shock appeal
TRANSCRIPT
Shock AppealShock Appeal Artist ManagementArtist Management
Ed Morrison
MGT 330
Stephen Mulligan
January 16, 2003
…I can’t remember if I cried when I read about his widowed bride. But something touched me deep in side, the day the music died… February 3, 1959
My MissionMy Mission
…is to manage and agent acts that I also produce shows for.
Shock Appeal is a full-spectrum production house. I
remold their image and career. I cause them to be functional
and contributing again.
Management TraitsManagement Traits
•Desire to see artists succeedDesire to see artists succeed•Not here exclusively to make Not here exclusively to make
moneymoney•Love music industry & music Love music industry & music
peoplepeople•Enjoy creating something Enjoy creating something
(concert) from nothing(concert) from nothing
PlanningPlanning
•Seeking out stable of artistsSeeking out stable of artists•Find groups that can share Find groups that can share
same showsame show•Pre-promotionPre-promotion•Advertising style (baby-Advertising style (baby-
boomer mentality)boomer mentality)
OrganizingOrganizing•Contract with same road crews Contract with same road crews
each showeach show•Contract with bus lines, hotel Contract with bus lines, hotel
chains, shipping methodschains, shipping methods•Delegate legal/contract Delegate legal/contract
negotationsnegotations•Seek out copyright approvals Seek out copyright approvals
from Harry Fox, ASCAP,BMIfrom Harry Fox, ASCAP,BMI
LeadingLeading•Bringing together the basic Bringing together the basic
teams (lights, sound, stage, teams (lights, sound, stage, road manager)road manager)
•Planning next appearances in Planning next appearances in off seasonoff season
•Teaching each group to act and Teaching each group to act and think like a teamthink like a team
•Helping them create their futureHelping them create their future
ControllingControlling•Booking (specializing by Booking (specializing by
venue, city, size of venue)venue, city, size of venue)•Setting up mechanicals to be Setting up mechanicals to be
sold at concertsold at concert•Creating space between play Creating space between play
datesdates•Work deals with record Work deals with record
companiescompanies
ProducingProducing•Create complete road shows Create complete road shows
for 500 to 1000 capacity for 500 to 1000 capacity venuesvenues
•Begin with 5 tours per yearBegin with 5 tours per year•Hire on subordinates as Hire on subordinates as
neededneeded•Set other assistant managers Set other assistant managers
in motion with their own in motion with their own groupsgroups
My FortesMy Fortes•Being able to wear many hatsBeing able to wear many hats•Understanding how artistsUnderstanding how artists
thinkthink
My AbilitiesMy Abilities
•Coordinate many different Coordinate many different aspects of concert promotionaspects of concert promotion
•Take care of the artists as well Take care of the artists as well as the show attendeesas the show attendees
My DesiresMy Desires•Promote quality small scale Promote quality small scale
rock showsrock shows•Produce specialized shows that Produce specialized shows that
fit the artist as well as the fit the artist as well as the customercustomer
ConclusionConclusionA good manager should foster A good manager should foster
growth in and nurture his or her growth in and nurture his or her constituents. He should look constituents. He should look
toward the future while keeping toward the future while keeping himself and his subordinates on himself and his subordinates on
the plan and motivated. the plan and motivated.