DOMINAT

ORS

BE

N P

BE

N C

F I N

N C

AL L U

M

WHAT: THIS APP CAN HELP YOU WHEN YOU NEED IT

MOST.

WHEN: YOU ARE OUT SHOPPING AND FORGET WHAT YOU

NEED. JUST TAKE A LOOK AT THIS APP.

WHERE: YOU CAN USE IT WHERE EVER YOU WANT

WHY: BECAUSE, YOU DON’T WANT TO FORGET YOUR SHOPPING LIST

PROBLEM

There are different apps in

store that a

re near the same

like ,b

ut we have no lim

it at a

ll and s

ome do and s

ome

don’t..

PROBLEM QUESTION

How can we help people that forget there shopping lists?

How can we help people we can help people by creating a app that you can list your shopping on the app ..

KEY INSIGHT STATEMENTS

People who forget there shopping list currently try to use their own list but this does not work because they always lose there piece of paper, which has their shopping on.

Our key insight is that people should use this app for shopping.

People who forget there shopping lists currently use are app.

MINI ELEVATOR SPEECH

My team dominators is developing an app to help often shoppers solve the problem forgetting their list.

My team dominators is developing an app to help people to solve the problem of losing their shopping list by providing a digital shopping list and prices on what items would interest you the most.

USER PROFILE

Dave Sullivan

The office work

About dave

Never remembers his shopping list

Always goes overs his budget

“ I want to be able to stick to my budget and remember whats on my list”

Key goals:

Wants to stay on budget

Wants to remember shopping list items

COMPETITORS OR OTHER SOLUTIONS

USER STORIES

As a user, I would like the app to help me when I have lost my shopping list and have forgotten what was on it. Once I have forgotten it I go over my budget buying things I think I need but I don’t so I find this app helpful as it shows me products I show an interest in.

BALSAMIQ

BUSINESS MODELBusiness case

Who benefits from your app?

Main target user Girls boy woman men aged 9+ could use are app

Others who benefit Parents and elderly

 

Our business model All users pay Some users payYes

Somebody else pays

My team’s app will operate a business model in which some users pay. My team has identified that some people are willing to pay towards the app, because you get a free shopping list any type you want. You should buy this app because, it makes your shopping a whole lot easier.    

MARKETING STATEGY

My marketing is aimed at people who forget what's on their shopping list

Our marketing is aimed at people in need of a quick shopping trip