shopify vs which e-commerce platform magento vs
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Shopify vs Magento vs WoocommerceGreat outcomes depend on great decisions.
Choosing an optimal e-commerce platform is one such decision that can help online businesses
target the right product and services, personalize user experiences, and manage partner and seller
networks with unparalleled scalability.
Which E-Commerce PlatformSuits Your Online Business?
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Key Buckets of Consideration
Features and Functionalities
An e-commerce platform with the right harmony of features and functionalities can help you:
Make online purchases seamless and swift
Replicate the ease and convenience of physical shopping experiences virtually
Fulfill the unique requirements of the business
Ensure an intuitive admin experience
Questions You Must Ask to Determine the Features and Functionalities You Need
What is the product/service I’m selling?
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Do I need to leverage the mobile audience?
How do I expect my customers to pay?
How large/small my inventory is?
Am I operating locally, nationally, or internationally?
How soon do I wish to expand?
What currencies should I support?
What functional and business integrations do I need?
Should I connect with my customers after purchase?
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When choosing an e-commerce platform, you need to decide between two options: Self-Hosted or Cloud-Driven.
What’s the Difference?Self-Hosted Platforms Cloud-Driven Platforms
A self-hosted e-commerce platform is one where you need to set up a server (in the cloud typically) and manage it holistically.
Pros: Highly customizable; provides more control over the site.
Cons: Higher upfront costs; however, after such costs, there will be lesser ongoing fees.
Good For: Projects that are backed by a proper, in-house IT team.
A cloud-driven e-commerce platform is one where your site runs on a third-party server on an on-going subscription basis.
Pros: Coding, design, security features are already in place; tech support assured; smaller upfront investment; continued improvements
Cons: Limited control over the site; substantial ongoing fees
Good For: All kinds of projects
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How to Determine Which Hosting Serviceis Good for Your Business?You should start evaluating with the following questions:
Do I need any special functionality for my site?
Do I have an in-house IT staff to manage uptime?
Do I need the code-level access to my site?
What is my upfront budget?
What is my monthly operating budget for running the site?
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The Look & Feel of Your Site
Visibility and Traction Additional Functionalities
The platform you choose must be equipped with:
A wide selection of templates, especially when you don’t have an in-house development team.
A user-friendly backend to allow easy access to data files.
Multiple integration options to enable connectivity between systems.
Intuitive, out-of-the-box checkout processes.
The platform you choose must allow you to manage:
• XML Sitemaps• Canonicalization• Title tags• Link structure• Alt tags• Meta descriptions• Schema Markup and more;
The platform you choose must also support a blog. It’s important to create content on a regular basis to keep visitors engaged and influenced.
Before you sign in to any e-commerce platform, explore its marketplace. You can find dozens of plugins with leading capabilities. Save time and money by using them instead of having developers create them from scratch.
Look for free plugins and see what they provide.
Identify features you need and search if there are any free plugins that provide them.
Check for premium plugins and see if your budget allows spending.
Templates SEO Plugins
Customization plays a vital role in enabling engaging and relevant e-commerce experiences. From a broader perspective, it entails three elements: Templates, SEO, and Plugins.
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Shopify vs Magento vs WoocommerceA Low-Down on the Industry’s Three Premium Platforms to Help You Make an Informed Choice.
WoocommerceMagentoCommunity Edition
Pricing USD $79/month Free Free
Reporting Professional in-built reporting
An advanced report builder is available with Shopify Advanced Edition
Basic Reporting
High-level business intelligence reporting is available with Magento Commerce Edition
Five basic reports available by default
SEO Full-scale SEO capabilities with better page loading speed due to dedicated server
Advanced SEO capabilities with an easy access to SEO fields. Page speed depends on the hosting environment
Basic SEO optimization capabilities. Page speed depends on the hosting environment
Beginner-Friendly Yes No Yes
Core Customization
Less due to the water-tight system settings
High High
Abandoned Cart Recovery
Yes No, but can be enabled with extension integration
No
Shopify
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Popularity Supports nearly 1,000,000+ sites
Supports nearly 900,000+ sites
Supports nearly 3.8 million sites
Store Size Unlimited Unlimited Unlimited
4200+ Apps 4000+ Extensions 56,000+ Plugins
Type Of Business B2C B2B and B2C B2C
Size of Business Small to Medium Medium to Large Enterprise
Small, off-the-road physical shops
Orders and Sales Unlimited Unlimited Unlimited
Hosting Cloud-Hosted Self-Hosted(On-Premises or Cloud)
Self-Hosted(On-Premises or Cloud)
Security PCI DSS compliant
Comes with SSL certificate
Non-PCI DSS compliant by default
External sourcing of SSL certificate
Non-PCI DSS compliant by default
External sourcing of SSL certificate
Payment GatewayCharges
Free default payment solution available. A nominal fee is charged per transaction if you use non-shopify online payment method.
No default payment solution available. Charges are applied as per the Payment Gateway Contract Rate.
2.9% of the transaction amount plus $0.30 as processing fee on US issued cards
In case of other payment gateways, Charges are applied as per the Payment Gateway Contract Rate
WoocommerceMagentoCommunity Edition
Shopify
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Support 24x7 Support 24x7 Support Not Available
24x7 Support Not Available
Scalability 3 Stars 4.5 Stars 3 Stars
User Experience 4 Stars 4 Stars 4.5 Stars
Created by: The Kellton Team
Kellton Tech is a “Born Digital” technology consulting and services company with operations across the US, Europe, and Asia. Its team of 1,500 plus dedicated Kelltonites takes a technology agnostic approach to deliver innovative solutions that drive exceptional business value, empowering“Infinite Possibilites with Technology”
North America: +1.844.469.8900Asia: +91.124.469.8900Europe: +353.76.604.2716
General Inquiries: [email protected]
www.kelltontech.com
WoocommerceMagentoCommunity Edition
Shopify
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