Shirley Cairns25th May 2010

• Formerly the DigiTV National Project – sponsored by ODPM

• Specifically for needs of disadvantaged

• Adopted by Kirklees Council & run on a not-for-profit basis

• Fully managed interactive service

• 130 Authorities & Housing Associations engaged

Our History Our History

What is it?

Call Centre One Stop Shop www.you.gov.uk Kiosks

Extend these methods?

How do you communicate?

• Multiple Channels:

- Digital Television (SKY, Virgin Media, Freeview with modem)

- Other consumer devices e.g. Wii

- Mobile Phones

• Full business case

How does it work?

LookingLocal

Starter KitGP

Systems

Jobcentre Plus

PALSetc

SKY, Virgin Media,connected Freeview, IPTV, Wii etc

mobile

kiosk

• Non PC users/owners

• C2, D & E Demographics

• High users of public services-most expensive, difficult to reach

• Housebound, elderly, disabled, deteriorating health

• Geographically Remote

• Experience a range of barriers and issues

• “You should have told me” mentality

• 31% of the UK population

• TV known and trusted

Our Mutual Audience Our Mutual Audience

Starter Kit

Main Menu Drs Appointments Prescriptions

NHS Choices Travel Job centre Plus Report it

Slide 30

Choice Based Letting Public Service Repair Your Council

TVStarter Kit

What can you add?

Youth Social Services Pay It

Libraries & Learning Fire & Rescue Police Credit Unions

Polls & Voting Environment What’s On Behaviour

TVWhat can you add?

Live service - TV

Fife in the snow

Starter Kit

Your complete service available on 90% of mobiles across all Networks

MOBILE

• Text your postcode to 07786 203957

Starter Kit

Starter Kit

Wii

Why Wii?Built in browser – Include Sound & Video filesNo age restrictionsNintendo broadband channel connection freeHardware c£100WandIdeal for shared access areas

Starter Kit

Telehealth & Telecare

• Technology to help prolong independent living

• Elderly and chronically ill

• 2 projects:

• TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University

• EU – T-Seniority (Spain)

• Community based care and health information

• Integration with health and care devices in the home

• Requirement for a broadband connected device – connected to TV

Nintendo Wii

Will older people like the Wii?

“Elderly ‘addicted’ to Nintendo Wii at care home” – Daily Telegraph

Shirley CairnsBusiness and Account Manageremail: shirley.cairns@lookinglocal.gov.ukMobile: 07792110278

website: www.lookinglocal.gov.uk/site

TV preview:www.lookinglocal.gov.uk/lookinglocal/

Any Questions?