shirley yip
DESCRIPTION
Industrial Design Portfolio Spring 2014 [email protected]TRANSCRIPT
Shirley Yip [email protected]
PMI WORLDWIDE | Seattle, WAPackaging Engineer | Fall 2013Packaging and Point-of-Purchase displays for 100-year old brands and .Designed packaging in 3D, produced samples and tested for fit, rendered presentation images for sales, created assembly instructions.
ROCKTENN | Cincinnati, OHDesign Co-op | Spring 2013Packaging and Point-of-Purchase displays.Sketched, 3D modeled, and produced samples of potential packaging solutions. Organized and output 3D model files to be completed for future use. Coordinated extensively with Sales team to understand customer needs.
ORIENT EXPRESS | Pittsburgh, PAManager, Server | 2005 - Present
COMPUTERAdobe Photoshop, Illustrator, InDesign Sketchbook Pro, Solidworks, Keyshot, ArtiosCADMicrosoft Word, PowerPoint, ExcelWacom/Cintiq Tablet
DESIGNIterative SketchingModel Making, Prototyping, and Wood ShopResearch and Trend Forecasting
OTHERFluent speaker of Chinese - CantoneseGeneral curiousity about the worldEnjoys challenges and finding solutionsStrong organizational and time management skills
UNIVERSITY OF CINCINNATI | Cincinnati, OH Class of 2016 | 2010 - PresentMajor: Industrial Design | College of DAAPMinors: Sociology, MarketingDean’s List every term
PRATT INSTITUTE | New York, NY Dean’s List | 2009 - 2010Major: Architecture Presidential Scholarship
DELTA PHI LAMBDA SORORITY, INC. | Cincinnati, OH Executive Board | 2010 - Present
IDSA UNIVERSITY OF CINCINNATI | Cincinnati, OH Member | 2012 - Present
INTERESTSFood and CookingUser-Centered Design and Use AnalysisInterior Design and ArchitectureDesign ResearchPuzzles and Board GamesTED Talks
SHIRLEY YIPshirleyyip.design @ gmail.com412.736.6982
References available upon request.
WORK EXPERIENCE EDUCATION
SKILLS EXTRACURRICULAR
Shirley Yip [email protected]
PMI WORLDWIDE | Seattle, WAPackaging Engineer | Fall 2013Packaging and Point-of-Purchase displays for 100-year old brands and .Designed packaging in 3D, produced samples and tested for fit, rendered presentation images for sales, created assembly instructions.
ROCKTENN | Cincinnati, OHDesign Co-op | Spring 2013Packaging and Point-of-Purchase displays.Sketched, 3D modeled, and produced samples of potential packaging solutions. Organized and output 3D model files to be completed for future use. Coordinated extensively with Sales team to understand customer needs.
ORIENT EXPRESS | Pittsburgh, PAManager, Server | 2005 - Present
COMPUTERAdobe Photoshop, Illustrator, InDesign Sketchbook Pro, Solidworks, Keyshot, ArtiosCADMicrosoft Word, PowerPoint, ExcelWacom/Cintiq Tablet
DESIGNIterative SketchingModel Making, Prototyping, and Wood ShopResearch and Trend Forecasting
OTHERFluent speaker of Chinese - CantoneseGeneral curiousity about the worldEnjoys challenges and finding solutionsStrong organizational and time management skills
UNIVERSITY OF CINCINNATI | Cincinnati, OH Class of 2016 | 2010 - PresentMajor: Industrial Design | College of DAAPMinors: Sociology, MarketingDean’s List every term
PRATT INSTITUTE | New York, NY Dean’s List | 2009 - 2010Major: Architecture Presidential Scholarship
DELTA PHI LAMBDA SORORITY, INC. | Cincinnati, OH Executive Board | 2010 - Present
IDSA UNIVERSITY OF CINCINNATI | Cincinnati, OH Member | 2012 - Present
INTERESTSFood and CookingUser-Centered Design and Use AnalysisInterior Design and ArchitectureDesign ResearchPuzzles and Board GamesTED Talks
SHIRLEY YIPshirleyyip.design @ gmail.com412.736.6982
References available upon request.
WORK EXPERIENCE EDUCATION
SKILLS EXTRACURRICULAR
Shirley Yip [email protected]
Objective: Research a persona and brand to market the appliance. Study existing products in the market and their shortcomings. Understand the ergonomics of the appliance.
How can a home appliancebe improved to target a specified user?
04
Shirley Yip [email protected]
Objective: Research a persona and brand to market the appliance. Study existing products in the market and their shortcomings. Understand the ergonomics of the appliance.
How can a home appliancebe improved to target a specified user?
04
Shirley Yip [email protected]
PERSONAUSER CONCERNSThe persona specified for this appliance can be described as experimental, fashionable, young, concerned with appearances, crafty, family- or home-centered, fashion forward, artistic. She experiences brand loyalty, but still seeks uniqueness.
Identified the biggest points of interests for the persona and existing immersion blender market. This blender must fulfill the categories to be successful.
06
Cost Conscious
In-Home Use
Ergonomic
Functional
Trendy
$$$
Shirley Yip [email protected]
PERSONAUSER CONCERNSThe persona specified for this appliance can be described as experimental, fashionable, young, concerned with appearances, crafty, family- or home-centered, fashion forward, artistic. She experiences brand loyalty, but still seeks uniqueness.
Identified the biggest points of interests for the persona and existing immersion blender market. This blender must fulfill the categories to be successful.
06
Cost Conscious
In-Home Use
Ergonomic
Functional
Trendy
$$$
Shirley Yip [email protected]
Dualit
$$$$
$
LOWQUALITY
HIGHQUALITY
Breville
Cuisinart
DeLonghi
Krups
Proctor Silex
Viking
HamiltonBeach
KitchenAid
Braun
Bamix
CURRENT MARKET
FOR IMMERSION
BLENDERS
TARGETAREA
BRANDMARKET RESEARCHCuisinart, who markets a large variety of home goods, presents their brand as family-centered, both economical and high-end, ubiquitous, and functional.
Gather information to understand the current trends in the home appliance market, as well as user concerns and brand positioning.
User
“professional”
functional
afforable
stainlesssteelfeels high-end
or luxury
commercialuse
versatile
easy to use
additionalaccessories
manyfeatures
choice ofmany products
economicaldecision
recognizablebrand
personalizedcolor
convenient
durable
compact
worthwhile
08
Cuisinart
ubiquitious
functionalafforable
gender/ageneutral
sold everywhere
professional/commercial
versatilestraight forward
additionalaccessoriesconsumerfriendly
able tobuy multipleproducts
wide pricepoint range
appeals to beginner chefs thru
professionals
householdname/brand
walmartcolor choice
feministic
trendy
classic
crate and barrel
Shirley Yip [email protected]
Dualit
$$$$
$
LOWQUALITY
HIGHQUALITY
Breville
Cuisinart
DeLonghi
Krups
Proctor Silex
Viking
HamiltonBeach
KitchenAid
Braun
Bamix
CURRENT MARKET
FOR IMMERSION
BLENDERS
TARGETAREA
BRANDMARKET RESEARCHCuisinart, who markets a large variety of home goods, presents their brand as family-centered, both economical and high-end, ubiquitous, and functional.
Gather information to understand the current trends in the home appliance market, as well as user concerns and brand positioning.
User
“professional”
functional
afforable
stainlesssteelfeels high-end
or luxury
commercialuse
versatile
easy to use
additionalaccessories
manyfeatures
choice ofmany products
economicaldecision
recognizablebrand
personalizedcolor
convenient
durable
compact
worthwhile
08
Cuisinart
ubiquitious
functionalafforable
gender/ageneutral
sold everywhere
professional/commercial
versatilestraight forward
additionalaccessoriesconsumerfriendly
able tobuy multipleproducts
wide pricepoint range
appeals to beginner chefs thru
professionals
householdname/brand
walmartcolor choice
feministic
trendy
classic
crate and barrel
Shirley Yip [email protected]
JOYSTICK GRIP
TRIGGER GRIP
POWER GRIP
TASK ANALYSIS (BEFORE)The immersion blender has many points for improvement, such as too-short cord, unclear grip, and circlular section for rolling mess.
1 2 3a
3b
4
GATHER CORD CONFUSING GRIP CLEAN UPbring ingredients, recipe, mixing bowl, and blender to work surface
cord is too short to reach work area
the intended grip is unclear, and user switches between handling. 3a requires 2 hands. 3b quickly leads to weary arms.
after use, immersion rolls around, creating greater mess
elevated thumb to operate buttons. majority of weight held in palm.
index finger used to operate button. weight pressed into palm and index finger.
index and middle finger used to operate buttons. weight is distributed to the crook of the thumb and index finger.
ERGONOMICSIn 2D and 3D sketches, three types of handles are examined to find the best fit for an immersion blender. The final direction uses a power grip to allow for the least amount of hand tension to the user.
10
Shirley Yip [email protected]
JOYSTICK GRIP
TRIGGER GRIP
POWER GRIP
TASK ANALYSIS (BEFORE)The immersion blender has many points for improvement, such as too-short cord, unclear grip, and circlular section for rolling mess.
1 2 3a
3b
4
GATHER CORD CONFUSING GRIP CLEAN UPbring ingredients, recipe, mixing bowl, and blender to work surface
cord is too short to reach work area
the intended grip is unclear, and user switches between handling. 3a requires 2 hands. 3b quickly leads to weary arms.
after use, immersion rolls around, creating greater mess
elevated thumb to operate buttons. majority of weight held in palm.
index finger used to operate button. weight pressed into palm and index finger.
index and middle finger used to operate buttons. weight is distributed to the crook of the thumb and index finger.
ERGONOMICSIn 2D and 3D sketches, three types of handles are examined to find the best fit for an immersion blender. The final direction uses a power grip to allow for the least amount of hand tension to the user.
10
Shirley Yip [email protected]
PROFILES + BUTTONThe immersion blender’s profile must be ergonomic and beautiful. Buttons should be easily accessible for both the eye and touch. The silicon satin finish is used around the handle for optimal gripping.
FINAL SKETCHESThe final hand sculpted 3D sketch model and sketches to detail form, buttons, and grip. Drawings are also used to understand additional features, such as rechargeable battery and stainless steel attachment.
12
BUTTONS
BATTERY
VARIABLE SPEED
ATTACHMENT
GRIP
immersion blender needs 3 points of recognition: charging light, speed change, and on/off switch.
rechargable battery slides off to easily fit an electrical outlet
gradually increasing ridges of wheel matches tne speed for user ease
stainless steel blending attachment screws on; bowl shape adds safety wall to spinning blade
silicon grip must extend farther both upwards and downwards to accomodate larger hands
Shirley Yip [email protected]
PROFILES + BUTTONThe immersion blender’s profile must be ergonomic and beautiful. Buttons should be easily accessible for both the eye and touch. The silicon satin finish is used around the handle for optimal gripping.
FINAL SKETCHESThe final hand sculpted 3D sketch model and sketches to detail form, buttons, and grip. Drawings are also used to understand additional features, such as rechargeable battery and stainless steel attachment.
12
BUTTONS
BATTERY
VARIABLE SPEED
ATTACHMENT
GRIP
immersion blender needs 3 points of recognition: charging light, speed change, and on/off switch.
rechargable battery slides off to easily fit an electrical outlet
gradually increasing ridges of wheel matches tne speed for user ease
stainless steel blending attachment screws on; bowl shape adds safety wall to spinning blade
silicon grip must extend farther both upwards and downwards to accomodate larger hands
Shirley Yip [email protected]
SMART STICK Q
detachable rechargeable battery
easy-to-clean attachment
on/off trigger
variable speedwheeled button
14
Shirley Yip [email protected]
SMART STICK Q
detachable rechargeable battery
easy-to-clean attachment
on/off trigger
variable speedwheeled button
14
Shirley Yip [email protected]
A
SECTION A
TOP
RIGHT
A
1”2” .375”
.625”.50”
2.25”
8.50”
.438”
TECH ANALYSISTASK ANALYSIS (AFTER)An existing immersion blender was dissected to understand the motor and housing, thus creating an accurate orthographic drawing and exploded diagram.
The improved immersion blender now solves the previous problems of too-short cord, weary arms, one hand usage, and messy clean-up.
1
2
34
5
6
7
91011
12
13
14
15
8
1. top housing
2. battery
3. variable speed button
4. button
5. circuitboard
6. armature
7. housing, coils
8. bottom housing
9. screws
10. shaft
11. metal frame
12. brush (wire, spring,
magnet, casing, frame)
13. plastic casing
14. mid housing
15. electrical prongs
Exploded Diagram
16
1 2 3 4
GATHER BATTERY ERGONOMIC GRIP CLEAN UPbring ingredients, recipe, mixing bowl, and blender to work surface
obtain rechargeable battery and attach to blender
use immersion blender comfortably with one hand
after use, easily clean immersion blender attachment
Shirley Yip [email protected]
A
SECTION A
TOP
RIGHT
A
1”2” .375”
.625”.50”
2.25”
8.50”
.438”
TECH ANALYSISTASK ANALYSIS (AFTER)An existing immersion blender was dissected to understand the motor and housing, thus creating an accurate orthographic drawing and exploded diagram.
The improved immersion blender now solves the previous problems of too-short cord, weary arms, one hand usage, and messy clean-up.
1
2
34
5
6
7
91011
12
13
14
15
8
1. top housing
2. battery
3. variable speed button
4. button
5. circuitboard
6. armature
7. housing, coils
8. bottom housing
9. screws
10. shaft
11. metal frame
12. brush (wire, spring,
magnet, casing, frame)
13. plastic casing
14. mid housing
15. electrical prongs
Exploded Diagram
16
1 2 3 4
GATHER BATTERY ERGONOMIC GRIP CLEAN UPbring ingredients, recipe, mixing bowl, and blender to work surface
obtain rechargeable battery and attach to blender
use immersion blender comfortably with one hand
after use, easily clean immersion blender attachment
Shirley Yip [email protected]
IN ITS RIGHTFUL PLACETA DA! FEATURESImages of model digitally placed into likely environments and scenario according to user, brand, and current trends
Final model was 3D printed from a virtual model made in Alias. After priming, sanding, paint, and assembly, the model is weighted similarly to a fully-functional immersion blender.
The model shows details such as ridged variable speed wheel, power on/off trigger with brand logo inset, part lines, charging light, and pivoting prongs for battery charging.
18
Shirley Yip [email protected]
IN ITS RIGHTFUL PLACETA DA! FEATURESImages of model digitally placed into likely environments and scenario according to user, brand, and current trends
Final model was 3D printed from a virtual model made in Alias. After priming, sanding, paint, and assembly, the model is weighted similarly to a fully-functional immersion blender.
The model shows details such as ridged variable speed wheel, power on/off trigger with brand logo inset, part lines, charging light, and pivoting prongs for battery charging.
18
Shirley Yip [email protected]
Objective: Research and draw inspiration from exisiting products. Use brand characteristics to create a new line of backpacks.
How can design and materiality be used to fit a brand?
20
Shirley Yip [email protected]
Objective: Research and draw inspiration from exisiting products. Use brand characteristics to create a new line of backpacks.
How can design and materiality be used to fit a brand?
20
Shirley Yip [email protected]
MODERNIZEDCLASSICS
MASCULINE
FEMININE
use of trendy colors and materials with vintage designs
straight lines, squared silhouettes
delicate lines, precious metals
BRAND STUDY OPPOSITES ATTRACTIn researching the popular trends in fashion and product design, two styles became apparent. Pairing the characteristics of utilitarian backpacks with elegant jewelry will create a surprising design.
Fossil’s product line contains various materials, patterns, colors, and details to create a current, yet vintage aesthetic.
22
+
Shirley Yip [email protected]
MODERNIZEDCLASSICS
MASCULINE
FEMININE
use of trendy colors and materials with vintage designs
straight lines, squared silhouettes
delicate lines, precious metals
BRAND STUDY OPPOSITES ATTRACTIn researching the popular trends in fashion and product design, two styles became apparent. Pairing the characteristics of utilitarian backpacks with elegant jewelry will create a surprising design.
Fossil’s product line contains various materials, patterns, colors, and details to create a current, yet vintage aesthetic.
22
+
Shirley Yip [email protected]
COLORWAYSnavy + silvermaroon + goldolive + rose gold
24
RENDERuse photoshop to show olive green canvas, coupled with rose gold details
Shirley Yip [email protected]
COLORWAYSnavy + silvermaroon + goldolive + rose gold
24
RENDERuse photoshop to show olive green canvas, coupled with rose gold details
Shirley Yip [email protected]
Objective:
How can brand aesthetic be used to create new products?
Research a brand to understand their brand position, exisiting product line, and aesthetic characteristics. Use information to create a new family line.
26
Shirley Yip [email protected]
Objective:
How can brand aesthetic be used to create new products?
Research a brand to understand their brand position, exisiting product line, and aesthetic characteristics. Use information to create a new family line.
26
Shirley Yip [email protected]
“A Swiffer for Every Job”
“Cleans Messes - Big and Small”
BRAND VALUESSwiffer, a brand with high equity and name recognition, has openings in their family line to better acheive their chosen slogans.
BRAND AESTHETICSwiffer uses sweeping lines graphically to imply motion. They pair one color with white and brushed metal finish for a straightforward look. All of these aesthetic traits creates a product attractive to everyone, regardless of gender, age, or interest.
28
SLOGAN
COMPETING BRANDS
UNIVERSAL APPEAL
VISUAL CUESEXISTING LINEused to identify Swiffer as a brand that covers all cleaning needs
quadrant map shows Swiffer as more affordable and more disposable relative to the market
Swiffer, reknown for its strong marketing, attracts customers of any demographic.
uses simple color pairings, dynamic graphics, and purposeful textures to achieve aesthetic
missed product opportunities in Swiffer family
Shirley Yip [email protected]
“A Swiffer for Every Job”
“Cleans Messes - Big and Small”
BRAND VALUESSwiffer, a brand with high equity and name recognition, has openings in their family line to better acheive their chosen slogans.
BRAND AESTHETICSwiffer uses sweeping lines graphically to imply motion. They pair one color with white and brushed metal finish for a straightforward look. All of these aesthetic traits creates a product attractive to everyone, regardless of gender, age, or interest.
28
SLOGAN
COMPETING BRANDS
UNIVERSAL APPEAL
VISUAL CUESEXISTING LINEused to identify Swiffer as a brand that covers all cleaning needs
quadrant map shows Swiffer as more affordable and more disposable relative to the market
Swiffer, reknown for its strong marketing, attracts customers of any demographic.
uses simple color pairings, dynamic graphics, and purposeful textures to achieve aesthetic
missed product opportunities in Swiffer family
Shirley Yip [email protected]
SWIFFER DUSTPAN + SWEEPERSketches are used to define purposeful form, which includes Swiffer’s reknown color, ergonomic handles, and intelligent textures for better grip. Sweeper is also made to fit Swiffer’s exisiting wet and dry refill pad.
SWIFFER HANDVACSketches are used to understand forms necessary to grip hand vacuum. Also explored in this process is dirt cup release, air release vents, ergonomics, and Swiffer’s purposeful textures.
30
Shirley Yip [email protected]
SWIFFER DUSTPAN + SWEEPERSketches are used to define purposeful form, which includes Swiffer’s reknown color, ergonomic handles, and intelligent textures for better grip. Sweeper is also made to fit Swiffer’s exisiting wet and dry refill pad.
SWIFFER HANDVACSketches are used to understand forms necessary to grip hand vacuum. Also explored in this process is dirt cup release, air release vents, ergonomics, and Swiffer’s purposeful textures.
30
Shirley Yip [email protected] 32
Shirley Yip [email protected] 32
