%3

3.2%

12Ea

syto

gett

o2.

3 %15

2.4%

62.

2%9

3.2%

12.

8%2

0.8%

23.

6%4

5.9%

12.

6%12

1.3%

22.

9%11

Larg

est

ore

2.1 %

142.

0%5

2.2%

96.

5%2

4.2%

32.

7%7

0.9%

10.

0%0

1.7%

82.

6%4

2.4%

9G

ood

serv

ice

/frie

ndly

2.0 %

132.

0%5

2.0%

80.

0%0

0.0%

01.

6%4

0.9%

15.

9%1

1.5%

73.

9%6

1.6%

6R

ange

ofgo

ods

2.0 %

131.

2%3

2.5%

103.

2%1

0.0%

02.

7%7

0.9%

10.

0%0

1.7%

82.

6%4

1.9%

7N

oot

hers

hops

loca

lly1.

5 %10

0.8%

22.

0%8

0.0%

01.

4%1

1.6%

41.

8%2

0.0%

00.

9%4

2.6%

41.

1%4

Prov

ide

ade

liver

yse

rvic

e1.

5 %10

0.0%

02.

5%10

0.0%

01.

4%1

2.3%

60.

0%0

0.0%

01.

5%7

1.9%

32.

1%8

Hab

it/a

lway

suse

s it

1.5 %

102.

8%7

0.7%

30.

0%0

0.0%

01.

6%4

0.0%

00.

0%0

1.3%

61.

3%2

1.1%

4C

onve

nien

ceto

wor

k1.

1 %7

1.2%

31.

0%4

0.0%

02.

8%2

1.2%

31.

8%2

0.0%

01.

3%6

0.0%

00.

5%2

They

sell

orga

nic

prod

uce

0.9 %

61.

2%3

0.7%

30.

0%0

2.8%

20.

8%2

0.9%

10.

0%0

0.9%

41.

3%2

0.8%

3Ip

refe

rthe

irgo

ods

0.8 %

50.

0%0

1.2%

50.

0%0

0.0%

00.

0%0

2.7%

30.

0%0

0.9%

40.

0%0

0.3%

1G

ener

ally

conv

enie

nt0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

1.2%

30.

0%0

0.0%

00.

9%4

0.0%

00.

8%3

Goo

dcu

stom

erse

rvic

e0.

5 %3

0.0%

00.

7%3

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

7%3

0.0%

00.

8%3

Oth

ersh

opsa

ndse

rvic

esne

arby

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

20.

6%1

0.0%

0

Itis

asm

all/

quie

tsto

re0.

5 %3

0.4%

10.

5%2

0.0%

01.

4%1

0.0%

01.

8%2

0.0%

00.

7%3

0.0%

00.

8%3

Idis

like

supe

rmar

kets

0.5 %

30.

0%0

0.7%

30.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.4%

20.

6%1

0.3%

1R

ewar

dsc

hem

e/d

isco

unts

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

4%1

0.9%

10.

0%0

0.4%

20.

0%0

0.3%

1C

onge

stio

nch

arge

sare

inpl

ace

near

toot

hers

tore

s0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

4%2

0.0%

00.

5%2

Ihav

eyo

ung

child

ren

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.2%

10.

6%1

0.5%

2To

supp

ortl

ocal

busi

ness

es0.

3 %2

0.4%

10.

2%1

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

0%0

IfIa

mpa

ssin

gth

roug

h0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Long

erop

enin

gho

urs

0.2 %

10.

4%1

0.0%

00.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0Ig

ow

itha

fam

ilym

embe

r /

frien

d0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

(Don

’tkn

ow /

nore

ason

inpa

rticu

lar)

2.1 %

142.

4%6

2.0%

80.

0%0

1.4%

12.

3%6

1.8%

20.

0%0

1.1%

54.

5%7

1.3%

5

Bas

e:65

725

440

331

7125

611

217

459

155

377

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

8

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q04

Atw

hich

stor

e or

loca

lcen

tre

doyo

udo

mos

tofy

our

top-

upfo

odan

d gr

ocer

ysh

oppi

ngsu

chas

brea

dan

dm

ilk ?

Tesc

o,C

hurc

hSt

reet

,St

John

sWoo

d8.

7 %57

10.2

%26

7.7%

316.

5%2

11.3

%8

7.8%

209.

8%11

5.9%

16.

1%28

16.1

%25

6.6%

25

Wai

trose

,Mar

yleb

one

Hig

hSt

reet

4.0 %

263.

2%8

4.5%

186.

5%2

2.8%

24.

3%11

3.6%

45.

9%1

5.2%

240.

6%1

5.0%

19

Sain

sbur

y,W

ilton

Roa

d,V

icto

ria4.

0 %26

4.3%

113.

7%15

0.0%

07.

0%5

6.6%

171.

8%2

0.0%

04.

1%19

3.2%

54.

5%17

Som

erfie

ld,E

dgw

are

Roa

d,Lo

ndon

3.3 %

224.

3%11

2.7%

110.

0%0

4.2%

33.

5%9

5.4%

65.

9%1

3.1%

144.

5%7

2.4%

9

Som

erfie

ld,H

arro

wR

oad

2.9 %

192.

8%7

3.0%

123.

2%1

5.6%

42.

7%7

1.8%

20.

0%0

2.2%

105.

2%8

2.7%

10Te

sco

Met

ro,P

orto

bello

Roa

d,Lo

ndon

2.6 %

173.

5%9

2.0%

80.

0%0

7.0%

50.

4%1

3.6%

411

.8%

22.

2%10

3.2%

52.

4%9

Tesc

o,C

ircus

Roa

d2.

0 %13

1.2%

32.

5%10

9.7%

32.

8%2

2.0%

51.

8%2

0.0%

02.

4%11

0.6%

12.

4%9

Tesc

o,W

arw

ick

Way

,V

icto

ria1.

7 %11

2.0%

51.

5%6

3.2%

11.

4%1

1.6%

42.

7%3

0.0%

01.

1%5

2.6%

41.

3%5

Loca

lsho

ps,S

tJoh

nsW

ood

1.5 %

102.

0%5

1.2%

53.

2%1

0.0%

00.

8%2

3.6%

40.

0%0

2.0%

90.

6%1

2.4%

9M

arks

&Sp

ence

r,Ed

gwar

eR

oad

1.5 %

101.

6%4

1.5%

60.

0%0

0.0%

02.

0%5

0.0%

05.

9%1

1.7%

81.

3%2

0.5%

2

Mar

ks&

Spen

cerS

impl

yFo

od,N

ottin

gH

ill1.

4 %9

0.0%

02.

2%9

0.0%

00.

0%0

2.0%

50.

0%0

0.0%

01.

5%7

1.3%

21.

6%6

Icel

and,

Har

row

Roa

d,Lo

ndon

1.2 %

80.

8%2

1.5%

66.

5%2

0.0%

01.

2%3

0.9%

10.

0%0

0.2%

14.

5%7

0.5%

2

Mar

ks&

Spen

cerS

impl

yFo

od,M

aryl

ebon

eSt

atio

n1.

2 %8

2.0%

50.

7%3

0.0%

00.

0%0

1.6%

40.

9%1

0.0%

01.

3%6

0.6%

10.

8%3

Mar

ks&

Spen

cer,

Oxf

ord

Stre

et1.

2 %8

2.0%

50.

7%3

0.0%

00.

0%0

1.6%

40.

9%1

0.0%

01.

5%7

0.6%

11.

6%6

Loca

lsho

ps(u

nspe

cifie

dlo

catio

n)1.

2 %8

1.2%

31.

2%5

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

01.

3%6

1.3%

21.

3%5

Tesc

o,Ed

gwar

eR

oad

0.9 %

60.

4%1

1.2%

50.

0%0

0.0%

01.

6%4

0.9%

10.

0%0

0.7%

31.

9%3

0.3%

1Lo

cals

hops

,Abb

eyR

oad,

Lond

on0.

9 %6

0.8%

21.

0%4

0.0%

00.

0%0

1.2%

30.

9%1

5.9%

11.

1%5

0.0%

01.

6%6

Tesc

oEx

pres

s,Pr

aed

Stre

et0.

9 %6

0.8%

21.

0%4

0.0%

00.

0%0

1.6%

40.

0%0

0.0%

00.

9%4

1.3%

20.

5%2

Tesc

o,N

ottin

gH

illG

ate

0.9 %

60.

4%1

1.2%

50.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.9%

40.

6%1

0.3%

1Sa

insb

ury’

s,K

ilbur

nH

igh

Roa

d,B

rent

0.9 %

61.

2%3

0.7%

30.

0%0

1.4%

10.

4%1

0.0%

05.

9%1

1.1%

50.

6%1

1.1%

4

Loca

lsho

ps,L

upus

Stre

et,

Wes

tmin

ster

0.8 %

51.

6%4

0.2%

10.

0%0

0.0%

01.

2%3

0.9%

10.

0%0

0.4%

21.

9%3

0.5%

2

Sain

sbur

y’s,

Ladb

roke

Gro

ve,L

ondo

n0.

8 %5

0.4%

11.

0%4

3.2%

10.

0%0

0.8%

20.

9%1

0.0%

00.

7%3

1.3%

20.

8%3

Sain

sbur

y,O

xfor

dSt

reet

0.8 %

50.

4%1

1.0%

43.

2%1

0.0%

00.

0%0

0.9%

10.

0%0

0.7%

31.

3%2

0.5%

2B

estb

uy,L

adbr

oke

Gro

ve0.

6 %4

0.8%

20.

5%2

0.0%

01.

4%1

1.2%

30.

0%0

0.0%

00.

7%3

0.6%

10.

3%1

Cos

tcut

ter,

Gol

born

eR

oad,

Ken

sing

ton

0.6 %

40.

8%2

0.5%

20.

0%0

0.0%

01.

2%3

0.9%

10.

0%0

0.0%

02.

6%4

0.3%

1

Loca

lsho

ps,K

enda

lStre

et,

Hig

hPa

rk0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

9%4

0.0%

01.

1%4

Wai

trose

,Sw

issC

otta

ge0.

6 %4

1.2%

30.

2%1

0.0%

00.

0%0

1.2%

30.

0%0

0.0%

00.

9%4

0.0%

00.

8%3

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

9

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Mar

ks&

Spen

cer,

Hig

hSt

reet

,Ken

sing

ton

0.6%

40.

4%1

0.7%

30.

0%0

0.0%

00.

4%1

0.9%

10.

0%0

0.7%

30.

6%1

0.8%

3

Tesc

oEx

pres

s,M

eadv

ille

0.6 %

41.

2%3

0.2%

10.

0%0

2.8%

20.

0%0

0.0%

00.

0%0

0.9%

40.

0%0

1.1%

4M

arks

&Sp

ence

r,W

hite

leys

ofB

aysw

ater

,Que

ensw

ay0.

6 %4

0.0%

01.

0%4

3.2%

10.

0%0

0.0%

02.

7%3

0.0%

00.

9%4

0.0%

00.

5%2

Loca

lsho

ps,E

dgw

are

Roa

d,W

estm

inst

er0.

6 %4

0.8%

20.

5%2

3.2%

11.

4%1

0.8%

20.

0%0

0.0%

00.

4%2

1.3%

20.

8%3

Loca

lsho

ps,H

arro

wR

oad,

Lond

on0.

6 %4

0.0%

01.

0%4

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

4%2

1.3%

20.

3%1

Mar

ket,

Porto

bello

0.6 %

40.

8%2

0.5%

20.

0%0

0.0%

01.

2%3

0.0%

05.

9%1

0.9%

40.

0%0

0.8%

3W

aitro

se,F

inch

ley

Roa

d0.

6 %4

0.8%

20.

5%2

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

9%4

0.0%

00.

8%3

Tesc

o,B

aker

Stre

et,L

ondo

n0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

1.2%

30.

0%0

0.0%

00.

7%3

0.6%

10.

5%2

Whi

tele

y'sS

hopp

ing

Cen

tre0.

5 %3

0.4%

10.

5%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

7%3

0.0%

00.

3%1

Fres

h&

Wild

,Wes

tbou

rne

Gro

ve0.

5 %3

0.0%

00.

7%3

0.0%

00.

0%0

1.2%

30.

0%0

0.0%

00.

7%3

0.0%

00.

5%2

Mai

lord

er/ i

nter

net /

de

liver

ed0.

5 %3

0.0%

00.

7%3

0.0%

00.

0%0

0.4%

10.

0%0

5.9%

10.

2%1

0.6%

10.

3%1

Sain

sbur

y,K

ings

gate

Para

de,

Vic

toria

Stre

et0.

5 %3

0.8%

20.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

5.9%

10.

4%2

0.0%

00.

3%1

Sain

sbur

yLo

cal,

Padd

ingt

onSt

atio

n0.

5 %3

0.0%

00.

7%3

0.0%

01.

4%1

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

8%3

Mar

ks&

Spen

cer,

Mar

ble

Arc

h0.

5 %3

0.4%

10.

5%2

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

8%3

Tesc

o(u

nspe

cifie

dlo

catio

n)0.

5 %3

0.4%

10.

5%2

0.0%

01.

4%1

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

5%2

Loca

lsho

ps,L

isso

nG

rove

,M

aryl

ebon

e0.

5 %3

0.4%

10.

5%2

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

7%3

0.0%

00.

5%2

Mar

ket,

Chu

rch

Stre

et,

Lond

on0.

5 %3

0.0%

00.

7%3

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

7%3

0.0%

00.

3%1

Ladb

roke

Gro

ve0.

5 %3

0.4%

10.

5%2

0.0%

00.

0%0

0.8%

20.

9%1

0.0%

00.

7%3

0.0%

00.

8%3

Tesc

o,G

reat

Pete

rStre

et,

Lond

on0.

3 %2

0.0%

00.

5%2

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Tesc

o,M

alco

mC

ourt

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.5%

2Te

sco,

Hig

hSt

reet

,M

aryl

ebon

e0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Loca

lsho

ps,B

ound

ary

Roa

d,Lo

ndon

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.5%

2

Tesc

oEx

pres

s,Pr

aed

Stre

et,

Padd

ingt

on0.

3 %2

0.0%

00.

5%2

0.0%

02.

8%2

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Sain

sbur

yLo

cal,

Wes

tbou

rne

Gro

ve0.

3 %2

0.8%

20.

0%0

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

4%2

0.0%

00.

3%1

Tesc

o,B

aysw

ater

0.3 %

20.

0%0

0.5%

23.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

6%1

0.0%

0Po

rtlan

dSt

ores

,Mar

yleb

one

0.3 %

20.

8%2

0.0%

00.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2Lo

cals

hops

,Vic

toria

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.0%

01.

3%2

0.3%

1C

ostc

utte

rs(u

nspe

cifie

dlo

catio

n)0.

3 %2

0.8%

20.

0%0

0.0%

02.

8%2

0.0%

00.

0%0

0.0%

00.

4%2

0.0%

00.

0%0

Sain

sbur

yLo

cal,

Alli

ngto

nSt

reet

,Vic

toria

0.3 %

20.

4%1

0.2%

10.

0%0

2.8%

20.

0%0

0.0%

00.

0%0

0.4%

20.

0%0

0.3%

1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

10

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Mar

ks&

Spen

cerS

impl

yFo

od,F

inch

ley

Roa

d,Lo

ndon

0.3%

20.

0%0

0.5%

20.

0%0

1.4%

10.

0%0

0.9%

10.

0%0

0.4%

20.

0%0

0.5%

2

Mar

ks&

Spen

cer,

Vic

toria

Car

dina

lPla

ce0.

3%2

0.0%

00.

5%2

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Mar

ks&

Spen

cer,

Swis

sC

otta

ge0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

4%2

0.0%

00.

5%2

Loca

lsho

ps,C

hurc

hSt

reet

,Lo

ndon

0.3 %

20.

4%1

0.2%

13.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.3%

1

Cos

tcut

ter,

Lupu

sStre

et,

Wes

tmin

ster

0.3 %

20.

8%2

0.0%

00.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

6%1

0.0%

0

Cris

pen’

s,O

xfor

dSt

reet

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2Te

sco,

Shur

land

Ave

nue,

Lond

on0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Icel

and,

Mea

dvill

e0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Tesc

o,M

eadv

ille

0.3 %

20.

4%1

0.2%

13.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Lo

cals

hops

,War

wic

kW

ay,

Wes

tmin

ster

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.4%

20.

0%0

0.5%

2

Loca

lsho

ps,P

orto

bello

Roa

d,Lo

ndon

0.3 %

20.

4%1

0.2%

10.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.5%

2

Tesc

oEx

pres

s,M

onk

Stre

et,

Lond

on0.

3 %2

0.0%

00.

5%2

3.2%

10.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Not

ting

Hill

Gat

e0.

3 %2

0.8%

20.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

3%1

Mar

ks&

Spen

cerS

impl

yFo

od,P

addi

ngto

nSt

atio

n0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Tesc

o,B

rent

Cro

ss0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.0%

01.

8%2

0.0%

00.

4%2

0.0%

00.

3%1

Sain

sbur

y’s,

Mar

ble

Arc

h0.

3 %2

0.4%

10.

2%1

0.0%

02.

8%2

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Sain

sbur

y’s,

Wilt

onR

oad,

Bar

net

0.3 %

20.

0%0

0.5%

20.

0%0

1.4%

10.

0%0

0.9%

10.

0%0

0.4%

20.

0%0

0.5%

2

Tesc

oM

etro

,Reg

entS

treet

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

20.

0%0

0.3%

1W

aitro

se,M

otco

mb

Stre

et0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Loca

lsho

ps,P

imlic

o0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Loca

lsho

ps,N

ewga

teC

lose

,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.3%

1

Sain

sbur

y,V

auxh

all

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0Te

sco

Expr

ess,

Cha

ring

Cro

ss0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Mar

ks&

Spen

cer,

Vic

toria

Stat

ion

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Dar

tStre

et,L

ondo

n0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Sain

sbur

y’s,

Finc

hley

Roa

d,H

amps

tead

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0

Sain

sbur

y’s,

Glo

uces

ter

Roa

d,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,G

reat

Portl

and

Stre

et0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Loca

lsho

ps,M

ozar

tStre

et,

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

11

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Padd

ingt

onLo

cals

hops

,Cla

rem

ont

Clo

se,L

ondo

n0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Sain

sbur

y’s,

O2

Cen

tre,

Finc

hley

Roa

d,Lo

ndon

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Mar

ks&

Spen

cer,

Kilb

urn

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Sa

insb

ury’

s,V

icto

riaSt

reet

,Lo

ndon

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

Sain

sbur

y’s,

Wes

tbou

rne

Roa

d,N

ottin

gH

illG

ate

0.2 %

10.

4%1

0.0%

00.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,C

heps

tow

Roa

d,Lo

ndon

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1

Mar

ks&

Spen

cerS

impl

yFo

od,N

ottin

gH

illG

ate

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,P

raed

Stre

et,

Padd

ingt

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Chi

psto

wSt

ores

,Chi

psto

wR

oad,

Lond

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Mor

riso

ns,C

amde

nTo

wn

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Pl

anet

Org

anic

,Wes

tbou

rne

Gro

ve0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

0%0

0.0%

00.

3%1

Porto

bello

Who

leFo

ods,

Porto

bello

Gre

en0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Loca

lsho

ps,S

uthe

rland

Ave

nue,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Tesc

oM

etro

,Mar

sham

Stre

et,W

estm

inst

er0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Emba

ssy

New

s,Em

bass

yR

oad,

Not

ting

Hill

Gat

e0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

0%0

Tesc

oM

etro

,StJ

ohns

Woo

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Som

erfie

ld,H

arro

wR

oad,

Lond

on0.

2 %1

0.0%

00.

2%1

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

3%1

Som

erfie

ld,H

igh

Stre

et,

Cam

den

Tow

n0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

John

Lew

is,O

xfor

dSt

reet

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0Sa

insb

ury’

s,Q

ueen

stow

nR

oad,

Lam

beth

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Loca

lsho

ps,B

arlb

yG

arde

ns0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Loca

lsho

ps,B

lenh

eim

Terr

ace,

Padd

ingt

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Sain

sbur

y’s,

Wes

tmin

ster

0.2 %

10.

4%1

0.0%

00.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Te

sco,

Mel

com

beSt

reet

,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,C

herr

ettC

lose

,Lo

ndon

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Sain

sbur

yLo

cal,

Wat

erlo

o0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Tesc

o,W

hite

leys

of0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

12

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Bay

swat

er,Q

ueen

sway

The

Gin

gerP

ig,H

igh

Stre

et,

Mar

yleb

one

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Cris

pin’

s,K

enda

lStre

et,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Loca

lsho

ps,G

reat

Wes

tern

Roa

d,Pa

ddin

gton

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0

Safe

way

,Edg

war

eR

oad,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Loca

lsho

ps,H

igh

Stre

et,

Mar

yleb

one

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

Padd

ingt

onSt

reet

,M

aryl

ebon

e0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Frui

tGar

den,

Mal

colm

Stre

et0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Loca

lsho

ps,A

lgui

nC

ourt,

Stan

mor

e0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Loca

lsho

ps,M

acke

nnal

Stre

et,L

ondo

n0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

3%1

Loca

lsho

ps,M

osco

wR

oad,

Lond

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Mar

ket(

unsp

ecifi

edlo

catio

n)0.

2 %1

0.0%

00.

2%1

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Fairh

azel

Gar

dens

,Cam

den

Tow

n0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Sain

sbur

y's(

unsp

ecifi

edlo

catio

n)0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Sain

sbur

y's,

Keb

leR

oad,

Lond

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

3%1

Suff

olk

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Lo

cals

hops

,Reg

ency

Stre

et,

Wes

tmin

ster

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,R

egen

tsPa

rkR

oad

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,S

hirla

ndM

ews,

Padd

ingt

on0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

The

Lisb

oaD

eli,

Gol

born

eR

oad,

Wes

tHam

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Mar

ket,

Mar

yleb

one

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0Te

sco

Met

ro,H

olla

ndPa

rkA

venu

e,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Loca

lsho

ps,V

ince

ntSt

reet

,W

estm

inst

er0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

0%0

0.0%

00.

0%0

Selfr

idge

s,O

xfor

dSt

reet

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1(D

on’t

know

/va

ries)

14.6

%96

15.4

%39

14.1

%57

9.7%

37.

0%5

17.2

%44

18.8

%21

23.5

%4

15.0

%69

14.2

%22

15.9

%60

(Don

'tdo

top-

upsh

oppi

ng)

10.2

%67

11.4

%29

9.4%

3816

.1%

58.

5%6

5.1%

1313

.4%

1511

.8%

28.

7%40

11.6

%18

7.7%

29

Bas

e:65

725

440

331

7125

611

217

459

155

377

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

13

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q05

Hav

eyo

ush

oppe

d or

used

serv

ices

atC

hurc

hSt

reet

-Edg

war

eR

oad

/Har

row

Roa

d / M

aryl

ebon

eH

igh

Stre

et /

Prae

dSt

reet

/Q

ueen

sway

-Wes

tbou

rne

Gro

ve /

StJo

hn's

Woo

d/W

arw

ick

Way

-Tac

hbro

okSt

reet

dur

ing

the

last

thre

em

onth

s ?

Yes

70.5

%46

373

.2%

186

68.7

%27

777

.4%

2470

.4%

5075

.4%

193

70.5

%79

58.8

%10

70.2

%32

269

.0%

107

70.3

%26

5N

o29

.5%

194

26.8

%68

31.3

%12

622

.6%

729

.6%

2124

.6%

6329

.5%

3341

.2%

729

.8%

137

31.0

%48

29.7

%11

2

Bas

e:65

725

440

331

7125

611

217

459

155

377

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

14

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q06

Wha

tare

the

mai

nre

ason

sw

hyyo

uha

veno

trec

ently

shop

ped

inC

hurc

hSt

reet

-Edg

war

eR

oad

/Har

row

Roa

d/M

aryl

ebon

eH

igh

Stre

et/P

raed

Stre

et/Q

ueen

sway

-Wes

tbou

rne

Gro

ve /

StJ

ohn'

sW

ood

/War

wic

kW

ay-T

achb

rook

Str

eet ?

Th

ose

who

have

nots

hopp

edat

the

loca

tions

men

tione

dat

Q05

Too

fara

way

16.0

%31

17.6

%12

15.1

%19

14.3

%1

4.8%

120

.6%

139.

1%3

0.0%

019

.0%

2610

.4%

515

.2%

17Po

orra

nge

ofsh

ops/

serv

ices

11.3

%22

11.8

%8

11.1

%14

14.3

%1

14.3

%3

11.1

%7

15.2

%5

14.3

%1

13.9

%19

6.3%

314

.3%

16

Poor

carp

arki

ng9.

3 %18

7.4%

510

.3%

130.

0%0

9.5%

29.

5%6

12.1

%4

14.3

%1

11.7

%16

4.2%

216

.1%

18Po

oren

viro

nmen

t/ru

ndow

n9.

3 %18

7.4%

510

.3%

130.

0%0

4.8%

111

.1%

715

.2%

528

.6%

210

.9%

154.

2%2

12.5

%14

Ihav

eno

need

togo

ther

e8.

8 %17

7.4%

59.

5%12

14.3

%1

9.5%

26.

3%4

3.0%

114

.3%

17.

3%10

12.5

%6

7.1%

8G

ener

ally

inco

nven

ient

5.2 %

102.

9%2

6.3%

80.

0%0

0.0%

06.

3%4

12.1

%4

0.0%

02.

9%4

10.4

%5

5.4%

6Po

orqu

ality

shop

s/se

rvic

es5.

2 %10

4.4%

35.

6%7

14.3

%1

4.8%

13.

2%2

12.1

%4

14.3

%1

5.8%

84.

2%2

5.4%

6Pr

efer

tosh

opat

larg

erce

ntre

s4.

6 %9

5.9%

44.

0%5

0.0%

09.

5%2

4.8%

36.

1%2

0.0%

05.

1%7

2.1%

15.

4%6

No

loca

lcen

trene

arto

hom

eor

wor

k4.

6 %9

7.4%

53.

2%4

0.0%

09.

5%2

7.9%

50.

0%0

0.0%

04.

4%6

6.3%

36.

3%7

Poor

publ

ic tr

ansp

ort /

hard

totra

velt

here

4.1 %

82.

9%2

4.8%

60.

0%0

4.8%

11.

6%1

9.1%

30.

0%0

3.7%

56.

3%3

2.7%

3

Ano

ther

larg

erce

ntre

isea

sier

toge

tto

4.1 %

82.

9%2

4.8%

60.

0%0

9.5%

24.

8%3

3.0%

10.

0%0

3.7%

54.

2%2

3.6%

4

Ther

ear

ea

bette

rcho

ice

ofsh

opsl

ocal

ly2.

6 %5

2.9%

22.

4%3

0.0%

00.

0%0

3.2%

26.

1%2

0.0%

03.

7%5

0.0%

02.

7%3

Pref

erto

shop

at la

rge

food

stor

e2.

6 %5

0.0%

04.

0%5

0.0%

00.

0%0

1.6%

16.

1%2

0.0%

02.

2%3

2.1%

12.

7%3

Idon

'tkn

oww

here

itis

2.1 %

41.

5%1

2.4%

30.

0%0

14.3

%3

1.6%

10.

0%0

0.0%

01.

5%2

4.2%

21.

8%2

Too

expe

nsiv

e2.

1 %4

4.4%

30.

8%1

0.0%

04.

8%1

0.0%

03.

0%1

0.0%

02.

2%3

2.1%

11.

8%2

Uns

afe

1.0 %

21.

5%1

0.8%

10.

0%0

0.0%

00.

0%0

6.1%

20.

0%0

0.7%

12.

1%1

0.0%

0O

nly

shop

inW

estE

nd/

larg

ece

ntre

city

cent

re1.

0 %2

1.5%

10.

8%1

0.0%

00.

0%0

0.0%

03.

0%1

0.0%

01.

5%2

0.0%

00.

0%0

Iam

nota

ble

to le

ave

the

hous

e1.

0 %2

0.0%

01.

6%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

7%1

2.1%

10.

0%0

Idon

'tkn

owth

ear

eave

ryw

ell

1.0 %

22.

9%2

0.0%

00.

0%0

0.0%

03.

2%2

0.0%

00.

0%0

1.5%

20.

0%0

0.0%

0

Too

busy

1.0 %

20.

0%0

1.6%

20.

0%0

0.0%

01.

6%1

0.0%

00.

0%0

1.5%

20.

0%0

1.8%

2Th

ere

isno

thin

gap

peal

ing

ther

e1.

0 %2

1.5%

10.

8%1

0.0%

04.

8%1

1.6%

10.

0%0

0.0%

01.

5%2

0.0%

01.

8%2

Bec

ause

ofth

e la

ngua

geba

rrie

r0.

5 %1

0.0%

00.

8%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

2.1%

10.

0%0

Itde

pend

swhe

reIa

mat

the

time

0.5 %

10.

0%0

0.8%

10.

0%0

0.0%

01.

6%1

0.0%

00.

0%0

0.0%

02.

1%1

0.9%

1

I jus

tdon

'tgo

toth

atar

ea0.

5 %1

0.0%

00.

8%1

0.0%

00.

0%0

0.0%

03.

0%1

0.0%

00.

7%1

0.0%

00.

9%1

Idon

't tru

stso

me

ofth

em

arke

t tra

ders

0.5 %

10.

0%0

0.8%

10.

0%0

0.0%

01.

6%1

0.0%

00.

0%0

0.7%

10.

0%0

0.0%

0

They

don'

thav

een

ough

hous

ehol

dsh

ops

0.5 %

10.

0%0

0.8%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.7%

10.

0%0

0.0%

0

Ionl

ygo

fore

lect

rical

good

s0.

5 %1

1.5%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

2.1%

10.

9%1

Whe

nth

ew

eath

eris

good

I0.

5 %1

0.0%

00.

8%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

7%1

0.0%

00.

9%1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

15

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


pref

erto

goel

sew

here

Iwor

kdu

ring

shop

open

ing

times

0.5 %

10.

0%0

0.8%

10.

0%0

0.0%

01.

6%1

0.0%

00.

0%0

0.0%

02.

1%1

0.9%

1

Idon

'tha

veth

etim

e0.

5 %1

1.5%

10.

0%0

14.3

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.7%

10.

0%0

0.9%

1(D

on’t

know

/no

reas

onin

parti

cula

r)17

.5%

3417

.6%

1217

.5%

2242

.9%

314

.3%

317

.5%

119.

1%3

42.9

%3

15.3

%21

20.8

%10

17.0

%19

Bas

e:19

468

126

721

6333

713

748

112

Mea

nSc

ore:

[Ver

ygo

od=2

,Qui

tego

od=1

,Nei

ther

good

norp

oor=

0,Q

uite

Poor

=-1,

Very

poor

=-2]

Q07

How

wou

ldyo

ura

teC

hurc

hSt

reet

-Edg

war

eR

oad

/Har

row

Roa

d / M

aryl

ebon

eH

igh

Stre

et/P

raed

Stre

et/Q

ueen

sway

-Wes

tbou

rne

Gro

ve/S

tJoh

n's

Woo

d /W

arw

ick

Way

-Tac

hbro

okSt

reet

out

of1

to5

whe

re5

isve

ry g

ood

and

1is

very

poor

fort

hefo

llow

ing

? Th

ose

who

have

shop

ped

at th

e lo

catio

nsm

entio

ned

atQ

05

Ava

ilabi

lity

and

pric

e of

park

ing

Ver

ygo

od3.

7 %17

3.8%

73.

6%10

4.2%

12.

0%1

4.1%

81.

3%1

10.0

%1

3.4%

113.

7%4

3.8%

10Q

uite

good

5.8 %

274.

3%8

6.9%

1925

.0%

64.

0%2

4.7%

92.

5%2

10.0

%1

3.1%

1011

.2%

125.

3%14

Nei

ther

good

norp

oor

9.7 %

459.

7%18

9.7%

2716

.7%

412

.0%

610

.4%

2011

.4%

90.

0%0

10.2

%33

8.4%

911

.3%

30Q

uite

Poor

13.0

%60

11.8

%22

13.7

%38

20.8

%5

18.0

%9

13.0

%25

11.4

%9

0.0%

014

.6%

4710

.3%

1117

.0%

45V

ery

poor

25.7

%11

928

.0%

5224

.2%

678.

3%2

22.0

%11

26.4

%51

29.1

%23

10.0

%1

24.8

%80

29.9

%32

32.1

%85

Don

’tkn

ow42

.1%

195

42.5

%79

41.9

%11

625

.0%

642

.0%

2141

.5%

8044

.3%

3570

.0%

743

.8%

141

36.4

%39

30.6

%81

Mea

n:-0

.88

-0.9

7-0

.83

-0.0

6-0

.93

-0.9

0-1

.16

0.33

-0.9

7-0

.81

-0.9

8

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Ran

geof

shop

san

dse

rvic

es

Ver

ygo

od15

.3%

7111

.8%

2217

.7%

4916

.7%

410

.0%

511

.9%

2317

.7%

1430

.0%

315

.2%

4913

.1%

1414

.7%

39Q

uite

good

21.4

%99

22.6

%42

20.6

%57

25.0

%6

18.0

%9

22.8

%44

17.7

%14

30.0

%3

18.9

%61

30.8

%33

16.6

%44

Nei

ther

good

norp

oor

31.5

%14

637

.6%

7027

.4%

7637

.5%

950

.0%

2534

.7%

6722

.8%

1820

.0%

234

.5%

111

22.4

%24

34.0

%90

Qui

tePo

or19

.7%

9118

.3%

3420

.6%

5720

.8%

518

.0%

920

.2%

3926

.6%

2120

.0%

221

.1%

6817

.8%

1921

.9%

58V

ery

poor

8.0 %

377.

0%13

8.7%

240.

0%0

2.0%

18.

8%17

11.4

%9

0.0%

06.

8%22

12.2

%13

9.4%

25D

on’t

know

4.1 %

192.

7%5

5.1%

140.

0%0

2.0%

11.

6%3

3.8%

30.

0%0

3.4%

113.

7%4

3.4%

9M

ean:

0.17

0.14

0.19

0.38

0.16

0.09

0.04

0.70

0.15

0.16

0.05

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

16

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Qua

lity

ofsh

ops

and

serv

ices

Ver

ygo

od16

.0%

7414

.0%

2617

.3%

4820

.8%

56.

0%3

14.5

%28

12.7

%10

30.0

%3

14.9

%48

15.9

%17

17.0

%45

Qui

tego

od26

.6%

123

25.3

%47

27.4

%76

29.2

%7

28.0

%14

29.0

%56

24.1

%19

50.0

%5

28.0

%90

24.3

%26

23.8

%63

Nei

ther

good

norp

oor

31.1

%14

437

.1%

6927

.1%

7541

.7%

1040

.0%

2030

.6%

5930

.4%

2410

.0%

131

.4%

101

29.9

%32

30.6

%81

Qui

tePo

or13

.8%

6412

.9%

2414

.4%

404.

2%1

20.0

%10

15.0

%29

15.2

%12

10.0

%1

13.7

%44

16.8

%18

16.2

%43

Ver

ypo

or8.

0 %37

5.4%

109.

7%27

4.2%

14.

0%2

10.4

%20

7.6%

60.

0%0

7.5%

249.

3%10

8.7%

23D

on’t

know

4.5 %

215.

4%10

4.0%

110.

0%0

2.0%

10.

5%1

10.1

%8

0.0%

04.

7%15

3.7%

43.

8%10

Mea

n:0.

300.

310.

290.

580.

120.

220.

211.

000.

310.

210.

25

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Pric

es

Ver

ygo

od7.

3 %34

8.1%

156.

9%19

4.2%

14.

0%2

7.3%

146.

3%5

10.0

%1

8.1%

266.

5%7

7.2%

19Q

uite

good

24.4

%11

323

.1%

4325

.3%

7054

.2%

1324

.0%

1221

.8%

4222

.8%

1820

.0%

223

.0%

7426

.2%

2821

.9%

58N

eith

ergo

odno

rpoo

r36

.1%

167

41.4

%77

32.5

%90

29.2

%7

48.0

%24

38.3

%74

31.6

%25

40.0

%4

36.0

%11

639

.3%

4232

.1%

85Q

uite

Poor

17.3

%80

13.4

%25

19.9

%55

12.5

%3

18.0

%9

19.7

%38

20.3

%16

10.0

%1

19.9

%64

12.2

%13

23.8

%63

Ver

ypo

or9.

7 %45

8.6%

1610

.5%

290.

0%0

4.0%

210

.9%

2111

.4%

90.

0%0

8.7%

289.

3%10

10.6

%28

Don

’tkn

ow5.

2 %24

5.4%

105.

1%14

0.0%

02.

0%1

2.1%

47.

6%6

20.0

%2

4.3%

146.

5%7

4.5%

12

Mea

n:0.

030.

09-0

.02

0.50

0.06

-0.0

5-0

.08

0.38

0.02

0.09

-0.0

9

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Qua

lity

/and

rang

eof

plac

esto

eat/

dri

nk

Ver

ygo

od18

.8%

8718

.8%

3518

.8%

5212

.5%

318

.0%

918

.1%

3522

.8%

1830

.0%

318

.0%

5821

.5%

2319

.6%

52Q

uite

good

24.8

%11

525

.8%

4824

.2%

6720

.8%

532

.0%

1629

.0%

5617

.7%

1410

.0%

128

.9%

9316

.8%

1826

.8%

71N

eith

ergo

odno

rpoo

r19

.4%

9023

.7%

4416

.6%

468.

3%2

20.0

%10

23.3

%45

17.7

%14

30.0

%3

19.3

%62

18.7

%20

19.2

%51

Qui

tePo

or13

.4%

6211

.8%

2214

.4%

4041

.7%

1018

.0%

912

.4%

2412

.7%

1010

.0%

114

.6%

4711

.2%

1215

.1%

40V

ery

poor

7.3 %

348.

1%15

6.9%

1912

.5%

36.

0%3

7.8%

156.

3%5

0.0%

07.

5%24

6.5%

78.

3%22

Don

’tkn

ow16

.2%

7511

.8%

2219

.1%

534.

2%1

6.0%

39.

3%18

22.8

%18

20.0

%2

11.8

%38

25.2

%27

10.9

%29

Mea

n:0.

410.

400.

42-0

.22

0.40

0.41

0.49

0.75

0.40

0.48

0.39

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Gen

eral

shop

ping

envi

ronm

ent

Ver

ygo

od17

.5%

8114

.5%

2719

.5%

5416

.7%

48.

0%4

18.1

%35

19.0

%15

10.0

%1

18.0

%58

15.9

%17

17.0

%45

Qui

tego

od26

.6%

123

25.3

%47

27.4

%76

29.2

%7

46.0

%23

23.3

%45

16.5

%13

20.0

%2

26.4

%85

27.1

%29

24.5

%65

Nei

ther

good

norp

oor

25.1

%11

624

.7%

4625

.3%

7033

.3%

818

.0%

929

.0%

5627

.8%

2220

.0%

224

.8%

8026

.2%

2827

.5%

73Q

uite

Poor

16.0

%74

21.0

%39

12.6

%35

20.8

%5

18.0

%9

17.1

%33

19.0

%15

30.0

%3

16.1

%52

15.9

%17

15.5

%41

Ver

ypo

or11

.4%

5310

.8%

2011

.9%

330.

0%0

6.0%

311

.9%

2315

.2%

1210

.0%

111

.8%

3810

.3%

1112

.5%

33D

on’t

know

3.5 %

163.

8%7

3.2%

90.

0%0

4.0%

20.

5%1

2.5%

210

.0%

12.

8%9

4.7%

53.

0%8

Mea

n:0.

230.

120.

310.

420.

330.

190.

05-0

.11

0.23

0.24

0.19

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

17

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Safe

ty/s

ecur

ity

Ver

ygo

od22

.9%

106

19.4

%36

25.3

%70

45.8

%11

16.0

%8

20.2

%39

31.6

%25

10.0

%1

25.5

%82

15.0

%16

23.8

%63

Qui

tego

od31

.5%

146

32.8

%61

30.7

%85

12.5

%3

36.0

%18

33.7

%65

22.8

%18

10.0

%1

32.9

%10

632

.7%

3530

.9%

82N

eith

ergo

odno

rpoo

r23

.5%

109

21.5

%40

24.9

%69

20.8

%5

34.0

%17

24.4

%47

16.5

%13

30.0

%3

21.7

%70

28.0

%30

23.4

%62

Qui

tePo

or10

.2%

4715

.1%

286.

9%19

12.5

%3

6.0%

311

.4%

2219

.0%

1510

.0%

19.

9%32

10.3

%11

9.8%

26V

ery

poor

7.3 %

347.

0%13

7.6%

214.

2%1

6.0%

38.

8%17

6.3%

520

.0%

26.

8%22

6.5%

78.

3%22

Don

’tkn

ow4.

5 %21

4.3%

84.

7%13

4.2%

12.

0%1

1.6%

33.

8%3

20.0

%2

3.1%

107.

5%8

3.8%

10

Mea

n:0.

550.

440.

620.

870.

510.

460.

57-0

.25

0.62

0.42

0.54

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Acc

ess

bypu

blic

tran

spor

t

Ver

ygo

od33

.0%

153

29.6

%55

35.4

%98

33.3

%8

24.0

%12

37.3

%72

34.2

%27

10.0

%1

31.7

%10

239

.3%

4231

.3%

83Q

uite

good

32.0

%14

833

.3%

6231

.0%

8654

.2%

1346

.0%

2330

.6%

5927

.8%

2240

.0%

432

.0%

103

30.8

%33

30.2

%80

Nei

ther

good

norp

oor

10.6

%49

14.5

%27

7.9%

220.

0%0

12.0

%6

12.4

%24

6.3%

520

.0%

29.

6%31

13.1

%14

11.3

%30

Qui

tePo

or3.

5 %16

4.3%

82.

9%8

4.2%

14.

0%2

1.6%

35.

1%4

20.0

%2

2.8%

92.

8%3

4.5%

12V

ery

poor

4.1 %

192.

2%4

5.4%

154.

2%1

4.0%

23.

1%6

2.5%

20.

0%0

4.3%

141.

9%2

3.4%

9D

on’t

know

16.8

%78

16.1

%30

17.3

%48

4.2%

110

.0%

515

.0%

2924

.1%

1910

.0%

119

.6%

6312

.2%

1319

.2%

51

Mea

n:1.

041.

001.

071.

130.

911.

151.

130.

441.

041.

171.

01

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Leve

lofs

tree

tcle

anin

g

Ver

ygo

od25

.5%

118

24.2

%45

26.4

%73

29.2

%7

18.0

%9

23.8

%46

22.8

%18

10.0

%1

25.8

%83

27.1

%29

25.7

%68

Qui

tego

od39

.1%

181

39.2

%73

39.0

%10

837

.5%

940

.0%

2039

.9%

7746

.8%

3760

.0%

641

.6%

134

33.6

%36

40.8

%10

8N

eith

ergo

odno

rpoo

r20

.1%

9320

.4%

3819

.9%

5516

.7%

424

.0%

1222

.8%

4419

.0%

1510

.0%

118

.6%

6021

.5%

2318

.9%

50Q

uite

Poor

7.1 %

3310

.2%

195.

1%14

8.3%

212

.0%

67.

3%14

3.8%

30.

0%0

7.1%

236.

5%7

7.9%

21V

ery

poor

4.1 %

192.

2%4

5.4%

158.

3%2

4.0%

23.

1%6

3.8%

320

.0%

23.

1%10

5.6%

62.

6%7

Don

’tkn

ow4.

1 %19

3.8%

74.

3%12

0.0%

02.

0%1

3.1%

63.

8%3

0.0%

03.

7%12

5.6%

64.

2%11

Mea

n:0.

780.

760.

790.

710.

570.

760.

840.

400.

830.

740.

82

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Live

lines

s/s

tree

tcha

ract

er

Ver

ygo

od19

.9%

9215

.6%

2922

.7%

6333

.3%

812

.0%

619

.7%

3820

.3%

1610

.0%

122

.4%

7212

.2%

1320

.8%

55Q

uite

good

31.5

%14

638

.2%

7127

.1%

7516

.7%

438

.0%

1931

.6%

6130

.4%

2440

.0%

432

.0%

103

32.7

%35

27.9

%74

Nei

ther

good

norp

oor

26.4

%12

224

.7%

4627

.4%

7625

.0%

638

.0%

1928

.5%

5520

.3%

1630

.0%

326

.4%

8523

.4%

2527

.2%

72Q

uite

Poor

10.6

%49

9.1%

1711

.6%

3225

.0%

610

.0%

58.

8%17

17.7

%14

0.0%

010

.2%

3313

.1%

1414

.0%

37V

ery

poor

5.8 %

274.

8%9

6.5%

180.

0%0

0.0%

06.

7%13

6.3%

50.

0%0

4.3%

149.

3%10

6.0%

16D

on’t

know

5.8 %

277.

5%14

4.7%

130.

0%0

2.0%

14.

7%9

5.1%

420

.0%

24.

7%15

9.3%

104.

2%11

Mea

n:0.

520.

550.

500.

580.

530.

510.

430.

750.

610.

280.

45

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

18

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Am

ount

oftr

affic

Ver

ygo

od5.

0 %23

5.9%

114.

3%12

8.3%

22.

0%1

6.2%

122.

5%2

0.0%

04.

0%13

6.5%

74.

2%11

Qui

tego

od15

.1%

7017

.2%

3213

.7%

3825

.0%

622

.0%

1111

.9%

2315

.2%

1220

.0%

213

.4%

4319

.6%

2114

.0%

37N

eith

ergo

odno

rpoo

r28

.3%

131

28.5

%53

28.2

%78

37.5

%9

36.0

%18

32.1

%62

21.5

%17

10.0

%1

29.5

%95

26.2

%28

29.8

%79

Qui

tePo

or21

.6%

100

23.7

%44

20.2

%56

12.5

%3

24.0

%12

20.7

%40

27.8

%22

30.0

%3

26.1

%84

7.5%

824

.2%

64V

ery

poor

26.8

%12

421

.5%

4030

.3%

8416

.7%

414

.0%

727

.5%

5329

.1%

2340

.0%

424

.2%

7835

.5%

3824

.9%

66D

on’t

know

3.2 %

153.

2%6

3.2%

90.

0%0

2.0%

11.

6%3

3.8%

30.

0%0

2.8%

94.

7%5

3.0%

8

Mea

n:-0

.52

-0.3

9-0

.60

-0.0

4-0

.27

-0.5

2-0

.68

-0.9

0-0

.55

-0.4

8-0

.53

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Even

ing

/nig

ht-ti

me

faci

litie

s/a

ctiv

ities

Ver

ygo

od6.

7 %31

6.5%

126.

9%19

8.3%

22.

0%1

8.3%

168.

9%7

0.0%

05.

3%17

10.3

%11

7.5%

20Q

uite

good

19.4

%90

24.7

%46

15.9

%44

12.5

%3

26.0

%13

21.2

%41

19.0

%15

20.0

%2

22.1

%71

14.0

%15

19.6

%52

Nei

ther

good

norp

oor

21.8

%10

122

.0%

4121

.7%

6025

.0%

630

.0%

1526

.9%

528.

9%7

20.0

%2

23.0

%74

18.7

%20

24.5

%65

Qui

tePo

or14

.0%

6514

.0%

2614

.1%

3929

.2%

720

.0%

1017

.1%

3313

.9%

1110

.0%

115

.8%

5110

.3%

1116

.2%

43V

ery

poor

11.0

%51

9.7%

1811

.9%

3325

.0%

614

.0%

711

.9%

2310

.1%

80.

0%0

11.5

%37

9.3%

1011

.7%

31D

on’t

know

27.0

%12

523

.1%

4329

.6%

820.

0%0

8.0%

414

.5%

2839

.2%

3150

.0%

522

.4%

7237

.4%

4020

.4%

54

Mea

n:-0

.04

0.06

-0.1

2-0

.50

-0.2

0-0

.04

0.04

0.20

-0.0

80.

09-0

.06

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Size

/qu

ality

ofsu

perm

arke

ts

Ver

ygo

od14

.0%

6511

.8%

2215

.5%

4316

.7%

46.

0%3

11.4

%22

17.7

%14

0.0%

013

.7%

4415

.0%

1612

.1%

32Q

uite

good

20.7

%96

24.7

%46

18.1

%50

25.0

%6

16.0

%8

22.3

%43

12.7

%10

40.0

%4

18.0

%58

27.1

%29

19.2

%51

Nei

ther

good

norp

oor

22.7

%10

522

.6%

4222

.7%

6329

.2%

728

.0%

1424

.4%

4719

.0%

1530

.0%

324

.2%

7815

.9%

1722

.6%

60Q

uite

Poor

25.1

%11

628

.0%

5223

.1%

6425

.0%

636

.0%

1825

.9%

5027

.8%

220.

0%0

27.6

%89

22.4

%24

27.5

%73

Ver

ypo

or11

.7%

547.

0%13

14.8

%41

4.2%

112

.0%

613

.0%

2513

.9%

1110

.0%

111

.8%

3813

.1%

1412

.5%

33D

on’t

know

5.8 %

275.

9%11

5.8%

160.

0%0

2.0%

13.

1%6

8.9%

720

.0%

24.

7%15

6.5%

76.

0%16

Mea

n:0.

000.

07-0

.04

0.25

-0.3

3-0

.07

-0.0

80.

25-0

.06

0.09

-0.1

0

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

19

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q08

Wha

tmod

e of

tran

spor

tdo

you

norm

ally

use

toge

tto

Chu

rch

Stre

et-E

dgw

are

Roa

d/H

arro

wR

oad

/Mar

yleb

one

Hig

hSt

reet

/Pra

edSt

reet

/Q

ueen

sway

-Wes

tbou

rne

Gro

ve/S

tJoh

n's

Woo

d/W

arw

ick

Way

-Tac

hbro

okS

tree

t ?

Thos

ewh

oha

vesh

oppe

dat

the

loca

tions

men

tione

dat

Q05

Car

-driv

er7.

8 %36

4.8%

99.

7%27

8.3%

28.

0%4

7.3%

145.

1%4

0.0%

09.

0%29

1.9%

213

.6%

36C

ar-p

asse

nger

0.9 %

40.

0%0

1.4%

40.

0%0

2.0%

10.

5%1

2.5%

20.

0%0

0.9%

30.

9%1

1.5%

4W

alk

75.2

%34

876

.3%

142

74.4

%20

675

.0%

1882

.0%

4177

.2%

149

81.0

%64

70.0

%7

76.1

%24

575

.7%

8171

.3%

189

Bus

9.7 %

4510

.8%

209.

0%25

8.3%

24.

0%2

6.2%

128.

9%7

20.0

%2

7.5%

2413

.1%

146.

0%16

Mot

orbi

ke/s

coot

er0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Taxi

0.2 %

10.

5%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.3%

10.

0%0

0.0%

0U

nder

grou

nd1.

1 %5

2.2%

40.

4%1

8.3%

20.

0%0

1.0%

20.

0%0

0.0%

01.

6%5

0.0%

00.

8%2

Bic

ycle

1.7 %

81.

1%2

2.2%

60.

0%0

4.0%

22.

1%4

1.3%

10.

0%0

1.9%

61.

9%2

2.6%

7O

ther

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(D

on’t

know

/va

ries)

3.5 %

164.

3%8

2.9%

80.

0%0

0.0%

05.

7%11

1.3%

110

.0%

12.

8%9

6.5%

74.

2%11

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Q09

On

aver

age,

how

oft

en d

oyo

uus

esh

ops

orse

rvic

esat

Chu

rch

Stre

et-E

dgw

are

Roa

d/H

arro

wR

oad

/ Mar

yleb

one

Hig

hSt

reet

/Pr

aed

Stre

et/Q

ueen

sway

-Wes

tbou

rne

Gro

ve /

StJo

hn's

Woo

d /W

arw

ick

Way

-Tac

hbro

okS

tree

t ?

Thos

ewh

oha

vesh

oppe

dat

the

loca

tions

men

tione

dat

Q05

2 / 3

tim

esa

wee

kor

mor

eof

ten

62.2

%28

865

.6%

122

59.9

%16

658

.3%

1458

.0%

2962

.2%

120

65.8

%52

40.0

%4

59.3

%19

172

.0%

7761

.1%

162

Wee

kly

17.1

%79

16.1

%30

17.7

%49

29.2

%7

20.0

%10

19.2

%37

12.7

%10

10.0

%1

18.3

%59

12.2

%13

16.6

%44

Fortn

ight

ly8.

0 %37

7.0%

138.

7%24

8.3%

212

.0%

67.

8%15

6.3%

520

.0%

29.

6%31

4.7%

510

.2%

27M

onth

ly6.

0 %28

4.3%

87.

2%20

0.0%

06.

0%3

5.2%

108.

9%7

20.0

%2

6.2%

205.

6%6

5.7%

15Le

ssth

anon

cea

mon

th5.

2 %24

5.4%

105.

1%14

4.2%

14.

0%2

5.2%

105.

1%4

0.0%

05.

9%19

3.7%

46.

0%16

(Var

ies/

don’

tkno

w)

1.5 %

71.

6%3

1.4%

40.

0%0

0.0%

00.

5%1

1.3%

110

.0%

10.

6%2

1.9%

20.

4%1

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

20

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q10

Why

do

you

choo

seto

shop

atth

isce

ntre

?Th

ose

who

have

shop

ped

at th

e lo

catio

nsm

entio

ned

atQ

05

Con

veni

entt

oho

me

78.0

%36

183

.9%

156

74.0

%20

587

.5%

2174

.0%

3781

.9%

158

77.2

%61

60.0

%6

77.0

%24

881

.3%

8776

.2%

202

Ran

geof

shop

sand

serv

ices

15.8

%73

12.9

%24

17.7

%49

4.2%

114

.0%

714

.0%

2719

.0%

1520

.0%

218

.0%

588.

4%9

17.0

%45

Like

the

shop

/ce

ntre

5.0 %

234.

3%8

5.4%

154.

2%1

8.0%

44.

7%9

8.9%

70.

0%0

5.6%

183.

7%4

4.5%

12Pl

easa

nten

viro

nmen

t3.

5 %16

2.2%

44.

3%12

4.2%

10.

0%0

3.1%

67.

6%6

0.0%

04.

0%13

2.8%

33.

8%10

Low

pric

e/g

ood

valu

e3.

5 %16

2.7%

54.

0%11

4.2%

12.

0%1

3.6%

75.

1%4

0.0%

02.

2%7

6.5%

73.

4%9

Con

veni

entt

ow

ork

1.7 %

81.

1%2

2.2%

64.

2%1

4.0%

21.

6%3

1.3%

10.

0%0

1.6%

51.

9%2

0.8%

2Q

ualit

yof

the

shop

ping

envi

ronm

ent

1.7 %

81.

6%3

1.8%

50.

0%0

0.0%

01.

6%3

3.8%

30.

0%0

2.5%

80.

0%0

2.3%

6

Frie

ndly

atm

osph

ere

1.1 %

51.

6%3

0.7%

20.

0%0

0.0%

00.

5%1

2.5%

20.

0%0

0.9%

31.

9%2

0.4%

1To

supp

ortl

ocal

busi

ness

es0.

9 %4

2.2%

40.

0%0

0.0%

06.

0%3

0.5%

10.

0%0

0.0%

01.

2%4

0.0%

01.

1%3

Bes

tcho

ice

loca

lly0.

6 %3

0.0%

01.

1%3

0.0%

02.

0%1

0.5%

10.

0%0

0.0%

00.

6%2

0.9%

10.

8%2

Fors

peci

fic it

ems

0.6 %

30.

5%1

0.7%

20.

0%0

0.0%

00.

0%0

1.3%

110

.0%

10.

9%3

0.0%

00.

8%2

IfIa

mpa

ssin

gth

roug

h0.

6 %3

0.5%

10.

7%2

0.0%

04.

0%2

0.5%

10.

0%0

0.0%

00.

3%1

0.9%

10.

8%2

Goo

dpu

blic

tran

spor

t0.

4 %2

0.5%

10.

4%1

0.0%

00.

0%0

0.5%

10.

0%0

0.0%

00.

6%2

0.0%

00.

0%0

Itis

som

ewhe

redi

ffer

entt

osh

op0.

4 %2

0.0%

00.

7%2

0.0%

00.

0%0

0.5%

11.

3%1

0.0%

00.

3%1

0.9%

10.

4%1

Qui

et/n

otve

rybu

sy0.

4 %2

0.0%

00.

7%2

4.2%

10.

0%0

0.5%

10.

0%0

0.0%

00.

6%2

0.0%

00.

4%1

Late

nigh

tsho

ppin

g0.

4 %2

0.5%

10.

4%1

0.0%

00.

0%0

0.5%

11.

3%1

0.0%

00.

3%1

0.0%

00.

4%1

No

othe

rcho

ice

loca

lly0.

4 %2

0.5%

10.

4%1

0.0%

00.

0%0

0.5%

10.

0%0

0.0%

00.

3%1

0.9%

10.

8%2

Fore

mer

genc

ysh

oppi

ng0.

4 %2

0.5%

10.

4%1

0.0%

00.

0%0

0.5%

10.

0%0

0.0%

00.

3%1

0.9%

10.

4%1

Goo

dra

nge

ofpr

oduc

ts0.

4 %2

0.5%

10.

4%1

0.0%

00.

0%0

1.0%

20.

0%0

0.0%

00.

6%2

0.0%

00.

4%1

Goo

dpa

rkin

g0.

2 %1

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

01.

3%1

0.0%

00.

0%0

0.9%

10.

4%1

IfIh

ave

anap

poin

tmen

tlo

cally

0.2 %

10.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.3%

10.

0%0

0.0%

0

Big

gest

cent

relo

cally

0.2 %

10.

5%1

0.0%

00.

0%0

2.0%

10.

0%0

0.0%

00.

0%0

0.3%

10.

0%0

0.0%

0Fr

iend

s/fa

mily

live

clos

eby

0.2 %

10.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.3%

10.

0%0

0.4%

1(D

on’t

know

/no

parti

cula

rre

ason

)2.

6 %12

1.6%

33.

2%9

4.2%

12.

0%1

1.0%

21.

3%1

10.0

%1

2.2%

73.

7%4

3.4%

9

Bas

e:46

318

627

724

5019

379

1032

210

726

5

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

21

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q11

Whi

chot

hers

hopp

ing

cent

redo

you

use

once

am

onth

orm

ore

ofte

n ?

Oxf

ord

Stre

et /

Wes

tEnd

23.0

%15

120

.1%

5124

.8%

100

22.6

%7

26.8

%19

27.0

%69

17.0

%19

35.3

%6

25.1

%11

516

.8%

2623

.9%

90M

aryl

ebon

eH

igh

Stre

et7.

2 %47

7.9%

206.

7%27

0.0%

02.

8%2

8.2%

2111

.6%

1317

.6%

38.

9%41

3.9%

69.

0%34

Ken

sing

ton

Hig

hSt

reet

6.1 %

403.

5%9

7.7%

310.

0%0

4.2%

38.

2%21

6.3%

711

.8%

27.

0%32

5.2%

86.

4%24

Bre

ntC

ross

5.6 %

373.

9%10

6.7%

276.

5%2

5.6%

46.

3%16

6.3%

711

.8%

25.

7%26

5.2%

88.

0%30

Edgw

are

Roa

d3.

2 %21

4.7%

122.

2%9

0.0%

04.

2%3

4.3%

111.

8%2

0.0%

03.

1%14

3.2%

51.

6%6

Kin

gsR

oad

2.7 %

182.

0%5

3.2%

139.

7%3

1.4%

14.

3%11

1.8%

25.

9%1

3.1%

141.

9%3

2.9%

11W

arw

ick

Way

/ Ta

chbr

ook

Stre

et2.

7 %18

3.2%

82.

5%10

0.0%

01.

4%1

2.7%

72.

7%3

0.0%

02.

4%11

2.6%

43.

2%12

Kni

ghts

brid

ge2.

6 %17

0.4%

14.

0%16

0.0%

00.

0%0

2.7%

75.

4%6

0.0%

03.

1%14

1.3%

23.

7%14

Vic

toria

Stre

et,W

estm

inst

er2.

4 %16

1.6%

43.

0%12

3.2%

15.

6%4

2.0%

52.

7%3

0.0%

02.

4%11

2.6%

42.

4%9

Kilb

urn

2.3 %

152.

4%6

2.2%

96.

5%2

1.4%

11.

2%3

1.8%

20.

0%0

2.0%

93.

2%5

1.3%

5Q

ueen

sway

/W

estb

ourn

eG

rove

2.3 %

152.

0%5

2.5%

103.

2%1

4.2%

32.

0%5

1.8%

20.

0%0

2.2%

103.

2%5

2.9%

11

Not

ting

Hill

2.1 %

141.

6%4

2.5%

100.

0%0

0.0%

02.

3%6

3.6%

40.

0%0

2.8%

130.

6%1

2.1%

8O

2C

entre

,Fin

chle

yR

oad

1.8 %

122.

0%5

1.7%

70.

0%0

4.2%

32.

7%7

0.9%

10.

0%0

2.0%

91.

3%2

2.4%

9La

dbro

keG

rove

,Lon

don

1.4 %

91.

2%3

1.5%

63.

2%1

1.4%

11.

2%3

1.8%

20.

0%0

1.3%

61.

9%3

1.1%

4Fi

nchl

eyR

oad,

Lond

on1.

4 %9

0.8%

21.

7%7

0.0%

01.

4%1

1.6%

42.

7%3

5.9%

11.

3%6

0.0%

01.

3%5

Whi

tele

y'sS

hopp

ing

Cen

tre1.

4 %9

1.6%

41.

2%5

3.2%

14.

2%3

1.2%

30.

9%1

0.0%

01.

1%5

1.3%

20.

8%3

Bay

swat

er1.

4 %9

0.4%

12.

0%8

3.2%

11.

4%1

2.3%

60.

9%1

0.0%

01.

1%5

2.6%

41.

6%6

Mar

ket,

Porto

bello

Roa

d1.

4 %9

1.6%

41.

2%5

3.2%

12.

8%2

0.8%

23.

6%4

0.0%

01.

7%8

0.6%

11.

9%7

Ham

mer

smith

1.1 %

70.

4%1

1.5%

63.

2%1

2.8%

20.

4%1

0.9%

15.

9%1

1.1%

50.

6%1

1.1%

4H

arro

wR

oad

1.1 %

71.

6%4

0.7%

33.

2%1

0.0%

01.

2%3

0.0%

00.

0%0

0.7%

31.

9%3

1.3%

5H

ollo

way

Roa

d,C

amde

nTo

wn

0.9 %

61.

2%3

0.7%

30.

0%0

0.0%

01.

6%4

0.9%

10.

0%0

1.1%

50.

6%1

1.1%

4

Mar

ble

Arc

h0.

9 %6

0.4%

11.

2%5

0.0%

00.

0%0

0.0%

01.

8%2

0.0%

00.

9%4

1.3%

20.

5%2

Cov

entG

arde

n0.

9 %6

0.8%

21.

0%4

3.2%

10.

0%0

0.8%

22.

7%3

0.0%

01.

3%6

0.0%

00.

8%3

Cam

den

Tow

n0.

8 %5

1.2%

30.

5%2

0.0%

01.

4%1

0.4%

11.

8%2

0.0%

00.

4%2

1.9%

30.

8%3

Bro

mpt

onR

oad

0.8 %

50.

8%2

0.7%

33.

2%1

0.0%

00.

8%2

0.9%

10.

0%0

0.9%

40.

6%1

1.1%

4St

John

sWoo

d0.

6 %4

0.8%

20.

5%2

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

4%2

0.6%

10.

5%2

Bak

erSt

reet

0.6 %

40.

8%2

0.5%

20.

0%0

0.0%

00.

8%2

0.9%

10.

0%0

0.9%

40.

0%0

1.1%

4C

rom

wel

lRoa

d0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

0.4%

12.

7%3

0.0%

00.

9%4

0.0%

01.

1%4

Sloa

neSq

uare

0.6 %

41.

2%3

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

21.

3%2

0.5%

2W

ater

loo

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.7%

30.

0%0

0.5%

2Pr

aed

Stre

et0.

5 %3

0.4%

10.

5%2

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

2%1

1.3%

20.

0%0

Car

dina

lPla

ce,V

icto

ria0.

5 %3

0.0%

00.

7%3

0.0%

02.

8%2

0.0%

00.

0%0

5.9%

10.

2%1

0.6%

10.

5%2

Reg

entS

treet

0.5 %

30.

0%0

0.7%

30.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.7%

30.

0%0

0.3%

1C

hurc

hSt

reet

,Ken

t0.

5 %3

1.2%

30.

0%0

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

3%1

Bon

dSt

reet

,Lon

don

0.5 %

30.

4%1

0.5%

23.

2%1

0.0%

00.

0%0

0.9%

10.

0%0

0.7%

30.

0%0

0.5%

2Pi

ccad

illy

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

8%2

0.9%

10.

0%0

0.4%

20.

0%0

0.3%

1Sw

issC

otta

ge0.

5 %3

0.8%

20.

2%1

0.0%

01.

4%1

0.8%

20.

0%0

0.0%

00.

7%3

0.0%

00.

5%2

Shep

herd

'sB

ush

W12

0.3 %

20.

4%1

0.2%

10.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.2%

10.

6%1

0.3%

1C

laph

amJu

nctio

n0.

3 %2

0.8%

20.

0%0

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Ash

crof

tKin

gsM

all

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.4%

20.

0%0

0.3%

1Pa

rkR

oyal

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

4%1

0.9%

10.

0%0

0.2%

10.

6%1

0.5%

2Ea

rlsco

urt

0.3 %

20.

4%1

0.2%

10.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

22

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Che

lsea

0.2%

10.

4%1

0.0%

00.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1V

auxh

allB

ridge

Roa

d0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Glo

uces

ter

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1Po

rtobe

lloR

oad

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0To

ttenh

amC

ourt

Roa

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Act

on0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Mai

daV

ale

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1A

shfo

rd0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

0%0

0.6%

10.

3%1

Elto

n0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

0%0

0.6%

10.

3%1

Cro

ydon

Shop

ping

Cen

tre0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Bor

ough

Mar

ket,

Bor

ough

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.3%

1B

rom

ley

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1B

utte

rfly

Wal

k,Su

rrey

0.2 %

10.

0%0

0.2%

13.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1D

enby

Stre

et,Q

ueen

sbur

y0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Ealin

g,B

road

way

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0H

amps

tead

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1K

ewSh

oppi

ngPa

rk,M

alt

Lake

Roa

d0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Lew

isha

m0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Milt

onK

eyne

s0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Nor

thEn

dR

oad,

Fulh

am0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Blo

omsb

ury

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Pe

ckha

m0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

2%1

0.0%

00.

3%1

Sain

sbur

y's(

unsp

ecifi

edlo

catio

n)0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Sout

hall,

Lond

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

9%1

0.0%

00.

0%0

0.6%

10.

3%1

Suff

olk

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Su

rrey

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1M

arke

t,W

hite

Cha

pel

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0W

ilton

Stre

et0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Wim

bled

on0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Ber

wic

kSt

John

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0B

ethn

alG

reen

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0M

arke

t,C

hurc

hSt

reet

,Lo

ndon

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.0%

0

Cra

wfo

rdSt

reet

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0M

idfie

ld0.

2 %1

0.4%

10.

0%0

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Mus

wel

lHill

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1O

rchi

dSt

reet

,Ful

ham

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1So

ho0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Stra

tford

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.0%

0(N

oot

heru

sed)

27.7

%18

232

.7%

8324

.6%

9925

.8%

828

.2%

2021

.5%

5525

.9%

2923

.5%

424

.8%

114

33.5

%52

22.3

%84

(Don

'tkn

ow/v

arie

s)3.

7 %24

3.5%

93.

7%15

3.2%

12.

8%2

3.1%

82.

7%3

11.8

%2

2.6%

125.

8%9

4.2%

16B

ase:

657

254

403

3171

256

112

1745

915

537

7

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

23

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Q12

Wha

t, if

anyt

hing

wou

ldm

ake

you

mor

elik

ely

tovi

sitC

hurc

hS

tree

t-Edg

war

eR

oad

/Har

row

Roa

d/M

aryl

ebon

eH

igh

Stre

et/P

raed

Stre

et /

Que

ensw

ay-W

estb

ourn

eG

rove

/StJ

ohn'

s W

ood

/War

wic

kW

ay-T

achb

rook

Str

eet ?

Not

hing

37.7

%24

839

.4%

100

36.7

%14

829

.0%

922

.5%

1632

.0%

8233

.9%

3841

.2%

735

.7%

164

42.6

%66

32.4

%12

2B

ette

rcho

ice

ofsh

opsi

nge

nera

l20

.5%

135

13.8

%35

24.8

%10

019

.4%

631

.0%

2225

.0%

6418

.8%

215.

9%1

21.8

%10

020

.6%

3225

.2%

95

Bet

terc

hoic

eof

othe

rnon

-fo

odsh

ops

12.0

%79

9.8%

2513

.4%

5419

.4%

616

.9%

1212

.5%

3212

.5%

1411

.8%

212

.9%

5911

.6%

1813

.8%

52

Bet

terf

ood

and

conv

enie

nce

shop

s7.

8 %51

6.7%

178.

4%34

9.7%

38.

5%6

7.0%

189.

8%11

5.9%

18.

5%39

7.1%

116.

6%25

Bet

term

aint

enan

ce/

clea

nlin

ess

7.6 %

507.

5%19

7.7%

313.

2%1

11.3

%8

6.6%

1713

.4%

1511

.8%

28.

5%39

6.5%

108.

0%30

Mor

eca

rpar

king

6.2 %

415.

5%14

6.7%

279.

7%3

7.0%

56.

3%16

7.1%

85.

9%1

7.2%

333.

9%6

9.8%

37M

ore

/ im

prov

edsu

perm

arke

ts5.

2 %34

6.7%

174.

2%17

3.2%

112

.7%

95.

5%14

2.7%

35.

9%1

5.4%

255.

8%9

4.8%

18

Bet

terq

ualit

ysh

ops

4.6 %

304.

7%12

4.5%

183.

2%1

11.3

%8

5.9%

153.

6%4

5.9%

15.

9%27

1.3%

24.

8%18

Bet

ters

afet

y /s

ecur

ity4.

0 %26

3.9%

104.

0%16

0.0%

05.

6%4

4.7%

126.

3%7

0.0%

04.

1%19

3.9%

64.

5%17

Mad

eth

ear

eam

ore

pede

stria

nfr

iend

ly2.

1 %14

1.6%

42.

5%10

3.2%

10.

0%0

3.9%

100.

9%1

0.0%

02.

6%12

0.0%

02.

1%8

Bet

terp

ublic

trans

port

2.1 %

142.

0%5

2.2%

90.

0%0

1.4%

12.

7%7

2.7%

30.

0%0

1.7%

83.

9%6

1.3%

5M

ore

orbe

tterr

esta

uran

ts2.

0 %13

1.2%

32.

5%10

3.2%

17.

0%5

1.6%

40.

0%0

0.0%

02.

8%13

0.0%

01.

9%7

Bet

ter /

chea

perc

arpa

rkin

g2.

0 %13

2.0%

52.

0%8

3.2%

11.

4%1

1.6%

44.

5%5

0.0%

01.

3%6

3.9%

63.

2%12

Mor

e la

rge

shop

s2.

0 %13

1.6%

42.

2%9

0.0%

04.

2%3

3.1%

80.

9%1

0.0%

01.

7%8

2.6%

41.

6%6

Cho

ice

ofch

eape

rsho

ps1.

8 %12

1.6%

42.

0%8

3.2%

12.

8%2

1.2%

31.

8%2

0.0%

01.

3%6

1.9%

31.

6%6

Less

traffi

cco

nges

tion

1.7 %

112.

0%5

1.5%

60.

0%0

1.4%

12.

3%6

1.8%

20.

0%0

2.2%

100.

6%1

2.4%

9N

ewde

partm

ents

tore

1.1 %

70.

0%0

1.7%

70.

0%0

2.8%

21.

2%3

0.9%

10.

0%0

1.1%

51.

3%2

1.1%

4M

ore

orbe

tterp

ublic

serv

ices

/co

mm

unity

uses

0.8 %

50.

8%2

0.7%

30.

0%0

0.0%

01.

2%3

1.8%

20.

0%0

1.1%

50.

0%0

1.3%

5

Bet

tera

tmos

pher

e0.

8 %5

0.4%

11.

0%4

3.2%

11.

4%1

0.8%

20.

9%1

0.0%

00.

7%3

0.6%

10.

8%3

Less

non-

food

shop

s0.

8 %5

0.4%

11.

0%4

0.0%

00.

0%0

2.0%

50.

0%0

0.0%

01.

1%5

0.0%

01.

3%5

Bet

tere

nter

tain

men

tfa

cilit

ies

0.8 %

50.

4%1

1.0%

43.

2%1

0.0%

01.

6%4

0.0%

00.

0%0

1.1%

50.

0%0

0.8%

3

Mor

eor

bette

r tak

eaw

ays

0.6 %

40.

4%1

0.7%

30.

0%0

4.2%

30.

0%0

0.0%

00.

0%0

0.7%

30.

6%1

0.5%

2If

Iwer

egi

ven

mor

ein

form

atio

nab

outt

hear

ea0.

6 %4

0.4%

10.

7%3

0.0%

00.

0%0

1.6%

40.

0%0

0.0%

00.

7%3

0.6%

10.

8%3

Supp

ortg

iven

to in

depe

nden

tbu

sine

sses

0.6 %

41.

2%3

0.2%

10.

0%0

0.0%

01.

2%3

0.9%

10.

0%0

0.9%

40.

0%0

0.8%

3

Ifm

oney

wer

ein

vest

edin

the

area

0.6 %

40.

8%2

0.5%

20.

0%0

0.0%

00.

8%2

1.8%

20.

0%0

0.7%

30.

6%1

0.8%

3

Impr

oved

cine

ma

0.5 %

30.

0%0

0.7%

33.

2%1

1.4%

10.

0%0

0.0%

00.

0%0

0.4%

20.

6%1

0.5%

2La

rger

/im

prov

edm

arke

t0.

5 %3

0.4%

10.

5%2

0.0%

01.

4%1

0.4%

10.

9%1

0.0%

00.

7%3

0.0%

00.

8%3

Mor

eor

bette

rpha

rmac

y0.

5 %3

0.0%

00.

7%3

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

2%1

1.3%

20.

3%1

Mor

eor

bette

rpub

licho

uses

0.5 %

30.

4%1

0.5%

20.

0%0

1.4%

10.

8%2

0.0%

00.

0%0

0.4%

20.

6%1

0.5%

2Fr

iend

liers

taff

insto

res /

re

staur

ants

0.5 %

30.

4%1

0.5%

20.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.4%

20.

0%0

0.5%

2

Less

food

shop

s0.

5 %3

0.0%

00.

7%3

3.2%

10.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.6%

10.

3%1

Less

fore

ign

peop

lein

the

0.5 %

30.

0%0

0.7%

30.

0%0

0.0%

00.

0%0

1.8%

20.

0%0

0.2%

11.

3%2

0.5%

2

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

24

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


area

Mor

eho

uses

built

0.3 %

20.

0%0

0.5%

23.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1B

ette

racc

essf

orcy

clis

ts0.

3 %2

0.8%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.6%

10.

0%0

If it

wer

em

ore

conv

enie

ntto

my

hom

e0.

3 %2

0.4%

10.

2%1

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

Occ

upyi

ng th

eva

cant

stor

es0.

3 %2

0.4%

10.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

3%1

Red

uced

open

ing

hour

s0.

3 %2

0.8%

20.

0%0

0.0%

00.

0%0

0.4%

10.

9%1

0.0%

00.

4%2

0.0%

00.

5%2

Mor

eor

bette

rhea

lth /

dent

alfa

cilit

ies

0.2 %

10.

0%0

0.2%

13.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1

Long

erop

enin

gho

urs

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1N

oco

nges

tion

char

ges

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1B

ette

racc

essf

ordi

sabl

edpe

ople

0.2 %

10.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05.

9%1

0.0%

00.

0%0

0.0%

0

Less

chan

geto

the

area

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1If

itw

ere

mor

esp

read

out

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Q

uiet

er0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

Impr

oved

road

s0.

2 %1

0.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

(Don

'tkn

ow)

5.0 %

335.

5%14

4.7%

196.

5%2

8.5%

63.

9%10

1.8%

223

.5%

43.

9%18

5.2%

83.

7%14

Bas

e:65

725

440

331

7125

611

217

459

155

377

GEN

Gen

der o

fres

pond

ent:

Mal

e38

.7%

254

100.

0%25

40.

0%0

25.8

%8

33.8

%24

40.2

%10

338

.4%

4329

.4%

538

.6%

177

40.6

%63

36.1

%13

6Fe

mal

e61

.3%

403

0.0%

010

0.0%

403

74.2

%23

66.2

%47

59.8

%15

361

.6%

6970

.6%

1261

.4%

282

59.4

%92

63.9

%24

1B

ase:

657

254

403

3171

256

112

1745

915

537

7

AG

EC

ould

Ias

k,w

hich

oft

hefo

llow

ing

age

band

s do

you

fall

into

?

16-2

44.

7 %31

3.2%

85.

7%23

100.

0%31

0.0%

00.

0%0

0.0%

00.

0%0

4.4%

203.

2%5

4.2%

1625

-34

10.8

%71

9.4%

2411

.7%

470.

0%0

100.

0%71

0.0%

00.

0%0

0.0%

011

.3%

528.

4%13

11.4

%43

35-5

939

.0%

256

40.6

%10

338

.0%

153

0.0%

00.

0%0

100.

0%25

60.

0%0

0.0%

040

.1%

184

41.9

%65

43.2

%16

360

-64

17.0

%11

216

.9%

4317

.1%

690.

0%0

0.0%

00.

0%0

100.

0%11

20.

0%0

18.5

%85

14.2

%22

18.6

%70

65+

25.9

%17

028

.0%

7124

.6%

990.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

24.4

%11

230

.3%

4721

.0%

79(R

efus

ed)

2.6 %

172.

0%5

3.0%

120.

0%0

0.0%

00.

0%0

0.0%

010

0.0%

171.

3%6

1.9%

31.

6%6

Bas

e:65

725

440

331

7125

611

217

459

155

377

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

25

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


ETH

Fort

hepu

rpos

esof

this

surv

ey,c

ould

Ias

kyo

uw

hich

ethn

ic g

roup

you

belo

ngto

?

Whi

te-B

ritis

h(I

nter

view

er,

this

incl

udes

Engl

ish,

Scot

tish,

Wel

sh)

65.6

%43

172

.8%

185

61.0

%24

635

.5%

1154

.9%

3963

.3%

162

71.4

%80

52.9

%9

71.5

%32

856

.1%

8769

.0%

260

Whi

teEu

rope

an4.

0 %26

3.5%

94.

2%17

9.7%

311

.3%

84.

3%11

1.8%

20.

0%0

4.4%

203.

2%5

4.0%

15In

dian

2.7 %

183.

5%9

2.2%

96.

5%2

2.8%

23.

1%8

2.7%

30.

0%0

3.1%

142.

6%4

3.4%

13W

hite

-Iri

sh2.

3 %15

2.4%

62.

2%9

0.0%

01.

4%1

0.8%

23.

6%4

0.0%

01.

5%7

4.5%

71.

1%4

Car

ibbe

an1.

8 %12

1.6%

42.

0%8

3.2%

10.

0%0

1.6%

40.

9%1

0.0%

00.

7%3

5.2%

80.

8%3

Whi

tean

dA

sian

1.5 %

102.

0%5

1.2%

59.

7%3

4.2%

31.

2%3

0.9%

10.

0%0

1.3%

61.

9%3

1.1%

4W

hite

Am

eric

an1.

4 %9

1.2%

31.

5%6

0.0%

01.

4%1

2.3%

60.

9%1

0.0%

01.

7%8

0.6%

11.

9%7

Whi

tean

dbl

ack

Car

ibbe

an1.

2 %8

0.4%

11.

7%7

3.2%

12.

8%2

1.6%

40.

0%0

0.0%

01.

1%5

1.9%

30.

8%3

Whi

te(o

ther

)0.

9 %6

0.4%

11.

2%5

3.2%

10.

0%0

1.2%

31.

8%2

0.0%

01.

1%5

0.6%

10.

5%2

Whi

tean

dbl

ack

Afri

can

0.9 %

61.

2%3

0.7%

30.

0%0

0.0%

01.

2%3

1.8%

20.

0%0

0.7%

31.

3%2

1.3%

5M

ixed

Rac

e0.

9 %6

0.8%

21.

0%4

0.0%

04.

2%3

1.2%

30.

0%0

0.0%

00.

7%3

1.9%

30.

3%1

Gre

ek0.

8 %5

0.0%

01.

2%5

0.0%

01.

4%1

1.2%

30.

0%0

0.0%

00.

4%2

1.9%

30.

8%3

Afr

ican

0.8 %

51.

2%3

0.5%

23.

2%1

0.0%

01.

2%3

0.9%

10.

0%0

0.7%

31.

3%2

1.3%

5Pa

kista

ni0.

8 %5

0.8%

20.

7%3

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

9%4

0.6%

11.

1%4

Whi

teA

ustra

lian

0.6 %

40.

8%2

0.5%

20.

0%0

0.0%

01.

2%3

0.9%

10.

0%0

0.9%

40.

0%0

0.8%

3Ir

ania

n0.

6 %4

0.0%

01.

0%4

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

9%4

0.0%

00.

5%2

Wes

tInd

ian

0.6 %

40.

8%2

0.5%

20.

0%0

0.0%

00.

0%0

2.7%

30.

0%0

0.0%

01.

3%2

0.0%

0Sp

anis

h0.

6 %4

0.4%

10.

7%3

3.2%

10.

0%0

1.2%

30.

0%0

0.0%

00.

0%0

2.6%

41.

1%4

Jam

aica

n0.

5 %3

0.0%

00.

7%3

0.0%

00.

0%0

0.8%

20.

0%0

0.0%

00.

2%1

0.6%

10.

5%2

Ger

man

0.5 %

30.

8%2

0.2%

10.

0%0

1.4%

10.

4%1

0.0%

00.

0%0

0.0%

01.

3%2

0.5%

2C

hine

se0.

5 %3

0.8%

20.

2%1

3.2%

12.

8%2

0.0%

00.

0%0

0.0%

00.

4%2

0.0%

00.

5%2

Ara

bic

0.5 %

30.

8%2

0.2%

10.

0%0

0.0%

01.

2%3

0.0%

00.

0%0

0.2%

11.

3%2

0.5%

2A

lban

ian

0.5 %

30.

0%0

0.7%

30.

0%0

1.4%

10.

8%2

0.0%

00.

0%0

0.2%

11.

3%2

0.3%

1M

iddl

eEa

ster

n0.

5 %3

0.0%

00.

7%3

3.2%

12.

8%2

0.0%

00.

0%0

0.0%

00.

4%2

0.6%

10.

5%2

Latin

Am

eric

an0.

3 %2

0.0%

00.

5%2

3.2%

10.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.6%

10.

3%1

Polis

h0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

2%1

0.6%

10.

3%1

Euro

pean

0.3 %

20.

0%0

0.5%

23.

2%1

0.0%

00.

0%0

0.9%

10.

0%0

0.4%

20.

0%0

0.3%

1C

auca

sian

0.3 %

20.

4%1

0.2%

10.

0%0

0.0%

00.

8%2

0.0%

00.

0%0

0.4%

20.

0%0

0.3%

1B

lack

Brit

ish

0.3 %

20.

4%1

0.2%

13.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1M

alia

n0.

3 %2

0.0%

00.

5%2

0.0%

01.

4%1

0.4%

10.

0%0

0.0%

00.

2%1

0.6%

10.

3%1

Pilip

ino

Brit

ish

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

4%1

0.9%

10.

0%0

0.0%

01.

3%2

0.0%

0W

hite

Cro

atia

n0.

3 %2

0.0%

00.

5%2

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

4%2

0.0%

00.

3%1

Ban

glad

eshi

0.3 %

20.

4%1

0.2%

13.

2%1

0.0%

00.

4%1

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1Po

rtugu

ese

0.3 %

20.

0%0

0.5%

20.

0%0

0.0%

00.

4%1

0.9%

10.

0%0

0.2%

10.

6%1

0.3%

1Eu

rope

anM

ixed

Rac

e0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Am

eric

anIn

dian

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.0%

0C

hine

seA

mer

ican

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

4%1

0.0%

00.

0%0

0.2%

10.

0%0

0.3%

1Eg

yptia

n0.

2 %1

0.0%

00.

2%1

3.2%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.6%

10.

0%0

New

Zeal

ande

r0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Bla

ck(o

ther

)0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Swis

sPor

tugu

ese

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.0%

0D

anis

h0.

2 %1

0.0%

00.

2%1

0.0%

01.

4%1

0.0%

00.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Mew

ari

0.2 %

10.

0%0

0.2%

10.

0%0

1.4%

10.

0%0

0.0%

00.

0%0

0.0%

00.

6%1

0.3%

1

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

26

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


Dut

ch0.

2%1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

3%1

Chi

nese

Wes

tInd

ian

0.2 %

10.

0%0

0.2%

10.

0%0

0.0%

00.

0%0

0.9%

10.

0%0

0.2%

10.

0%0

0.0%

0W

hite

Sout

hA

frica

n0.

2 %1

0.0%

00.

2%1

0.0%

00.

0%0

0.4%

10.

0%0

0.0%

00.

2%1

0.0%

00.

0%0

(Ref

used

)4.

4 %29

2.8%

75.

5%22

0.0%

02.

8%2

2.7%

75.

4%6

47.1

%8

2.6%

121.

3%2

3.2%

12B

ase:

657

254

403

3171

256

112

1745

915

537

7

SAL

Whi

chof

the

follo

win

gca

tego

ries

doe

syo

urco

mbi

ned

inco

me

fall

into

?

£0-2

5,00

031

.4%

206

31.1

%79

31.5

%12

729

.0%

918

.3%

1327

.0%

6934

.8%

395.

9%1

26.1

%12

051

.0%

7919

.6%

74£2

5,00

0-5

0,00

019

.5%

128

22.4

%57

17.6

%71

22.6

%7

26.8

%19

21.1

%54

15.2

%17

11.8

%2

21.8

%10

016

.8%

2621

.8%

82£5

0,00

0-1

00,0

0012

.6%

8314

.6%

3711

.4%

469.

7%3

21.1

%15

18.0

%46

8.9%

105.

9%1

16.6

%76

3.9%

616

.7%

63£1

00,0

00or

mor

e13

.2%

8712

.6%

3213

.6%

559.

7%3

14.1

%10

18.8

%48

16.1

%18

0.0%

017

.2%

794.

5%7

19.9

%75

(Don

'tkn

ow/c

an't

rem

embe

r)7.

2 %47

4.7%

128.

7%35

29.0

%9

5.6%

43.

9%10

8.0%

911

.8%

23.

9%18

13.5

%21

6.6%

25

(Ref

used

)16

.1%

106

14.6

%37

17.1

%69

0.0%

014

.1%

1011

.3%

2917

.0%

1964

.7%

1114

.4%

6610

.3%

1615

.4%

58M

ean:

2268

625

118

2115

420

806

3028

227

568

1915

295

5926

438

1624

226

127

Bas

e:65

725

440

331

7125

611

217

459

155

377

CA

RFi

nally

,how

man

yca

rsar

eth

ere

norm

ally

avai

labl

efo

ruse

inth

eho

useh

old

?

Non

e39

.6%

260

44.5

%11

336

.5%

147

41.9

%13

32.4

%23

35.5

%91

36.6

%41

35.3

%6

35.7

%16

453

.5%

830.

0%0

142

.0%

276

43.3

%11

041

.2%

166

32.3

%10

46.5

%33

42.6

%10

942

.9%

4829

.4%

546

.4%

213

32.9

%51

73.2

%27

62

12.9

%85

8.7%

2215

.6%

6312

.9%

412

.7%

918

.4%

4716

.1%

185.

9%1

14.4

%66

11.0

%17

22.5

%85

3or

mor

e2.

4 %16

1.6%

43.

0%12

6.5%

21.

4%1

2.7%

73.

6%4

0.0%

02.

8%13

0.6%

14.

2%16

(Don

'tkn

ow)

0.3 %

20.

0%0

0.5%

26.

5%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(R

efus

ed)

2.7 %

182.

0%5

3.2%

130.

0%0

7.0%

50.

8%2

0.9%

129

.4%

50.

7%3

1.9%

30.

0%0

Bas

e:65

725

440

331

7125

611

217

459

155

377

SEG

Soci

oeco

nmic

Gro

upin

g:

A2.

0 %13

1.2%

32.

5%10

3.2%

10.

0%0

0.8%

23.

6%4

0.0%

02.

8%13

0.0%

02.

7%10

B35

.0%

230

37.0

%94

33.7

%13

625

.8%

835

.2%

2538

.7%

9943

.8%

4917

.6%

350

.1%

230

0.0%

042

.2%

159

C1

32.9

%21

631

.5%

8033

.7%

136

35.5

%11

38.0

%27

32.4

%83

28.6

%32

17.6

%3

47.1

%21

60.

0%0

32.6

%12

3C

29.

1 %60

11.4

%29

7.7%

316.

5%2

8.5%

612

.9%

334.

5%5

11.8

%2

0.0%

038

.7%

609.

5%36

D8.

8 %58

8.7%

228.

9%36

6.5%

25.

6%4

5.9%

1513

.4%

155.

9%1

0.0%

037

.4%

586.

1%23

E5.

6 %37

4.7%

126.

2%25

3.2%

14.

2%3

6.6%

171.

8%2

0.0%

00.

0%0

23.9

%37

2.7%

10(R

efus

ed)

6.5 %

435.

5%14

7.2%

2919

.4%

68.

5%6

2.7%

74.

5%5

47.1

%8

0.0%

00.

0%0

4.2%

16B

ase:

657

254

403

3171

256

112

1745

915

537

7

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

27

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510


ZON

EZo

ne

Har

row

Roa

d15

.2%

100

12.2

%31

17.1

%69

22.6

%7

16.9

%12

15.6

%40

15.2

%17

5.9%

112

.0%

5525

.2%

3912

.5%

47St

John

sWoo

d15

.2%

100

13.8

%35

16.1

%65

19.4

%6

15.5

%11

15.6

%40

17.0

%19

11.8

%2

17.0

%78

9.0%

1420

.2%

76W

arw

ick

Way

/ Ta

chbr

ook

Stre

et15

.2%

100

16.1

%41

14.6

%59

12.9

%4

15.5

%11

15.6

%40

17.0

%19

17.6

%3

14.4

%66

16.1

%25

15.9

%60

Chu

rch

Stre

et /

Edge

war

eR

oad

15.2

%10

017

.7%

4513

.6%

5519

.4%

615

.5%

1115

.6%

4010

.7%

1217

.6%

313

.3%

6120

.0%

3110

.3%

39

Mar

yleb

one

Hig

hSt

reet

9.0 %

598.

3%21

9.4%

383.

2%1

5.6%

410

.2%

264.

5%5

0.0%

010

.9%

505.

8%9

9.5%

36Q

ueen

sway

/W

estb

ourn

eG

rove

15.4

%10

116

.5%

4214

.6%

593.

2%1

15.5

%11

15.6

%40

17.9

%20

23.5

%4

16.3

%75

12.3

%19

15.7

%59

Prae

dSt

reet

14.8

%97

15.4

%39

14.4

%58

19.4

%6

15.5

%11

11.7

%30

17.9

%20

23.5

%4

16.1

%74

11.6

%18

15.9

%60

Bas

e:65

725

440

331

7125

611

217

459

155

377

Zone Westminster Telephone Household Survey Page 28


Total Harrow Road St John'sWood


Street

Church Street/ Edgware

Road


Queensway /Westbourne

Grove

Praed Street


Q01 Where do you normally shop for non-food (comparison) goods i.e. clothes, footwear, books etc ?

Oxford Street / West End 45.8% 301 29.0% 29 62.0% 62 25.0% 25 65.0% 65 61.0% 36 16.8% 17 69.1% 67Kensington High Street 7.6% 50 16.0% 16 1.0% 1 0.0% 0 0.0% 0 1.7% 1 29.7% 30 2.1% 2Victoria Street, Westminster 3.0% 20 0.0% 0 0.0% 0 20.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0Queensway / Westbourne

Grove2.4% 16 5.0% 5 0.0% 0 1.0% 1 0.0% 0 1.7% 1 8.9% 9 0.0% 0

Edgware Road 2.4% 16 6.0% 6 0.0% 0 1.0% 1 5.0% 5 0.0% 0 0.0% 0 4.1% 4Kings Road 2.1% 14 0.0% 0 0.0% 0 12.0% 12 0.0% 0 0.0% 0 1.0% 1 1.0% 1Marylebone High Street 1.5% 10 0.0% 0 3.0% 3 0.0% 0 1.0% 1 6.8% 4 1.0% 1 1.0% 1Brent Cross 1.5% 10 3.0% 3 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mail order / delivered /

internet1.5% 10 2.0% 2 0.0% 0 2.0% 2 3.0% 3 1.7% 1 2.0% 2 0.0% 0

Abroad (unspecifiedlocation)

1.1% 7 1.0% 1 0.0% 0 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Kilburn 1.1% 7 5.0% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Marble Arch 0.9% 6 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2Whiteley's Shopping Centre 0.9% 6 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 4.0% 4 0.0% 0Harrow Road 0.9% 6 6.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market, Portobello Road 0.9% 6 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0Market, Church Street 0.8% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0St Johns Wood 0.8% 5 0.0% 0 3.0% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Regent Street 0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.4% 2 1.0% 1 0.0% 0Notting Hill 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0Portobello Road 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Bond Street, London 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 1.0% 1Tesco, Church Street, St

Johns Wood0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Warwick Way / TachbrookStreet

0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bayswater 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Hammersmith 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0German Street, Westminster 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1Knightsbridge 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.0% 1Central London 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 2Baker Street 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Covent Garden 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1O2 Centre, Finchley Road 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Praed Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ladbroke Grove 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Primark (unspecified

location)0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Sainsbury's, Crommel Road,Barnet

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Wembley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Park Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cardinal Junction 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shepherd's Bush W12 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Church Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Clapham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cricklewood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Finchley Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Goldbourne Road,

Kensington0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Harrow 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hyde Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Keble Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market, Litchfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market (unspecified

location)0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mayfair 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Marks & Spencer, Marble

Arch0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Brixton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Osterley Lane, Ealing 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Oxbridge 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Coburn Mews 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's, O2 Centre,

Finchley Road0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sloanes Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0





Street


Road



Grove

Praed Street


Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Stanmore 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 13.2% 87 13.0% 13 11.0% 11 18.0% 18 9.0% 9 22.0% 13 12.9% 13 10.3% 10Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q02 At which store do you normally do most of your food and grocery (convenience) shopping ?

Waitrose, High Street,Marylebone

8.2% 54 0.0% 0 0.0% 0 1.0% 1 14.0% 14 45.8% 27 1.0% 1 11.3% 11

Tesco, Church Street, StJohns Wood

7.2% 47 0.0% 0 5.0% 5 0.0% 0 38.0% 38 1.7% 1 0.0% 0 3.1% 3

Sainsbury's, Wilton Road,Victoria

5.9% 39 0.0% 0 0.0% 0 39.0% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, LadbrokeGrove, Chelsea

5.0% 33 21.0% 21 0.0% 0 0.0% 0 3.0% 3 0.0% 0 5.0% 5 4.1% 4

Somerfield, Edgware Road,London

3.8% 25 1.0% 1 0.0% 0 0.0% 0 4.0% 4 1.7% 1 0.0% 0 19.6% 19

Sainsbury’s, O2 Centre,Finchley Road, London

3.5% 23 0.0% 0 21.0% 21 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Mail order / internet / delivered

3.3% 22 2.0% 2 8.0% 8 2.0% 2 2.0% 2 1.7% 1 5.9% 6 1.0% 1

Somerfield, Harrow Road 3.0% 20 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Waitrose, Finchley Road,

London2.7% 18 3.0% 3 12.0% 12 0.0% 0 2.0% 2 0.0% 0 1.0% 1 0.0% 0

Tesco, Portobello Road,London

2.4% 16 5.0% 5 0.0% 0 0.0% 0 1.0% 1 1.7% 1 8.9% 9 0.0% 0

Tesco, Warwick Way,Victoria

2.0% 13 0.0% 0 0.0% 0 12.0% 12 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Waitrose, Swiss Cottage,London

2.0% 13 0.0% 0 13.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, EdgwareRoad, London

1.7% 11 1.0% 1 0.0% 0 0.0% 0 5.0% 5 1.7% 1 0.0% 0 4.1% 4

Tesco, Brent Cross 1.5% 10 0.0% 0 4.0% 4 0.0% 0 6.0% 6 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Oxford

Street1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 1.0% 1 5.2% 5

Ladbroke Grove 1.4% 9 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 2.1% 2Iceland, Harrow Road,

London1.1% 7 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Cromwell Road,Kensington

1.1% 7 1.0% 1 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.1% 3

Market, Portobello Road,London

1.1% 7 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0

Marks & Spencer, MarbleArch

1.1% 7 0.0% 0 2.0% 2 0.0% 0 2.0% 2 1.7% 1 0.0% 0 2.1% 2

Sainsbury’s, Edgware Road,London

1.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 4.1% 4

Waitrose, High Street,Kensington

0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0

Sainsbury’s, Kilburn HighRoad

0.9% 6 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, Whiteleysof Bayswater, Queensway

0.8% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Marks & Spencer SimplyFood, Marylebone Station

0.8% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.1% 3

Tesco, Notting Hill Gate 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0Sainsbury Local, Allington

Street, Victoria0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury’s, Swiss Cottage,London

0.6% 4 0.0% 0 2.0% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Asda, Park Royal 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0Sainsbury’s, Wilton Road,

Victoria0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, KingsgateParade, Victoria Street

0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer,Queensway

0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco, Meadville 0.5% 3 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Westbourne

Grove, London0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury Local,Westbourne Grove

0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury's, Vauxhall 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asda, Clapham Junction 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco, Baker Street, London 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Fresh & Wild, Westbourne

Grove, London0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Sainsbury Local, PaddingtonStation

0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3

Sainsbury’s, Cromwell Road, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2





Street


Road



Grove

Praed Street


KensingtonTesco, Edgware Road 0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Tesco Express, Praed Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Marks & Spencer Simply

Food, Paddington Station0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2

Tesco, Hammersmith 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Sainsbury’s, Camden Town 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury's, Kingsmall,

Hammersmith0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Sainsbury’s, Harrow Road,London

0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco, High Street,Marylebone

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1

Waitrose, Kings Road 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Market, Warwick Way,

Westminster0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Camden Town 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Camden

Town0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, HighStreet, Kensington

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Co-Op, Heathfield 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0Tesco, Circus Road 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Pimlico 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Whiteley's Shopping Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Sainsbury's, Oxford Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Waitrose, Motcomb Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Budgens, Queensway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Marks & Spencer, Victoria

Cardinal Place0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kilburn High Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Safeway, Edgware Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Planet Organic, WestbourneGrove

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Portobello Whole Foods,Portobello Green

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Vincent Street,London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Oxford Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Asda, Colindale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Sainsbury’s, High Gate 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury Local,

Southampton Street,Covent Garden

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Fresh & Wild, Camden 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury Local, Brompton

Road0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Budgens, Tottenham CourtRoad

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Sainsbury’s, QueenstownRoad, Lambeth

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Market, Borough Road,London Bridge

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Supersave, Praed Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Alperton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Victoria

Station0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, Regent Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Green Valley, Barclay Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Sainsbury’s, GloucesterRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco, Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Marks & Spencer, Kings

Road, Chelsea0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Hammersmith 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Notting

Hill Gate0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco, Englands Lane,Belsize Park

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


Local shops, Victoria,London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Kings Cross 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asda, Connaught Hall

Approach, Westminster0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco, Monk Street, London 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Budgens, Porchester Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco, Perivale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crispen’s, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Praed Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Queensway, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Tesco, Shepherds Bush 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Tottenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Iceland, Meadville 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Waitrose, Gloucester Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Edgware Road,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Notting Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Waitrose, Temple Fortune

Parade0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Westbourne Grove, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Farmers market (unspecified

location)0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Strutton Ground,Westminster

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Tebworth 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, Charing

Cross0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Somerfield, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco (unspecified location) 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's, Islington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Marks & Spencer, Finchley

Road, Golders Green0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Gold Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Tesco, Clifton Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Kings Cross 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(Don’t know / varies) 12.6% 83 14.0% 14 17.0% 17 6.0% 6 3.0% 3 20.3% 12 20.8% 21 10.3% 10Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q03 What is the main reason why you choose do your main food and grocery shopping at (STORE MENTIONED AT Q02) ?

Convenience to home 45.2% 297 56.0% 56 32.0% 32 37.0% 37 46.0% 46 57.6% 34 49.5% 50 43.3% 42Quality of shops and services 9.3% 61 3.0% 3 12.0% 12 6.0% 6 9.0% 9 15.3% 9 9.9% 10 12.4% 12Value for money 7.6% 50 11.0% 11 6.0% 6 9.0% 9 7.0% 7 6.8% 4 5.9% 6 7.2% 7Preference for retailer 5.3% 35 3.0% 3 1.0% 1 12.0% 12 5.0% 5 6.8% 4 3.0% 3 7.2% 7Good or cheap car parking 4.1% 27 2.0% 2 12.0% 12 3.0% 3 2.0% 2 0.0% 0 2.0% 2 6.2% 6Range of shops and services

available4.0% 26 2.0% 2 4.0% 4 3.0% 3 6.0% 6 6.8% 4 4.0% 4 3.1% 3

Good quality produce 2.6% 17 1.0% 1 1.0% 1 3.0% 3 3.0% 3 0.0% 0 6.9% 7 2.1% 2Easy to get to 2.3% 15 3.0% 3 6.0% 6 1.0% 1 4.0% 4 1.7% 1 0.0% 0 0.0% 0Large store 2.1% 14 0.0% 0 5.0% 5 7.0% 7 1.0% 1 0.0% 0 0.0% 0 1.0% 1Good service / friendly 2.0% 13 4.0% 4 3.0% 3 2.0% 2 2.0% 2 0.0% 0 1.0% 1 1.0% 1Range of goods 2.0% 13 2.0% 2 1.0% 1 3.0% 3 2.0% 2 0.0% 0 4.0% 4 1.0% 1No other shops locally 1.5% 10 1.0% 1 3.0% 3 2.0% 2 3.0% 3 0.0% 0 0.0% 0 1.0% 1Provide a delivery service 1.5% 10 1.0% 1 3.0% 3 1.0% 1 2.0% 2 0.0% 0 2.0% 2 1.0% 1Habit / always uses it 1.5% 10 1.0% 1 3.0% 3 3.0% 3 0.0% 0 0.0% 0 1.0% 1 2.1% 2Convenience to work 1.1% 7 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.1% 2They sell organic produce 0.9% 6 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 3.0% 3 1.0% 1I prefer their goods 0.8% 5 1.0% 1 0.0% 0 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0Generally convenient 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Good customer service 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2Other shops and services

nearby0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 0.0% 0

It is a small / quiet store 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1I dislike supermarkets 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0Reward scheme / discounts 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Congestion charges are in

place near to other stores0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1

I have young children 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0To support local businesses 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0If I am passing through 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Longer opening hours 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0I go with a family member /

friend0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know / no reason inparticular)

2.1% 14 3.0% 3 0.0% 0 2.0% 2 3.0% 3 1.7% 1 3.0% 3 2.1% 2

Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q04 At which store or local centre do you do most of your top-up food and grocery shopping such as bread and milk ?

Tesco, Church Street, StJohns Wood

8.7% 57 0.0% 0 26.0% 26 0.0% 0 29.0% 29 0.0% 0 0.0% 0 2.1% 2

Waitrose, Marylebone HighStreet

4.0% 26 0.0% 0 0.0% 0 1.0% 1 5.0% 5 28.8% 17 0.0% 0 3.1% 3

Sainsbury, Wilton Road,Victoria

4.0% 26 0.0% 0 1.0% 1 24.0% 24 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Somerfield, Edgware Road,London

3.3% 22 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 18.6% 18

Somerfield, Harrow Road 2.9% 19 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Metro, Portobello

Road, London2.6% 17 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.9% 13 0.0% 0

Tesco, Circus Road 2.0% 13 0.0% 0 11.0% 11 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Tesco, Warwick Way,

Victoria1.7% 11 0.0% 0 0.0% 0 10.0% 10 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, St Johns Wood 1.5% 10 0.0% 0 10.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Edgware

Road1.5% 10 1.0% 1 0.0% 0 0.0% 0 6.0% 6 0.0% 0 0.0% 0 3.1% 3

Marks & Spencer SimplyFood, Notting Hill

1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 7.9% 8 0.0% 0

Iceland, Harrow Road,London

1.2% 8 8.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer SimplyFood, Marylebone Station

1.2% 8 0.0% 0 1.0% 1 0.0% 0 6.0% 6 1.7% 1 0.0% 0 0.0% 0

Marks & Spencer, OxfordStreet

1.2% 8 0.0% 0 1.0% 1 0.0% 0 0.0% 0 5.1% 3 1.0% 1 3.1% 3

Local shops (unspecifiedlocation)

1.2% 8 2.0% 2 3.0% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Tesco, Edgware Road 0.9% 6 1.0% 1 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0Local shops, Abbey Road,

London0.9% 6 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco Express, Praed Street 0.9% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.7% 1 0.0% 0 4.1% 4Tesco, Notting Hill Gate 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0Sainsbury’s, Kilburn High

Road, Brent0.9% 6 2.0% 2 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Local shops, Lupus Street,Westminster

0.8% 5 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, LadbrokeGrove, London

0.8% 5 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Sainsbury, Oxford Street 0.8% 5 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.7% 1 0.0% 0 2.1% 2Bestbuy, Ladbroke Grove 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.0% 1Costcutter, Golborne Road,

Kensington0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Kendal Street,High Park

0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4

Waitrose, Swiss Cottage 0.6% 4 0.0% 0 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, High

Street, Kensington0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Tesco Express, Meadville 0.6% 4 1.0% 1 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Whiteleys

of Bayswater, Queensway0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Local shops, Edgware Road,Westminster

0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2

Local shops, Harrow Road,London

0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Portobello 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Waitrose, Finchley Road 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Tesco, Baker Street, London 0.6% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0Whiteley's Shopping Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Fresh & Wild, Westbourne

Grove0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Mail order / internet / delivered

0.5% 3 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Sainsbury, Kingsgate Parade,Victoria Street

0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury Local, PaddingtonStation

0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3

Marks & Spencer, MarbleArch

0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2

Tesco (unspecified location) 0.5% 3 1.0% 1 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Local shops, Lisson Grove,

Marylebone0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Market, Church Street, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.7% 1 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


LondonLadbroke Grove 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Great Peter Street,

London0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Tesco, Malcom Court 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Tesco, High Street,

Marylebone0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0

Local shops, BoundaryRoad, London

0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Praed Street,Paddington

0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1

Sainsbury Local,Westbourne Grove

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Portland Stores, Marylebone 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0Local shops, Victoria 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Costcutters (unspecified

location)0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury Local, AllingtonStreet, Victoria

0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer SimplyFood, Finchley Road,London

0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, VictoriaCardinal Place

0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Marks & Spencer, SwissCottage

0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Church Street,London

0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Costcutter, Lupus Street,Westminster

0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crispen’s, Oxford Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Tesco, Shurland Avenue,

London0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Meadville 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco, Meadville 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Warwick Way,

Westminster0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, PortobelloRoad, London

0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco Express, Monk Street,London

0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Notting Hill Gate 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Marks & Spencer Simply

Food, Paddington Station0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2

Tesco, Brent Cross 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Marble Arch 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Sainsbury’s, Wilton Road,

Barnet0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, Regent Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0Waitrose, Motcomb Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Pimlico 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Newgate Close,

London0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury, Vauxhall 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, Charing

Cross0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, VictoriaStation

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dart Street, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Finchley Road,

Hampstead0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, GloucesterRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Great PortlandStreet

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Local shops, Mozart Street,Paddington

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, ClaremontClose, London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, O2 Centre,Finchley Road, London

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, Kilburn 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Victoria Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


LondonSainsbury’s, Westbourne

Road, Notting Hill Gate0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, ChepstowRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Marks & Spencer SimplyFood, Notting Hill Gate

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, Praed Street,Paddington

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Chipstow Stores, ChipstowRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Morrisons, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Planet Organic, Westbourne

Grove0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Portobello Whole Foods,Portobello Green

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, SutherlandAvenue, London

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, MarshamStreet, Westminster

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Embassy News, EmbassyRoad, Notting Hill Gate

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco Metro, St Johns Wood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Somerfield, Harrow Road,

London0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Somerfield, High Street,Camden Town

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

John Lewis, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Sainsbury’s, Queenstown

Road, Lambeth0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, Barlby Gardens 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Blenheim

Terrace, Paddington0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco, Melcombe Street,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Local shops, Cherrett Close,London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Tesco, Whiteleys of

Bayswater, Queensway0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

The Ginger Pig, High Street,Marylebone

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Crispin’s, Kendal Street,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Great WesternRoad, Paddington

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Safeway, Edgware Road,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, High Street,Marylebone

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Paddington Street,Marylebone

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Fruit Garden, Malcolm Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Local shops, Alguin Court,

Stanmore0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, MackennalStreet, London

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Moscow Road,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Market (unspecifiedlocation)

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Fairhazel Gardens, CamdenTown

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's (unspecifiedlocation)

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Keble Road,London

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Local shops, Regency Street,

Westminster0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Regents ParkRoad

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Shirland Mews, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


PaddingtonThe Lisboa Deli, Golborne

Road, West Ham0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Marylebone 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Tesco Metro, Holland Park

Avenue, London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, Vincent Street,Westminster

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Selfridges, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(Don’t know / varies) 14.6% 96 14.0% 14 11.0% 11 13.0% 13 8.0% 8 20.3% 12 20.8% 21 17.5% 17(Don't do top-up shopping) 10.2% 67 8.0% 8 4.0% 4 14.0% 14 4.0% 4 16.9% 10 8.9% 9 18.6% 18

Base: 657 100 100 100 100 59 101 97

Q05 Have you shopped or used services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street during the last three months ?

Yes 70.5% 463 79.0% 79 92.0% 92 73.0% 73 70.0% 70 79.7% 47 57.4% 58 45.4% 44No 29.5% 194 21.0% 21 8.0% 8 27.0% 27 30.0% 30 20.3% 12 42.6% 43 54.6% 53

Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q06 What are the main reasons why you have not recently shopped in Church Street-Edgware Road / Harrow Road / Marylebone High Street/ Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?Those who have not shopped at the locations mentioned at Q05

Too far away 16.0% 31 0.0% 0 12.5% 1 7.4% 2 26.7% 8 25.0% 3 25.6% 11 11.3% 6Poor range of shops /

services11.3% 22 23.8% 5 25.0% 2 3.7% 1 0.0% 0 8.3% 1 2.3% 1 22.6% 12

Poor car parking 9.3% 18 28.6% 6 12.5% 1 3.7% 1 6.7% 2 8.3% 1 14.0% 6 1.9% 1Poor environment / rundown 9.3% 18 9.5% 2 0.0% 0 11.1% 3 6.7% 2 0.0% 0 7.0% 3 15.1% 8I have no need to go there 8.8% 17 9.5% 2 0.0% 0 7.4% 2 10.0% 3 0.0% 0 16.3% 7 5.7% 3Generally inconvenient 5.2% 10 0.0% 0 0.0% 0 7.4% 2 6.7% 2 0.0% 0 7.0% 3 5.7% 3Poor quality shops / services 5.2% 10 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 11.3% 6Prefer to shop at larger

centres4.6% 9 0.0% 0 0.0% 0 7.4% 2 3.3% 1 8.3% 1 7.0% 3 3.8% 2

No local centre near to homeor work

4.6% 9 14.3% 3 0.0% 0 11.1% 3 3.3% 1 8.3% 1 2.3% 1 0.0% 0

Poor public transport / hardto travel there

4.1% 8 4.8% 1 0.0% 0 7.4% 2 10.0% 3 8.3% 1 2.3% 1 0.0% 0

Another larger centre iseasier to get to

4.1% 8 0.0% 0 12.5% 1 0.0% 0 6.7% 2 8.3% 1 4.7% 2 3.8% 2

There are a better choice ofshops locally

2.6% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 7.0% 3 1.9% 1

Prefer to shop at large foodstore

2.6% 5 0.0% 0 12.5% 1 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1

I don't know where it is 2.1% 4 0.0% 0 0.0% 0 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1Too expensive 2.1% 4 0.0% 0 25.0% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.9% 1Unsafe 1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0Only shop in West End /

large centre city centre1.0% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.3% 1 0.0% 0

I am not able to leave thehouse

1.0% 2 0.0% 0 0.0% 0 3.7% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0

I don't know the area verywell

1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1

Too busy 1.0% 2 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1There is nothing appealing

there1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2

Because of the languagebarrier

0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0

It depends where I am at thetime

0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0

I just don't go to that area 0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0I don't trust some of the

market traders0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0

They don't have enoughhousehold shops

0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0

I only go for electrical goods 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0When the weather is good I

prefer to go elsewhere0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0

I work during shop openingtimes

0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

I don't have the time 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1(Don’t know / no reason in

particular)17.5% 34 23.8% 5 0.0% 0 14.8% 4 16.7% 5 16.7% 2 14.0% 6 22.6% 12

Base: 194 21 8 27 30 12 43 53

Mean Score: [Very good=2, Quite good=1, Neither good nor poor=0, Quite Poor=-1, Very poor=-2]

Q07 How would you rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-WestbourneGrove / St John's Wood / Warwick Way-Tachbrook Street out of 1 to 5 where 5 is very good and 1 is very poor for the following ? Those who have shopped at the locations mentioned at Q05

Availability and price of parking

Very good 3.7% 17 7.6% 6 0.0% 0 4.1% 3 4.3% 3 6.4% 3 1.7% 1 2.3% 1Quite good 5.8% 27 11.4% 9 2.2% 2 5.5% 4 5.7% 4 2.1% 1 6.9% 4 6.8% 3Neither good nor poor 9.7% 45 11.4% 9 15.2% 14 2.7% 2 7.1% 5 12.8% 6 13.8% 8 2.3% 1Quite Poor 13.0% 60 8.9% 7 21.7% 20 12.3% 9 11.4% 8 19.1% 9 6.9% 4 6.8% 3Very poor 25.7% 119 32.9% 26 20.7% 19 21.9% 16 27.1% 19 17.0% 8 22.4% 13 40.9% 18Don’t know 42.1% 195 27.8% 22 40.2% 37 53.4% 39 44.3% 31 42.6% 20 48.3% 28 40.9% 18Mean: -0.88 -0.67 -1.02 -0.91 -0.92 -0.67 -0.80 -1.31

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Range of shops and services

Very good 15.3% 71 13.9% 11 14.1% 13 9.6% 7 8.6% 6 42.6% 20 19.0% 11 6.8% 3Quite good 21.4% 99 13.9% 11 15.2% 14 19.2% 14 30.0% 21 25.5% 12 36.2% 21 13.6% 6Neither good nor poor 31.5% 146 30.4% 24 38.0% 35 37.0% 27 31.4% 22 19.1% 9 27.6% 16 29.5% 13Quite Poor 19.7% 91 22.8% 18 26.1% 24 20.5% 15 21.4% 15 6.4% 3 6.9% 4 27.3% 12Very poor 8.0% 37 13.9% 11 5.4% 5 9.6% 7 5.7% 4 0.0% 0 5.2% 3 15.9% 7Don’t know 4.1% 19 5.1% 4 1.1% 1 4.1% 3 2.9% 2 6.4% 3 5.2% 3 6.8% 3

Mean: 0.17 -0.09 0.07 -0.01 0.15 1.11 0.60 -0.34

Base: 463 79 92 73 70 47 58 44

Quality of shops and services

Very good 16.0% 74 12.7% 10 20.7% 19 9.6% 7 7.1% 5 44.7% 21 13.8% 8 9.1% 4Quite good 26.6% 123 20.3% 16 35.9% 33 16.4% 12 21.4% 15 42.6% 20 37.9% 22 11.4% 5Neither good nor poor 31.1% 144 27.8% 22 32.6% 30 47.9% 35 38.6% 27 4.3% 2 25.9% 15 29.5% 13Quite Poor 13.8% 64 16.5% 13 6.5% 6 17.8% 13 21.4% 15 2.1% 1 12.1% 7 20.5% 9Very poor 8.0% 37 19.0% 15 2.2% 2 4.1% 3 8.6% 6 0.0% 0 5.2% 3 18.2% 8Don’t know 4.5% 21 3.8% 3 2.2% 2 4.1% 3 2.9% 2 6.4% 3 5.2% 3 11.4% 5Mean: 0.30 -0.09 0.68 0.10 -0.03 1.39 0.45 -0.31

Base: 463 79 92 73 70 47 58 44

Prices

Very good 7.3% 34 7.6% 6 3.3% 3 9.6% 7 12.9% 9 8.5% 4 3.4% 2 6.8% 3Quite good 24.4% 113 26.6% 21 10.9% 10 26.0% 19 34.3% 24 21.3% 10 32.8% 19 22.7% 10Neither good nor poor 36.1% 167 40.5% 32 27.2% 25 39.7% 29 41.4% 29 34.0% 16 32.8% 19 38.6% 17Quite Poor 17.3% 80 7.6% 6 38.0% 35 13.7% 10 2.9% 2 23.4% 11 20.7% 12 9.1% 4Very poor 9.7% 45 11.4% 9 19.6% 18 4.1% 3 2.9% 2 8.5% 4 6.9% 4 11.4% 5Don’t know 5.2% 24 6.3% 5 1.1% 1 6.8% 5 5.7% 4 4.3% 2 3.4% 2 11.4% 5Mean: 0.03 0.12 -0.60 0.25 0.55 -0.02 0.05 0.05

Base: 463 79 92 73 70 47 58 44

Quality / and range of places to eat / drink

Very good 18.8% 87 7.6% 6 19.6% 18 15.1% 11 12.9% 9 46.8% 22 29.3% 17 9.1% 4Quite good 24.8% 115 7.6% 6 41.3% 38 28.8% 21 15.7% 11 34.0% 16 24.1% 14 20.5% 9Neither good nor poor 19.4% 90 13.9% 11 22.8% 21 20.5% 15 21.4% 15 12.8% 6 24.1% 14 18.2% 8Quite Poor 13.4% 62 20.3% 16 10.9% 10 15.1% 11 15.7% 11 0.0% 0 10.3% 6 18.2% 8Very poor 7.3% 34 20.3% 16 2.2% 2 1.4% 1 11.4% 8 0.0% 0 3.4% 2 11.4% 5Don’t know 16.2% 75 30.4% 24 3.3% 3 19.2% 14 22.9% 16 6.4% 3 8.6% 5 22.7% 10Mean: 0.41 -0.55 0.67 0.51 0.04 1.36 0.72 -0.03

Base: 463 79 92 73 70 47 58 44

General shopping environment

Very good 17.5% 81 8.9% 7 18.5% 17 13.7% 10 11.4% 8 59.6% 28 15.5% 9 4.5% 2Quite good 26.6% 123 17.7% 14 34.8% 32 27.4% 20 24.3% 17 29.8% 14 32.8% 19 15.9% 7Neither good nor poor 25.1% 116 31.6% 25 32.6% 30 26.0% 19 20.0% 14 4.3% 2 29.3% 17 20.5% 9Quite Poor 16.0% 74 16.5% 13 6.5% 6 24.7% 18 24.3% 17 6.4% 3 10.3% 6 25.0% 11Very poor 11.4% 53 21.5% 17 5.4% 5 6.8% 5 14.3% 10 0.0% 0 8.6% 5 25.0% 11Don’t know 3.5% 16 3.8% 3 2.2% 2 1.4% 1 5.7% 4 0.0% 0 3.4% 2 9.1% 4Mean: 0.23 -0.25 0.56 0.17 -0.06 1.43 0.38 -0.55

Base: 463 79 92 73 70 47 58 44

Safety / security


Mean: 0.55 0.00 0.92 0.65 0.19 1.27 0.55 0.35

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Access by public transport


Mean: 1.04 0.94 1.45 0.93 1.05 0.21 1.04 1.24

Base: 463 79 92 73 70 47 58 44

Level of street cleaning

Very good 25.5% 118 25.3% 20 39.1% 36 26.0% 19 18.6% 13 36.2% 17 8.6% 5 18.2% 8Quite good 39.1% 181 22.8% 18 51.1% 47 38.4% 28 28.6% 20 53.2% 25 48.3% 28 34.1% 15Neither good nor poor 20.1% 93 26.6% 21 8.7% 8 23.3% 17 28.6% 20 8.5% 4 24.1% 14 20.5% 9Quite Poor 7.1% 33 8.9% 7 1.1% 1 9.6% 7 12.9% 9 0.0% 0 6.9% 4 11.4% 5Very poor 4.1% 19 11.4% 9 0.0% 0 2.7% 2 8.6% 6 0.0% 0 0.0% 0 4.5% 2Don’t know 4.1% 19 5.1% 4 0.0% 0 0.0% 0 2.9% 2 2.1% 1 12.1% 7 11.4% 5Mean: 0.78 0.44 1.28 0.75 0.37 1.28 0.67 0.56

Base: 463 79 92 73 70 47 58 44

Liveliness / street character

Very good 19.9% 92 16.5% 13 20.7% 19 8.2% 6 17.1% 12 57.4% 27 20.7% 12 6.8% 3Quite good 31.5% 146 21.5% 17 32.6% 30 30.1% 22 42.9% 30 34.0% 16 36.2% 21 22.7% 10Neither good nor poor 26.4% 122 25.3% 20 35.9% 33 38.4% 28 21.4% 15 6.4% 3 19.0% 11 27.3% 12Quite Poor 10.6% 49 16.5% 13 8.7% 8 12.3% 9 5.7% 4 0.0% 0 10.3% 6 20.5% 9Very poor 5.8% 27 10.1% 8 1.1% 1 8.2% 6 5.7% 4 0.0% 0 5.2% 3 11.4% 5Don’t know 5.8% 27 10.1% 8 1.1% 1 2.7% 2 7.1% 5 2.1% 1 8.6% 5 11.4% 5Mean: 0.52 0.20 0.64 0.18 0.65 1.52 0.62 -0.08

Base: 463 79 92 73 70 47 58 44

Amount of traffic

Very good 5.0% 23 5.1% 4 4.3% 4 9.6% 7 8.6% 6 0.0% 0 1.7% 1 2.3% 1Quite good 15.1% 70 17.7% 14 13.0% 12 13.7% 10 18.6% 13 12.8% 6 12.1% 7 18.2% 8Neither good nor poor 28.3% 131 19.0% 15 38.0% 35 30.1% 22 20.0% 14 40.4% 19 22.4% 13 29.5% 13Quite Poor 21.6% 100 16.5% 13 23.9% 22 23.3% 17 21.4% 15 21.3% 10 29.3% 17 13.6% 6Very poor 26.8% 124 38.0% 30 20.7% 19 23.3% 17 28.6% 20 21.3% 10 27.6% 16 27.3% 12Don’t know 3.2% 15 3.8% 3 0.0% 0 0.0% 0 2.9% 2 4.3% 2 6.9% 4 9.1% 4Mean: -0.52 -0.67 -0.43 -0.37 -0.44 -0.53 -0.74 -0.50

Base: 463 79 92 73 70 47 58 44

Evening / night-time facilities / activities

Very good 6.7% 31 3.8% 3 3.3% 3 6.8% 5 5.7% 4 17.0% 8 10.3% 6 4.5% 2Quite good 19.4% 90 5.1% 4 23.9% 22 13.7% 10 15.7% 11 36.2% 17 31.0% 18 18.2% 8Neither good nor poor 21.8% 101 15.2% 12 28.3% 26 23.3% 17 21.4% 15 23.4% 11 17.2% 10 22.7% 10Quite Poor 14.0% 65 15.2% 12 14.1% 13 20.5% 15 11.4% 8 2.1% 1 17.2% 10 13.6% 6Very poor 11.0% 51 22.8% 18 14.1% 13 8.2% 6 12.9% 9 2.1% 1 0.0% 0 9.1% 4Don’t know 27.0% 125 38.0% 30 16.3% 15 27.4% 20 32.9% 23 19.1% 9 24.1% 14 31.8% 14Mean: -0.04 -0.78 -0.14 -0.13 -0.15 0.79 0.45 -0.07

Base: 463 79 92 73 70 47 58 44

Size / quality of supermarkets


Mean: 0.00 -0.01 -0.29 0.28 -0.48 1.15 0.02 -0.33

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Q08 What mode of transport do you normally use to get to Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?Those who have shopped at the locations mentioned at Q05

Car - driver 7.8% 36 3.8% 3 19.6% 18 4.1% 3 4.3% 3 6.4% 3 6.9% 4 4.5% 2Car - passenger 0.9% 4 1.3% 1 0.0% 0 1.4% 1 1.4% 1 2.1% 1 0.0% 0 0.0% 0Walk 75.2% 348 77.2% 61 57.6% 53 87.7% 64 78.6% 55 80.9% 38 69.0% 40 84.1% 37Bus 9.7% 45 12.7% 10 9.8% 9 4.1% 3 11.4% 8 2.1% 1 19.0% 11 6.8% 3Motorbike / scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Underground 1.1% 5 0.0% 0 2.2% 2 0.0% 0 2.9% 2 2.1% 1 0.0% 0 0.0% 0Bicycle 1.7% 8 2.5% 2 0.0% 0 1.4% 1 1.4% 1 6.4% 3 1.7% 1 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 3.5% 16 2.5% 2 10.9% 10 1.4% 1 0.0% 0 0.0% 0 3.4% 2 2.3% 1

Base: 463 79 92 73 70 47 58 44

Q09 On average, how often do you use shops or services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?Those who have shopped at the locations mentioned at Q05

2 / 3 times a week or moreoften

62.2% 288 67.1% 53 69.6% 64 58.9% 43 67.1% 47 66.0% 31 53.4% 31 43.2% 19

Weekly 17.1% 79 11.4% 9 18.5% 17 23.3% 17 10.0% 7 19.1% 9 15.5% 9 25.0% 11Fortnightly 8.0% 37 5.1% 4 9.8% 9 8.2% 6 5.7% 4 6.4% 3 8.6% 5 13.6% 6Monthly 6.0% 28 6.3% 5 2.2% 2 6.8% 5 8.6% 6 2.1% 1 10.3% 6 6.8% 3Less than once a month 5.2% 24 7.6% 6 0.0% 0 1.4% 1 7.1% 5 6.4% 3 8.6% 5 9.1% 4(Varies / don’t know) 1.5% 7 2.5% 2 0.0% 0 1.4% 1 1.4% 1 0.0% 0 3.4% 2 2.3% 1Base: 463 79 92 73 70 47 58 44

Q10 Why do you choose to shop at this centre ?Those who have shopped at the locations mentioned at Q05

Convenient to home 78.0% 361 83.5% 66 89.1% 82 76.7% 56 68.6% 48 76.6% 36 74.1% 43 68.2% 30Range of shops and services 15.8% 73 8.9% 7 13.0% 12 16.4% 12 20.0% 14 25.5% 12 13.8% 8 18.2% 8Like the shop / centre 5.0% 23 2.5% 2 2.2% 2 4.1% 3 2.9% 2 4.3% 2 19.0% 11 2.3% 1Pleasant environment 3.5% 16 2.5% 2 3.3% 3 0.0% 0 4.3% 3 10.6% 5 5.2% 3 0.0% 0Low price / good value 3.5% 16 3.8% 3 1.1% 1 2.7% 2 11.4% 8 0.0% 0 1.7% 1 2.3% 1Convenient to work 1.7% 8 3.8% 3 2.2% 2 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0Quality of the shopping

environment1.7% 8 0.0% 0 1.1% 1 2.7% 2 1.4% 1 6.4% 3 1.7% 1 0.0% 0

Friendly atmosphere 1.1% 5 1.3% 1 1.1% 1 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0To support local businesses 0.9% 4 2.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Best choice locally 0.6% 3 1.3% 1 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0For specific items 0.6% 3 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 2.3% 1If I am passing through 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 2.3% 1Good public transport 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0It is somewhere different to

shop0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 0.0% 0

Quiet / not very busy 0.4% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0Late night shopping 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0No other choice locally 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 2.3% 1For emergency shopping 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0Good range of products 0.4% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0Good parking 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1If I have an appointment

locally0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0

Biggest centre locally 0.2% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friends / family live close by 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0(Don’t know / no particular

reason)2.6% 12 5.1% 4 0.0% 0 4.1% 3 0.0% 0 2.1% 1 1.7% 1 6.8% 3

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Q11 Which other shopping centre do you use once a month or more often ?

Oxford Street / West End 23.0% 151 9.0% 9 36.0% 36 17.0% 17 26.0% 26 27.1% 16 16.8% 17 30.9% 30Marylebone High Street 7.2% 47 1.0% 1 8.0% 8 1.0% 1 12.0% 12 3.4% 2 2.0% 2 21.6% 21Kensington High Street 6.1% 40 8.0% 8 1.0% 1 3.0% 3 0.0% 0 1.7% 1 21.8% 22 5.2% 5Brent Cross 5.6% 37 6.0% 6 21.0% 21 0.0% 0 9.0% 9 0.0% 0 0.0% 0 1.0% 1Edgware Road 3.2% 21 2.0% 2 0.0% 0 0.0% 0 8.0% 8 3.4% 2 1.0% 1 8.2% 8Kings Road 2.7% 18 1.0% 1 1.0% 1 13.0% 13 1.0% 1 1.7% 1 1.0% 1 0.0% 0Warwick Way / Tachbrook

Street2.7% 18 0.0% 0 0.0% 0 15.0% 15 1.0% 1 0.0% 0 2.0% 2 0.0% 0

Knightsbridge 2.6% 17 2.0% 2 2.0% 2 1.0% 1 0.0% 0 11.9% 7 2.0% 2 3.1% 3Victoria Street, Westminster 2.4% 16 0.0% 0 0.0% 0 16.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kilburn 2.3% 15 6.0% 6 3.0% 3 0.0% 0 3.0% 3 1.7% 1 0.0% 0 2.1% 2Queensway / Westbourne

Grove2.3% 15 6.0% 6 0.0% 0 2.0% 2 0.0% 0 1.7% 1 4.0% 4 2.1% 2

Notting Hill 2.1% 14 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.7% 1 10.9% 11 0.0% 0O2 Centre, Finchley Road 1.8% 12 0.0% 0 10.0% 10 0.0% 0 1.0% 1 1.7% 1 0.0% 0 0.0% 0Ladbroke Grove, London 1.4% 9 6.0% 6 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2Finchley Road, London 1.4% 9 1.0% 1 5.0% 5 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Whiteley's Shopping Centre 1.4% 9 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 4.0% 4 1.0% 1Bayswater 1.4% 9 3.0% 3 0.0% 0 0.0% 0 2.0% 2 1.7% 1 2.0% 2 1.0% 1Market, Portobello Road 1.4% 9 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 2.1% 2Hammersmith 1.1% 7 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 1 1.0% 1Harrow Road 1.1% 7 1.0% 1 1.0% 1 2.0% 2 0.0% 0 1.7% 1 2.0% 2 0.0% 0Holloway Road, Camden

Town0.9% 6 1.0% 1 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0

Marble Arch 0.9% 6 0.0% 0 2.0% 2 0.0% 0 1.0% 1 3.4% 2 0.0% 0 1.0% 1Covent Garden 0.9% 6 0.0% 0 1.0% 1 3.0% 3 0.0% 0 3.4% 2 0.0% 0 0.0% 0Camden Town 0.8% 5 0.0% 0 4.0% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Brompton Road 0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0St Johns Wood 0.6% 4 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Baker Street 0.6% 4 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 0.0% 0 0.0% 0Cromwell Road 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 1.0% 1Sloane Square 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 3.0% 3 0.0% 0Waterloo 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Praed Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3Cardinal Place, Victoria 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Regent Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.0% 1Church Street, Kent 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Bond Street, London 0.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0Piccadilly 0.5% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1Swiss Cottage 0.5% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shepherd's Bush W12 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Clapham Junction 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashcroft Kings Mall 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0Park Royal 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Earlscourt 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Chelsea 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Vauxhall Bridge Road 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Portobello Road 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tottenham Court Road 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Acton 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maida Vale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Elton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Croydon Shopping Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Borough Market, Borough 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Butterfly Walk, Surrey 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Denby Street, Queensbury 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ealing, Broadway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kew Shopping Park, Malt

Lake Road0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lewisham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Milton Keynes 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0North End Road, Fulham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bloomsbury 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Peckham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's (unspecified

location)0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southall, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0





Street


Road



Grove

Praed Street


Surrey 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Market, White Chapel 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wilton Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wimbledon 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Berwick St John 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Bethnal Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Market, Church Street,

London0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crawford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Midfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Muswell Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Orchid Street, Fulham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Soho 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Stratford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(No other used) 27.7% 182 34.0% 34 14.0% 14 20.0% 20 39.0% 39 25.4% 15 32.7% 33 27.8% 27(Don't know / varies) 3.7% 24 6.0% 6 4.0% 4 2.0% 2 3.0% 3 1.7% 1 5.9% 6 2.1% 2Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q12 What, if anything would make you more likely to visit Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?

Nothing 37.7% 248 34.0% 34 23.0% 23 32.0% 32 49.0% 49 57.6% 34 48.5% 49 27.8% 27Better choice of shops in

general20.5% 135 29.0% 29 38.0% 38 23.0% 23 8.0% 8 6.8% 4 6.9% 7 26.8% 26

Better choice of other non-food shops

12.0% 79 25.0% 25 20.0% 20 12.0% 12 4.0% 4 3.4% 2 4.0% 4 12.4% 12

Better food and convenienceshops

7.8% 51 3.0% 3 11.0% 11 11.0% 11 8.0% 8 0.0% 0 5.0% 5 13.4% 13

Better maintenance /cleanliness

7.6% 50 16.0% 16 1.0% 1 7.0% 7 6.0% 6 0.0% 0 5.9% 6 14.4% 14

More car parking 6.2% 41 7.0% 7 13.0% 13 8.0% 8 3.0% 3 5.1% 3 2.0% 2 5.2% 5More / improved

supermarkets5.2% 34 2.0% 2 1.0% 1 5.0% 5 17.0% 17 0.0% 0 3.0% 3 6.2% 6

Better quality shops 4.6% 30 4.0% 4 6.0% 6 4.0% 4 3.0% 3 1.7% 1 7.9% 8 4.1% 4Better safety / security 4.0% 26 12.0% 12 4.0% 4 2.0% 2 2.0% 2 0.0% 0 5.0% 5 1.0% 1Made the area more

pedestrian friendly2.1% 14 0.0% 0 1.0% 1 1.0% 1 0.0% 0 8.5% 5 2.0% 2 5.2% 5

Better public transport 2.1% 14 3.0% 3 0.0% 0 4.0% 4 2.0% 2 5.1% 3 1.0% 1 1.0% 1More or better restaurants 2.0% 13 4.0% 4 1.0% 1 2.0% 2 0.0% 0 0.0% 0 2.0% 2 4.1% 4Better / cheaper car parking 2.0% 13 1.0% 1 5.0% 5 1.0% 1 1.0% 1 3.4% 2 2.0% 2 1.0% 1More large shops 2.0% 13 4.0% 4 2.0% 2 4.0% 4 2.0% 2 0.0% 0 1.0% 1 0.0% 0Choice of cheaper shops 1.8% 12 0.0% 0 6.0% 6 3.0% 3 0.0% 0 0.0% 0 0.0% 0 3.1% 3Less traffic congestion 1.7% 11 1.0% 1 0.0% 0 3.0% 3 1.0% 1 5.1% 3 1.0% 1 2.1% 2New department store 1.1% 7 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 1.0% 1 2.1% 2More or better public

services / community uses0.8% 5 2.0% 2 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Better atmosphere 0.8% 5 1.0% 1 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Less non-food shops 0.8% 5 0.0% 0 2.0% 2 1.0% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1Better entertainment

facilities0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.0% 2 1.0% 1

More or better takeaways 0.6% 4 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1If I were given more

information about the area0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2

Support given to independentbusinesses

0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 2.0% 2 0.0% 0

If money were invested inthe area

0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4

Improved cinema 0.5% 3 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Larger / improved market 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0More or better pharmacy 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0More or better public houses 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1Friendlier staff in stores /

restaurants0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Less food shops 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1Less foreign people in the

area0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

More houses built 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Better access for cyclists 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0If it were more convenient to

my home0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Occupying the vacant stores 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Reduced opening hours 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0More or better health / dental

facilities0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Longer opening hours 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No congestion charges 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Better access for disabled

people0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Less change to the area 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0If it were more spread out 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Quieter 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Improved roads 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(Don't know) 5.0% 33 2.0% 2 3.0% 3 8.0% 8 8.0% 8 0.0% 0 8.9% 9 3.1% 3

Base: 657 100 100 100 100 59 101 97

GEN Gender of respondent:

Male 38.7% 254 31.0% 31 35.0% 35 41.0% 41 45.0% 45 35.6% 21 41.6% 42 40.2% 39Female 61.3% 403 69.0% 69 65.0% 65 59.0% 59 55.0% 55 64.4% 38 58.4% 59 59.8% 58Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


AGE Could I ask, which of the following age bands do you fall into ?

16-24 4.7% 31 7.0% 7 6.0% 6 4.0% 4 6.0% 6 1.7% 1 1.0% 1 6.2% 625-34 10.8% 71 12.0% 12 11.0% 11 11.0% 11 11.0% 11 6.8% 4 10.9% 11 11.3% 1135-59 39.0% 256 40.0% 40 40.0% 40 40.0% 40 40.0% 40 44.1% 26 39.6% 40 30.9% 3060-64 17.0% 112 17.0% 17 19.0% 19 19.0% 19 12.0% 12 8.5% 5 19.8% 20 20.6% 2065+ 25.9% 170 23.0% 23 22.0% 22 23.0% 23 28.0% 28 39.0% 23 24.8% 25 26.8% 26(Refused) 2.6% 17 1.0% 1 2.0% 2 3.0% 3 3.0% 3 0.0% 0 4.0% 4 4.1% 4

Base: 657 100 100 100 100 59 101 97

ETH For the purposes of this survey, could I ask you which ethnic group you belong to ?

White - British (Interviewer,this includes English,Scottish, Welsh)

65.6% 431 41.0% 41 69.0% 69 72.0% 72 65.0% 65 74.6% 44 66.3% 67 75.3% 73

White European 4.0% 26 3.0% 3 3.0% 3 3.0% 3 9.0% 9 3.4% 2 4.0% 4 2.1% 2Indian 2.7% 18 1.0% 1 4.0% 4 1.0% 1 4.0% 4 5.1% 3 1.0% 1 4.1% 4White - Irish 2.3% 15 6.0% 6 3.0% 3 1.0% 1 1.0% 1 0.0% 0 4.0% 4 0.0% 0Caribbean 1.8% 12 8.0% 8 0.0% 0 1.0% 1 1.0% 1 0.0% 0 2.0% 2 0.0% 0White and Asian 1.5% 10 2.0% 2 2.0% 2 1.0% 1 2.0% 2 0.0% 0 1.0% 1 2.1% 2White American 1.4% 9 1.0% 1 5.0% 5 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0White and black Caribbean 1.2% 8 5.0% 5 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.0% 2 0.0% 0White (other) 0.9% 6 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1White and black African 0.9% 6 2.0% 2 0.0% 0 1.0% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Mixed Race 0.9% 6 1.0% 1 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 1.0% 1Greek 0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 3.4% 2 0.0% 0 1.0% 1African 0.8% 5 2.0% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 1.0% 1Pakistani 0.8% 5 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0White Australian 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Iranian 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0West Indian 0.6% 4 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Spanish 0.6% 4 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0Jamaican 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0German 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1Chinese 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1Arabic 0.5% 3 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Albanian 0.5% 3 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Middle Eastern 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1Latin American 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Polish 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0European 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Caucasian 0.3% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Black British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Malian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0Pilipino British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White Croatian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0Bangladeshi 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Portuguese 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0European Mixed Race 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0American Indian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Chinese American 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Egyptian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0New Zealander 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Black (other) 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swiss Portuguese 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Danish 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mewari 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dutch 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Chinese West Indian 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White South African 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1(Refused) 4.4% 29 3.0% 3 4.0% 4 7.0% 7 4.0% 4 0.0% 0 6.9% 7 4.1% 4Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


SAL Which of the following categories does your combined income fall into?

£0-25,000 31.4% 206 50.0% 50 16.0% 16 31.0% 31 48.0% 48 25.4% 15 19.8% 20 26.8% 26£25,000 - 50,000 19.5% 128 15.0% 15 18.0% 18 22.0% 22 19.0% 19 23.7% 14 18.8% 19 21.6% 21£50,000 - 100,000 12.6% 83 8.0% 8 13.0% 13 16.0% 16 7.0% 7 13.6% 8 13.9% 14 17.5% 17£100,000 or more 13.2% 87 6.0% 6 25.0% 25 7.0% 7 6.0% 6 20.3% 12 17.8% 18 13.4% 13(Don't know / can't

remember)7.2% 47 15.0% 15 6.0% 6 4.0% 4 7.0% 7 5.1% 3 5.0% 5 7.2% 7

(Refused) 16.1% 106 6.0% 6 22.0% 22 20.0% 20 13.0% 13 11.9% 7 24.8% 25 13.4% 13Mean: 22686 18775 22250 25175 19275 25297 22599 26624

Base: 657 100 100 100 100 59 101 97

CAR Finally, how many cars are there normally available for use in the household ?

None 39.6% 260 49.0% 49 22.0% 22 38.0% 38 57.0% 57 39.0% 23 37.6% 38 34.0% 331 42.0% 276 37.0% 37 50.0% 50 49.0% 49 29.0% 29 35.6% 21 40.6% 41 50.5% 492 12.9% 85 10.0% 10 16.0% 16 11.0% 11 9.0% 9 22.0% 13 15.8% 16 10.3% 103 or more 2.4% 16 0.0% 0 10.0% 10 0.0% 0 1.0% 1 3.4% 2 2.0% 2 1.0% 1(Don't know) 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 2.7% 18 3.0% 3 1.0% 1 2.0% 2 4.0% 4 0.0% 0 4.0% 4 4.1% 4Base: 657 100 100 100 100 59 101 97

SEG Socioeconmic Grouping:

A 2.0% 13 1.0% 1 1.0% 1 1.0% 1 3.0% 3 1.7% 1 1.0% 1 5.2% 5B 35.0% 230 28.0% 28 47.0% 47 38.0% 38 30.0% 30 52.5% 31 25.7% 26 30.9% 30C1 32.9% 216 26.0% 26 30.0% 30 27.0% 27 28.0% 28 30.5% 18 47.5% 48 40.2% 39C2 9.1% 60 12.0% 12 7.0% 7 7.0% 7 13.0% 13 6.8% 4 10.9% 11 6.2% 6D 8.8% 58 14.0% 14 7.0% 7 10.0% 10 10.0% 10 6.8% 4 5.9% 6 7.2% 7E 5.6% 37 13.0% 13 0.0% 0 8.0% 8 8.0% 8 1.7% 1 2.0% 2 5.2% 5(Refused) 6.5% 43 6.0% 6 8.0% 8 9.0% 9 8.0% 8 0.0% 0 6.9% 7 5.2% 5

Base: 657 100 100 100 100 59 101 97

ZONE Zone

Harrow Road 15.2% 100 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0St Johns Wood 15.2% 100 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Warwick Way / Tachbrook

Street15.2% 100 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Church Street / EdgewareRoad

15.2% 100 0.0% 0 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0

Marylebone High Street 9.0% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 59 0.0% 0 0.0% 0Queensway / Westbourne

Grove15.4% 101 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 101 0.0% 0

Praed Street 14.8% 97 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 97Base: 657 100 100 100 100 59 101 97

Appendix I

Business Occupier Survey Results

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge19

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Q0A

Plea

seen

ter

the

nam

eof

your

busi

ness

belo

w:

Oth

er81

.8%

90.

0%0

0.0%

050

.0%

110

0.0%

110

0.0%

510

0.0%

20.

0%0

100.

0%1

100.

0%3

0.0%

0(N

otan

swer

ed)

18.2

%2

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0B

ase:

110

02

15

20

13

0

Q01

How

long

has

your

busi

ness

been

loca

ted

inH

arro

wR

oad

dist

rict

cent

re?

Less

than

aye

ar0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

1–

2ye

ars

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03

–5

year

s18

.2%

20.

0%0

0.0%

010

0.0%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

6–

10ye

ars

9.1 %

10.

0%0

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

010

–25

year

s45

.5%

50.

0%0

0.0%

00.

0%0

0.0%

010

0.0%

50.

0%0

0.0%

010

0.0%

133

.3%

10.

0%0

Mor

e th

an25

year

s18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

100.

0%2

0.0%

00.

0%0

33.3

%1

0.0%

0D

on’t

know

/not

sure

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0B

ase:

110

02

15

20

13

0

Q02

Are

your

prem

ises

leas

ed o

row

nero

ccup

ied

(i.e.

leas

ehol

dof

free

hold

) ?

Leas

ed9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

Ow

nero

ccup

ied

27.3

%3

0.0%

00.

0%0

0.0%

010

0.0%

120

.0%

150

.0%

10.

0%0

0.0%

010

0.0%

30.

0%0

Don

’tkn

ow/n

otsu

re0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Land

owne

r-H

owar

dde

Wal

den

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Land

owne

r-W

estm

inst

erC

ounc

il0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)63

.6%

70.

0%0

0.0%

010

0.0%

20.

0%0

60.0

%3

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge20

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Q03

Do

you

have

any

curr

entp

lans

toch

ange

your

bus

ines

spr

emis

es?

No

plan

s63

.6%

70.

0%0

0.0%

010

0.0%

20.

0%0

60.0

%3

50.0

%1

0.0%

00.

0%0

66.7

%2

0.0%

0M

inor

wor

ks/i

mpr

ovem

ents

such

assi

gnag

e/sh

opfro

ntal

tera

tions

36.4

%4

0.0%

00.

0%0

0.0%

010

0.0%

140

.0%

250

.0%

10.

0%0

100.

0%1

33.3

%1

0.0%

0

Maj

orch

ange

ssuc

has

exte

nsio

nof

chan

gest

oin

tern

al la

yout

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Rel

ocat

ew

ithin

new

prem

ises

outs

ide

the

cent

rebu

twith

inW

estm

inst

er

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Clo

seor

relo

cate

tone

wpr

emis

esou

tsid

eW

estm

inst

er

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Oth

er0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Bas

e:11

00

21

52

01

30

Q04

Whi

chst

atem

entb

estd

escr

ibes

your

busi

ness

’scu

rren

ttra

ding

per

form

ance

?

Ver

ygo

od18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0G

ood

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Sa

tisfa

ctor

y45

.5%

50.

0%0

0.0%

010

0.0%

210

0.0%

120

.0%

150

.0%

10.

0%0

100.

0%1

66.7

%2

0.0%

0Po

or9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Don

’tkn

ow/n

oop

inio

n0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0B

ase:

110

02

15

20

13

0

Q05

Ove

rthe

last

12m

onth

sha

syo

urtr

adin

gpe

rfor

man

ce…

Impr

oved

18.2

%2

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0St

ayed

the

sam

e27

.3%

30.

0%0

0.0%

00.

0%0

0.0%

040

.0%

250

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0D

eclin

ed36

.4%

40.

0%0

0.0%

050

.0%

10.

0%0

40.0

%2

50.0

%1

0.0%

010

0.0%

166

.7%

20.

0%0

Don

’tkn

ow/n

otsu

re0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)18

.2%

20.

0%0

0.0%

00.

0%0

100.

0%1

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Bas

e:11

00

21

52

01

30

Q06

Ove

rthe

next

12m

onth

sdo

you

expe

ctyo

urbu

sine

sspe

rfor

man

ceto

…

Impr

ove

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0St

ayth

esa

me

27.3

%3

0.0%

00.

0%0

100.

0%2

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0D

eclin

e9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

Don

’tkn

ow/n

otsu

re18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)18

.2%

20.

0%0

0.0%

00.

0%0

100.

0%1

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge21

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Q07

Wha

tare

the

mai

nis

sues

cons

trai

ning

your

busi

ness

?

Hig

hov

erhe

ads/

rent

s63

.6%

70.

0%0

0.0%

010

0.0%

20.

0%0

60.0

%3

50.0

%1

0.0%

010

0.0%

10.

0%0

0.0%

0G

ener

alec

onom

y27

.3%

30.

0%0

0.0%

00.

0%0

0.0%

040

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Qua

lity

orsi

zeof

prem

ises

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

Staf

frec

ruitm

ent/

rete

ntio

n9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Ava

ilabi

lity

and

loca

tion

ofca

rpar

king

63.6

%7

0.0%

00.

0%0

100.

0%2

100.

0%1

40.0

%2

50.0

%1

0.0%

010

0.0%

166

.7%

20.

0%0

Pric

eof

carp

arki

ng27

.3%

30.

0%0

0.0%

010

0.0%

20.

0%0

20.0

%1

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

Acc

essi

bilit

yvi

apu

blic

trans

port

and

cycl

e0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Com

petit

ion

from

othe

rbu

sine

sses

inth

edi

stric

tce

ntre

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

100.

0%2

0.0%

00.

0%0

33.3

%1

0.0%

0

Com

petit

ion

from

othe

rbu

sine

sses

inth

ere

stof

the

Wes

tmin

ster

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Com

petit

ion

from

othe

rtow

nce

ntre

sIf‘

Yes

’whi

chce

ntre

/s

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Secu

rity

issu

es27

.3%

30.

0%0

0.0%

050

.0%

10.

0%0

20.0

%1

50.0

%1

0.0%

010

0.0%

133

.3%

10.

0%0

Lack

offo

otfa

ll/c

usto

mer

s0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Poor

loca

tion

ofpr

emis

es0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Poor

qual

ityof

tow

nce

ntre

envi

ronm

entI

f‘Y

es’w

hat

aspe

ct(li

tter,

shop

front

s,et

c)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Poor

qual

itysh

ops

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

50.0

%1

0.0%

00.

0%0

66.7

%2

0.0%

0Po

orqu

ality

resta

uran

ts /

cafe

s /ba

rs9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Lack

ofse

rvic

es(e

gba

nks,

dent

ists

,est

ate

agen

ts,e

tc)

27.3

%3

0.0%

00.

0%0

0.0%

010

0.0%

140

.0%

20.

0%0

0.0%

00.

0%0

66.7

%2

0.0%

0

Inte

rnet

com

petit

ion

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Pl

anni

ngre

stric

tions

If‘Y

es’

wha

tasp

ect

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Oth

er0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Litte

r9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Con

gest

ion

char

ges

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0B

ase:

110

02

15

20

13

0

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge22

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Q08

Wha

tis

your

opin

ion

ofH

arro

wR

oads

mar

ketp

ositi

onin

shop

ping

term

s?

Too

upm

arke

t9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0Fi

neas

itis

9.1 %

10.

0%0

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0To

odo

wn

mar

ket

72.7

%8

0.0%

00.

0%0

50.0

%1

0.0%

010

0.0%

550

.0%

10.

0%0

100.

0%1

66.7

%2

0.0%

0O

ther

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Bas

e:11

00

21

52

01

30

Q09

How

wou

ldyo

ude

scrib

eH

arro

wR

oad’

scu

rren

tsho

ppin

gan

dse

rvic

em

ix?

Too

man

yla

rge

chai

nsh

ops/

note

noug

hsm

all

(inde

pend

ent)

stor

es

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Abo

utth

erig

htm

ix36

.4%

40.

0%0

0.0%

050

.0%

110

0.0%

140

.0%

20.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0N

oten

ough

larg

e(c

hain

)sh

ops

45.5

%5

0.0%

00.

0%0

50.0

%1

0.0%

060

.0%

350

.0%

10.

0%0

100.

0%1

66.7

%2

0.0%

0

Too

man

yno

n-re

tail

uses

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eed

mor

ere

tail

serv

ices

(e.g

.hai

rdre

sser

s)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Too

man

yre

tail

serv

ices

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0O

ther

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Bas

e:11

00

21

52

01

30

Mea

nsc

ore

-Ver

y go

od=5

,Qui

tego

od=4

,Nei

ther

good

nor

poo

r=3,

Qui

tepo

or=2

,Ver

ypo

or=1

Q10

How

do

you

rate

the

cent

rein

term

s of

the

follo

win

g?

Ren

ts

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Nei

ther

good

norp

oor

63.6

%7

0.0%

00.

0%0

100.

0%2

100.

0%1

40.0

%2

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0Q

uite

poor

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0V

ery

poor

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

0D

on’t

know

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

50.0

%1

0.0%

00.

0%0

66.7

%2

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0

Mea

n:2.

750.

000.

003.

003.

002.

333.

000.

001.

003.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge23

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Rat

es

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r36

.4%

40.

0%0

0.0%

050

.0%

110

0.0%

120

.0%

10.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0Q

uite

poor

18.2

%2

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0V

ery

poor

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

Don

’tkn

ow18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0M

ean:

2.44

0.00

0.00

2.50

3.00

1.67

3.00

0.00

1.00

2.50

0.00

Bas

e:11

00

21

52

01

30

Ava

ilabi

lity

ofpa

rkin

g

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Nei

ther

good

norp

oor

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tepo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Ver

ypo

or72

.7%

80.

0%0

0.0%

010

0.0%

210

0.0%

160

.0%

350

.0%

10.

0%0

100.

0%1

66.7

%2

0.0%

0D

on’t

know

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0M

ean:

1.36

0.00

0.00

1.00

1.00

1.60

1.50

0.00

1.00

1.33

0.00

Bas

e:11

00

21

52

01

30

Park

ing

char

ges

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Nei

ther

good

norp

oor

45.5

%5

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

100.

0%2

0.0%

00.

0%0

66.7

%2

0.0%

0Q

uite

poor

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Ver

ypo

or45

.5%

50.

0%0

0.0%

010

0.0%

210

0.0%

140

.0%

20.

0%0

0.0%

010

0.0%

133

.3%

10.

0%0

Don

’tkn

ow0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Mea

n:2.

000.

000.

001.

001.

002.

003.

000.

001.

002.

330.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge24

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Traf

ficco

nges

tion

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od36

.4%

40.

0%0

0.0%

00.

0%0

0.0%

040

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Nei

ther

good

norp

oor

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tepo

or18

.2%

20.

0%0

0.0%

00.

0%0

100.

0%1

0.0%

050

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Ver

ypo

or18

.2%

20.

0%0

0.0%

050

.0%

10.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0D

on’t

know

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0(N

otan

swer

ed)

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

0M

ean:

2.78

0.00

0.00

2.00

2.00

3.00

3.00

0.00

0.00

3.00

0.00

Bas

e:11

00

21

52

01

30

Bus

serv

ice

Ver

ygo

od18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0N

eith

ergo

odno

rpoo

r18

.2%

20.

0%0

0.0%

050

.0%

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0Q

uite

poor

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0V

ery

poor

9.1 %

10.

0%0

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0D

on’t

know

27.3

%3

0.0%

00.

0%0

50.0

%1

0.0%

040

.0%

20.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0(N

otan

swer

ed)

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

0M

ean:

3.57

0.00

0.00

3.00

1.00

5.00

3.50

0.00

0.00

2.50

0.00

Bas

e:11

00

21

52

01

30

Trai

n / U

nder

grou

ndse

rvic

e

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r36

.4%

40.

0%0

0.0%

050

.0%

10.

0%0

20.0

%1

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0Q

uite

poor

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0V

ery

poor

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0D

on’t

know

36.4

%4

0.0%

00.

0%0

50.0

%1

0.0%

040

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)18

.2%

20.

0%0

0.0%

00.

0%0

100.

0%1

20.0

%1

0.0%

00.

0%0

100.

0%1

33.3

%1

0.0%

0M

ean:

3.20

0.00

0.00

3.00

0.00

3.50

3.00

0.00

0.00

3.00

0.00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge25

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Pers

onal

safe

ty

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r18

.2%

20.

0%0

0.0%

050

.0%

10.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Q

uite

poor

27.3

%3

0.0%

00.

0%0

0.0%

010

0.0%

10.

0%0

100.

0%2

0.0%

00.

0%0

66.7

%2

0.0%

0V

ery

poor

45.5

%5

0.0%

00.

0%0

50.0

%1

0.0%

060

.0%

30.

0%0

0.0%

010

0.0%

133

.3%

10.

0%0

Don

’tkn

ow0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Mea

n:1.

910.

000.

002.

002.

002.

002.

000.

001.

001.

670.

00

Bas

e:11

00

21

52

01

30

Bus

ines

sse

curi

ty

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Q

uite

poor

54.5

%6

0.0%

00.

0%0

100.

0%2

100.

0%1

0.0%

010

0.0%

20.

0%0

0.0%

066

.7%

20.

0%0

Ver

ypo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0D

on’t

know

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

0M

ean:

2.10

0.00

0.00

2.00

2.00

2.25

2.00

0.00

0.00

1.67

0.00

Bas

e:11

00

21

52

01

30

Ran

geof

shop

s&

serv

ices

avai

labl

e

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r27

.3%

30.

0%0

0.0%

050

.0%

110

0.0%

120

.0%

10.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0Q

uite

poor

36.4

%4

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

100.

0%2

0.0%

00.

0%0

33.3

%1

0.0%

0V

ery

poor

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

100.

0%1

33.3

%1

0.0%

0D

on’t

know

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0M

ean:

2.18

0.00

0.00

3.50

3.00

1.80

2.00

0.00

1.00

2.00

0.00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge26

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Qua

lity

ofsh

ops

&se

rvic

esav

aila

ble

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Nei

ther

good

norp

oor

54.5

%6

0.0%

00.

0%0

100.

0%2

100.

0%1

20.0

%1

100.

0%2

0.0%

00.

0%0

66.7

%2

0.0%

0Q

uite

poor

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0V

ery

poor

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

100.

0%1

33.3

%1

0.0%

0D

on’t

know

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0M

ean:

2.27

0.00

0.00

3.00

3.00

1.80

3.00

0.00

1.00

2.33

0.00

Bas

e:11

00

21

52

01

30

Ente

rtai

nmen

tand

leis

ure

faci

litie

s

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Nei

ther

good

norp

oor

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tepo

or45

.5%

50.

0%0

0.0%

00.

0%0

100.

0%1

60.0

%3

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0V

ery

poor

45.5

%5

0.0%

00.

0%0

50.0

%1

0.0%

040

.0%

250

.0%

10.

0%0

100.

0%1

66.7

%2

0.0%

0D

on’t

know

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0M

ean:

1.64

0.00

0.00

2.00

2.00

1.60

1.50

0.00

1.00

1.33

0.00

Bas

e:11

00

21

52

01

30

Mar

ketin

g /p

rom

otio

n/e

vent

s

Ver

ygo

od9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Nei

ther

good

norp

oor

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tepo

or54

.5%

60.

0%0

0.0%

010

0.0%

210

0.0%

140

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Ver

ypo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

100.

0%1

33.3

%1

0.0%

0D

on’t

know

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0(N

otan

swer

ed)

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0M

ean:

2.20

0.00

0.00

2.00

2.00

2.00

1.50

0.00

1.00

1.50

0.00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge27

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Live

lines

s/s

tree

tlife

/cha

ract

er

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r18

.2%

20.

0%0

0.0%

050

.0%

110

0.0%

10.

0%0

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Qui

tepo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Ver

ypo

or54

.5%

60.

0%0

0.0%

050

.0%

10.

0%0

40.0

%2

100.

0%2

0.0%

010

0.0%

166

.7%

20.

0%0

Don

’tkn

ow0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Mea

n:1.

820.

000.

002.

003.

002.

001.

000.

001.

001.

670.

00

Bas

e:11

00

21

52

01

30

The

mar

ket

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r18

.2%

20.

0%0

0.0%

00.

0%0

100.

0%1

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

Qui

tepo

or27

.3%

30.

0%0

0.0%

050

.0%

10.

0%0

40.0

%2

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0V

ery

poor

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

100.

0%1

33.3

%1

0.0%

0D

on’t

know

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

050

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Mea

n:2.

110.

000.

003.

003.

001.

800.

000.

001.

002.

000.

00

Bas

e:11

00

21

52

01

30

Qua

lity

/ num

ber

ofpl

aces

toea

t/ d

rink

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od18

.2%

20.

0%0

0.0%

050

.0%

10.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r36

.4%

40.

0%0

0.0%

00.

0%0

100.

0%1

20.0

%1

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0Q

uite

poor

27.3

%3

0.0%

00.

0%0

50.0

%1

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Ver

ypo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

010

0.0%

133

.3%

10.

0%0

Don

’tkn

ow0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Mea

n:2.

550.

000.

003.

003.

002.

202.

500.

001.

002.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge28

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Gen

eral

shop

ping

envi

ronm

ent

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r54

.5%

60.

0%0

0.0%

050

.0%

110

0.0%

140

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Qui

tepo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Ver

ypo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

010

0.0%

133

.3%

10.

0%0

Don

’tkn

ow0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Mea

n:2.

550.

000.

003.

503.

002.

002.

500.

001.

002.

000.

00

Bas

e:11

00

21

52

01

30

Con

veni

ence

for

shop

pers

Ver

ygo

od0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Qui

tego

od9.

1 %1

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0N

eith

ergo

odno

rpoo

r63

.6%

70.

0%0

0.0%

050

.0%

110

0.0%

160

.0%

350

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Qui

tepo

or9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

050

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Ver

ypo

or18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

010

0.0%

133

.3%

10.

0%0

Don

’tkn

ow0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Mea

n:2.

640.

000.

003.

503.

002.

202.

500.

001.

002.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

AIn

crea

sera

nge

ofna

tiona

lmul

tiple

/cha

inst

ores

1stm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

02n

dm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

3rd

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

4th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

5th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed18

.2%

20.

0%0

0.0%

050

.0%

10.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)63

.6%

70.

0%0

0.0%

050

.0%

110

0.0%

160

.0%

350

.0%

10.

0%0

100.

0%1

33.3

%1

0.0%

0

Mea

n:1.

500.

000.

000.

000.

002.

001.

000.

000.

001.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge29

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

BIn

crea

sera

nge

oflo

cal/

spec

ialit

yre

taile

rs

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

03r

dm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

4th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

5th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

63.6

%7

0.0%

00.

0%0

50.0

%1

100.

0%1

80.0

%4

0.0%

00.

0%0

100.

0%1

66.7

%2

0.0%

0

Mea

n:2.

500.

000.

003.

000.

000.

002.

000.

000.

002.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

CIm

prov

equ

ality

ofs

hops

and

serv

ices

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

04t

hm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

27.3

%3

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)54

.5%

60.

0%0

0.0%

010

0.0%

210

0.0%

140

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Mea

n:3.

500.

000.

000.

000.

004.

003.

000.

004.

003.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

DIm

prov

eap

pear

ance

ofth

edi

stric

tcen

tre

If ‘Y

es’W

hati

npa

rtic

ular

1stm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

2nd

mos

t im

porta

nt9.

1 %1

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

0Im

porta

nce

notr

ated

27.3

%3

0.0%

00.

0%0

50.0

%1

100.

0%1

20.0

%1

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)45

.5%

50.

0%0

0.0%

00.

0%0

0.0%

040

.0%

210

0.0%

20.

0%0

0.0%

066

.7%

20.

0%0

Mea

n:2.

670.

000.

002.

000.

003.

000.

000.

005.

000.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge30

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

EIm

prov

eth

em

arke

t

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

18.2

%2

0.0%

00.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)81

.8%

90.

0%0

0.0%

010

0.0%

20.

0%0

100.

0%5

100.

0%2

0.0%

010

0.0%

166

.7%

20.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

FM

ake

cent

resa

fer(

CC

TV,p

olic

ing,

bett

erlig

htin

get

c..)

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

03r

dm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

4th

mos

tim

porta

nt18

.2%

20.

0%0

0.0%

050

.0%

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

5th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed45

.5%

50.

0%0

0.0%

050

.0%

110

0.0%

140

.0%

250

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)18

.2%

20.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0

Mea

n:3.

250.

000.

004.

000.

002.

504.

000.

002.

004.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

GR

emov

e / r

educ

etr

affic

cong

estio

n

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

100.

0 %11

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge31

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

HPr

ovid

em

ore

hous

ing

inth

edi

stri

ctce

ntre

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

100.

0 %11

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

IIm

prov

efr

eque

ncy

ofbu

sse

rvic

esto

the

dist

rictc

entr

e

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)90

.9%

100.

0%0

0.0%

010

0.0%

210

0.0%

110

0.0%

550

.0%

10.

0%0

100.

0%1

100.

0%3

0.0%

0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

JIm

prov

efr

eque

ncy

oftr

ain

serv

ices

toth

edi

stric

tcen

tre

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

100.

0 %11

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge32

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

KIm

prov

epu

blic

car

park

ing

avai

labi

lity

and

redu

ceca

rpa

rkin

gch

arge

s

1stm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed45

.5%

50.

0%0

0.0%

050

.0%

110

0.0%

120

.0%

150

.0%

10.

0%0

0.0%

066

.7%

20.

0%0

(Not

answ

ered

)36

.4%

40.

0%0

0.0%

00.

0%0

0.0%

060

.0%

350

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Mea

n:3.

000.

000.

005.

000.

001.

000.

000.

001.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

LPr

ovid

e be

tter

ente

rtai

nmen

tand

leis

ure

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

010

0.0%

10.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0Im

porta

nce

notr

ated

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)72

.7%

80.

0%0

0.0%

010

0.0%

210

0.0%

160

.0%

350

.0%

10.

0%0

0.0%

066

.7%

20.

0%0

Mea

n:4.

000.

000.

000.

000.

003.

005.

000.

003.

005.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

MIm

prov

equ

ality

and

rang

eof

cafe

san

dre

stau

rant

s

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

0.0%

033

.3%

10.

0%0

(Not

answ

ered

)81

.8%

90.

0%0

0.0%

010

0.0%

210

0.0%

160

.0%

310

0.0%

20.

0%0

100.

0%1

66.7

%2

0.0%

0M

ean:

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge33

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

NIm

prov

epe

dest

rian

link

san

dfa

cilit

ies

inth

edi

stri

ctce

ntre

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

9.1 %

10.

0%0

0.0%

00.

0%0

100.

0%1

0.0%

00.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0(N

otan

swer

ed)

90.9

%10

0.0%

00.

0%0

100.

0%2

0.0%

010

0.0%

510

0.0%

20.

0%0

100.

0%1

66.7

%2

0.0%

0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

OIm

prov

equ

ality

ofs

hop

units

/ret

aila

ccom

mod

atio

n

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

5th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed27

.3%

30.

0%0

0.0%

00.

0%0

0.0%

040

.0%

20.

0%0

0.0%

00.

0%0

33.3

%1

0.0%

0(N

otan

swer

ed)

63.6

%7

0.0%

00.

0%0

100.

0%2

100.

0%1

40.0

%2

100.

0%2

0.0%

010

0.0%

166

.7%

20.

0%0

Mea

n:4.

000.

000.

000.

000.

004.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

PEn

cour

age

/ pro

mot

eSu

nday

trad

ing

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

90.9

%10

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge34

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

QPr

omot

e/p

ublic

ise

the

attr

actio

ns o

fthe

dis

tric

tcen

tre

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

9.1 %

10.

0%0

0.0%

00.

0%0

0.0%

020

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

81.8

%9

0.0%

00.

0%0

100.

0%2

100.

0%1

80.0

%4

50.0

%1

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:5.

000.

000.

000.

000.

005.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

RIm

prov

eth

equ

ality

of p

ublic

tran

spor

tfac

ilitie

sin

the

dist

rict

cent

re

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

(Not

answ

ered

)90

.9%

100.

0%0

0.0%

050

.0%

110

0.0%

110

0.0%

510

0.0%

20.

0%0

100.

0%1

100.

0%3

0.0%

0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

SM

ore

com

mer

cial

uses

/of

fice

acco

mm

odat

ion

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

100.

0 %11

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge35

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

TO

ppor

tuni

ties

from

mor

epe

ople

livin

gan

dw

orki

ngin

the

area

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

100.

0 %11

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

UO

ppor

tuni

ties

toem

ploy

mor

elo

calp

eopl

e

1stm

ost i

mpo

rtant

9.1 %

10.

0%0

0.0%

050

.0%

10.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

2nd

mos

t im

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

3rd

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

4th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

5th

mos

tim

porta

nt0.

0 %0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

Impo

rtanc

eno

trat

ed9.

1 %1

0.0%

00.

0%0

0.0%

00.

0%0

20.0

%1

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

81.8

%9

0.0%

00.

0%0

50.0

%1

100.

0%1

80.0

%4

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:1.

000.

000.

001.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

In p

lann

ing

for

the

futu

re o

fthe

tow

nce

ntre

,wha

tdo

you

thin

kar

eth

eFI

VEm

osti

mpo

rtan

tthi

ngs

liste

dbe

low

?

Q11

VO

ther

s no

t lis

ted

1stm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

02n

dm

ost i

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

03r

dm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

04t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

05t

hm

osti

mpo

rtant

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0Im

porta

nce

notr

ated

0.0 %

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

00.

0%0

0.0%

0(N

otan

swer

ed)

100.

0 %11

0.0%

00.

0%0

100.

0%2

100.

0%1

100.

0%5

100.

0%2

0.0%

010

0.0%

110

0.0%

30.

0%0

Mea

n:0.

000.

000.

000.

000.

000.

000.

000.

000.

000.

000.

00

Bas

e:11

00

21

52

01

30

Q01

and

Q02

Har

row

Roa

dB

usin

essO

ccup

iers

Surv

eyPa

ge36

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Nov

embe

r20

06

Tot

alL

esst

han

aye

ar1

–2

year

s3

–5

year

s6

–10

year

s10

–25

year

sM

ore

than

25ye

ars

Don

’tkn

ow/

nots

ure

Lea

sed

Ow

ner

occu

pied

Don

’tkn

ow/

nots

ure

0710

06E

NEMSmarketresearch

Q12

Plea

sem

ake

any

addi

tiona

lcom

men

ts in

the

spac

e pr

ovid

ed b

elow

:

Oth

er27

.3%

30.

0%0

0.0%

00.

0%0

0.0%

020

.0%

150

.0%

10.

0%0

0.0%

033

.3%

10.

0%0

Not

enou

ghpa

rkin

gsp

aces

18.2

%2

0.0%

00.

0%0

0.0%

00.

0%0

40.0

%2

0.0%

00.

0%0

100.

0%1

33.3

%1

0.0%

0(N

otan

swer

ed)

54.5

%6

0.0%

00.

0%0

100.

0%2

100.

0%1

40.0

%2

50.0

%1

0.0%

00.

0%0

33.3

%1

0.0%

0

Bas

e:11

00

21

52

01

30

Appendix J

Land Use Map – November 2006

THIRDAVENUE

SECONDAVENUE

ALPERTON

STREET

WEDLAKESTR

EET

HAZLEWOODCRESCENT

ADAIR ROAD

ROAD

SOUTHAM

STREET

GOLBOR

NEGAR

DENS

TOLLBRIDGE

CLOSE

ALPERTONSTREET

FIRSTAVENUE

COOMASSIEROAD

BRAVINGTONROAD

LAPFORDCLOSE

LYDFORDROAD

WARLOCKROAD

BARNSDALE

ROAD

FERNHEADROAD

PORTGATECLOSE

ASHMOREROAD

PORTNALLROAD

BRAVINGTONPLACE

HARROWROAD

KENNETROAD

ERRINGTONROAD

WALTERTONR

OAD

ELGINAVENUE

FERMOYROAD

KENSAL

ROAD

HAZLEW

OOD C

RESCE

NT

GOLBORNEGARDENS

GOLBORNEROAD

HORMEADROAD

GREATWESTERNRO

AD

WESTERNMEWS

WOODFIELDPLACE

BARFETTSTREET

DRAYFORD

CLOSE

TOLLBRIDGE

CL

JAMESCOLLINS CL

OSE

CHANTR

0

0

0

0

2

0

0

510

0

0

0

0

363

0

6

0

8

419

4

566

1

0

0

518

8 6

351

544

385

588

618

389

598

375

486

373

590

361

602

383

606

395

592

586

570

614

582

558

608

580

604

12

610

1614

612

474

616

500

584

339

536

409

10

568

574

560

562

572

520

490

470

0

484

381

377

379

391

369

387

401

403

359

393

397

357

405

407

399

371

367

355

415 41

3

502

496

554

550

498

492

494

349

526

530

411

528

343

532

522

552

488

556

524

548

341

576

546

472

534

341

0

Har

row

Roa

d-G

roun

dFl

oorR

etai

lLa

ndU

se

Key

DistrictCentreBoundary

-Core

DistrictCentreBoundary

-NonCore(Secondary)

GroundFloorUse(2006)

Vacant

SGLeisure

Health

D1

B1A5A4A3Restaurant/Café

A3A2A1Specialist

A1National

A1Independent

A1Convenience

C3

05.12.06

1:1,700

MAr

CL10820-002

CL10820-LBWest-DistrictCentres

GroundFloorUse(2006)-HarrowRoad

GISReference:S:\CL10820-LBWest-DistrictCentres\CL10820

LBWestDistrictCentres-HarrowRoad-GroundFloorUse.mxd

Appendix K

National and Local Policy - Centre Boundaries and Frontages

PPS6 – Planning for Town Centres

PPS6 indicates that local authorities should define the boundary of town anddistrict centres. It states that for purposes of this policy statement, the “centre” for a retail development constitutes the primary shopping area. For all other maintown centre uses the “centre” should be regarded as the area embraced by thetown centre boundary. The extent of the town centre should be defined on theproposals map.

PPS6 states that the Primary Shopping Area should be the defined area whereretail development is concentrated (generally comprising the primary frontagesand those secondary frontages which are contiguous and closely related to theprimary shopping frontage). The extent of the primary shopping area should bedefined on the proposals map. Smaller centres may not have areas ofpredominantly leisure, business and other main town centre uses adjacent to theprimary shopping area, and therefore the town centre may not extend beyond theprimary shopping area. Primary frontages are likely to include a high proportion of retail uses. Secondary frontages provide greater opportunities for a diversity ofuses. In Westminster these designations have been defined as ‘Core’ and‘Secondary’ Frontages in relation to the District Centres.

The Westminster UDP

The Westminster UDP Adopted January 2007 seeks to control the amount of non-retail use (outside Class A1) within the 7 designated District Centres. Policy SS7sets out the criteria for determining changes of use within these centres.

Criterion A seeks to control A3 uses where their impact (in terms of smells, noise,increased late–night activity/disturbance or parking and traffic. The new useClass order will require this policy criterion to be changed to include Class A3, A4and A5.

Criteria B seeks to control the loss of Class A1 use at ground floor level in theCore Frontages, by preventing inappropriate changes of use to non-Class A1uses.

Criteria C relates to Secondary Frontages and basement and first floor levelswithin the District Centres, and provides more flexibility for changes of use to non-Class A1 use subject to a number of criteria.

Consistent with guidance in PPS6 these policies adopt a more flexible approachwithin the Secondary Frontages compared with the Core Frontages. Serviceuses (A2, A3, A4 and A5 uses) are generally more acceptable in the SecondaryFrontages.

Appendix L

Retail Capacity Assessment Methodology

Retail Capacity Assessment Methodology

i. The retail capacity assessment in this report provides a quantitative capacity analysisin terms of levels of spending for convenience and comparison shopping. Allmonetary values expressed in this analysis are at 2005 prices, consistent withExperian’s base year expenditure figures for 2005. Expenditure data for 2006/7 is not currently available.

ii. The quantitative analysis is based on catchment areas for each of the 7 DistrictCentres in Westminster (see section 10.2). The catchment/study area is based onpostcode sectors and the proximity of other competing town centres. It representsthe areas where the District Centre is expected to derive most of its trade.

iii. Shopping facilities within the District Centre are expected to attract trade fromresidents within the local catchment areas, although there will be an element of tradedrawn from beyond the study area (i.e. from commuters, tourists and other visitors).The level of available expenditure to support retailers is based on first establishingper capita levels of spending for the local catchment area population. Experian’s‘local consumer expenditure estimates for comparison and convenience goods’ foreach of the study area zones for the year 2005 have been obtained.

iv. Experian’s latest national expenditure projections between 2005 and 2015 have beenused to forecast expenditure within the catchment area. Unlike previous expendituregrowth rates provided by The Data Consultancy (formerly URPI), which were basedon past trends, Experian’s projections are based on an econometric model ofdisaggregated consumer spending. This model takes a number of macro-economicforecasts (chiefly consumer spending, incomes and inflation) and uses them toproduce forecasts of disaggregated consumer spending volumes, prices and values.The model incorporates assumptions about income and price elasticities.

v. Experian provides recommended growth rates for the period 2005 to 2010, and 2005to 2015. The recommended growth rates for the period 2005 and 2010 are 0.5% perannum for convenience goods and 4.3% per annum for comparison goods. Thesegrowth rates have been used in this study to forecast expenditure per capita up to2009. Adjusted growth rates (0.9% and 3.3% per annum for convenience andcomparison goods respectively) have been adopted to project expenditure between2010 and 2015, consistent with Experian’s overall growth forecasts for 2004 to 2014.Growth in expenditure beyond 2015 is based on 0.7% and 3.8% per annum forconvenience and comparison goods respectively, in line with Experian’s growthforecast for 2005 to 2015. These have been factored up to provide figures for 2006,2011 and 2016.

vi. To assess the capacity for new retail floorspace, penetration rates are estimated forshopping facilities within the local catchment area. The assessment of penetrationrates are based on a range of factors including:

information from household and in-street surveys;

the level and quality of retail facilities; and

the relative distance between shopping centres and catchment areas.

vii. The total turnover of shops within the centre is estimated based on expectedpenetration rates and the expected level of expenditure inflow. These turnoverestimates are converted into average turnover to sales floorspace densities.

viii. The local catchment area population and expenditure projections for 2006 to 2016are based on the 2001 Census and Westminster’s ward based projections.

ix. For both comparison and convenience spending, a reduction has been made forspecial forms of trading such as mail order, e-tail (non-retail businesses carried outonline and using vending machines). Special Forms of Trading (SFT) and non-storeactivity is included within Experian’s goods based expenditure estimates. “Specialforms of trading” includes other forms of retail expenditure not spent in shops e.g.mail order sales, some internet sales, vending machines, party plan selling, marketstalls and door to door selling. SFT needs to be excluded from retail assessmentsbecause it relates to expenditure not spent in shops and does not have a directrelationship to the demand for retail floorspace.

x. The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street.Experian has attempted to provide projections for special forms of trading and e-tailing (Experian Retail Planner Briefing Note 2.3D – December 2005).

xi. This latest Experian information suggests that non-store retail sales accounts for:

2.5% of convenience goods expenditure; and

5.7% of comparison goods expenditure.

xii. For convenience expenditure 1.6% of the 2.5% is estimated to be e-tailing, and theremaining 0.9% is other forms of SFT e.g. mail order. E-tailing can be broken downinto e-tailing through retail businesses (e.g. Tesco and Sainsbury’s) at 1.1% and non-retail store businesses (i.e. those that only operate online) (0.5%). Therefore the e-tailing split for retail and non-retail businesses is approximately 70:30.

xiii. For comparison expenditure in 2004, 3.1% of the 5.7% is estimated to be e-tailing,and the rest 2.6% is other forms of SFT e.g. mail order. E-tailing through retailbusinesses (e.g. Next and Argos) is 1.3%, and for non-retail businesses is 1.8% (e.g.Amazon). Therefore the e-tailing split for retail and non-retail businesses isapproximately 40:60.

xiv. Experian provide projections for e-tailing and other SFT. These projections havebeen used to exclude expenditure attributed to e-tailing through non-retailbusinesses, which will not directly impact on the demand for retail floorspace. In2004 Experian estimate that SFT (including non-retail e-tailing) was 1.4% and 4.4%of total convenience and comparison goods expenditure respectively. The mid-pointof the range of projections provided by Experian suggests that these percentagescould increase to 2% and 6.8% by 2011 respectively. Therefore the amount of e-tailexpenditure through non-retail businesses is expected to increase significantly inproportional terms (+43% for convenience expenditure and +55% for comparisonexpenditure), but as a proportion of total expenditure this sector is expected to remain relatively insignificant for the foreseeable future.

xv. The levels of available spending are derived by combining the population and percapita spending figures. For both comparison and convenience spending, a

reduction has been made for special forms of trading such as mail order and vendingmachines.

xvi. The analysis of existing shopping patterns in 2006 for convenience and comparisonshopping are shown in Tables 1 and 4 below. The turnover density of existingfloorspace is shown in Tables 2 and 5 and the summary of available expenditurewithin each centre between 2006 and 2016 is shown in Tables 3 and 6.

xvii. Available convenience expenditure in the future is based on adjusted market sharesfollowing the implementation of existing food store commitments i.e. a proposed foodstore in Church Street/Edgware Road and the build up of trade following the openingof Tesco Express in Praed Street. These new food stores are expected to reduce the market share of the other five District Centres. For comparison shopping constantmarket shares have been adopted.

TABLE 1: EXISTING CONVENIENCE SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTALTachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Convenience expendiutre per capita £1,455 £2,150 £1,926 £1,637 £2,314 £1,967 £1,968

Total Convenience expenditure £M £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

Market Share of Expenditure OverallMarket Share

Harrow Road DC 34% 0% 0% 0% 0% 0% 1% 4.8%

St. John's Wood DC 0% 18% 0% 0% 0% 0% 0% 2.6%

Warwick Way/Tachbrook St Dc 0% 0% 55% 0% 0% 0% 0% 11.0%

Church St/Edgware Rd DC 1% 0% 0% 43% 2% 0% 5% 4.3%

Marylebone High St DC 0% 0% 1% 12% 59% 1% 11% 7.4%

Queensway/Westbourne Grove DC 3% 0% 2% 0% 0% 22% 1% 7.2%

Praed St DC 0% 0% 0% 1% 1% 0% 5% 0.4%

Other 62% 81% 42% 44% 38% 76% 78% 62.2%

Total 100% 100% 100% 100% 100% 100% 100% 100.0%Turnover £ Millions

Harrow Road DC £15.34 £0.00 £0.00 £0.00 £0.00 £0.00 £0.17 £15.51

St. John's Wood DC £0.16 £8.25 £0.00 £0.00 £0.00 £0.00 £0.00 £8.41

Warwick Way/Tachbrook St DC £0.00 £0.16 £35.20 £0.09 £0.00 £0.37 £0.00 £35.82

Church St/Edgware Rd DC £0.54 £0.00 £0.00 £11.90 £0.54 £0.00 £0.88 £13.86

Marylebone High St DC £0.00 £0.00 £0.73 £3.34 £17.01 £0.86 £2.21 £24.15

Queensway/Westbourne Grove DC £1.30 £0.00 £1.02 £0.00 £0.00 £20.98 £0.17 £23.47

Praed St DC £0.00 £0.00 £0.00 £0.18 £0.23 £0.00 £0.93 £1.34

Other £27.82 £36.96 £27.09 £12.34 £10.92 £71.40 £15.21 £201.75

Total £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

TABLE 2: CONVENIENCE TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales AverageCentres catchment from outside Turnover Floorspace Turnover Density

areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £15.51 30% £22.16 2,700 £8,206

St. John's Wood DC £8.41 30% £12.02 1,300 £9,244

Warwick Way/Tachbrook St DC £35.82 30% £51.17 5,100 £10,033

Church St/Edgware Rd DC £13.86 20% £17.32 2,200 £7,872

Marylebone High St DC £24.15 40% £40.25 2,300 £17,502

Queensway/Westbourne Grove DC £23.47 40% £39.11 3,900 £10,028

Praed St DC £1.34 70% £4.45 1,400 £3,180

Other £201.75 n/a n/a n/a n/a

Total £324.30 n/a £186.47 18,900 £9,866

TABLE 3: AVAILABLE CONVENIENCE EXPENDITURE 2006 TO 2016

Expenditure Expenditure ExpenditureCentres 2006 2011 2016

£M £M £M

Harrow Road DC £22.16 £21.20 £22.08

St. John's Wood DC £12.02 £11.26 £11.71

Warwick Way/Tachbrook St DC £51.17 £52.07 £55.20

Church St/Edgware Rd DC £17.32 £44.82 £47.04

Marylebone High St DC £40.25 £36.93 £39.78

Queensway/Westbourne Grove. DC £39.11 £39.92 £42.01

Praed St DC £4.45 £9.83 £10.59

Total £186.47 £216.02 £228.42

TABLE 4: EXISTING COMPARISON SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTALTachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Comparison expendiutre per capita £2,818 £4,223 £3,771 £3,179 £4,604 £3,888 £3,901

Total Comparison expenditure £M £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

Market Share of Expenditure OverallMarket Share

Harrow Road DC 5% 0% 0% 1% 0% 1% 0% 1.1%

St. John's Wood DC 1% 6% 1% 1% 0% 1% 0% 1.5%

Warwick Way/Tachbrook St Dc 0% 0% 7% 0% 0% 0% 0% 1.4%

Church St/Edgware Rd DC 6% 1% 1% 15% 1% 1% 8% 3.3%

Marylebone High St DC 1% 6% 1% 9% 7% 2% 13% 3.9%

Queensway/Westbourne Grove DC 12% 0% 2% 2% 4% 18% 2% 7.9%

Praed St DC 0% 0% 0% 0% 0% 0% 3% 0.2%

Other 75% 87% 88% 72% 88% 77% 74% 80.7%

Total 100% 100% 100% 100% 100% 100% 100% 100%Turnover £ Millions

Harrow Road DC £4.37 £0.00 £0.00 £0.54 £0.00 £1.85 £0.00 £6.76

St. John's Wood DC £0.87 £5.35 £1.25 £0.54 £0.00 £1.85 £0.00 £9.87

Warwick Way/Tachbrook St DC £0.00 £0.00 £8.78 £0.00 £0.00 £0.00 £0.00 £8.78

Church St/Edgware Rd DC £5.25 £0.89 £1.25 £8.11 £0.57 £1.85 £3.10 £21.03

Marylebone High St DC £0.87 £5.35 £1.25 £4.87 £4.00 £3.70 £5.04 £25.08

Queensway/Westbourne Grove DC £10.50 £0.00 £2.51 £1.08 £2.28 £33.31 £0.78 £50.45

Praed St DC £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £1.16 £1.16

Other £65.60 £77.54 £110.35 £38.93 £50.25 £142.48 £28.70 £513.84

Total £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

TABLE 5: COMPARISON TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales AverageCentres catchment from outside Turnover Floorspace Turnover Density

areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £6.76 30% £9.66 2,000 £4,832

St. John's Wood DC £9.87 30% £14.10 3,300 £4,271

Warwick Way/Tachbrook St DC £8.78 30% £12.54 2,700 £4,644

Church St/Edgware Rd DC £21.03 20% £26.28 5,300 £4,959

Marylebone High St DC £25.08 40% £41.80 7,200 £5,806

Queensway/Westbourne Grove DC £50.45 40% £84.09 14,200 £5,922

Praed St DC £1.16 70% £3.88 1,400 £2,771

Other £513.84 n/a n/a n/a n/a

Total £636.97 n/a £192.35 36,100 £5,328

TABLE 6: AVAILABLE COMPARISON EXPENDITURE 2006 TO 2016

Expenditure Expenditure ExpenditureCentres 2006 2011 2016

£M £M £M

Harrow Road DC £9.66 £11.50 £13.59

St. John's Wood DC £14.10 £16.64 £19.67

Warwick Way/Tachbrook St DC £12.54 £14.94 £17.92

Church St/Edgware Rd DC £26.28 £31.62 £37.47

Marylebone High St DC £41.80 £50.57 £58.84

Queensway/Westbourne Grove DC £84.09 £100.54 £118.66

Praed St DC £3.88 £4.98 £6.12

Total £192.35 £230.78 £272.26

Appendix M

Operator Requirements

OPERATOR REQUIREMENTS

Over 300 companies were sent a questionnaire asking about their requirements inWestminster. 33 companies responded to the questionnaire, which equates to an11% response rate. Of those who did respond, 13 (39%) indicated that they do havea requirement in the near future in Westminster, while 20 (61%) indicated that they do not have any requirements. Below is a summary of the responses.

The vast majority of respondents were looking for a new unit, rather than expandingan existing unit. Only London Clubs International was looking to expand an existingunit which was their ‘Sportsman’ on Quebec Street, in the Church Street/EdgwareRoad District Centre. Four respondents were not looking for a specific location fortheir new development(s), but were looking for a new unit within the general area.

The most popular location in which respondents wished to open a new unit wasMarylebone High Street with four identifying it specifically. Queensway/WestbourneGrove and St John’s Wood District Centres were the next most popular locations withthree respondents identifying each as a location for a prospective new unit. ChurchStreet and Praed Street were 3rd most popular with 2 respondents identifying them inparticular as a location for a new unit. Warwick Way/Tachbrook Street and HarrowRoad were the least popular locations identified by respondents for a new unit, withonly one specifically identifying each.

When asked what additional information may be of use in deciding whether to choose to locate in Westminster in the future, the most common responses were informationregarding the demographic profile, and the availability/price of car parking. Otherpieces of information which respondents thought would help make such decisionswere those relating to future developments/future availability of sites and footfallnumbers.

Respondents who answered positively about their requirements in Westminster werealso asked why they had not yet secured their requirements. The overwhelmingmajority gave availability of sites as a reason, the cost of renting was also a fairlycommon response.

Respondents who answered negatively about their requirements in Westminster were then asked why they weren’t looking in the area. The most common response wasthat they were fully represented in nearby/other central locations, the next mostpopular reason was that the rents are too high.

When asked for any additional comments, only Nandos, who required a new unit inMarylebone and/or Praed Street, indicated that Westminster’s planning policyregarding A3 uses discouraged investment in the area.

Glossary of Terms

A1 Shops, retail warehouses, hairdressers, undertakers, travel and ticket agencies, post offices, dry cleaners, pet shops, sandwich bars, retail showrooms, and domestic hire shops.

A1 café type uses Shops such as sandwich bars or coffee shops selling food and drinks to be consumed mainly off the premises, but not hot food takeaways. Examples include certain Pret a Manger shops, Costa Coffee and the Seattle Coffee Co. shops.

A2 Banks, building societies, bureau de change, estate and employment agencies, professional and financial services, telephone bureaux, betting offices and beauty salons (excluding hair salons).

A3 Restaurants, snack bars and cafés selling food and drinks to be consumed mainly on the premises

A4 Pubs and bars.A5 Shops for the sale of hot food to be consumed mainly off the premises (hot food take-aways).B1 Business uses such as offices, research and development and industrial uses.CAZ Central Activities Zone (CAZ). The CAZ is an area of mixed uses, many of which contribute

directly to the national, regional and local economy. It is this mix of activities and their supporting resources which underpins the success of London’s economy.

CAZ Frontages Frontages outside CAZ shown on the UDP Proposals Map where the City Council envisages the maintenance or growth of Central London Activities.

Comparison A1 floorspace selling predominantly durable items and not in convenience use.Convenience Includes shops selling food, alcoholic drink, tobacco and other goods (newspapers and

magazines, cleaning materials and matches). For the purposes of this assessment, convenience includes shops selling food or drink (excluding A1 café-type uses), and newsagents (including specialist tobacco stores).

Core Frontages Shopping frontages identified in the District Centres within which UDP policies aim to maintain a high concentration of shops.

District Centre District Centres provide a range and level of services below GLA defined Major Centres, but above that of Local Centres, and are a focus for shopping and other town centre activities.

Experian GOAD An independent retail data consultancy who provide maps of ground floor uses in shopping centres.

Greater London Authority (GLA)

A new form of strategic government for London established in July 2000, run by the Mayor of London.

Gross Floorspace Floorspace of buildings on all floors including external walls, half the thickness of parting walls and circulation areas.

Independent store This includes non-convenience stores (see definition above) irrespective of size, that are not considered to be specialist retailers (see definition below), that are operated by retailers that are not included within national retail chains or groups.

International stores This includes national multiple retailers with stores all over the world such as Ghost and The Conran Shop.

National retailers This includes all retailers (Class A1 only) that operate within the context of a national retail chain or group, such as Sears. A schedule of all national retail multiples can be found in the Retail Directory of the UK 2002 (Hemming Information). Specialist shops that are part of a retail chain or group, such as Whittards and Thorntons, are classified as national retailers. Although there are national chains of betting shops, such as Ladbrokes, these are classified as A2 uses and not national retailers.

PPS6 Planning Policy Statement 6 – Planning for Town Centres published by the ODPMPrestige international retailers

Prestigious retailers that operate in more than one country, e.g. Gucci, Gianni Versace, and Giorgio Armani. Also includes flagship stores only found in select town centres in Britain.

Secondary Frontages Shopping frontages identified in District Centres, where an element of non-A1 uses may be allowed.

Retail floorspace This is all A1, A2, A3, A4, A5 and sui generis floorspace, and vacant floorspace of any of the aforementioned categories.

Specialistindependent

Similar to an independent store, but this category reflects the quality and specialisation of the retailer so that a shopper may make a specific shopping trip to that shop.

Sui Generis Sui Generis is a term that refers to a use on its own. Any planning use not falling within a specific class within the Use Class Order falls within this category. Examples of sui generis uses in shopping centres are launderettes, mini cab offices, amusement centres and car showrooms.

Town centre Town centre is defined in Annex A of PPS6 to cover city, town, and traditional suburban centres, which provide a broad range of facilities and services which fulfil a function as a focus for both the community and for public transport. It excludes parades of purely local significance.

Town Centre Health Required under PPS6, these contain information on the mix of uses, environmental quality and

Check general economic health of shopping centres/areas. UDP Unitary Development Plan produced by Westminster City Council as the statutory development

plan for Westminster, see www.westminster.gov.uk/udpVacancy This category includes vacant street level units, as well as units that are under alteration.

However, if at any time the survey was completed it was evident who the unit would be occupied by, the unit was treated as being occupied by that occupant.

Zone A Rent The rental level per square metre achieved on the first six metres of a shop unit measured from the main shop frontage.