shiva trilogy - a review

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Shiva Trilogy an insight Presented by : Praveen Asokan

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This is my insight about Shiva Trilogy written by Amish Tripathi The fastest selling Indian book series ever. I have also included the viral marketing strategy adopted by Amish to promote the book

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Page 1: Shiva Trilogy - a Review

Shiva Trilogy an insight

Presented by :

Praveen Asokan

Page 2: Shiva Trilogy - a Review

Shiva Trilogy – an overview

• Immortals of Meluha ( Feb 2010)

• The Secret of the Nagas ( Aug 2011)

• The Oath of the Vayuputras (Feb 2013)

Author : Amish Tripathi

The trilogy is a fantasy re-imagining of the Indian

deity Shiva's life and adventures.

Page 3: Shiva Trilogy - a Review

Shiva Trilogy – an overview

Today, He is a God. 4000 years ago, He was just a man.

The Shiva Trilogy is the tale of the extraordinary man whose adventures 4000 years ago are remembered today as the myths of the Mahadev, the God of Gods. It is chronicled through these three books, The Immortals of Meluha, The Secret of the Nagas & The Oath of the Vayuputras.

Page 4: Shiva Trilogy - a Review

Immortals of Meluha

“The Story of the man, whom legend turned into a god”

Shiva Chief of Tibetian Gunas tribe who is

as fierce as he is moral

Meluha The kingdom of perfection beyond the

mountains ruled by Suryavamshis.

Sati The princess of Meluha, but ordained to a life of loneliness as she is a Vikrama.

Somras The life enhancing drug or mix consumed by the Meluhans

Page 5: Shiva Trilogy - a Review

Immortals of Meluha

• Consumption of Somras ends up giving Shiva a blue throat, he is now the Neelkanth, the legend of Suyavanshis.

• Shiva will lead the Suyavanshis to victory against their arch rivals Chanravanshis who have stooped low enough to even recruit the brutal, evil assassins – the Nagas.

Page 6: Shiva Trilogy - a Review

The Secret of the Nagas

• Ayodhya The capital of Chandravamshis • Branga the kingdom situated in eastern India

at the confluence of rivers Brahmaputra and Ganga.

• Kashi a patient city to all people and thus houses a colony of Branga’s too.

• Panchavati the capital of Nagas. • Parvateshwar Shiva’s army chief from Meluha • Ayurvati Chief Doctor of Meluha • Brahaspati Chief Scientist of Meluha

Page 7: Shiva Trilogy - a Review

The Secret of the Nagas

• Sati is attacked by a Naga and the gold coin that leads Shiva to Branga.

• A mini riot breaks out against the Branga’s

• Karthi, Sati’s son is born.

• Branga’s alliance with the Nagas for the medicine.

• The secret of Nagas.

• Their revelation points out that Meluha after all is not as perfect as it seems!

Page 8: Shiva Trilogy - a Review

The Oath of the Vayuputras

• The secret of the nagas

• The Vasudevs the tribe left by Lord Ram

• Pariha the land of the Vayuputras

• Davi Astras the divine weapons

• Battle between the powers of beliefs.

Neelkanth vs Meluha’s systematic governance

India is gearing up to witness a god’s battle against evil. An evil with the mask of good.

Page 9: Shiva Trilogy - a Review

Shiva Trilogy - Quotes

• “Truth doesn't have to be liked. It only has to be spoken. Speak it out. The truth may hurt you, but it will set you free.”

• “Creation and destruction are the two ends of the same moment. And everything between the creation and the next destruction is the journey of life.”

Page 10: Shiva Trilogy - a Review

Shiva Trilogy – Quick Facts

• Over 2 million copies sold

• Sales of Rs. 48 Crores

• Fastest selling Indian book series ever

• Published in over 8 regional language

• Bollywood comes in

• A deal underway to make a Hollywood movie

• Amish signs a 5 Cr deal for his next book

• Over 4.8 lacs of the 3rd book were pre-ordered

Page 11: Shiva Trilogy - a Review

Shiva Trilogy – a marketing perspective

• Innovative Marketing

• Trailer

• Music Album

• Social media ( FB and Twitter)

• Star stunned celebration

• PR & Coverage

• Pre-release hypes

Page 12: Shiva Trilogy - a Review

Shiva Trilogy

OM NAMAH SHIVAIYA

THE UNIVERSE

BOWS TO LORD SHIVA

I BOW TO LORD SHIVA

Page 13: Shiva Trilogy - a Review

My tweet

In my words, Shiva Trilogy is a philosophical

fiction, where mythology meets bollywood.

Cheers to Amish who has brought down a

wonderful insight about Lord Shiva.

-Praveen Asokan

Page 14: Shiva Trilogy - a Review

Thank You

Special thanks to :