Intro:Quick TalkTell you about who I amWhat I’m doing now with ChorusAnd quick examples of what we’re doing with our first title, Glyph Quest

EA Career HistoryDev & Marketing

MS & Rare Career History

Chorus One Slide

Glyph QuestExplanation of UK Game

GQList Of Changes We MadeStrategic goal – f2p for sequel cross promotion

GQArt ChangesIn-game

GQFeature Change – escape from game

GQMonetization Change

GQMonetization Change

GQPromotional ChangesWebsite, App Store

SummaryTaking our experience of developing and marketing gamesChanges that matter to the audience, and the objectives you want to hit