shopper sciences overview

An Interpublic Mediabrands Company


Dedicated to understanding

shoppers and shopping behavior better than any other company in

the world.


Consulting - What We Do

A new kind of shopper marketing agency born of the world’s only dedicated retail technology center

• Leveraging proprietary research methodologiesto reveal the true drivers of influence along the shopper’s path to purchase

•Helping retailers, brands, and advertising agents achieve sales optimization by aligning marketing efforts with the factors that truly influence a shopper’s decision to buy

•Re-imagining creative through the lens of the shopper

Turning Insights into Action


Consulting - Our Process Sales Optimization through Shopper Insights


Consulting - How we help brands grow

We don’t guessAt Shopper Sciences, we start every project with insights – unique insights, backed up by our own data base of shopper influence research. It is the largest shopper influence database in North America (by 2012, globally too).

We communicate where shoppers need help mostShopping can start in-store, at home, in a catalog, on the internet, in social media or on Mobile phones. We reveal where decision making takes place, and apply shopper marketing at the point where we can most influence brand and product choice.

We don’t just advise, we implementWith shopper capabilities in Europe, Asia, South and North America for great brands like Microsoft, Kraft, Coke, Sony, Home Depot, Tesco and more, we know what it takes to implement at scale.

We bring shopper into the agency vocabulary from the very beginningShopper marketing isn't just the purview of a brand’s shopper agency, but the responsibility f every agency partner. We bring our tools, our planning process and data-driven creative insights into the agency roster early, and we stay with those agencies through their process. One strategy, shopper driven, executed at scale.

We start and end with data – and resultsBecause we start with proprietary research, it makes it easy to measure results. Our creative will come to you pre-tested with real shoppers in-store; and we will monitor the results once we roll out the first programs. We haven’t had a client yet who hasn’t grown transactions, sales and share…and most of the time, margins as well. Additional discounts, sweepstakes and other costly trade programs are rarely what shoppers need – we give you the data and creative to maintain margins and still grow share.


Shopper Sciences’ research methodologies uncover actionable

insights far beyond conventional marketing ROI studies

• Maps the average purchase cycle or timeline from undecided to decided

• Heat maps depict where shoppers are going for information at each phase of the purchase cycle

• Scores the media nodes or touch points that have the greatest “net” influence on the shopper’s decision-making process

• Measures the impact of in-store displays & POP on the purchase decision

• Reveals the effects of pricing & promotions

• Uncovers where shoppers get stuck in the decision-making process or the barriers to purchase

• Identifies shoppers’ post-purchase sharing behaviors

Research & Analytics


7

shopper sciences overview

Business