BMW 2 Series Active Tourer CreativesShifting the Digital Performance Gears for the biggest BMW Dealer in RomaniaInitiative Romania

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FACEBOOK SINGLE IMAGES

Facebook Single Image – Offer oriented copy -https://fb.me/1Kud66qCl6GOQZW

Facebook Single Image – Options oriented copy -https://fb.me/2ooO4VudWR6hRMj

Facebook Single Image – Design oriented copy -https://fb.me/1KkcoDdz9j8NcHN

Copy Translation: Automatic gearbox, heated seats and automatic AC included. Starting price 18,990€ + VAT, only at Automobile Bavaria.

Find out more details. BMW 2 Series AT directly from stock.

Copy Translation: CASCO & GAP insurance included. BMW Service Inclusive for 5 years / 100.000 km. Starting price 18,990€ + VAT, only at Automobile Bavaria.

Get an offer now.Limited stock.

Copy Translation: Draw everyone’s attention right from the first glance: BMW 2 Series Active Tourer is impressive in every single detail, no matter the angle you are looking at it. Starting price 18,990€ + VAT, only at Automobile Bavaria.Find out more.Now available at Automobile Bavaria.

We wrote custom copies in order to address our target differently.

We gave information about optional equipment included in the starting price, insurance and car maintenance service, as well as the design of the car, taking a sales and an aspirational approach simultaneously.

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FACEBOOK CAROUSELS

Facebook Carousel – Price Slide 1 Copy https://fb.me/1H9DyH7hLIe8UqP

Copy Translation:Accept the urban challenges and master them in your new BMW 2 Series Active Tourer.

Slides: Starting price 18,990€ + VAT, only at Automobile Bavaria.Automatic gearbox.Heated Seats.Get an offer now.

We used a “ challenge “ copy, focusing on the equipment included in the starting price and a direct sales CTA on the last slide.

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FACEBOOK CAROUSELS

Facebook Carousel – Design Copy https://fb.me/2ndLyyOqOFFeX8H

Copy Translation:Draw everyone’s attention right from the first glance: BMW 2 Series Active Tourer is impressive in every single detail, no matter the angle you are looking at it. Starting price 18,990€ + VAT, only at Automobile Bavaria.Slides: Dynamic personality.Agile Silhouette.LED Headlights.Explore.

This is a design copy focusing on the way the car looks and feels with a more indirect CTA on the last slide.

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FACEBOOK SLIDESHOW

Facebook Slideshow animated preview: https://fb.me/1KxA19YhSNHsmAo

Copy Translation:Take advantage of the special starting price of 18,990€ + VAT, only at Automobile Bavaria.

Get an offer now. Hurry. Limited stock.

We’ve transformed the Carousel visual assets into a slideshow and wrote a very price oriented, strong call to action copy to drive direct response.

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GOOGLE DISPLAY BANNERS

Animated Banners:

http://bit.ly/300x600BMW2SeriesGDNhttp://bit.ly/300x250BMW2SeriesGDNhttp://bit.ly/728x90BMW2SeriesGDN

Every banner used showcased the options available and the price.

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BEST PERFORMING CREATIVES

We used every suitable Google Search extension in order be as relevant as possible, as well as occupy more real estate on the

SERP with our ad. This led to a more informed click and higher than average CTR.

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PUTTING THE 2 SERIES ON THE MAP

The highest volume of searches for “BMW 2 Series” and “BMW 2 Series Active Tourer” was achieved during our campaign. *Google Trends Analysis ran on May 2019.

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