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SHOP
DINE
EXPERIENCE
2 3
AT
TH
E B
ATT
ER
Y ATLANTA OPENING DAY IS 365
DA
YS A
YE
AR
50
+ R
ETA
IL DOORS OPEN YEAR-RO
UND
117,328 HOTEL GUESTS
VIS
ITIN
G Y
EA
R-R
OU
ND
4,000 O
FFIC
E E
MP
LO
YE
ES
YEA
R-ROUND
1,186
RESIDENTS YEAR-R
O
UN
D
124 CO
NC
ER
TS
& G
A
MES EACH YEAR
4 5
260,000 AVG. CARS ON I-75 DAILY
208,300 AVG. CARS ON I-285 DAILY
of The Battery Atlanta
Source: Esri
6 7
5:30 PM
6:30 PM
7:30 PM
at The Battery Atlanta
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THE BATTERY ATLANTA& SUNTRUST PARK
MASTER DEVELOPER
OPERATIONSTEAM
OWNER (ATLANTABRAVES)
Office space Parking Residential over retail
Retail & dining Entertainment Hotel Pedestrian Bridge
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41,500SEATING CAPACITY
3M FAN VISITS PER YEAR (PROJECTED)& MOST DYNAMIC MIXED-USE ANCHOR IN THE COUNTRY
The perfect marriage of classic ballpark feel, modern amenities and southern hospitality, creating a fan experience unlike any other. An intimate setting of 41,500 seats (20% smaller than Turner Field) designed to maximize sightlines, making every seat feel like the“best in the house.”
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1.24M FOLLOWERS
2.2M FOLLOWERS
45K FOLLOWERS
6.6K FOLLOWERS
730K FOLLOWERS
LARGEST MARKETING TERRITORY OF ANY PROFESSIONAL SPORTS TEAM IN THE U.S.
14 15
TICKET SALESATLANTA BRAVES
SUNTRUST PARK
TURNER FIELD
72.1% IN-STATE TICKET SALES
OUT-OF-STATE TICKET SALES
27.8%
3
5
10
20
50
100
150
200
422,598
474,219
940,108
1,631,642
1,968,525
2,092,600
2,138,796
2,205,207
16.03%
17.98%
35.65%
61.88%
74.65%
79.36%
81.11%
83.63%
AREA (IN MILES)
TICKETSALES
PERCENT(OF TICKETS)
ATLANTA
MACONBIRMINGHAM
MEMPHIS
NASHVILLE
JACKSON
GREENVILLE
CHARLOTTE
CHARLESTON
SAVANNAH
NEW ORLEANS
CHATANOOGA
JACKSONVILLEMOBILE
TALLAHASSEE
16 17
18 19
within a 20-minute truncated drive time
34.7
2017 MEDIAN AGE
623,139
POPULATION
$100,258
AVG. HOUSEHOLD INCOME
665,619
POPULATION(PROJECTED)
2017 SUMMARY
2022 PROJECTED
Source: ESRI
AVG. HOUSEHOLD INCOME(PROJECTED)
$114,177
20 21
CENTER NAME& LOCATION
THE BATTERY ATLANTAATLANTA, GA
AVALONALPHARETTA GA
LENOX MALLATLANTA, GA
THE SUMMITATLANTA, GA
MALL AT GREEN HILLS NASHVILLE, TN
SOUTH PARK MALLCHARLOTTE, NC
SOMERSET COLLECTIONTROY, MI
KEIRLAND COMMONSSCOTTSDALE, AZ
SOUTHLAKE TOWN SQUARESOUTHLAKE, TX
THE DOMAINAUSTIN, TX
2017POPULATION
623,139
440,234
537,200
389,464
350,312
423,421
617,619
541,803
621,260
846,914
2022 PROJECTEDPOPULATION
665,619
483,296
571,110
401,898
373,869
451,217
632,806
583,453
673,501
937,960
MEDIAN AGE
34.7
37.8
34.1
37.6
34.8
35.6
41.7
43.1
36.1
32.8
AVG. HOUSEHOLDINCOME
$100,258
$125,096
$110,425
$90,439
$84,503
$76,651
$95,247
$101,762
$108,040
$91,205
within a 20-minute truncated drive timeSource: ESRI
22 23
within 5 miles Source: ESRI
• ONE OF THE YOUNGEST MARKETS: MORE THAN HALF THE HOUSEHOLDERS UNDER AGE 35
• THEY LIKE TO BE THE FIRST TO TRY NEW PRODUCTS, BUT PREFER TO DO RESEARCH BEFORE BUYING THE LATEST ELECTRONICS
18.3%
YOUNG & RESTLESS
MEDIAN AGE: 29.8
MEDIAN H.H. INCOME: $40,500• EARLY ADOPTERS OF NEW TECHNOLOGY
IN HOPES OF IMPRESSING PEERS WITH NEW GADGETS
• STRIVE TO STAY YOUTHFUL AND HEALTHY, EAT ORGANIC AND NATURAL FOODS, RUN AND DO YOGA
ENTERPRISINGPROFESSIONALS
MEDIAN AGE: 35.3
MEDIAN H.H. INCOME: $86,600
• VERY INTERESTED IN THE FINE ARTS AND STRIVE TO BE SOPHISTICATED; VALUE EDUCATION AND CREATIVITY
• PUBLIC TRANSPORTATION, TAXIS, WALKING, AND BIKING ARE POPULAR WAYS TO NAVIGATE THE CITY
METRO RENTERS
MEDIAN AGE: 32.5
MEDIAN H.H. INCOME: $67,00016.2%
TOP TIER
MEDIAN AGE: 47.3
MEDIAN H.H. INCOME: $173,200• HIGHLY EDUCATED, SUCCESSFUL CONSUMER
MARKET• SOCIALLY RESPONSIBLE CONSUMERS WHO
AIM FOR A BALANCED LIFESTYLE, THEY ARE GOAL ORIENTED AND HARDWORKING
BRIGHT YOUNG PROFESSIONALS
MEDIAN AGE: 33.0
MEDIAN H.H. INCOME: $54,000• THESE CONSUMERS ARE UP ON THE
LATEST TECHNOLOGY.• CONCERN ABOUT THE ENVIRONMENT,
IMPACTS THEIR PURCHASING DECISIONS
13.4%
10.3%
5.1%
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SQUARE FEET OF CLASS A OFFICE
1.25 million
NEW RESIDENTIAL UNITS
4,000
NEW HOTEL ROOMS
1,250
SQUARE FEET OF NEW RETAIL
575,000
The Cumberland area will realize $3.5 billion in public and private investment between 2013 and 2018$1. 5B FOR PRIVATE; $2B FOR PUBLIC INFRASTRUCTURE IMPROVEMENTS
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TOURISM VENUES & ATTRACTIONS
5 MINUTE DRIVEATLANTA BRAVES
COBB ENERGY PERFORMING PERFORMING ARTS CENTRE
COBB GALLERIA CONVENTION CENTER
CHATTAHOOCHEE PARK
COCA-COLA ROXY THEATRE
15 MINUTE DRIVESIX FLAGS OVER GEORGIA
ATLANTA UNITED FC PROFESSIONAL SOCCER PRACTICE FACILITY
ATLANTA BOTANICAL GARDENS
ATLANTA OPERA
ATLANTA BLAZE PROFESSIONAL LACROSSE
30 MINUTE DRIVEGEORGIA AQUARIUM
WORLD OF COKE
CENTENNIAL OLYMPIC PARK
CNN CENTER
FOX THEATRE
LAKEPOINT SPORTING COMMUNITY
HARTSFIELD-JACKSON ATLANTA INTERNATIONAL AIRPORT
ANNUAL VISITORS TO ATLANTA
Over 50 million
FROM TOURISM IN COBB COUNTY
$3.05 billion economic impact
TOURISM REVENUE PROJECTED FOR 2035
$74 million Source: issuu
Over 50 million
$3.05 billion economic impact
$74 million
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RETAIL
OFFICE
MULTI-FAMILY
ENTER-TAINMENT
HOTEL
350,000 S.F
700,000 S.F
531 LUXURY APARTMENTS
120,000 S.F
404 GUEST ROOMS
30 31
32 33
1,050 ROOMS UNDER CONSTRUCTION
200KROOM NIGHTSPER YEAR ACCOUNTED FOR BY THE ATLANTA BRAVES
AREA HOTELS
34 35
FINE FOODS
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plaza, amphitheater & cinema
The Coca-Cola Roxy is Atlanta’s brand new concert venue, opened in April of 2017. The 3,600 capacity venue is conveniently located near the intersection of interstates 75 and 285.First to market 58,000 sf Silverspot Cinema will open in 2019.
The Coca-Cola Roxy is Atlanta’s brand new concert venue, opened in April of 2017. The 3,600 capacity venue is conveniently located near the intersection of interstates 75 and 285.First to market 58,000 sf Silverspot Cinema will open in 2019.
The Coca-Cola Roxy is Atlanta’s brand new concert venue, opened in April of 2017. The 3,600 capacity venue is conveniently located near the intersection of interstates 75 and 285.First to market 58,000 sf Silverspot Cinema will open in 2019.
The Coca-Cola Roxy is Atlanta’s brand new concert venue, opened in April of 2017. The 3,600 capacity venue is conveniently located near the intersection of interstates 75 and 285.First to market 58,000 sf Silverspot Cinema will open in 2019.
The Coca-Cola Roxy is Atlanta’s brand new concert venue, opened in April of 2017. The 3,600 capacity venue is conveniently located near the intersection of interstates 75 and 285.First to market 58,000 sf Silverspot Cinema will open in 2019.
40 41
RESIDENTIAL
2017
531
7.66
69
749
1.4
YEAR BUILT
900 Battery Avenue SE
UNITS
SITE SIZE
UNITS PER ACRE
PARKING SPACES
(PER UNIT)
42 43
site plan
44 45
NOTABLECORPORATIONS
ATLANTAHEADQUARTERS
within 3 mile radius
46 47
SOUTHEAST HEADQUARTERS
250,000 SQUARE FEET
1,000+EMPLOYEES
$100,000+INCOMES
MORE INTERNET BANDWIDTHPER PERSON THAN ANY STADIUM/ MIXED USE COMMUNITY
700+ WIFI ACCESS POINTSTHROUGHOUT THE COMPLEX
MULTI-TERABITNETWORK CAPABILITIES
MULTI-GIGABIT SPEEDSTO EVERY GUEST, RESIDENT & BUSINESS
50+ MILESOF FIBER OPTIC CABLE
48 4949
OFFICIAL HOTEL OF THE ATLANTA BRAVES
264 KEYS
28 SUITES
4-STAR RATED HOTEL
POOL DECK OVERLOOKING SUNTRUST PARK
16 STORIES
ACHIE'S BY JAMES BEARD AWARD WINNING RESTAURATEUR, HUGH ACHESON
20,000 SF EVENT SPACE
THE FIRST FULL-SERVICE HOTEL TO OPEN IN COBB COUNTY IN OVER A DECADE
Coleman Morris
For more information, please contact:
+ 1 404 995 2409
+ 1 317 989 5000
+ 1 317 457 9036
Gary Lewis
Daniel Lewis
© 2018 Jones Lang LaSalle IP, Inc. All rights reserved. All information contained herein is from sources deemed reliable; however, no representation or warranty is made to the accuracy thereof.