PLANNING, EXECUTING & RUNNING A POP UP

WHY SHOULD YOU RUN A POP-UP?

HOW TO PREPARE FOR A POP-UP

WHY SHOULD YOU OPEN A POP-UP SHOP?

WHY SHOULD YOU OPEN A POP-UP SHOP?Establish the Experience of your Brand

WHY SHOULD YOU OPEN A POP-UP SHOP?$50 BILLION: Annual pop-up shop sales in the U.S.

WHY SHOULD YOU OPEN A POP-UP SHOP?$100,000: Approx. cost of opening a new brick-and-mortar store

WHY SHOULD YOU OPEN A POP-UP SHOP?LOCATION, LOCATION, LOCATION: Sell anywhere without breaking the bank

WHY SHOULD YOU OPEN A POP-UP SHOP?60%: Customers buy 60% more when shopping in person than online

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”

✓ Decide On A Venue OR Con, Tradeshow, Craftfair

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Consider Front & Back Of House

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Plan For Transport & Loading Of Products

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Create A Marketing Plan

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Create A Social Schedule

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Decide What Products You Are Selling

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design The Space

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design the Space * Plan The Layout & Flow Of Customers

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design the Space * Plan For Merchandising Your Products

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Design the Space * Ensure Products Are Secure

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Consider The Customer Experience

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Consider The Customer Experience * Make It Easy For Customers To Shop

HOW TO PREPARE FOR A POP-UP: “TO-DO’s”✓ Consider The Customer Experience * Plan The Checkout

COORDINATE THE LOGISTICS

COORDINATE THE LOGISTICS✓ Decide On Pop-up Policies (returns etc.)

COORDINATE THE LOGISTICS✓ Prepare Your Checkout

COORDINATE THE LOGISTICS✓ Prepare Your Checkout * Have Cash Floats / Plan For Cash Drops

COORDINATE THE LOGISTICS✓ Consider The Customer Experience * Source Appropriate Size Shopping Bags

COORDINATE THE LOGISTICS✓ Prepare Your Checkout * Make Sure to Have Proper Supplies

COORDINATE THE LOGISTICS✓ Prepare Your Checkout * Acquire POS Hardware

COORDINATE THE LOGISTICS✓ Plan For Proper Signage

COORDINATE THE LOGISTICS✓ Staff:

COORDINATE THE LOGISTICS✓ Staff: * Decide Who Will Be Working

COORDINATE THE LOGISTICS✓ Staff: * Plan For Breaks

COORDINATE THE LOGISTICS✓ Staff: * Train (POS App, Store Policies)

COORDINATE THE LOGISTICS✓ Strong Wifi Connection

COORDINATE THE LOGISTICS✓ Make Sure You Can Power Your POS Hardware

THANK YOU :)