shepherd center newsroom testimonial · our online newsroom is the hub for our content marketing...

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PressPage | 316 N Michigan Avenue | Suite 400 | Chicago | IL 60601 | Phone: 312-960-4466 Self-publishing will empower you to make content uploads and changes without technical experience and training or the need to involve IT. PressPage’s continuous evolution helps you stay atop advances in web technology and social media. It is worry-free publishing technology! What was the foremost reason for creating a newsroom? Our online newsroom is the hub for our content marketing efforts, which began in earnest in mid-2013. PressPage provides the technology platform that allows us to promote our various forms of content – articles, photos, videos, infographics, SlideShare presentations – via the channels where our audiences are spending time. It brings readers back to the newsroom and often to our hospital’s general website for even more information. Why was it important to have it in the style of your website? It was important to us that our newsroom appear to be an extension of our general website, providing consistent branding and seamless navigation that delivers an easy-to-use information- seeking experience. We also like that PressPage now delivers a responsive website experience, adapting content presentation based on screen size. This is particularly important an increasing percentage of visitors access our website on mobile devices. Shepherd Center Newsroom Testimonial PressPage is the leading technology provider of content-sharing-platforms for social newsrooms, virtual press centers, online media hubs, and brand journalism sites; enabling today’s most engaging brands to become tomorrow’s best publishers.

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Page 1: Shepherd Center Newsroom Testimonial · Our online newsroom is the hub for our content marketing efforts, which began in earnest in mid-2013. PressPage provides the technology platform

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PressPage | 316 N Michigan Avenue | Suite 400 | Chicago | IL 60601 | Phone: 312-960-4466

Self-publishing will empower you to make content uploads and changes without technical experience

and training or the need to involve IT.

PressPage’s continuous evolution helps you stay atop advances in web technology and social media. It is worry-free publishing technology!

What was the foremost reason for creating a newsroom?!Our online newsroom is the hub for our content marketing efforts, which began in earnest in mid-2013. PressPage provides the technology platform that allows us to promote our various forms of content – articles, photos, videos, infographics, SlideShare presentations – via the channels where our audiences are spending time. It brings readers back to the newsroom and often to our hospital’s general website for even more information.

Why was it important to have it in the style of your website?!

! It was important to us that our newsroom appear to be an extension of our general website,

providing consistent branding and seamless navigation that delivers an easy-to-use information-

seeking experience. We also like that PressPage now delivers a responsive website experience, adapting content presentation based on screen size. This is particularly important an increasing

percentage of visitors access our website on mobile devices.

Shepherd Center Newsroom Testimonial!PressPage is the leading technology provider of content-sharing-platforms for social

newsrooms, virtual press centers, online media hubs, and brand journalism sites; enabling today’s most engaging brands to become tomorrow’s best publishers.

Page 2: Shepherd Center Newsroom Testimonial · Our online newsroom is the hub for our content marketing efforts, which began in earnest in mid-2013. PressPage provides the technology platform

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PressPage | 316 N Michigan Avenue | Suite 400 | Chicago | IL 60601 | Phone: 312-960-4466

PressPage’s Intuitive interface, enables you to publish text, images, video, polls and comments

quickly and easily, or to enable chats at the click of a button.

Why did you decide to work with PressPage?!From the beginning, PressPage provided an easy-to-use platform that allowed us to migrate existing content to the newsroom and launch the new site within a short timeframe. The steps leading to launch were guided and well organized by PressPage. The cost is quite reasonable. Customer service is excellent. Updates to the platform are ongoing. Analytics are included in the platform.!

What are in your opinion the unique buying reasons?!Cost, ease of use, customer service and platform functionality are the primary reasons our organization subscribed to PressPage.!!Do you think the PressPage team provided you with good additional advice in setting up your newsroom?!Yes, the PressPage team’s insight and consultation was vital in our ability to launch on time and deliver a good experience for the reader.!

If you were to rate the response time, service of the team, and ease of use of the system on a scale of 1 (bad) tot 10 (very good), what would it be:!Service: 10!Response time: 10!Ease of use: 10!

“What I like about PressPage is that it secures reach to relevant online

audiences. PressPage allows you to easily implement your brand’s

newsroom. It’s the most powerful tool out there.” - Mark Ragan, Publisher

of PRDaily.com

Page 3: Shepherd Center Newsroom Testimonial · Our online newsroom is the hub for our content marketing efforts, which began in earnest in mid-2013. PressPage provides the technology platform

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Branding!• Seamless plug-in to look and feel like

your corporate website.!• Hosted on client URL.!SEO!• Search engine optimized press

releases, blogs, and articles.!• Visitor-friendly URLs.!Multimedia plug-ins!• Videos (YouTube, Vimeo, Instagram,

Vine, and many more).!• Images.!• Audio.!• Slideshare.!• Flickr.!• Instagram.!• Infographics.!Social distribution and sharing!• Share buttons: Twitter, LinkedIn,

Facebook, Google+.!• Auto-posting to Twitter, Facebook,

LinkedIn.!• Facebook newsroom app.!Integration of social content!• Facebook.!• Twitter.!• Flickr.!• YouTube.!• Vimeo.!• Instagram.

Interactive modules!• Poll.!• Comments.!• Chatbox.!• Forms.!Visitor usability!• Categorized content by subject

headlines .!• Categorized RSS feeds per subject

headline.!• Synchronized multimedia library.!• Interactive presentation of PR contacts.!• Press kits and executive biographies.!• Event calendars.!• Editorial coverage.!• External links.!• Newsroom search function and tag

cloud.!Statistics and reporting!• Full integration with Google Analytics.!• Amount of visitors (total and unique).!• Returning / new visitors.!• Most popular / viewed release.!• Keywords used.!• Most popular referring websites.!• Social followers (Twitter and Facebook).!• Downloaded / viewed images.!• Downloaded documents.!• Editorial coverage stats.!• Downloadable reports.

Contact us!For more information about PressPage,

contact Ragan Communications, Inc.!!Phone: 312-960-4466 !!

[email protected]!www.presspage.com !

www.ragan.com

Technical features include: (but are not limited to)