shift measures for communication and valorisation of the project
DESCRIPTION
Communciation frame for EU project SHIFT, co-finance by MEDwww.shiftmed.euTRANSCRIPT
Measures for Information, Publicity and Valorisatio n of the project
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
11
MEASURES FOR INFORMATION, PUBLICITY AND VALORISATION OF THE PROJECT
MEASURES FOR INFORMATION, PUBLICITY AND VALORISATION OF THE PROJECT
Gustavo MartinieHead Transport Tourismand CommunicationFCVRE
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
Outline:
1. Description of the strategy of capitalisation and utilisation of the
results of the project
2. Description of the communication plan of the proj ect
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
3. FCVRE Communications Strategy
1. Strengthening dissemination through internet
2. Using Brussels location to amplify dissemination
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
1- Component: Communication
LP+
P1
P2
P3
P4
LP+
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
+FCVRE
Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
- Integrated Communication Plan
- Comm coordination
- Project visual identity
- Website design
1- Component: Communication
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
- Website design
- Communication packs
- Promotional material design
- Promotion at EU level
Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
- Local Comm plan and strategy
- Local target beneficiaries
- Local press pack
- Customization & production of
1- Component: Communication
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
materials
- Local information seminars
- Web communication
- Quarterly reports
Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
1- Component: Communication
�Ensure a coordinated approachto maximise effect
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
Measures for Information, Publicity and Valorisatio n of the project
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
�Communicate results to widest possible target audience
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
�Communicate results to widest possible target audience
�Target specific strategies for cultural heritage hubs at local and EU levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the project
2- Some communication activities to be included
�Project identity conceptualization
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the project
�Project identity conceptualization
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the project
2- Some communication activities to be included
�Web site
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Project participation in relevant EU/MED events
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Media Communication Packs
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Selective messages through comprehensive databases
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Comprehensive databases
+ than 2500 contacts
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Search engines
2- Some communication activities to be included
Strengthening
dissemination through
internet
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Wikipedia articles
2- Some communication activities to be included
Strengthening
dissemination through
internet
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� Digital signatures
2- Some communication activities to be included
Strengthening
dissemination through
internet
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+ 850 daily messages
Measures for Information, Publicity and Valorisatio n of the project
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
�Develop press/media strategy to targeted beneficiaries
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Produce leaflets and/or brochures
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Hold local information seminars
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
����Banner exchange with organizations of interest
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
���� e-News
����both EU and local levels
2- Some communication activities to be included
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the project
LP+
P1
P2
P3
P4
3- Maximising effects
�Ensure a coordinated approachto maximise effect
�Using Brussels location to amplify dissemination
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
Measures for Information, Publicity and Valorisatio n of the projectMeasures for Information, Publicity and Valorisatio n of the project
� Promote outputs and results through a joint Conference at EU level
3- Maximising effects
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Measures for Information, Publicity and Valorisatio n of the project
�Using Brussels location to amplify dissemination
LP+
P1
P2
P3
P4
� European Institutions
� 268 Regional offices
� Representations to the EU +1200
3- Maximising effects
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
+FCVRE
P4
P5
P6
P n+1
� Embassies
� Media
� Universities
+1200accredited journalists
+268regional offices
Measures for Information, Publicity and Valorisatio n of the project
P1
P2
P3
P4+1200
Project presentation
target:
- European conferences
�Using Brussels location to amplify dissemination
3- Maximising effects
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
P4
P5
P6
P n+1
+1200accredited journalists
+268regional offices
- European regional & local authorities
- European experts
- MEP’s
- Related collectives
- CoR, EESC
Measures for Information, Publicity and Valorisatio n of the project
Thank you for your attention
Fundación Comunidad Valenciana – Región Europea
FCVREFundación Comunidad Valenciana – Región Europea
www.uegva.info
Gustavo MartinieHead Transport Tourismand CommunicationFCVRE