BRAND ANALYSIS

SINCE 1971

DESIGN-LED

SEXY

ICONIC

MODERN

Reiss was founded in 1971 by David Reiss, son of a retailer.

Brand something quirky and slighty more sexy.

Concept is to make beautiful designer clothes but not for designer prices.

First store opened in Bishopsgate selling mens tailoring. 1971

Opening of first international storesin New York and DUBAI

Reiss winner of Draper Award 2010! Other finalists in our category included: Topshop (who were highly commended), All Saints, H&M, M&CO, New Look, Republic.

2005

Premium chain Reiss unveiled its younger, edgier sub-brand 1971 Reiss this week, which will see it go head to head with the likes of All Saints and French Connection and help it capture new shoppers.

2009

2010DAVID REISS

Images from: reiss.com, princess-diana-remembered.com, individualism.co.uk

COPARATE IDENTITY

PRODUCT ANALYSIS

Offer Mens and Womens cloting, footwear and accessories

Mens products include, suits, tailoring, shirts, tops, knitwear, coats, blazers, trousers, jeans, accessories, bags and shoes.

Size Range:Trousers, jeans: 28, 30, 32, 36

Tops, shirts, knitwear, coats: S, M, L, XL, XXL

Blazers, suits & tailoring: 36. 38, 40, 42, 44, 46

Shoes: 40, 42, 44, 46

Womens products include, suiting, dresses, shirts, tops, knitwear, coats, jackets, trousers, jeans, accessories, jewellery, bags, shoes and swimwear.

Size Range:Dress, tops, suiting: 4, 6, 8, 10, 12, 14

Knitwear, coats, swimwear: XS, S, M, L

Shoes: 36, 37, 38, 39, 40

The way reiss have such a good price range is by the fabrics they use. They seem t use cheaper fabricssuch as nylon, viscose, polyester and acetate.

Price range for women varies from £35 - £995.

Price range for men varies from £23 - £950.

Branding, logo, website, packging, swing tag, layut..

The advertising uses rich colours to draw people in and they also uset the same clour tomes and layut for both mens and womens advertisment.

The website is easy to use, seperating mens and womens. When clicking on each one there is a drop down menu.

The logo is sharp, edgy and simple. it looks very neat and uses only black and white. The swing tags are precise and

clear, using the basic layout if the log, and using a white background to fill the portrait space. All swing tags are attached with simply a black ribbon onto a saftey pin.

The Bi-Annual Magazines seems to the the only promotional liteature found when goin into Reiss. The first magazine was in spring/summer 2011 to offer a deeper delve into the brand.

When talking to the sale as-sistances, they said they had to wear at least one piece of clothing from Reiss and allowed to wear jeas but not in the mens tailoring shop.

The store layout is very neat and tidy, and everything put into trends. Everything looks professional, with glass dividers and manniequeins to show all the products off.

100% polyester

Images from: reiss.com Images from: reiss.com, liparazzi.blogspot.com

COMPETITORSTARGET AUDIENCE

Zara Women, French Connection, Jaeger, Whistle, DKNY and Joseph

There are three differnet types of retailer that Reiss compete:Lower end Retailer: Zara Women & French Connection

Mid Range Retailer:Jaeger & Whistles

Aspriationa Retailer:Joseph & DKNY

The company refers to its brand as a ‘bridging brand’ , they are birdging the gap between higher priced fashion, including Hugo Boss and DKNY , and the lower end Zara abd French Connection.

Reiss is very proud of their heritage. David Reiss calims their are no direct competitors to his brand. He simply thinks of everyone as a competitor. Howeve there seem to be a few main competitors that Reiss have.

Celebrity Target

Audience

Want to be stylish and from middle to high class.

BE STYLISH

BE SUCCESSFUL

BE REISS

People who want to be stylish in the office and out with their friends, Reiss is

not only a style it’s a lifestlye.

The customer if Reiss is a power-hungry person, with good taste and appriate art and culture.

Questionnaire Results:Age range 30 - 60Most people shopped there offen unless shopping for special occasions.

Age

18-2525-3535+

young studentprofessionalsolder fashionable

limited purchasesbuying larger rangeaspirational

person type purchase type

Customers have embraced online shopping, this helps the retailer learn the demographic to their likes and dislikes

Images from: reiss.com, marieclaire.co.ukImages from: west-quay.co.uk, en.wikipedia.org, yourlogoresources.com, hays.co.uk, dressworld.co.cc, uxuo.com, l2thinktank.com, bestplacesexplorer.com

PSYCHODELIC FUR

TREND REPORT

The tux love trend was a major hit on the runway for Fall. reiss has seen this on the runway and taken ideas from Jason Wuvand Rose Cordero.

FALL 2011 TREND REPORT, three key trends Tux Love, Colour

Form and Psychodelic Fur

TUX LOVE

COLOUR FORM

It all began with Prada’s craze, i ncluding candy-coloured fur stoles. Reiss have used a subtle hint of this in their new fur range of fur coats. So now the style has gone from the runway to the high street.

Bright colours have been a stroy for a long while now. And Reiss has picked up on this, using electric colours. Influences from Prada as strips made a statment on the catwalk.

Vertical Strips

Images from: reiss.com, style.com