Sherlock Holmes’3 Tips for Good

Content Marketing

Content marketing can seem puzzling…

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One of the greatest fictional detectives of all time, Sherlock Holmes, shares three tips for good content marketing.

“My name is Sherlock Holmes. It is my business to know what other

people don’t know.”

–

The Adventure of the Blue Carbuncle

•

Content marketers need to be their brand’s experts –

giving readers useful information that helps solve a problem.

“Data! Data! Data! I can’t make bricks without clay.”

–

The

Adventure of the Copper Beeches

•

In order to create good content, it is important to research the competition as well as use tools to measure the effectiveness of content.

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Just as Sherlock Holmes was known for using science and logic to solve problems, content marketers need to use available tools to reach their audience.

• A good content marketing campaign takes advantage of multiple platforms, monitors analytics, and strives to improve.

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Sherlock Holmes never made excuses for his methods or actions and was known for his persistence. In order to keep your readers engaged in your content, it is important to remain consistent.

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