shift global group overview 2016 & 2017
TRANSCRIPT
GatewaytoAfrica…Groupoverviewandserviceofferings2016/2017
OnlyProsperityforallbuildstruesustainability
©Copyright– AllRightsReserved SHIFTGlobal2016
PartneringBusinessDevelopmentforAfrica
Ineverythingwedowebelieve…
• Inaredfinitionoftheconceptofresilience...
• Thatbusinessesandcommunitiescanthrivewhilstlivinginharmonywiththeenvironmentsinwhichtheyliveandwork...
• Thatthepowerof“UsasShift”,ourskillsandcapabiltites,ourcapacitiesforthecontinentthatwecallhomeandournetworks; ifsteeredapproriatelywithvision,beliefandpassion,cancreatecriticalpathstobringmarketreach,insightsandcommunitycontacttobuildbusinesssustainably inAfrica.
SHIFT– TheclarityofWHY
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THEleadingmarketdevelopment partnerinAfrica
Howwework…Throughrelevantandpowerfulpartnershipswith“bestofbreed”supplierstoallowforscaleandspeed
HowwepartnerWithdeepunderstandingofsharedorexplicitcompetencies;bullet-proofcontractualagreementsanda
greatattitude
ThestructuredapproachNo“onesizefitsall”.Eachrelationshipforeachprojectuniquelytailoredbutrigourslybuiltontriedand
testedprinciples
DifferentiationinourmethodologiesLocalrelevanceandsensitivityarealwayskey
Wework“Africa-back”and“bottom-up”,withaclear
understandingoftopdown...and...
Whatwedon’tknowwewillfindout!
SHIFT– ThedisciplineofHOW
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Howweseetheidealrelationshipwithourclients
• Wearepartnersworkingforacommongoal
• Weembedourselves inandintegrateintoyourteams
• Wewillbuildontheheritageandworkthathasalreadybeendone…thereis,often,noneedto
“reinventthewheel”
• Thisisyourintervention,projectorsolution– ownershipandultimateaccountabilityrestswithyou
• Weworkbothfromthe“topdown”butmoreimportantlyfromthe“groundback”
• Verylittlegetsdoneinaboardroom…weneedtobeontheground– 5senses!
• The“guidedmissile”approachwillapply– thetargetisclearlydefined,thingsmaychangeandneedto
beadaptedonroute
• Wewill“failforward”– Continuous improvementiscritical
• Wewillhavetoughconversationsasandwhenneeded; inthebestinterestsofthetaskathand
• Theexpertssitinandaroundyourbusiness…thetrickistofindthem
• Thepaceofbusiness isrelentless,sometimeswehaveto
“buildtheairplanewhilstwearealreadyflying”
• Weare“handson”and“sleevesrolledup”people…
• Weintimatelyunderstandthetheoryofgreatbusinessbutourfocus
isonpracticalimpact
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Aperspectiveonthecontinent...
• Africaisdevelopingandchangingfasterthanever.
• Thediasporaisreturning,potentiallybringingamodernworldperspectivetogelwithtraditions.
• TheEastisnowas,ifnotmore,powerfulthantheWest inAfrica.
• Theglobalfinancialsectorandmarketsarebench-markingoffAfrica’sperformanceasmuchasits
opportunities.
• Digitalandmobileaccesshasleveledtheplayingfieldtoanextentthatgrowseveryday.Ithas
createdunprecedentedaccessto information,awarenessandassociatedservices/products
• WhereAfricahasnotchanged,isofteninthemindsofthedecisionmakerswhoperceivetheyknow
Africa,havingvieweditfromasecurityvehicle,compoundorivorytower...
Africa– thenewcenterforthetradingworld
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ShiftOffers– atrulyBottomUp&“OutsideIn”perspective
Ifwedon’tknowitorhaveit,wewillgofind itfororwithyou...
WhatdoesShiftdo?
ü Engageswithbusinesstobuildhighperformanceteams,processandsystemsalignedtothestrategicimperatives,broadstakeholderdesiresanddrivesthecreationofsharedvalue
ü Buildsabodyofknowledgeaboutwhat isreallyhappeninginAfrica(researchandbusinessintelligence)
ü Assistscorporatestorealignbrands,launchproductsandmarkettoconsumersandtrade
ü Buildsbridgesbetweenpreviouslyunconnected communitiesandthemodernworld
ü Connectswithand/ormanagesprojectsthatarerelevantandimpactful
ü Ensurescompletelytransparentrelationshipsbetweensponsors andprojectssothatbudgetspent issecure
ü SecuresCSI/Rprojectsviacommunities
ü Buildseconomicdevelopment inthesecommunities
ü Ensuresthatprojectsandgrowtharesustainable
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Your
Idea
African
Insights
Viable
Plan
OntheGround
Impact
Sustainable
Benefit
EngagingonallelementsalongtheValueChainonthejourney toResilience
EachShiftGlobalGroupBusinessisumbilicallylinkedtothenext...
Partneringthesustainabilityjourneytoresiliencewithourclients!
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BUSINESS
COMMUNITIESENVIRONMENT
IntegrationAreas
Robust Processes&High
Performance Cultures.
Ontheground.
Nothing surpassesreal
Face-to-Face
communication.
Thislandismyland,
whatdoyouhaveto
exchangewithme?
Engagingonallelementsofthejourney toresilience...
Plantseeds...
and
treeswillgrowintime.
Apicture – more
powerful than
a thousand words
Inthecloud...
Icantalktoyou,even
whenIamnotthere!
CultureCorporationWorkinginsidethebusinessguidedbythe“OutsideIn”
Businessperformanceenhancement:• StrategicandOperationalConsulting
• StrategicInsightsGatheringand“MentalMigration”
• Executiveandmanagementcoaching
• (Lean)Operatingsystemsdesignandimplementation
• Professionalprogramandprojectmanagement
• Turnaround&InterimManagement
Developmentofhighperformanceteams:• Designandapplicationofculturetransformationinterventions
• Programandworkshop facilitation
• Leadershipdevelopment
• Strategyfacilitation,articulationandimplementation
• PerformanceManagementSystemsdesign&implementation
• Teamalignment
• Integratedinterventions
BusinessledandpeopledrivenOrganisations
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ExperienceHighlights– pastandcurrent
• NedCarNetherlands– Leadershipculturalalignmentprogram,StrategyMap,InitiativesLandscapeand
BSCdevelopmentandimplementation.OrganisationRestructure.
• AirbusCOO&EVPOperations– LeadershipCulturalalignmentprogram,StrategyMap,Initiatives
LandscapeandBSCdevelopment.DevelopedAirbusOperatingSystem(AOS)Framework
• SunInternational– deliveryofnumerous internalinitiativesformanagementdevelopmentata
propertyleveloveranumberofyears.
• South AfricanBreweriesFinanceDepartment–OrganisationRestructuredevelopbusinessfacing
processmodelandassociatedtoolkits. Integratedinitiativeslandscapedevelopmentandperformance
trackingapproach
• Re-designed,re-structuredandmanagedtheThaboCommunityActionTrustforSunInternationalover
aperiodoffouryears,includingextensivecommunityinteractions,andsetupofenterprise
developmentorganisation.
• UnileverCustomer- AfricaandUnileverMarketDevelopmentCentralAfrica– teamdevelopmentand
strategicmeetingsorganisationandmanagement– CapeTown,MauritiusandKenyaoverathreeyear
period.
• UnileverAfricaMiddle-EastTurkeyFinance– strategicregionalHeadsworkshopinCapeTown
• SAB-Miller– internalteamdevelopment;marketteamdevelopmentforConsumerAmbassadorteams;
• BritishAmericanTobacco– traininganddevelopmentofConsumerRelationsAmbassadorteamsforall
thedrivebrandsoveranumberofyears.
• ColeusPackaging– Programmanagementforplantandfacilitiesoverhaul,newcapitalequipment
procurement,installationandcommissioning.Facilityrelatedlegalcomplianceprojects10
BuildingAfricansolutions forAfricanChallenges
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UnpackingAfricaateverylevel
FromtheStockExchangeinLagos,openmarketsinCameroon,GhanaandCoted’Ivoire,ruralhomesin
areasofCentralandEastAfricatotheHornandtheSahara...FromFMCG,FinancialandAgriculture,
NGOandBigInfra-structureprojects
Shiftbringsyoutheabilitytoconnect,andstayconnectedwithmarkets,communities,individuals,traders
andyouthacrossthecontinent.
Drivenbyourclients’business imperatives,
andfoundedonuniquelocallyrelevantinsights
wemodelandbuildinitiativesthatunpack
Africaatadeeperlevelthananymarket
researcherandcommunicatoronthecontinent.
CoreServicesforAfrica
DeepInsightsfromthe“Consumer&CustomerBack”tobuildbusiness solutions
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InsightsGathering
QuantitativeandQualitativeresearch
Immersions intomarketsateverylevel
Promotions
Activations
Experientialmarketing
Schools andyouthmobilisation
GeneralTrade,LocalModern Trade
andModernTradeconnected
ProductDevelopment
Sampling
RouteToMarket/Supply chainoptimisation
Data-baseprocurementand
managementthroughShift Connect
Business IntelligencethroughShiftConnect
ExperienceHighlights– pastandcurrent
• NestleNRCInternational– Qualitativeresearchandglobalimmersionsintothemainmarket
• NestleSA– designandbuildofamainmarkettradersupportbusiness
• NestleSA– multipledeepdivemarketimmersions
• NestleSA– innovationaccelerationprocessforthetotalSAbusiness – marketfacingsegment
• UnileverHomeCareteamdevelopmentandnewbrandinternallaunchforKenyaandGhanain
Nairobi
• MarketdevelopmentforIllovoSugarGroup–Malawi,SA,Zambia
• Traderuptake,andhardwareinstillationVodacom/Vodafone – PanAfrican– inprocess
• InnovationAccelerationforUnileverHomecare– Nigeria,Ghana,CoteD’Voire
• InternationalImmersions– Unilever– PanAfrican
• PeakTVinNigeria– TelevisionTalentShowProductionacrossthecountry
• ActivationsacrosstheboardforKenya,UgandaandTanzania
• Distell– BTLagencyforGordon’sGin
• Coca-ColaSouthAfrica–MainMarketBrandTeam,Deepmarketimmersionsandinsightsgathering
• MarketDevelopmentforRCL- Mozambique
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Mobilising Brandswheretherealmarketplaceis…
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InAfrica,theDigitalRevolutionhasbeenbuilding
forsometimenow.It’snoexaggerationtosaythat
thewebisthegreatestdriverforeconomic
empowermentandsocialchangeinAfrica.Thereis
virtuallynobarriertostartingabusinessonline
andthevoiceofonepersoncanbeheardby
millionsonline;almostinstantly.Thisisagreat
timetobeinbusiness inAfrica.
MikeBerryinLagos
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WHYShiftConnect?
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• Digitalaccesstoallnetworkbasedmobiledata-basesonthecontinent
• Bestofbreeddataacquisitionandanalytics(Business Intelligence)
• Worksoffallplatforms(agnostic)including“featurephones”(USSD)
• Mostcosteffectiveservicesintheindustry– onthecontinent
• Intelligentlanguageanddialogueabilityensuresretentionofrespondents (no-drop)
• Mixingscienceandartwhenitcomestosocialmedia
• Bestinclassmobilemediaandaudio-visualmanagementanddistribution
• Rewards– workdonebyconsumersisworkpaidfor– airtimeandMPESA
Makingmassmobilecommunicationemotionallyintelligent,curiousandsensitive
Research Insights Dialogue Marketing Loyalty
ExperienceHighlights– pastandcurrent
Thisisabrandnewbusiness forus,butnotforourpartnersbyanymeans...
Vodacom/Vodafone
PanAfricantraderHardwareinstallation:
– Trader profilingandselection
– Equipment installation
– Trader trainingandadoptionactivities
– Ongoingmaintenance andsupport
Developconsumerdata-baseandalignedactivationsaroundthishardwareandfortheclientbase
PromotionsandActivationsactivitiestodrivebusinesstothetraders
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EdenSustainabilityCorporation(EdenCorp)
• EDENSustainabilityCorporationisabusinessspecificallyfoundedtoidentify,createandpursue
profitablebusinessopportunities thatdeliversocialandeconomicbenefittocommunitiesinAfrica
whilstadheringtotheprinciplesofsustainablebusinesspracticeswhichtaketheenvironmentalhigh
roadtoensureatriplebottom line.
• Attheheartoftheissueliesthefactthatcapitalissimplyoutofreachformuchofthepopulationof
Africa:239millionpeopleinAfricaarehungryorunder-nourishedand47%ofthepopulation liveon
lessthan$1.25perday.UntiltheseAfricanscansecureaccesstothecapitalwhichhistoricallyhas
simplyfledAfricaandcreateasustainable– ineveryway– cycleofwealthcreation,theopportunity
forAfricawillremainbeyondus.
• TheEdenModelseekstoempowercommunitiesto leveragetheirlocalresourcestoaccessboth
fundingandcapabilitybuildingtocreatesustainablewealthcreation,bybringingininvestorswith
tightconditionalityonthecriteriaandobligationsofinvestment. Investorswouldbeobligedtomake
theirinvestmentsinlinewithdefinedsustainabilitycriteria,fromanenvironmentalperspective,and
tobesubjecttoauditontheircompliance.
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Sustainableeconomicempowerment through communitiesandtheirpatrimony
Addressingsocialandcommunitychallenges….
• “HowdoIsecurethebiginfra-structureprojectIambuilding withthelocalcommunity,
andimpactonthelocaleconomy...?”
• “Ihave130000oddcommunitymembersliving invillageswithinandonthebordersof
thereservethatmyorganisationmanages.Obviously itisextremelydifficult forthem
togrowoutofpoverty.Whataremyoptions forsocialdevelopment fromthispoint?”
Theopportunity tobuildabridgebetweenthecommunity andthereserve,investigate
economicopportunities, sourcesupportanddesignanintegrateddevelopmentplanfora
sharedfutureforall..
Theopportunity todesignanintegrateddevelopment planandframeworkwithlocal
communities, governmentandotherstakeholders inlinewithyourdevelopment.
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Experience– pastandcurrent
• Malawi– developintegratedandalignedexpansionofagro-processingatscalewithcorporate,
community,governmentandNGOstakeholders;withintenttoprocessperishablesforglobalmarkets,
alleviatepovertyandgrowfoodsecurity
• Kenya– developintegratedandalignedexpansionofexistingMaasaiownedrangelands,linktotwo
majorconservancies;developsmallindustries,agricultureandtourismwithalignedcorporate,
private,community,governmentandNGOstakeholders=CommunityConservationActionPlan
(CCAP)
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Apicturetellsathousandwords ...
– High-endCommercialProduction
– NewGenreCSIAudio-VisualReportingandCommercials
– MobileMediaProduction
– Newgenredocumentaryproduction
– Animationandbarrier-breakingstrategies
– StrategicLivetheatreproduction
– MobileLiveTheatreproduction
– Activationsatalllevels
– Television
– Radio
– RealityTVandIPTV
Legend– NewGenre=byAfricansforAfrica
ShiftPictures
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ExperienceHighlights– pastandcurrent
• InternalAudio–VisualProductionsforNestleSAandInternational;UnileverSAandAfrica;IllovoSugar
Group;Pfizer;BAT;TigerBrands:AdcockIngram,SAB-Millerandmore...
• TelevisionCommercials– TigerBrands;AdcockIngram;Pfizer
• LaunchEvents– NestleMainMarket;Massbuild;
• ProgramLogoDesignsandanimationsforvariousclientsandinitiatives
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ShiftCapital
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Financialmodelsacrossthegroupvaryinscale,modelandthusrequirements
ShiftCapitalhasanumberoffunctions inthegroup
MaintainandgrowprofitabilityoftheShiftGroupthroughtightfiscalmanagement
Identifyopportunitieswithinthemarket,toassistotherfundsmanagetheirimpactandgrowth
inthemarket
BuildnewmodelsfortheAfricanmarket,relevanttotheircountriesofrequirement
BuildfundingmodelsforShiftGlobal&Clientbusinessventures
Specificallyintheworldofmicro-financingtosupportenterprisedevelopment incommunities,
andintheenvironmentalandconservationspaces,whererevenuestreamsareoftenminimalif
notnon-existent
Sourcefundingforventuresfrom:
Corporatefundingpools
Donororganisationsanddevelopmentfunds
Governmentdevelopmentalagencies
ExperienceHighlights– pastandcurrent
• GlobalFinancialManagementintheFMCGSector
• Governanceinthecorporateandgovernmentalsector
• Micro-finance
• Fundmanagement
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TheBackEnd...
– Governanceandfiduciaryrequirementsacrossthecontinentvarygreatlyfromcountryto
country
– Constantlyvacillatingcommoditypricesandexchangeratesaffectbudgetsandforecasting
– Inflation,rampantinsomecountries, isaconstantlywaveringelement
– Behindtheoperations,areShiftDirectorsthataresomeofthemostexperiencedonthe
continent inmanagingalltheseelements,andensuringthatthefutureissecuredboth legally
andfinancially
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• DigitalOnly– acrossthecontinent
• DigitalandFacetoFaceActivationsonthegroundin-country– inpartnershipwithEXPAgency
– Zambia
– Malawi
– Tanzania
– SouthAfrica
– Kenya
– Uganda
– Rwanda
– Nigeria
– Ghana
– Namibia
– Egypt
GeographicpresenceinAfrica
– Senegal
– Guinea-Bissau
– Angola
– Congo-Brazzaville
– Zimbabwe
– Mozambique
– Botswana
– Swaziland
– CongoDRC
– Ethiopia
– Lesotho
– TheIslands
…andgrowing!
BUSINESS
COMMUNITIESENVIRONMENT
IntegrationAreas
Astrongfocusonbusiness inAfricabutwithglobalcapabilities
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TheShiftTeam
• ShiftGlobalisledbyBobbyDuffus(CEO)andAlexanderJahn(COO)– andacoreinternalteam...
Ablysupported byNon-ExecutiveDirectorsfromtheFMCG,Finacial,GovernanceandAfrican
BusinessDevelopmentworlds
• AJVwithEXPAgencyacrossAfricagivesusreachanddepththroughlocalcompaniesandover20
yearsofexperience.Thejourneybeganwaybackintheearly1990s...
• Howeverthestrengthinthegroupcomesfromthenetworkofskilledandexperiencedexpertsacross
thecontinent,theglobe,anddifferentindustries
• AsourprojectsvaryfromBrandResearchandActivationstoCommunityUpliftmentandBusiness
Development,weareconstantlyawareoftheneedtofindlocalrelevancethroughlocalexperts,
whilstsourcingbestofbreedinglobalexperts
• Finally,wereallypartnerwithourclients– wehavetobeateam!
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Ourclientstonameafew…
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Connectingwithusiseasy...
• BobbyDuffus - mail:[email protected]
mobile:+27(0)828826988
• AlexanderJahn- mail:[email protected]
mobile:+27(0)836772000
• JessicaMcCausland - mail:[email protected]
mobile:+27(0)607 484 367
www.shiftglobal.co
ShiftGlobal
S t a y c u r i ou s . . !
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