shop2market presentation-uk
DESCRIPTION
Shop2market is an online advertising platform.TRANSCRIPT
Improve your online
advertising campaigns
The next generation campaign management
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What does Shop2market do?
Generates & optimizes feeds & banners in any format for all ad channels
Calculates the cost per order (CPO) and Return of each Ad
Provides business rules to manage the CPO on Ad per channel level
Assigns orders to affiliates based on their contribution to the sale
Uses a single container tag to manage all third party tags
Imports net orders and automatically approves affiliate orders
Enables private affiliate channels (create you own network!)
You can do this all by yourself (we provide a training)
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Insight in the real Cost per Order
The true CPO provides a totally different picture
Advertisement costs
Assigned orders
Calculating the CPO might be simple but:
Costs might be per click, per keyword, per view, per
order and be different per category or price level
Many channels are often involved in a sale.
The last channel is often NOT the channel with the
highest contribution (conversion attribution)
Orders should be assigned first based upon conversion
attribution rules in order to calculate the true CPO
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Double the amount of orders on CPC/CPM channels
RoaS
# Promotions
First optimize the content per channel!
Source: Shop2market.com
Profitable ads differper channel
Deactivate non profitable ads per channel
Content and promotions change every day! Be independent of your IT department
Cut the costs in half and double the amount of channels
50% of the costs are related to Ads without any revenue
10% - 20 % of the products
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Provide insight in the real results per affiliate (eCPC)Award based upon contribution (not last cookie)
Why deduplicationscripts work counter productive
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Why last cookie counts doesn’t work
Listing site
Kieskeurig.nl
Discount
Cashback
Games
RetargetingRetargeting
Multiple channels are involved
in a sale (average 4)
Channels play different roles in
the purchasing process (AIDA)
Many “strange” affiliates claim
orders
Good affiliates are not awarded
and will leave
Deduplication based on
contribution is required
(conversion attribution)
Real-time conversion attribution is the only possible solution
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Improve your listing on CSE’s with the PriceWatch
Check your listing on
CSE’s periodically
(daily, weekly)
Get a price suggestion
based on your preferred
listing
Export price suggestions
to use for automated
price updates
Automatically
(de-)activate ads from
the campaign, based on
the listing
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Recommendations Increase the amount of paid channels
Only use CPO optimized feeds
Use a container tag (not a deduplication script)
Assign an order based on the contribution to the sale (not LCC)
Include all (paid) channels when assigning orders
Make sure you use real-time conversion attribution
Use an independent tool to calculate the CPO
Include your profitable affiliates directly