shooting for success final version #2 adjusted

CONFIDENTIAL

Shooting For Success

It's not just about Basketball; It's a way of Life!

SFS Development Center Business PlanPrepared February 2015



SFS Development Center Business PlanPrepared by Frankie Melendrez February 2015

Contact InformationDavid Jones

[email protected]

shootingforsuccess.netSan Antonio, TX, USA

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential information and is only shared with third parties with the express written consent of David Jones.


Table of ContentsExecutive Summary.............................................................................1

Who We Are...................................................................................1

What We Sell.................................................................................1

Who We Sell To..............................................................................2

Financial Summary........................................................................3

Company & Objective...........................................................................4

Company Overview.........................................................................4

Mission Statement.........................................................................4

Management Team........................................................................4

The Opportunity............................................................................6

The Solution..................................................................................8

Products and Services.........................................................................9

Competitors.................................................................................13

Market Overview..........................................................................16

SWOT Analysis.............................................................................19

Target Market....................................................................................20

Customer Analysis.......................................................................20



Marketing Plan............................................................................21

SFS Development Center Cost Estimate…………………………………………………...24

SFS Development Center Floorplan……………………………………………………..…27

Financial Plan....................................................................................29

Revenue Forecast........................................................................29

Personnel Plan.............................................................................35

Budget.........................................................................................37

Cash Flow Assumptions...............................................................38

Loans and Investments................................................................39

Financial Statements.........................................................................40

Profit and Loss Statement...........................................................40

Profit and Loss Statement Company A (Owns Facility)…………………………….....…43

Balance Sheet..............................................................................44

Cash Flow Statement...................................................................45

Appendix............................................................................................47

Revenue Forecast........................................................................47

Personnel Plan.............................................................................51



Budget.........................................................................................53

Loans and Investments................................................................55

Profit and Loss Statement...........................................................56

Balance Sheet..............................................................................60

Cash Flow Statement...................................................................63

Percentage of Revenue Graph Year 1 ………………………………………………....65





Executive SummaryWho We AreThe purpose of this business plan is to raise $17,000,000 for the development of a Shooting for Success (SFS) facility that will build and strengthen the community through sports, education and the teaching of life skills. This plan will include the expected financials and operations over the next three years. Shooting for Success, Inc. (“the Company”) is a Texas based corporation that will provide ongoing basketball, educational and other sports training services to kids. The Company was founded by Coach David “DJ” Jones.

What We SellAs stated above, the business will be actively involved with providing young people with a broad arena of services that include basketball, volleyball, and educational services. Through these sports programs we will offer educational tutoring for students and teach our SFS life skills which come from our SFS core values. Programs like camps, club teams, private training and leasing out parts of the facility to organizations that want to run practice, camps and tournaments will be our main source of revenue. The Shooting for success will operate on a year round basis.

During summer, SFS will offer our basketball camps and from March-September SFS will offer our club teams that will consist of 10U, 13U, 15U, 17U boys and girl’s teams that will participate in various practices and tournaments.

This facility will contain spaces for medical personnel and educational tutors to make sure the kids get the proper instruction for their school

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subjects and have the right medical staff to make sure the kids are safe and well taken care of.

Our programs will teach kids that by learning our core values that we teach through sports that there are many ways to be successful in life and we feel that our programs will help kids achieve their goals. SFS wants to be heavily involved in the community by planning many community events through our Shooting for Success Foundation while partnering with other organizations here in San Antonio.

Who We Sell ToThe facility is planned for the north side of town at the 1604 Hwy 35 Junction , a higher income part of town and a midway point between Austin and San Antonio. We plan to offer services to kids from both areas. Our first customer is a hardcore basketball fan who has a dream of playing in the NBA. Their parents are determined to help them achieve their goals and are willing to pay for their children to be in extracurricular activities like camps, private training, and tournament play. The quality of training and the types of professional athletes Shooting for Success has worked with will appeal to these types of customers. Also teaching our core values and ensuring education is at the forefront will help develop the kids who are truly serious about getting to the next level as a basketball player especially those trying to play at the college level.

Our second kind of customer is a customer who is interested in their kids being active and in a program that values education while developing skills to make them successful even if basketball isn’t their main focus. Our program will also talk about being healthy and how staying active will help you achieve your goals. Our program will provide opportunities to meet new friends and give them the opportunity to meet kids from different countries

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since Shooting for Success has such strong relationships overseas. Everything we do stems from our core values which we believe will provide the strongest appeal to this type of customer since the main focus is the growth of their kids as individuals.

Financial SummaryFinancial Highlights

SFS is seeking to raise $17,000,000 from third party investors. This business strategy assumes the financing will be used for the following:

• Financing to develop the SFS Development Center• Financing for the first year of operation• Capital to purchase gym and fitness equipment

Below are the first 3 year projections of SFS's cash flow from operations

In the first year we expect to operate at a loss due to high operating expenses and will break even during the 2nd year. SFS will make a 1% profit in the 2nd year and a 18% profit in the 3rd year which is above the industry average of 12%.

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Financial Highlights by Year

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The sole purpose of this business plan is to receive funding for a sports

facility for Shooting for Success and first year operating expenses. This

facility will help SFS expand operations and impact the community through

basketball and education.

Company & ObjectiveCompany OverviewShooting for Success is a company that was started by David Jones in 2004 in San Antonio, TX. Shooting for Success specializes in basketball training of people of all ages. SFS uses its core values and focuses on education to prepare kids for college and for their future. SFS is also heavily involved in the community and doing consistent charitable work with St. Jude’s Children's home.

To date, SFS camps have been held locally in San Antonio as well as in Germany, Austria, India, Hungary, Australia and Kenya. Helping young people to achieve success personally and professionally is a life-long goal of our organization, so currently we are working to ensure its success. Accomplishing goals through hard work and dedication was taught by David Jones’ father. He always said, do it “Always with Honor”.

Mission Statement“To provide a positive and encouraging environment to teach the fundamentals of basketball and to demonstrate the necessary work ethic and discipline to achieve success on the court and in life for the youth of any age around the world.”

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Management TeamDavid “DJ” Jones- CEO/Founder

2004 -Present: Shooting for Success Inc. & Shooting for Success Foundation; President/Owner of Basketball Professional Training Organization; teaching basketball fundamentals; strength and conditioning; specializing in shooting/three point shooting; teaching life skills to the youth in our communities and around the world; motivational speaker; Sponsorship

Partnering with other big business in town will provide SFS with more exposure by associating ourselves with other brands that have the same target market. Educational, medical/sports medicine, athletic gear and food services in town would give SFS more marketing channels and access to a broader customer base by physically reaching more customers. Partnering with other businesses in their events besides our own events will also give SFS more opportunities to reach new customers.

• Shooting for Success International –Germany, India, Austria, Italy, Australia, Hungary and Kenya – host camps/clinics; Teaching Fundamentals of Basketball and life skills

• Shooting for Success Basketball Club Teams – Ages 8-17 boys & girls• Shooting for Success Professional/Private training – WNBA & NBA

training

Pre-draft professional training with Jeremy Lin, Dimitri McCamey and Johnathon Williams- Wagner College; Training with Marie Ferdinand2007- 2013: Buckner Fanning Christian School (BFCS) – Athletic Director & P.E. Teacher/Developed P.E. curriculum; created lesson plans for grades Pre-K to 8th grade.BFCS Basketball Coach – undefeated 2007-2011 Girls Basketball season;

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undefeated 2008/2009 Boys Basketball season; School noteworthy record.2008-2010: Mumbai, India; 2nd Place Savio Cup Professional Basketball Tournament; 2008/2009 All Tournament Award.

Frankie Melendrez- COO/Coach

Have been a part of the Shooting for Success program for eight years and graduated from the University of Oregon with a degree in Business Administration and a minor in Economics. Have experience in business plan writing and Marketing/Finance. I will manage the facility and Shooting for Success basketball programs that are developed by David Jones. Being a part of SFS as a player and coach, I know basketball and can also contribute in coaching duties even though my primary focus will be on business operations.

The OpportunitySports participation is rising every year due to kid’s high interest in sports and parents wanting their kids to be more active at an early age. Sports teach kids teamwork, discipline and responsibility. Sports are also a good way to prepare kids for their future even if they don’t end up playing professional sports. Sports bring many different types of people together and help kids make new friends. What separates Shooting for Success from other sports organizations is that we focus on core values and the importance of education. All of our core values are on every t-shirt we give out or sell; we even have sessions at each of our camps to ask kids what their short term and long term goals are. The goal of Shooting for Success is to help kids achieve success by achieving their goals. We teach kids these important principles through basketball. Our basketball training is top quality due to the founder David Jones’s many years playing professional basketball. Our training is also offered to college and professional athletes

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as well because SFS is dedicated to teaching anyone the fundamentals of basketball if it will help them achieve their goals.

There is a massive, untapped market of student athletes who are missing out on opportunities to play basketball at the college level or students in general seizing opportunities for college scholarships. A top notch sports facility will give SFS the best opportunity to help kids reach their potential while giving college and professional athletes a top notch facility to train in to increase their basketball skills. There are many facilities in San Antonio, like Factory of Champions and Mission Conception but they do not have any programs that focus on education and preparing kids for college. Demand for recreational instruction is heavily influenced by participation in sporting activities. Individuals under the age of 18 are estimated to account for 70.0% of the sports coaching market; therefore, trends in youth sports participation indicate trends in demand. According to the Bureau of Labor Statistics, about 19.0% of the population participates in sports on a typical day, up from 18.2% in 2009 and 17.1% in 2002. The industry benefits from growing sports participation as the pool of potential customers expands, effectively spurring demand for industry services. The biggest challenge with this market is the plethora of other sports organizations for every sport like football, soccer, baseball etc. SFS’s key partnerships with Ticket 2 Greatness and Pathway to College will help us accomplish our mission of not only offering the best basketball training but also helping kids put themselves in a position to get a scholarship whether it is athletic or academic. There is no facility in San Antonio with a huge international customer base. SFS has a huge following overseas due to our many camps in Europe. A key partnership with Sports 1st management will give SFS an opportunity to train many international athletes at the facility. The facility will be located off of Hwy 35 and 1604 to attract many athletes from the San Antonio and Austin area. There are over a 1,000,000 people in our

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target market just in that area. SFS’s goal is to attract athletes from all over the country due to our top quality training and focus on education.

Accessible Market

We are targeting consumers from the age 5 to 22 years old. This demographic encompasses nearly 1,000,000 people in the San Antonio-Austin Metro areas. We expect we can reach at least 3% of that market in the first year which is 30,000 customers. We are targeting student athletes who are serious about basketball and education and want to prepare themselves for their future. We are also targeting students who are just getting into sports and want a great environment to make new friends, develop a healthy lifestyle and learn great core values that we teach to all of our student athletes. SFS has been training top college and professional athletes for years and helped them excel in their careers. This facility will better equip SFS to train more college and professional athletes. Even though our facility will be located on the Hwy 35/1604 corridor which is in between San Antonio and Austin, we plan to attract athletes from all over the country and the world due to SFS's already strong presence and connections overseas. We expect our marketing strategy to start local and then build out as we start attracting more customers from other areas. Our business model will be similar to Field-house USA in Frisco, TX, with exception- we will focus on education not just sports.

The SolutionThe solution is having a facility providing all of the services that encompass developing great student athletes. Our facility will contain rooms specifically for tutoring, a rented out medical space and even a food court to support basketball tournaments. We will offer services like club teams, camps, tournaments, even showcases for college and professional players.

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Our program will truly be a program that offers top quality basketball training while focusing on the importance of education, helping people reaches their goals whether as a professional basketball player or an engineer.

Tangible Benefits to Consumers

Shooting for Success will offer a perfect avenue for kids to get involved in sports at an early age and start planning for their future by using our educational tutoring center. Our facility will have a specified room for tutoring subjects such as math, science, English and history. We will have a fitness center that we will incorporate into our program for our athletes and will also have a program for parents to use the center while their kids get training or tutoring. There are many sports organizations that offer good sports training, however, what separates SFS is that we prepare kids for the future even if they decide not to play professional sports. We teach our core values that are instrumental in helping people that come through our program push through anything to reach their goals. The reason we are called Shooting for Success is because even though our primary teaching tool is basketball, we feel the life lessons that you learn through our program can help you reach your goals and become successful in any career field that our student athletes choose.

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Products and ServicesSFS High Performance Basketball Clinic

• If you want to learn to play basketball at a high level and have a lot of fun in the process then the SFS Elite Camp is for you.

• SFS Elite Basketball Camp attracts great athletes from all around the world. Campers come from all over the United States as well as from other countries, such as Germany, Italy, South Africa, Australia, and more. We believe this camp will change your game and possibly your life.

SFS High Performance Basketball Camps prepares high school athletes for college basketball. SFS basketball High Performance training clinic is designed to be the country’s most comprehensive and advanced basketball training program. SFS is structured to help athletes excel in all areas both on and off the court. This clinic reveals what is necessary to play at the college level. Our instruction centers on skill development, speed and strength improvement, along with specialized position training. The camp provides in-depth focus on shooting and scoring, attacking the basket and ball handling, learning to maximize athletic potential, leadership training, building confidence and insight on how to compete at the next level.

Highlights Include:

• A High Level of Play: The camp will be intense and designed to push the student athletes mentally and physically.

• Scrimmage Games: Learn how to apply what is learned in drills and will go through game situations.

• Position Specific Training: drills designed to better understand your position and overall fundamentals, emphasis on shooting

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• Top Gear: SFS practice jersey, shorts are part of the SFS uniform package included in camp cost

• A Better Understanding: Learn more about the game of basketball through positive breakdown of game film.

• Fitness Training: In order to increase strength and agility, proper technique and a basketball specific program will be emphasized.

• Personal Excellence: SFS trains you not only to be a better player but to be mentally tough and to have character and confidence. We train future on and off the court leaders.

SFS Elite Basketball Clinic is an all-day clinic - Ages 14-18

Location: SFS Elite Basketball Camp will take place at the SFS Developmental Center Time: 8:00am-5:00pm

SFS Fundamental Basketball Camp

SFS teaches the fundamentals of shooting, passing, and dribbling. SFS will break your shot down and help you understand how to become a better shooter. SFS will also teach you the proper fundamentals of passing and dribbling. SFS will have you dribbling the basketball with more confidence. This camp is great for beginners and players who really want to learn the game of basketball the right way. SFS’s core values will be taught throughout the camp. SFS has more personalized instruction than any other basketball camp. We ensure the athletes do the drills the correct way and have the proper technique. This camp includes great lessons on how to be successful in life not just basketball. SFS teaches discipline, leadership, how to listen and follow instructions and perseverance. Ages 5-18.

• A High Level of Play: The camp will be designed to make the student athletes focus and follow instruction.

• Scrimmage Games: Learn how to apply what is learned in drills.

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• Proper fundamentals: drills designed to better understand basketball fundamentals, emphasis on shooting

• Top Gear: SFS t-shirts• A Better Understanding: Learn more about the game of basketball

through positive breakdown of game film.• Fitness Training: In order to increase strength and agility, proper

technique and a basketball specific program will be emphasized.• Personal Excellence: SFS trains you not only to be a better player but

to be mentally tough and to have character and confidence. We train future on and off the court leaders.

Club Teams

SFS will have club teams that will be in season when the high school teams are not in season during March-September. SFS will feature 4 different age groups for boys and girls. The age groups will include 10U, 13U, 15U, 17U. These teams will have assigned coaches and play in designated tournaments with practices during the week. Through these teams, SFS will teach teamwork, leadership, and the correct basketball fundamentals. The kids will learn discipline, make new friends and have designated times for community service. SFS has had a great relationship with St. Jude’s children’s home providing a great way for kids to accomplish and understand the importance of community service. Community service will also be emphasized by involving our teams with the SFS non-profit throughout the community.

Private Training Age’s 5-18/College/Pro Athletes

Private training will be year –round and will include training athletes from all over the world. DJ has done a great job building SFS and he will instill in our coaching staff the same training and values that he uses to teach the

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kids because the goal is to build the SFS brand so parents and kids can expect quality training from every coach at SFS not just DJ.

Leasing out Parts of Facility

A big part of revenue will also come from leasing out parts of the facility to other organizations/teams so we have other programs besides basketball. The facility will also be able to accommodate volleyball. The facilities will be available year round. Organizations can lease it out for practice and tournaments. Basketball will only include practices and tournaments. SFS will be the only organization running basketball camps and private training.

Adult Basketball/Fitness Retired/Elderly Program

During the day we have programs targeted towards elder and retired people. Basketball and Fitness programs will allow them to stay in shape and be active. The program will focus on basketball and utilize the fitness center. Membership charges will be monthly.

Corporate Events/Multipurpose Room

Many organizations sponsor events and our facility would be large enough to accommodate many different types of events providing a good way to supplement revenue during the day and the slow season when everyone is at school. This would require prior planning/scheduling to ensure the right organizations are identified to utilize the facility. We will also be leasing the multipurpose room for many uses like:

2,500 square foot mirrored room with high performance maple floor

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The room is the host for a variety of group fitness, mind, body, spirit classes, as well as use by a variety of group dance classes, martial arts and lots of other corporate events.

Stretching mats are available in the space but all other fitness class equipment is locked up except when a SFS Instructor is there.

Fitness Center

SFS development center will also contain a fitness center that will be included in our program for training during camps, team practices, private training and can also be used by parents while their kids are being trained.

Merchandise

Merchandise is a small part of SFS's business but the facility it will give SFS a better distribution center for its gear due to the SFS store inside the facility. All of SFS's gear has our core values on the back-discipline, honesty, integrity, leadership, sportsmanship, respect, confidence, responsibility, perseverance, courtesy, judgment and work ethic.

Showcases

Showcases are for college coaches to view players they may want for their team. This event will be done by partnering with Pathway to College -a service that helps athletes/kids find scholarships for college whether athletic or academic. We have a strong pool of athletes and Pathway to College has the connections with college coaches, so we feel this is a great partnership to provide this event.

Education Center

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The education center will be a focal point where we teach our student athletes. This program will be included in our services that we offer and will be run by the SFS non-profit foundation. Subjects will include science, math, English, history and foreign languages. The education center is a big part of SFS and it’s how we will distinguish ourselves from other local competitors.

CompetitorsCompetition in this industry is medium and the trend is increasing

For the most part competition among sports coaches occurs on a local basis as most students are unlikely to travel long distances to receive instruction. However, for a small number of establishments offering training to elite athletes, this is less likely to be the case. There is some competition between firms offering coaching services for different sports. However, the majority of competition between coaching facilities occurs between those offering coaching and instruction services in the same types of sports and can be on the basis of price, quality, qualification, reputation and flexibility.

Price is a key point of competition as different establishments set their own instruction fees and competes for students within their local area. However, prices vary according to the different types of training provided and a range of different options can be offered, from one hour sessions to six-week residential camps. The price of tuition also depends on whether training is provided on a one-on-one basis or in a large group.

For elite and aspiring athletes, the quality of sports training is very important. This includes both the skills and abilities of the coaching staff and the quality of the facilities. Elite athletes will receive instruction relating to on the field issues, along with off the field matters, such as

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nutrition and conditioning. Students participating in programs for recreational purposes will not find this so critical. Nevertheless, the ability of sports coaches to provide a safe learning environment and to minimize the chance of injuries will be important to potential students.

The accreditation of coaches and training staff will give an edge over the competition. A large proportion of the people who use sports coaching services are children and young adults who are enrolled by their parents (for example in sports camps and recreational training). Parents will want to be assured that their children are being properly instructed by qualified and accredited staff. The reputation of the sports coaches for providing a safe and secure training environment is also very important and aspiring athletes will seek training facilities with a reputation for successfully coaching professional athletes to achieve peak potential.

As a large proportion of students undertake training for recreational purposes, the flexibility of training is important both in terms of the types of training provided and the timing of training sessions. Training sessions must generally fit in with other commitments such as school and work.

San Antonio Spurs Camps

Spurs offer camps during the summer, one camp during spring break and 3 basketball clinics during Christmas break. Pricing varies depending on if a Spurs player is coming to the weekly camp or if it’s an overnight camp. They charge high prices based on their brand and marketing that Spurs players will make an appearance at a camp. SFS charges lower prices than the Spurs and offers many more programs during the year. Our program has more personalized instruction and educational opportunities that will help our student athletes reach their goals.

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Nike Sports Camps

Their camps are four day camps and only emphasize specific age groups each week. They use their Nike name to promote their camps and offer similar instruction to SFS due to a former colleague of SFS being the camp director.

UTSA Basketball Camps

UTSA only offers camps during the summer. UTSA has been offering camps in the San Antonio area for many years but UTSA does not offer personalized training, or club teams and you can’t lease out their facility due to it being used by the university throughout the year. UTSA charges about $200 for a four day camp. Surprisingly with UTSA being an educational institution, hardly any emphasis is on education during their camps.

Factory of Champions

Factory of Champions (FOC) is a gym located in San Antonio TX that contains two NCAA regulation size basketball courts that convert to four volleyball courts. FOC holds numerous camps and shooting clinics and FOC also contains 2 sand volleyball courts for practices and leagues. FOC holds birthday parties and many corporate events like holiday parties, employee recognition day, customer appreciation day, corporate family get togethers, fundraisers, and other special events. Their shooting clinics and camps range from $30-$120 but most of their camps are only in the morning and the shooting clinics only last for 2 hours. Shooting for Success’s camps are longer and focus on core values to create great athletes on and off the court. Our main competition from FOC is going to be the leasing of the facility for volleyball and other activities. FOC is located near Hwy 281 and

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Loop 410. SFS’s facility will be located near Loop 1604/ I-35 with our focus not only on sports but education as well.

Market OverviewIndustry Analysis

The Sports Coaching industry consists of establishments that offer instruction for athletic activities to groups or individuals. Instruction typically occurs on a daily basis and in some cases; clients may stay on establishment grounds for extended periods of time. Industry operators have performed well over the five years to 2014, and revenue is estimated to grow at an annualized rate of 2.7% to $5.4 billion over the period. Industry growth has been bolstered by an increase in sports participation, which has increased the pool of available clients for industry participants, coupled with a rise in disposable income, which has caused an increase in the number of consumers willing and able to afford discretionary purchases like sports coaching instruction. These trends are expected to persist, boosting industry revenue by 3.0% in 2014 alone.

In the five years to 2019, the Sports Coaching industry is expected to continue its solid performance, with revenue estimated to grow at an annualized rate of 2.2% to $6.1 billion. The industry will benefit from a continued rise in sports participation rates as well as growing public interest in sports, indicated by strong television ratings for sporting events. While demand is expected to be fairly strong for industry participants, profit margins will expand slightly, as low barriers to entry in the industry will cause an influx of new participants into the industry, leading to increased levels of competition.

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Participation Trends

Participation in sporting activities is expected to expand in the next five years, subsequently increasing demand for sports coaching. Sports participation rates, concerns over obesity and an increased number of retirees who have more leisure time to focus on sports and exercise will influence the level of sports participation. The percentage of Americans who participate in sports on a given day is expected to rise from 19.0% in 2014 to 19.3% in 2019.

Interest in spectator sports will continue to support demand for intensive sports instruction over the next five years. In January 2014, the BCS National Championship (for college football) recorded the third-largest audience of any program in cable television history. Also demonstrating the public's interest in sports, the United States vs. Portugal FIFA World Cup soccer game was the most viewed match in US history. As more people continue to get involved in sports, demand for industry services will grow.

Sports camps are forecast to become increasingly popular over the next five years as they become more widely accepted by both children and their parents. In particular, the highly competitive nature of amateur sports will continue to drive demand for sports camps, as athletes take initiatives to increase their competitive advantage. Finally, parents will likely increasingly enroll their children in camps to keep them active and healthy.

Rising participation

Demand for recreational instruction is heavily influenced by participation in sporting activities. Individuals under the age of 18 are estimated to account for 70.0% of the sports coaching market; therefore, trends in youth sports participation indicate trends in demand. According to the Bureau of Labor Statistics, about 19.0% of the population participates in sports on a typical

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day, up from 18.2% in 2009 and 17.1% in 2002. The industry benefits from growing sports participation as the pool of potential customers expands, effectively spurring demand for industry services.

Profit

In the five years to 2019, profit margins are expected to expand slightly. While increased demand will benefit industry participants, profit margins will be largely capped by low barriers to entry, which will likely cause an influx of new entrants attempting to capture a slice of increased industry demand. In the five-year period, IBIS World expects the number of establishments to increase at an annualized rate of 4.4% to 88,236.

Like the previous five-year period, participants able to establish a recognizable brand and demonstrate that they can add value to their clients will command the highest margins. Camps will become more specialized, with some offering boarding services along with academic programs to distinguish themselves from competitors. For example, industry participant IMG academy offers a personalized five-week basketball camp for 7th through 12th graders at a cost of $10,467.

As economic conditions continue to improve, as indicated by a rise in disposable income, private instruction from coaches in all sports will benefit. Potential clients who postponed discretionary purchases during the recession will become more willing to invest in private coaching over the five years to 2019. Participants in this industry coach a wide variety of athletes, from the weekend warrior during triathlon training, to the college athlete trying to get to break through to the professional level. According to the Bureau of Labor Statistics, increasing participation in high school and college sports will boost demand for coaches. According to IBIS World estimates, as a result of increased demand, the number of employees is expected to grow at an average annual rate of 3.3% to 172,037.

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Industry Revenue Outlook

Year Revenue $ million Growth %2015 5,510.6 1.22016 5,659.4 2.72017 5,789.5 2.32018 5,911.1 2.12019 6,064.8 2.62020 6,232.6 2.8

SWOT AnalysisStrengths

SFS has a strong program for basketball training and strong connection to Stone Oak area community. DJ’s background in professional basketball has given SFS lots of creditability when offering basketball services. SFS is known for being great with kids and youth development. SFS appeals to the community because of its strong core values and dedication to helping kids achieve their goals not just through basketball but in life skills. SFS also has a strong connection to kids overseas from camps in countries like Germany, Hungary, Romania, Australia and even Asia. SFS has had many athletes from other countries come to train with SFS either in camps or private training proving our brand is not only growing locally but also internationally.

Weaknesses

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SFS doesn’t have its own facility to help promote its brand and run its programs. SFS also needs a new marketing strategy to attract new customers. It does not have enough employees to maximize work hours; it needs a full staff to focus on individual tasks. SFS needs to maximize website and industry contacts to promote private training and brand recognition.

Opportunities

This facility will allow SFS to offer programs they aren’t currently offering, such as an elite basketball camp for serious athletes, multiple club basketball teams throughout the year, expansion of the private training client base, and leasing out of other parts of the facility for sports like soccer, football and volleyball offering a larger revenue stream for SFS. This facility will also allow SFS to run community events and partner with other organizations to give back to the community which is a big part of SFS. This facility will give SFS creditability when dealing with other organizations, increase brand image and attract top tier athletes.

Threats

The market is very saturated with basketball trainers offering private training and camps during the summer so there is a lot of competition. Big players like the San Antonio Spurs have a big brand image and are heavily connected to the San Antonio community making them a big competitor. With having the size facility that we will have, there will be sizeable overhead, therefore we will need to run many/multiple events to make a profit. SFS’s margins could be smaller than other competitors due to all of the extra expenses of running a facility. We will brand ourselves on having

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quality training but other organizations may have cheaper prices depending on what they’re offering.

Target MarketCustomer AnalysisThe facility will be on the north side of town at the 160/ Hwy 35 junction which is a higher income part of town and a midway point between Austin and San Antonio. We want to attract more kids from both areas. Our first customer is a hardcore basketball fan and who has a dream of playing in the NBA. Their parents are determined to help them get there and are willing to pay for their children to be in extracurricular activities like camps, private training, and tournaments. The quality of training and the types of professional athletes Shooting for Success has worked with will appeal to these types of customers. Also teaching our core values and pushing education will help develop the kids who are truly serious about getting to the next level as a basketball player especially when trying to play at the college level.

Our second kind of customer is a customer who is interested in their kids being active and in a program that values education and developing skills to make their kid successful even if basketball is not their main focus. Our program will also talk about being healthy and how staying active will help you towards success. Our program will also give kids an opportunity to meet new friends locally and kids from different countries since Shooting for Success has such strong relationships overseas. Everything we do stems from our core values which we believe will appeal to this type of customer the strongest due to the main focus being the growth of their kids as individuals.

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Marketing PlanMarketing Objectives

Have all eight club teams up and running in the first year with practices and tournaments scheduled.

Increase average regular camp attendance from 36 student athletes to 100 in the first year.

Increase overall private training sessions from 35 clients to 60 clients in the first year

Marketing Strategy

The facility will be located off of Hwy 35 and Loop 1604 near Schertz TX.

Our target market for our main services like basketball tournament and camps are ages 5-18 and private training is for all ages. The San Antonio and Austin Metro have over

1 million people in our target market. These metro areas also have one the highest growing areas in the country at nearly 16% growth by 2018. Families are trying to get their kids into activities early and our program is great because even though we are a sports program we also focus on education and college planning. Nearly 70% of the population in San Antonio and 55% of the population in Austin are considered families which mean there are plenty of consumers in our target market in the area where our facility will be located. We plan on pulling from the local metro areas and eventually will expand our market to more national and international markets due to our key partnerships with Sports 1st management and college sports recruiting.

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The 1st phase will be to list our company on as many websites that we feel our target market will check to find services that we offer. 2nd phase will be to create advertisements and focus on content- driven social media like Facebook, Twitter, Google+ and LinkedIn where we will update and engage with our consumers. We will use Vine and Instagram as ways to create videos from our camps, training and videos about life lessons that will help our student athletes reach their goals. Since Shooting for Success is a worldwide company we will be posting videos and pics of all our overseas travels. A YouTube channel will be included in this strategy with a description on all the videos and a link to our website. Everything that we do in our digital media strategy will always link back to our website. SFS’s 3rd phase will be to evaluate our marketing channels and see which channels are the most effective. Most of the websites we will be marketing from have free services; however, their paid services are more effective. We will need to focus our investment on the most effective marketing channels by tracking and analyzing the sites analytical tools. SFS will be able to manage all our social media profiles using a program called Hootsuite that lets you manage all your profiles at once without having to post to each one individually which will make SFS more efficient. Once SFS brings in the revenue after at least the first year we will look into outsourcing our marketing strategies to an accredited firm here in the San Antonio area. We feel this new digital media strategy will help SFS reach our marketing objectives.

The Website

SFS Website-shootingforsuccess.net

The website, ShootingforSuccess.net, will feature all info about basketball services and events Shooting for Success plans to put on, talking about

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SFS’s core values and how we prepare kids for life by helping them reach their goals. The homepage will also feature the hours of operation, phone number and email. There will also be tabs for an “About Us” and a menu showing all our services with the prices. Under “About Us” will be both the explaining the founding team and detailing our core values and what are company stands for. The Facebook page of Shooting for Success will have all necessary information in the “About” section and routinely post updates about our camps, training, promotions, deals, reminders or pictures.

Digital Marketing

We will also be using Facebook Ads each month to showcase our great facility and services. Our Twitter account, @ShootingforSuccess, will feature similar information and posts as Facebook, as well as tweeting out pictures about our overseas ventures. We want to target as many customers as we can in our target market so we will also use Twitter ads to try and convert more people to follow our twitter feed and bring more people to our website. Google+ and Google AdWords are also a big part of our strategy. Google AdWords will help drive more people to the website using keywords that are associated with Shooting for Success. A substantial amount of money a month will also be devoted to this campaign so we can get more clicks. Google+ will help us build our brand with all of its features and once we achieve more than 1000 followers we can also make post ads that will be distributed on many other sites.

Sports Directories/Other Marketing Channels

Many people look for sports related activities in directories on the internet so SFS plans on listing Shooting for Success in directories like Dmoz.com, yellow pages, white pages, and super pages. SFS will be listed on many websites; most will be with their free service like Yellowbot, Yellowbook and local.com which are directories that potential customers may search. Also

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localized business websites like merchant circle, Citysearch, and manta.com are great ways to boost traffic for your business because they specifically target local consumers. There is so many new marketing avenues that SFS will utilize to reach consumers like foursquare which we can link to our twitter feed. Dexknows, Hotfrog, Angie’s list and The San Antonio Business Journals are all ways we can list our business and get more exposure. Yahoo local listings have a feature for $30/month where they list your company on more than 40 sites. Mapquest.com will also give new consumers directions to our new facility which will make it easier for consumers to find where we do all of our basketball training.

Sponsorship

Partnering with other big businesses in town will provide SFS with more exposure by associating ourselves with other brands that have the same target market. Educational, medical/sports medicine, athletic gear and food services in town would give SFS more marketing channels and access to a broader customer base by physically reaching more customers. Partnering with other businesses in their events besides our own events will also give SFS more opportunities to reach new customers.

SFS Development Center

Another company which for now will just be called company A will be created to own the facility and lease it out to Shooting for Success. SFS will then pay rent to company A. This is shown in the P&L statement on pg. 41.

SFS Development Center Cost Estimate

Below will be the cost estimate for the facility. This estimate was developed using RSmeans Building Construction 2014 which is a well-respected construction cost estimator in the construction industry. This estimate

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involves a low, middle and high estimate for the facility and Shooting for Success is using the middle estimate as the basis for how much funding we are asking for. San Antonio location factors were used in the estimate.

The supporting facilities for the cost estimate include parking lot, water, sewer, power, communication, landscaping, fire and trash/recycle (dumpster location). Supporting facilities listed above are parts of construction that support the facility but aren’t actually physically apart of the building.

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SFS Development Center FloorplanOn the next page will be a visual floorplan of what SFS wants the facility to look like. This is only a floorplan to better visualize not only the building but the function of the building and how our business will use the building to drive our revenue streams.

Facility Highlights1st Floor

Gym- 4 courts 35,752 sqft. 218’ x 164’

Lobby- 6,560 sqft. 40’ x 164’

Included in Lobby Commercial Kitchen, SFS Store, Restrooms, Eating Area

Multi-Purpose Room- 2,508 sqft. 66’ x 38’

Medical Room- 696 sqft. 18’ x 38’

Fitness Center- 4, 218 sqft. 111’ x 38’

2nd Floor

Educational/Conference Room- 2,052 sqft. 68’ x 30’

Employee workspace- 2,262 sqft. 75’ x 30’

Two main offices + Balcony overlooking Gym- 1,772 sqft. 50’ x 38’

Break room- 240 sqft. 8’ x 30’

Restrooms included upstairs

Facility will include elevator/stairs

Total sqft. = 66,500 when adding all mech. /utility and electrical rooms and accounting for walls

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Financial PlanRevenue ForecastRevenue Forecast

Year 1 Year 2 Year 3

Revenue

Regular Basketball Camp $225,000 $337,500 $450,000

Elite Basketball Clinic $202,500 $337,500 $472,500

Basketball Tournaments $398,196 $451,200 $627,750

Private Basketball Training $255,000 $425,000 $637,500

Adult Basketball / Fitness (Retired People) $36,000 $54,000 $72,000

Club Basketball Teams $243,000 $243,000 $243,000

Leasing Out Gym Space $180,900 $180,900 $180,900

Merchandise $21,408 $28,100 $34,800

Showcases $93,756 $112,500 $150,000

Private training Pro Athletes $96,000 $192,000 $326,400

Multi-Purpose Room / Corporate Events $63,000 $75,600 $88,200

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Sponsorship $99,996 $200,000 $300,000

Total Revenue $1,914,756 $2,637,300 $3,583,050

Direct Cost




Private Basketball Training $0 $0 $0

Adult Basketball / Fitness (Retired People) $0 $0 $0


Leasing Out Gym Space $0 $0 $0

Merchandise $10,104 $11,850 $13,600

Showcases $4,536 $5,438 $7,250

Private training Pro Athletes $0 $0 $0

Multi Purpose Room / Corpoarte Events $0 $0 $0

Sponsorship $0 $0 $0

Total Direct Cost $241,174 $281,488 $372,725

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Gross Margin $1,673,582 $2,355,812 $3,210,325

Gross Margin % 87% 89% 90%

Revenue by Month

Industry Benchmarks Sports and Recreation Instruction

Gross Profit Margin- 90% Shooting for Success 3rd Year- 89%

Operating Margin- 12% Shooting for Success 3rd Year- 28%

Net Profit Margin- 7% Shooting for Success 3rd Year- 18%

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Percentage of Revenue Years 1-3

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1st year 2nd year 3rd yearPercentage of RevenueRegular Basketball Camp 225,000$ 13% 337,500$ 13% 450,000$ 14%Elite Basketball Camp 202,500$ 11% 337,500$ 13% 472,500$ 14%Private Training 180,000$ 10% 300,000$ 12% 450,000$ 14%Private Training Pro Athletes 96,000$ 5% 192,000$ 8% 326,400$ 10%Club Basketball Teams 182,400$ 10% 182,400$ 7% 182,400$ 5%Merchandise 21,400$ 1% 28,100$ 1% 34,800$ 1%Showcases 93,750$ 5% 112,500$ 4% 150,000$ 5%Leasing Out Facility Space 172,800$ 10% 172,800$ 7% 172,800$ 5%Multi Purpose Room/Corporate Events 63,000$ 4% 75,600$ 3% 88,200$ 3%Adult Basketball/Fitness (Retired People) 36,000$ 2% 54,000$ 2% 72,000$ 2%Basketball Tournaments 412,200$ 23% 511,200$ 20% 627,750$ 19%Sponsorship 100,000$ 6% 200,000$ 8% 300,000$ 9%Total Revenue 1,785,050$ 100% 2,503,600$ 100% 3,326,850$ 100%


About the Revenue Forecast

Revenue Forecast Assumptions

Regular Basketball Camps- This will be a main revenue stream for Shooting for Success and huge percentage of its revenue. SFS has been in business for over 10 years and puts on about 10 week long basketball camps per year and currently average between 40-50 kids per camp. The camps over the years have been the most profitable in the summer. Currently SFS's camps are done in a single gym with only two baskets. we have done camps in Europe with a bigger facility and have had up to a 100 kids. With a bigger facility of 4 courts with 24 baskets we will be able to host more kids at our camps and we project to average 100 kids at our camps our first year and by the third year of having this facility average 200 kids per camp.

Elite Basketball Clinic- For the 10 years that SFS has been in business we have been known for elite basketball training. Training many high school athletes and even some college and pro athletes. We will be offering once a month an all day elite basketball training clinic for high school and college athletes even though our target market will be high school athletes in the local area. Even though it will be more difficult to offer these clinics during basketball season since they are only one day and exclusive we feel we will be able to attract athletes especially due to SFS's founder/presidents experience playing professional basketball.

Private Training- Private training is how SFS started and has been the springboard for all our other great services. SFS has worked with professional athletes like Jeremy Lin and Tim Olbrecht who have both played in the NBA. Currently SFS has 35 clients that we train once a week. We charge $300 for five sessions and with the extra space and baskets we expect to grow our private training to 60 clients in the first year by having

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the new facility and by the third year have at least 150 clients. We start training clients at the age of 5 years old. Also with having the fitness center this will allow SFS to offer fitness training to evolve our program and batter help our student athletes. Americans are getting more and more active about 19% are active in some way and 70% of those Americans are under 18 years of age and make up a huge majority of the sports coaching industry. Having the Facility between San Antonio and Austin will give SFS a big opportunity to market to that Metro area which is in the top 10 of fastest growing areas in the U.S.

Private Training Pro Athletes- As our private training for high school and college athletes grows and our past experience with professional athletes becomes more known we feel we can attract other professional athletes. With this facility we will have a top notch training program that will appeal to professional athletes especially since they only look to train in the best environment. SFS has a good track record of already working with pro athletes like the WNBA San Antonio Stars, Jeremy Lin, and Tim Olbrecht. We are currently working on a deal with Sports 1st management which is a European Sports agency to train their players which will give us an opportunity to train many pro athletes.

Club Basketball Teams- We currently have 5 club teams 10U, 13U, 15U, 17U boys and 17U girls which are very successful and we plan on having a total of 8 teams when we have the facility. The facility will give us more resources to accommodate 8 teams especially with the extra coaches. Basketball season will be from October to February and we know that the teams will be slower during that time and higher in the summer due to the kids being out of school which is accounted for in the forecast.

Merchandise- SFS merchandise entails shirts and shoes right now and we plan to expand our merchandise down the line but in the beginning we will

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just focus on shirts and shoes. This will be a small percentage of total revenue due to our business being known mainly for its training. We are looking to sign a contract with a manufacturer overseas that will help us innovate and design a new shoe every year. SFS has been in business for 10 years and merchandise sales have grown gradually but once we have the SFS store inside the facility we will be able to showcase and expand the gear we offer to meet customer needs.

Showcases- SFS plans to put on 3 showcases per year that are designed to help high school athletes get exposure for college coaches. SFS has partnered with two great organizations called Ticket 2 Greatness and Pathway to College which specialize in helping high school students get college aid whether it be academic or athletic. we feel this partnership will allow SFS to put on great showcases and entice athletes from all over Texas to come get looked at by college coaches.

Leasing out Gym Space- In our facility we will be hosting basketball/volleyball practices for other organizations which will be throughout the year from Jan-May, Sept-Dec. We will be charging $60 per hour per court for basketball and $45 per hour per court for volleyball. SFS has researched other facilities in San Antonio to see what they charge to stay competitive. The facilities that we researched that hold similar events are Mission Conception Sports Park and Alamo Christian Fellowship.

Multipurpose Room/Corporate Events- SFS will have a full function multipurpose room that will be able to hold many events ranging from yoga, dance, martial arts, banquets, team building, banquets, holiday parties, luncheons, speaker series, trade shows and many other events. Since this will be a new service for SFS the we envision only renting out 90 hours per month in the first year, 120 in the 2nd and 150 in the 3rd year.

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Sponsorship- SFS will be seeking sponsorship revenue from other business who want to SFS's mission on helping kids become great student athletes. We will have lots of young people in our facility for many athletic events. The sponsors we will target will be business like Academy sports and outdoors, sports medicine and medical facilities and many fast food places like Whataburger who support many causes in the community. Opportunities for sponsors would be getting their logo or banner in the gym, getting the gym or education center named after them. There will also be space for booths to be setup for their business if they would like that can help support their business. We will try to raise $100,000 in the first year, $200,000 in the second and $300,000 in the third. There will be someone on staff that is solely dedicated to sponsorship.

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Personnel PlanPersonnel Table


Coach $23,160 $23,160 $23,160

Coach $23,160 $23,160 $23,160

Coach $23,160 $23,160 $23,160

Coach $0 $23,160 $23,160

Coach $0 $23,160 $23,160

Coach $0 $0 $23,160

Coach $0 $0 $23,160

Marketing Director $50,000 $50,000 $50,000

SEO Manager $40,000 $40,000 $40,000

Scheduling / Receptionist $25,000 $25,000 $25,000


COO Salary $60,000 $60,000 $60,000

CEO Salary $80,000 $80,000 $80,000

Sponsorship Manager $40,000 $40,000 $40,000

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Total $389,480 $435,800 $482,120

About the Personnel Plan

The personnel plan will be as follows:

• One Marketing Director to oversee all areas of marketing and manage relationships between vendors.

• One Sponsorship Manager to oversee and raise sponsorship dollars for the facility will have to have strong sales background

• One Search Engine Optimization manager who will manage the website and work with the marketing manager to track/analyze marketing data to utilize our marketing strategies.

• Two front desk receptionist/schedulers to greet customers, receive payments for services/products, answer phones and maintain files of clients with data entry and manage the schedule of events at the facility.

In addition, we will hire three coaches the first year. Two the second year, and two the third year for a total of seven by the third year

In the first year, assumptions are that there will be only one receptionist, three coaches, the scheduling manager will serve as a part time receptionist in addition to their stated duties. The marketing manager and the SEO manager will be hired in the first year . In the second year, two more coaches. In the third year, two more coaches will be added to the payroll.

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The personnel forecast reflects modest raises for all staff each year. The CEO and COO will be primarily compensated through a yearly salary. The pay for each position is as follows

CEO- $80,000, COO- $60,000, Marketing Director- $50,000

Sponsorship Manager- $40,000, SEO Manager- $40,000

Scheduling/Receptionist- $25,000, Scheduling/Receptionist- $25,000

Coaches-Earn a minimum of $23,150 but get a 20% commission on all the private training they conduct. If we first year projections met, coaches would make an extra $12,000 in the first year for a total of $35,150

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BudgetBudget Table


Operating Expenses

Salary $389,480 $435,800 $482,120

Employee Related Expenses $77,896 $87,160 $96,424

Marketing & Promotions $78,000 $78,000 $78,000

Rent $990,300 $990,300 $990,300

Utilities + Water $304,000 $304,000 $304,000

Supplies $19,148 $26,373 $35,831

Insurance $5,000 $5,000 $5,000

Reserve Maintenance $30,000 $30,000 $30,000

Office Expense $15,318 $21,098 $28,664

Travel Expense (Flight) $6,000 $6,000 $6,000

Internet Expense $3,360 $3,360 $3,360

Telephone Expense $1,740 $1,740 $1,740

Automobile Expense $4,200 $4,200 $4,200

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Postage Expense $1,200 $1,200 $1,200

Normal Monthly Maintenance $12,000 $12,000 $12,000

Coach Commission Expense $36,000 $60,000 $91,000

Total Operating Expenses $1,973,642 $2,066,231 $2,169,839

Expenses by Month

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Cash Flow Assumptions

Cash Inflow

% of Sales on Credit 0%

Cash Outflow

% of Purchases on Credit 0%

About the Cash Flow Assumptions

Shooting for Success is primarily a service, cash based business so there very minimal if any sales on credit. Shooting for Success doesn't purchase anything on credit due to it being a primarily service based company. All of our direct costs are low and so are not paid on credit.

Loans and InvestmentsLoans and Investments Table


Bank / Private InvestorsLine of credit at 8% interest $900,000 $0 $0

Total Amount Received $900,000 $0 $0

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Sources of Funds

SFS source of funds will be to raise 12 million from private investors and raise 5 million from the bank by a SBA backed loan and 3.5 million of the 12 million will be a down payment to the bank. Total $17,000,000

Use of Funds

We project the construction to be in the $16,100,000 range but are asking for $17,000,000 due to operational expenses for the first year.

• Construction Cost $16,100,000• Operational Expense $900,000 1st year

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Financial StatementsProfit and Loss Statement


Revenue $1,914,756 $2,637,300 $3,583,050

Direct Cost $241,174 $281,488 $372,725

Gross Margin $1,673,582 $2,355,812 $3,210,325


Operating Expenses

Salary $389,480 $435,800 $482,120



Rent $990,300 $990,300 $990,300

Utilities + Water $304,000 $304,000 $304,000

Supplies $19,148 $26,373 $35,831

Insurance $5,000 $5,000 $5,000


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Office Expense $15,318 $21,098 $28,664





Postage Expense $1,200 $1,200 $1,200




Operating Income ($300,060) $289,581 $1,040,486

Interest Incurred $34,788 $56,448 $48,672

Depreciation and Amortization $0 $0 $0

Income Taxes $0 $46,627 $198,363

Total Expenses $2,249,604 $2,450,794 $2,789,599

Net Profit ($334,848) $186,506 $793,451

Net Profit / Sales (17%) 7% 22%

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Gross Margin by Year

Net Profit (or Loss) by Year

About the Profit and Loss Statement

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On the P&L statement there is a huge rent payment. That is due existence of two separate companies. One company owns the facility that we are asking for funding to build and Shooting for Success that brings in revenue. The $990,300 covers all the expenses of company A that owns the facility. The $990,300 was figured under the financial assumption that the full loan would come from the bank at $17,000,000 for 20 years at 8% interest. This is subject to change based on the terms of the third party investors and the bank.

Company A- Below is the Profit & Loss Statement for the company that will be created that will own the facility and lease it out to Shooting for Success. The $990,300 rent payment that shows up on SFS P&L statement goes to Company A to pay back the Loan from the bank/private investors that was used for construction on the building. The $990,300 shows up as rent revenue and as an expense on Company A’s P&L statement.

Profit and Loss Statement

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Revenue $990,300 $990,300 $990,300

Direct Cost $0 $0 $0

Gross Margin $990,300 $990,300 $990,300

Gross Margin % 100% 100% 100%

Operating ExpensesSalary $0 $0 $0Employee Related Expenses $0 $0 $0Allocation (PITI) $984,300 $984,300 $984,300Planned Periodic Maintenance $6,000 $6,000 $6,000

Total Operating Expenses $990,300 $990,300 $990,300

Operating Income $0 $0 $0

Income Taxes $0 $0 $0

Total Expenses $990,300 $990,300 $990,300Net Profit $0 $0 $0Net Profit / Sales 0% 0% 0%

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Balance SheetAs of Period's End

Starting Balances Year 1 Year 2 Year 3

Cash $0 $467,952 $557,258 $1,253,509

Accounts Receivable $0 $0 $0 $0

Inventory $0 $0 $0 $0

Total Current Assets $0 $467,952 $557,258 $1,253,509

Long-Term Assets $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0

Total Long-Term Assets $0 $0 $0 $0

Total Assets $0 $467,952 $557,258 $1,253,509

Accounts Payable $0 $0 $0 $0

Sales Taxes Payable $0 $0 $0 $0

Short-Term Debt $0 $802,800 $705,600 $608,400

Total Current Liabilities $0 $802,800 $705,600 $608,400

Long-Term Debt $0 $0 $0 $0

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Total Liabilities $0 $802,800 $705,600 $608,400

Paid-In Capital $0 $0 $0 $0

Retained Earnings $0 $0 ($334,848) ($148,342)

Earnings $0 ($334,848) $186,506 $793,451

Total Owner's Equity $0 ($334,848) ($148,342) $645,109

Total Liabilities & Equity $0 $467,952 $557,258 $1,253,509

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Cash Flow StatementYear 1 Year 2 Year 3

Operations

Net Profit ($334,848) $186,506 $793,451


Change in Accounts Receivable $0 $0 $0

Change in Inventory $0 $0 $0

Change in Accounts Payable $0 $0 $0

Change in Sales Taxes Payable $0 $0 $0

Net Cash Flow from Operations ($334,848) $186,506 $793,451

Investing & Financing

Assets Purchased or Sold $0 $0 $0

Investments Received $0 $0 $0

Change in Short-Term Debt $802,800 ($97,200) ($97,200)

Change in Long-Term Debt $0 $0 $0

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Net Cash Flow from Investing & Financing $802,800 ($97,200) ($97,200)

Cash at Beginning of Period $0 $467,952 $557,258

Net Change in Cash $467,952 $89,306 $696,251

Cash at End of Period $467,952 $557,258 $1,253,509

Cash Flow by Month

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Cash Flow by Year

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AppendixRevenue Forecast Table (With Monthly Detail)Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Revenue

Regular Basketball Camp

$0 $0 $22,500 $0 $0 $90,000 $67,500 $45,000 $0 $0 $0 $0

Elite Basketball Clinic

$16,875 $16,875 $16,875 $16,875 $16,875 $16,875 $16,875 $16,875 $16,875 $16,875 $16,875 $16,875

Basketball Tournaments $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 $33,183

Private Basketball Training

$21,250 $21,250 $21,250 $21,250 $21,250 $21,250 $21,250 $21,250 $21,250 $21,250 $21,250 $21,250

Adult Basketball / Fitness (Retired People)

$3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000

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Club Basketball Teams

$20,250 $20,250 $20,250 $20,250 $20,250 $20,250 $20,250 $20,250 $20,250 $20,250 $20,250 $20,250

Leasing Out Gym Space $19,200 $19,200 $19,200 $19,200 $19,200 $0 $0 $8,100 $19,200 $19,200 $19,200 $19,200

Merchandise $1,784 $1,784 $1,784 $1,784 $1,784 $1,784 $1,784 $1,784 $1,784 $1,784 $1,784 $1,784

Showcases $7,813 $7,813 $7,813 $7,813 $7,813 $7,813 $7,813 $7,813 $7,813 $7,813 $7,813 $7,813

Private training Pro Athletes

$0 $0 $9,600 $9,600 $0 $19,200 $19,200 $19,200 $19,200 $0 $0 $0

Multi Purpose Room / Corpoarte Events

$5,250 $5,250 $5,250 $5,250 $5,250 $5,250 $5,250 $5,250 $5,250 $5,250 $5,250 $5,250

Sponsorship $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333

Total Revenue $136,938 $136,938 $169,038 $146,538 $136,938 $226,938 $204,438 $190,038 $156,138 $136,938 $136,938 $136,938

Direct Cost

Regular Basketball Camp

$0 $0 $2,125 $0 $0 $8,500 $6,375 $4,250 $0 $0 $0 $0

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Elite Basketball Clinic

$857 $857 $857 $857 $857 $857 $857 $857 $857 $857 $857 $857

Basketball Tournaments $10,000 $10,000 $10,000 $10,000 $10,000 $30,000 $30,000 $30,000 $10,000 $10,000 $10,000 $10,000

Private Basketball Training

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Adult Basketball / Fitness (Retired People)

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Club Basketball Teams

$1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

Leasing Out Gym Space $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Merchandise $842 $842 $842 $842 $842 $842 $842 $842 $842 $842 $842 $842

Showcases $378 $378 $378 $378 $378 $378 $378 $378 $378 $378 $378 $378

Private training Pro Athletes

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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Multi Purpose Room / Corpoarte Events

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sponsorship $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Direct Cost $13,327 $13,327 $15,452 $13,327 $13,327 $41,827 $39,702 $37,577 $13,327 $13,327 $13,327 $13,327

Gross Margin $123,611 $123,611 $153,586 $133,211 $123,611 $185,111 $164,736 $152,461 $142,811 $123,611 $123,611 $123,611

Gross Margin % 90% 90% 91% 91% 90% 82% 81% 80% 91% 90% 90% 90%

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Revenue




Private Basketball Training $255,000 $425,000 $637,500

Adult Basketball / Fitness (Retired People) $36,000 $54,000 $72,000


Leasing Out Gym Space $180,900 $180,900 $180,900

Merchandise $21,408 $28,100 $34,800

Showcases $93,756 $112,500 $150,000

Private training Pro Athletes $96,000 $192,000 $326,400

Multi Purpose Room / Corpoarte Events $63,000 $75,600 $88,200

62



Sponsorship $99,996 $200,000 $300,000

Total Revenue $1,914,756 $2,637,300 $3,583,050

Direct Cost




Private Basketball Training $0 $0 $0

Adult Basketball / Fitness (Retired People) $0 $0 $0


Leasing Out Gym Space $0 $0 $0

Merchandise $10,104 $11,850 $13,600

Showcases $4,536 $5,438 $7,250

Private training Pro Athletes $0 $0 $0

63



Multi Purpose Room / Corpoarte Events $0 $0 $0

Sponsorship $0 $0 $0

Total Direct Cost $241,174 $281,488 $372,725

Gross Margin $1,673,582 $2,355,812 $3,210,325


64



Personnel PlanPersonnel Table (With Monthly Detail)Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Coach $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930

Coach $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930

Coach $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930 $1,930

Coach $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Coach $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Coach $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Coach $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Marketing Director $4,166 $4,166 $4,166 $4,166 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167

SEO Manager $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,334 $3,334 $3,334 $3,334

65



Scheduling / Receptionist $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,084 $2,084 $2,084 $2,084

Scheduling / Receptionist $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,083 $2,084 $2,084 $2,084 $2,084

COO Salary $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

CEO Salary $6,666 $6,666 $6,666 $6,666 $6,667 $6,667 $6,667 $6,667 $6,667 $6,667 $6,667 $6,667

Sponsorship Manager $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,334 $3,334 $3,334 $3,334

Total $32,454 $32,454 $32,454 $32,454 $32,456 $32,456 $32,456 $32,456 $32,460 $32,460 $32,460 $32,460

66




Coach $23,160 $23,160 $23,160

Coach $23,160 $23,160 $23,160

Coach $23,160 $23,160 $23,160

Coach $0 $23,160 $23,160

Coach $0 $23,160 $23,160

Coach $0 $0 $23,160

Coach $0 $0 $23,160

Marketing Director $50,000 $50,000 $50,000

SEO Manager $40,000 $40,000 $40,000



COO Salary $60,000 $60,000 $60,000

67



CEO Salary $80,000 $80,000 $80,000

Sponsorship Manager $40,000 $40,000 $40,000

Total $389,480 $435,800 $482,120

68



BudgetBudget Table (With Monthly Detail)Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Operating Expenses

Salary $32,454 $32,454 $32,454 $32,454 $32,456 $32,456 $32,456 $32,456 $32,460 $32,460 $32,460 $32,460

Employee Related Expenses

$6,488 $6,488 $6,488 $6,488 $6,492 $6,492 $6,492 $6,492 $6,494 $6,494 $6,494 $6,494

Marketing & Promotions $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500

Rent $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525

Utilities + Water $25,333 $25,333 $25,333 $25,333 $25,333 $25,333 $25,333 $25,333 $25,334 $25,334 $25,334 $25,334

Supplies $1,369 $1,370 $1,690 $1,466 $1,369 $2,269 $2,045 $1,900 $1,561 $1,370 $1,369 $1,370

Insurance $416 $416 $416 $416 $417 $417 $417 $417 $417 $417 $417 $417

69



Reserve Maintenance $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500

Office Expense $1,096 $1,095 $1,352 $1,173 $1,095 $1,816 $1,635 $1,520 $1,250 $1,095 $1,096 $1,095

Travel Expense (Flight)

$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Internet Expense $280 $280 $280 $280 $280 $280 $280 $280 $280 $280 $280 $280

Telephone Expense $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145

Automobile Expense $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350

Postage Expense $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

Normal Monthly Maintenance

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Coach Commission Expense

$3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000

Total Operating Expenses

$164,056 $164,056 $164,633 $164,230 $164,062 $165,683 $165,278 $165,018 $164,416 $164,070 $164,070 $164,070

70



71




Operating Expenses

Salary $389,480 $435,800 $482,120



Rent $990,300 $990,300 $990,300

Utilities + Water $304,000 $304,000 $304,000

Supplies $19,148 $26,373 $35,831

Insurance $5,000 $5,000 $5,000


Office Expense $15,318 $21,098 $28,664



72





Postage Expense $1,200 $1,200 $1,200




73



Loans and InvestmentsLoans and Investments Table (With Monthly Detail)Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Bank / Private InvestorsLine of credit at 8% interest

$75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000

Total Amount Received

$75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000


Bank / Private InvestorsLine of credit at 8% interest $900,000 $0 $0

Total Amount Received $900,000 $0 $0

74



Profit and Loss StatementProfit and Loss Statement (With Monthly Detail)Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Revenue $136,938 $136,938 $169,038 $146,538 $136,938 $226,938 $204,438 $190,038 $156,138 $136,938 $136,938 $136,938

Direct Cost $13,327 $13,327 $15,452 $13,327 $13,327 $41,827 $39,702 $37,577 $13,327 $13,327 $13,327 $13,327

Gross Margin $123,611 $123,611 $153,586 $133,211 $123,611 $185,111 $164,736 $152,461 $142,811 $123,611 $123,611 $123,611

Gross Margin % 90% 90% 91% 91% 90% 82% 81% 80% 91% 90% 90% 90%

Operating Expenses

Salary $32,454 $32,454 $32,454 $32,454 $32,456 $32,456 $32,456 $32,456 $32,460 $32,460 $32,460 $32,460

Employee Related Expenses

$6,488 $6,488 $6,488 $6,488 $6,492 $6,492 $6,492 $6,492 $6,494 $6,494 $6,494 $6,494

Marketing & Promotions $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500

75



Rent $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525 $82,525

Utilities + Water $25,333 $25,333 $25,333 $25,333 $25,333 $25,333 $25,333 $25,333 $25,334 $25,334 $25,334 $25,334

Supplies $1,369 $1,370 $1,690 $1,466 $1,369 $2,269 $2,045 $1,900 $1,561 $1,370 $1,369 $1,370

Insurance $416 $416 $416 $416 $417 $417 $417 $417 $417 $417 $417 $417

Reserve Maintenance $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500

Office Expense $1,096 $1,095 $1,352 $1,173 $1,095 $1,816 $1,635 $1,520 $1,250 $1,095 $1,096 $1,095

Travel Expense (Flight)

$500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Internet Expense $280 $280 $280 $280 $280 $280 $280 $280 $280 $280 $280 $280

Telephone Expense $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145

Automobile Expense $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350

Postage Expense $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

76



Normal Monthly Maintenance

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Coach Commission Expense

$3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000

Total Operating Expenses

$164,056 $164,056 $164,633 $164,230 $164,062 $165,683 $165,278 $165,018 $164,416 $164,070 $164,070 $164,070

Operating Income ($40,445) ($40,445) ($11,047) ($31,019) ($40,451) $19,428 ($542) ($12,557) ($21,605) ($40,459) ($40,459) ($40,459)

Interest Incurred $446 $892 $1,338 $1,784 $2,230 $2,676 $3,122 $3,568 $4,014 $4,460 $4,906 $5,352

Depreciation and Amortization

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expenses $177,829 $178,275 $181,423 $179,341 $179,619 $210,186 $208,102 $206,163 $181,757 $181,857 $182,303 $182,749

Net Profit ($40,891) ($41,337) ($12,385) ($32,803) ($42,681) $16,752 ($3,664) ($16,125) ($25,619) ($44,919) ($45,365) ($45,811)

Net Profit / Sales (30%) (30%) (7%) (22%) (31%) 7% (2%) (8%) (16%) (33%) (33%) (33%)

77



78




Revenue $1,914,756 $2,637,300 $3,583,050

Direct Cost $241,174 $281,488 $372,725

Gross Margin $1,673,582 $2,355,812 $3,210,325


Operating Expenses

Salary $389,480 $435,800 $482,120



Rent $990,300 $990,300 $990,300

Utilities + Water $304,000 $304,000 $304,000

Supplies $19,148 $26,373 $35,831

Insurance $5,000 $5,000 $5,000

79




Office Expense $15,318 $21,098 $28,664





Postage Expense $1,200 $1,200 $1,200




Operating Income ($300,060) $289,581 $1,040,486

Interest Incurred $34,788 $56,448 $48,672


80



Income Taxes $0 $46,627 $198,363

Total Expenses $2,249,604 $2,450,794 $2,789,599

Net Profit ($334,848) $186,506 $793,451

Net Profit / Sales (17%) 7% 22%

81



Balance SheetBalance Sheet (With Monthly Detail)As of Period's End

Starting Balances Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Cash $0 $26,156 $51,866 $106,087 $140,331 $164,697 $248,055 $311,438 $362,360 $403,347 $425,475 $447,157 $467,952

Accounts Receivable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Current Assets

$0 $26,156 $51,866 $106,087 $140,331 $164,697 $248,055 $311,438 $362,360 $403,347 $425,475 $447,157 $467,952

Long-Term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Long-Term Assets

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

82



Total Assets $0 $26,156 $51,866 $106,087 $140,331 $164,697 $248,055 $311,438 $362,360 $403,347 $425,475 $447,157 $467,952

Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales Taxes Payable $0 $147 $294 $0 $147 $294 $0 $147 $294 $0 $147 $294 $0

Short-Term Debt $0 $66,900 $133,800 $200,700 $267,600 $334,500 $401,400 $468,300 $535,200 $602,100 $669,000 $735,900 $802,800

Total Current Liabilities

$0 $67,047 $134,094 $200,700 $267,747 $334,794 $401,400 $468,447 $535,494 $602,100 $669,147 $736,194 $802,800

Long-Term Debt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Liabilities $0 $67,047 $134,094 $200,700 $267,747 $334,794 $401,400 $468,447 $535,494 $602,100 $669,147 $736,194 $802,800

Paid-In Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Retained Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Earnings $0 ($40,891) ($82,228) ($94,613) ($127,416) ($170,097) ($153,345) ($157,009) ($173,134) ($198,753) ($243,672) ($289,037) ($334,848)

83



Total Owner's Equity

$0 ($40,891) ($82,228) ($94,613) ($127,416) ($170,097) ($153,345) ($157,009) ($173,134) ($198,753) ($243,672) ($289,037) ($334,848)

Total Liabilities & Equity

$0 $26,156 $51,866 $106,087 $140,331 $164,697 $248,055 $311,438 $362,360 $403,347 $425,475 $447,157 $467,952

84



As of Period's End Starting Balances Year 1 Year 2 Year 3

Cash $0 $467,952 $557,258 $1,253,509

Accounts Receivable $0 $0 $0 $0

Inventory $0 $0 $0 $0

Total Current Assets $0 $467,952 $557,258 $1,253,509

Long-Term Assets $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0

Total Long-Term Assets $0 $0 $0 $0

Total Assets $0 $467,952 $557,258 $1,253,509

Accounts Payable $0 $0 $0 $0

Sales Taxes Payable $0 $0 $0 $0

Short-Term Debt $0 $802,800 $705,600 $608,400

Total Current Liabilities $0 $802,800 $705,600 $608,400

85



Long-Term Debt $0 $0 $0 $0

Total Liabilities $0 $802,800 $705,600 $608,400

Paid-In Capital $0 $0 $0 $0

Retained Earnings $0 $0 ($334,848) ($148,342)

Earnings $0 ($334,848) $186,506 $793,451

Total Owner's Equity $0 ($334,848) ($148,342) $645,109

Total Liabilities & Equity $0 $467,952 $557,258 $1,253,509

86



Cash Flow StatementCash Flow Statement (With Monthly Detail)Year 1 Y1 M1 Y1 M2 Y1 M3 Y1 M4 Y1 M5 Y1 M6 Y1 M7 Y1 M8 Y1 M9 Y1 M10 Y1 M11 Y1 M12

Operations

Net Profit ($40,891) ($41,337) ($12,385) ($32,803) ($42,681) $16,752 ($3,664) ($16,125) ($25,619) ($44,919) ($45,365) ($45,811)

Depreciation and Amortization

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Accounts Receivable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Accounts Payable

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Sales Taxes Payable

$147 $147 ($294) $147 $147 ($294) $147 $147 ($294) $147 $147 ($294)

87



Net Cash Flow from Operations

($40,744) ($41,190) ($12,679) ($32,656) ($42,534) $16,458 ($3,517) ($15,978) ($25,913) ($44,772) ($45,218) ($46,105)


Assets Purchased or Sold

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Investments Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Change in Short-Term Debt

$66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900

Change in Long-Term Debt

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Cash Flow from Investing & Financing

$66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900 $66,900

Cash at Beginning of Period

$0 $26,156 $51,866 $106,087 $140,331 $164,697 $248,055 $311,438 $362,360 $403,347 $425,475 $447,157

Net Change in Cash $26,156 $25,710 $54,221 $34,244 $24,366 $83,358 $63,383 $50,922 $40,987 $22,128 $21,682 $20,795

88



Cash at End of Period $26,156 $51,866 $106,087 $140,331 $164,697 $248,055 $311,438 $362,360 $403,347 $425,475 $447,157 $467,952

89




Operations

Net Profit ($334,848) $186,506 $793,451


Change in Accounts Receivable $0 $0 $0

Change in Inventory $0 $0 $0

Change in Accounts Payable $0 $0 $0

Change in Sales Taxes Payable $0 $0 $0

Net Cash Flow from Operations ($334,848) $186,506 $793,451


Assets Purchased or Sold $0 $0 $0

Investments Received $0 $0 $0

Change in Short-Term Debt $802,800 ($97,200) ($97,200)

90



Change in Long-Term Debt $0 $0 $0

Net Cash Flow from Investing & Financing $802,800 ($97,200) ($97,200)

Cash at Beginning of Period $0 $467,952 $557,258

Net Change in Cash $467,952 $89,306 $696,251

Cash at End of Period $467,952 $557,258 $1,253,509

91


shooting for success final version #2 adjusted

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