THE COMPANY'S SITUATION AFTER TH

E FLOOD REPORT

By Chucshwal Sangmhchai

ASST.Marketing Manager

Furniture Industries

Shoes Industries

Chapter Objectives

The new economy like:○ May be made  in the original manufacturer. 

I have the new conditions after the flood.

The tasks of marketing:○ Promotion pricing following to the product discount for

after the flood.

The major concepts and tools of marketing :

○ The confidence in the partnership with the prospects. And product to create incentives.

Chapter Objectives

Orientations do company exhibit in the market place:

○ Booths and Information team (Company business and products)

The new challenges: ○ Company and Sales

The New Economy

Substantial increase in buying power:Because the new markets and existing

customers with 

additional products.

A greater variety of goods and services:Can meet the requirements of goods and services.

A greater amount of information about practically anything:

You can increase as much as doubled. The new production has increased and production as usual.

The New Economy

A greater ease in interacting and placing and receiving orders:

Management are appropriate for increased production.

An ability to compare notes on products and services:

New products only, which must provide the sales representative responsible for the products and services to market.

The New Economy

Websites can provide company with powerful new information and sales channels.

Must be updated to the new product.

Company can collect fuller and richer information about markets, customers, prospects and competitors.

Company can facilitate and speed up communications among employees.

With sales support and sales coordination

The New Economy Company can have 2 -way communication with

customers and prospects.Communicate directly through sales representatives and FAX

Company can send coupons, samples, information to targeted customers.

The Internet can be used as a communication channel for purchasing and training.

Company can improve logistics and operations for cost savings while improving accuracy and service quality.

Reference:

Shoes Industrial “News Thailand”

• http://www.ch7.com/news/news_thailand_detail.aspx?c=2&p=4&d=167352#.TuHSip1CAuk.hotmail

Furniture Industrial “News ThaiPBS”

• <a href="http://news.thaipbs.or.th/video/ -10">คาดธุ�รกิ�จเฟอร นิ�เจอร ปี�หนิ�าขยายตั�วร�อยละThaiPBS Video - 10</คาดธุ�รกิ�จเฟอร นิ�เจอร ปี�หนิ�าขยายตั�วร�อยละ a>