Positive & Negative Ways To React To The Economy

Thomas E. Lunney

SCORE, Cincinnati, Ohio

Ways To React

Do nothingGet the same results with the same reactionHow is it going?

Do SomethingA Check Up From the Neck UpBottom up or Top Down Review

Be Honest

Ways Not To React

Do Nothing It’s working – do not fix something that is

not brokenWe are having our best year ever – leave

things aloneDo Something

What????Who????Costs????

Get Over It

Change Your Mindset - AgainSocial Marketing – it is here to stayYou are being judged by your (in) ability to

use social media It is FREE!!!!

Get Some TrainingConsider it an investment in yourself

New Rules - Again

Look at your customers90/10 Fire your problemsShed Marginal Business

Who has the monkeyAre you stopping your business from

succeeding?Employee qualifications - revisit

More New Rules - ABC

These people need to be a part of your businessAttorney – what has she done for you

lately?Banker – had (positive) contact with him

lately?CPA – What are they really doing for you, at

what EXACT cost, and what services?

It Is Not You Dad’s Business

Other Customers?Government Contracts – PTAC

http://www.swcoptac.org/Brian Wirth

Procurement Counselor(513)489-2528bwirth@emtec.org

Old Customers – Time to Revisit

QUIT – NEVER!!!

Do not quitDo not stop believing in yourselfGet out of the crab potGet help – look around you

You should have a business card from each side of you

Network, Network, NetworkYou are not alone!!

Final Thoughts

There is more opportunity for you today that at any other point in history

You can succeed in this economyBe honest in your appraisal of yourself

and your businessThink of an airplane

Reuse?Crash?