Through the Customer’s LensAli Rushdan Tariq

Disclaimer: This is NOT the opinion of any Shopify employee. I have put this slide presentation together as a currently paying Shopify customer

Overview

• Customer Interview Debriefs

• My Shopify Store Experience

• Areas of Improvement

Customer Interview Debriefs

Customer Interview Debriefs

• There is no assistance

• I don't know how to make it look nice

• it doesn't tell you what is the best size to upload pics… I have to do trial and error

• my paypal doesn't work and it's not like shopify helps with that

• I get a bill every month even though they know I have zero activity and am not using the site

SuddufPeplum Fashion Shop

Customer Interview Debriefs

• very easy to set up

• I haven't had any complaints from users

• biggest complaint is that I have to go through and look at each order and send them to the individual clubs -but that’s because I went with the cheapest option. There is another option that gives you reports that might make it easier

• It also asked me for my SIN which was really frustrating, but that’s a confirmation thing... so I just have to trust them

LaurenIvey Clubs

Customer Interview Debriefs

• I liked it quite a bit!

• Quite easy to set up

• I liked it the best among other offerings

• Had no need for outside help … I pretty

much figured it out on my own

RyaneProf

My Shopify Store

Experience

Smarty Shotshttp://smarty-shots.myshopify.com/

A store for digital copies of

my photography

Impressions

+ Good initial templates to start with

+ Great phone customer service

+ Initiating webinar was very useful and helpful

+ Adding products is simple

+ Great help docs to refer to

- How to edit store look/feel is not initially obvious

- 20 min hold on phone / live chat was off for 2 days

- Dashboard is a little overwhelming

- Some docs seem a little outdated

Areas for Improvement

Topic 1:

How do I edit the front page of my store?

Simple question, unintuitive UX

My user flow

1 2

3

Click on Pages … Click on Welcome …

… and now I’m lost. I can’t seem

to find how to edit the pictures or

the general look and feel of the

front page of my store

Simple question, unintuitive UX

The intended user flow1 2

3

Click on Themes …

Click on Theme Settings …

… and now I can edit the look and feel of all

my pages including the front page of my

store.

Recommendation

Move the Pages out from “Theme Settings” and into the “Pages” section. It gives more continuity, thus, less confusion. Treat this like an experiment.This recommendation is also based on

Sudduf’s feedback. She agreed it

would have saved her some time and

frustration.

Topic 2:

How do I get my storefront noticed?

Recommendations

Apart from common SEO and SEM methods, store owners could be given the following:

– “Improved content management functions -we struggle to make great non-shop pages that are easy for the client to manage.” [Quora post]

– Have drop-in sessions for storefront managers with Shopify experts to help tweak for specific metrics

– Conduct “growth hacking” or Customer Acquisition webinars for storeowners

Lets Connect!

http://www.linkedin.com/in/artariq

Ali Rushdan Tariq

https://twitter.com/alirtariq

http://artariq.com/blog/

Co-founder / Product Manager at Ariagami Inc.

alirtariq@gmail.com