shipping line
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SHIPPING LINE
A company which operates a ship or shipsbetween advertised ports on a regular
basis and ofers space or goods in returnor reight based on a tarif o rates!
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IN"#$ %ontainer shipping is the main way to transport
goods around the world & it enables global
trade!
Everything rom door handles and strawberries'
to ma(e)up and computers' have seen the
inside o a container! *ithout container
shipping connecting the world we would not
have the variety o goods we have today+
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,A%"S A-$." %$N"AINE#SA standard container can hold /0'120 tin cans!
%ontainer capacity is measured in twenty)
oote3uivalent units 4"E.5! "his is the si6e o
the standard /7)oot long 48!71 m5 container!
Another standard si6e is the orty)oot 42/!29
m5container 4i!e! two "E.s5! A orty)oot
e3uivalent unit 4,E.5 can be loaded with about
/7 tons o cargo!
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":PES $, %$N"AINE#S
$pen tops are used or
easy load o cargo such
as logs' machinery and
odd si6ed goods!
,lat rac(s can be used
or boats' vehicles'
machinery or industrial
e3uipment!
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$pen sides may be
used or vegetables
such as onions and
potatoes!
"an( containers
transport many
types o li3uids suchas chemicals' wine
and vegetable oil!
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HISTORY
A HISTORICALLY FATHER-SON TEAM
HIS PHILOSOPHY:
No loss should hit us, which could be
avoided with constant care
Arnold .Peter. MollerA MAN WHO C!A"! OPPO"#NI"Y
$O HIM S!L$
Arnold Maersk Mc-Kinne MollerA MAN WHO A%AIL !%!Y POSSI&L!
OPPO"#NI"Y &Y COLLO&A"IN'
WI"H #S NA%Y
"here are two onl( wa(s to )row,
or)anicall( or via ac*uisitions+
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!ISION STATEMENT
We create oortunities in )lobal co--erce
MISSION STATEMENT
"rul( understandin) our clients and their business+
O..erin) second/to/none transortation solutions+&ein) ro.itable / and deliverin) sustainable, ro.itable
)rowth+
Continuousl( reducin) costs and increasin) e..icienc(+O..erin) our collea)ues ersonal )rowth and a -otivatin)
lace to wor0+
&ein) innovative+
&ein) )ood cororate citi1ens+
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MAERSK LINE AT A "LANCE
!-lo(ees: about 23,455 and 6,355 Sea.arers+
Nu-ber o. reresentations: about 755 o..icesLocated in: -ore than 236 countries
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MAERSK LOGO IN 1928 & IN 1972
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KEY PERSONNEL IN MAERSKLINE
!ivind 8oldin)Chie. !9ecutive O..icer
P!"! AN!SON
Chie. $inancial O..icer
Morten !n)els to.tChie. Oeratin) O..icer
Lucas %os
Chie. Process o..icer
Lars ;a0obsen
Head o. networ0 < rocess
!ivind 8oldin)Chie. !9ecutive O..icer
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#N; $PE#A"$# 0/'970 221 00
%$S%$ %ontainer
L! ?!@> 081'012 20@ 10
9 %S%L ?!0> 087'2 207 99
1 N:; ?> 027'29@ 279 @1
27 HanBin Shipping
/!@>
071'?8? 1/ 29
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SOME MA#OR
$NCONTROLLA%LE
THREATS TO
SHIPPIN" IN&$STRIES
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FL$CT$ATION IN F$EL PRICES
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PIRACY ATTACKS
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STRATE"IC
MANA"EMENT
MATRI'ES
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%C" MATRI'
The example of service TP1 i.e trans pacific
routing 1 is the best example of bcg matrix
The service had a routing of Yantian, Xiamen,
Kaohsiuing, Los Angeles, a!land, "onolulu and
#uam $hich have been dismissed recentl%
because of lo$ freight and increment in bun!erlost .
The service have been in continues loss since &
%ears and no$ the board decided to dismissed the
service and
introduce ne$ service serving some port from
previous service
The ne$ routes as per mar!et demand TP1 havebeen replaced b% TA'(A) *XP+*
$hich routing $ill be KA"'-)#TA'(A)/0
TA'PA'TA'(A)/0L A)#*L* -A/0
AKLA)-A/
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THE "RAN& STRATE"Y MATRI'
AS PE# A-$CE G#APH I" IS %LEA#"HA"
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E'PORT AN& IMPORT
PROCE&$RE
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T(ere are si) *asic and +ost
i+,ortant doc+ents reired /or
s(i,+ent0
Invoice
Pac0in) listCerti.icate O. ori)in
eclaration
Shiin) bill&ills o. ladin)
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Internal Invoice: It Is an intra co-an( docu-ent used to account .or the total
e9ense o. -anu.acturin) and e9ortin) )oods+
Co--ercial involves: it is a docu-ent which seci.ies all the details o. the
e9orter and the reciient+
It is used as a custo-s declaration rovided b( the co-an( that is e9ortin) an
ite- across international borders+
A co--ercial invoice is used to calculate tari..s, and is co--onl( used .or
custo-s uroses+
It also includes a state-ent certi.(in) that the invoice is true and has a si)nature o.
the authorit(+
IN!OICE
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So+e s,eci/ic in/or+ation t(at t(e in1oice (as are0
Na-e and Address o. the shier
Na-e and address o. the consi)nee
Invoice date
Purchase order no+
Nu-ber o. units, unit value, total value o. each unit
"otal value o. the shi-ent, includin) currenc( settle-ent
eason .or e9ort
Nu-ber o. ac0a)es and total wei)ht o. ac0a)es , etc
"er-s o. a(-ent
"er-s o. deliver(
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TERMS OF &ELI!ERY0-
$AS = $ree Alon)side Shi >na-ed ort o. shi-ent?/ "he seller -ust lace the )oods
alon)side the shi at the na-ed ort+ "he seller -ust clear the )oods .or e9ort+
$O& = $ree on &oard /"he seller -ust load the )oods on board the vessel no-inated b( the
bu(er+ Cost and ris0 are divided when the )oods are actuall( on board o. the vessel >this rule
is new@?+ "he seller -ust clear the )oods .or e9ort +"his the -ost co--onl( used ter-+
C$ = Cost and $rei)ht Seller -ust a( the costs and .rei)ht to brin) the )oods to the ort o.
destination+ However, ris0 is trans.erred to the bu(er once the )oods are loaded on the vessel+
CI$ = Cost, Insurance and $rei)ht !9actl( the sa-e as C$ e9cet that the seller -ust in
addition rocure and a( .or the insurance+ Mariti-e transort onl(+
eliver( dut( aid P
eliver( dut( unaid #
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&OC$MENTS $SE& S$CH AS 0- Packin2 list- Ite-i1ed list o. articles usuall( included in each shiin)
ac0a)e, )ivin) the *uantit(, descrition, and wei)ht o. the contents+Preared b( the shier and sent to the consi)nee .or accurate tall(in) o.
the delivered )oods+ Also called bill o. arcels, ac0in) sli, or unac0in)
note+It also -entions the di-ensions that is len)th breadth n hei)ht o. the
ac0a)es+
Certi/icate o/ ori2in- Certi.icate o. Ori)in is a certi.icate statin) the
countr( o. ori)in o. the )oods+ eendin) on the i-ortin) countr(s
re*uire-ents, this can be as si-le as bein) issued b( the seller or the
-anu.acturer+ In -ost cases however, it is re*uired to be issued b( a
Cha-ber o. Co--erce in the countr( o. ori)in+
&eclaration- An e9ort declaration .or- is a docu-ent that is sub-itted to
the custo-s revious to the e9ort o. )oods+
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"his docu-ent is used b( the custo-s to char)e an(alicable duties and ta9es and is also used to rovide
accurate statistic data to the )overn-ent+
"he co-an( that .ul.ils an e9ort declaration has to
rovide details such as:etail o. the )oods, *uantit(, value, ori)in+
Countr( o. destination and entit( receivin) the )oods+
etail o. the e9orter+Si)ned declaration o. the e9orter+
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DOCUMENTS NEEDED SUCH AS :-
S(i,,in2 *ill- "he shiin) bill is reared in the na-e o. thee9orter re.lectin) the )oods, its *uantit( to be e9orted alon) with
rice+ It can be reared b( the e9orter or its a)ent+ "he shiin)
bill reared should be entered in the data base o. the Custo-s
Authorities or their authori1ed reresentatives o..ice .or
authentication B aroval+ It Is the CHAs ob to .ile the shiin)
bill+
S&F- A docu-ent sub-itted to custo-s authorities b( e9orters
veri.(in) that shiin) bills are accurate and co-lete+ An e9ortercon.ir-s on .or- S$ that the a-ount aid b( the bu(er is the
sa-e as the .ull e9ort value stated on the shiin) bill+ Also called
statutor( declaration .or-+
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A.ter these docu-ents are read( the shier )ives the docu-ents to the
.rei)ht .orwarder who hands over these docu-ents to the CHA+ "he
custo-s o..icials )o throu)h the docu-ents assess the- and a.ter
con.ir-in) that the docu-ents are authentic the( arove the shi-ent+"he .rei)ht .orwarder collects the shi-ent or car)o .ro- the CHA and
loads it onto the shi+ It is the chas ob to clear the )oods .ro- the
custo- and hand it over to the .rei)ht .orwarder+ "he .rei)ht .orwarder
has to &oo0 a sace in advance with the shiin) line statin) all the
Car)o that needs to be transorted+ When the car)o is in ossession withthe shiin) line, the( )ive the shier or the consi)nor the bill o.
ladin)+
%ill o/ Ladin2- It is a docu-ent which covers transort b( sea Si)ned
b( the carrier or the .rei)ht .orwarder+ it serves as a receit to the
consi)nor .or the )oods, as evidence o. the contract o. transort
containin) the conditions o. transort, and as a docu-ent o. title b(
which ossession o. the )oods can be trans.erred+ It is the roo. that the
carrier has received the )oods in )ood order and condition and that the(
were also laced on board the shi+
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IMPORTS
"he .irst thin) done be.ore i-ortin) is selectin) thesulier+ "he loo0out .or suliers in the .orei)n -ar0et
throu)h Internet and a.ter receivin) *uotations .ro-
di..erent suliers the( select the sulier with best
*uotation+
"he co-an( aoints the .rei)ht .orwarder and )ives
the- the contact nu-ber, the sulier sa(in) that the
articular -aterial needs to be i-orted .ro- anothercountr(
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"he .rei)ht .orwarder contacts with a branch in the countr(.ro- where the -aterial has to be i-orted and as0s the- to
contact with the sulier+
A.ter the -aterial is read( to be i-orted the .rei)ht
.orwarder in the ho-e countr( a)ain con.ir-s .ro- theconsi)nee that should he shi out the car)o+
A.ter the car)o has reached its destination that is the ho-e
countr( the .rei)ht .orwarder as0s the co-an( to in.or-
the custo- house a)ent to clear the )oods .ro- the custo-s+
"he custo- house a)ent .iles the bill o. entr( in the
custo-s+
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&ill o. !ntr(/A declaration b( an i-ortero. the e9act nature, recise *uantit(and value o. )oods that have landed it is e9a-ined b( custo-s authorities .or
its accurac( and con.or-it( with the tari.. and re)ulations+
"o clear the )oods so-e duties have to be aid in the custo-s+
"he dut( as to be char)ed on the assessable value o. the car)o/
assessable value D> cost rice E .rei)ht Einsurance? 2F landin) char)es++
"he other duties:
basic dut( 25F 7F 6F and nil+
Counter valuin) dut( it is alwa(s 2GF+Secondar( education cess GF
hi)her education cess 2F
additional dut( F