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Bringing Healing to Heroes SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND VISION 28 July 2018

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Page 1: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

SHENANDOAH HOSPITALITY VILLAGE

STRATEGIC PLAN AND VISION

28 July 2018

Page 2: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

SHENANDOAH HOSPITALITY VILLAGE

Patron Services Offered:Hotel/Lodging – Standard/Extended StayMeeting and Conference FacilitiesComplimentary Commercial and RetailRestaurant and DiningOutdoor Entertainment AmphitheaterMedical OfficesMedical/Wellness Innovation IncubatorSpa and Treatment Facility

Facilities and Buildings:220 +/- Room Full Service Hotel with Pool

Conference and Meeting SpacesLecture Halls, Meeting Rooms, Classrooms3,500 seat Outdoor AmphitheaterRetail ShoppingDining and Restaurant OptionsMedical OfficesMedical/Wellness Innovation Incubator

Bringing Healing to Heroes

WELLNESS VILLAGE HOSPITALITY VILLAGE

Route 33

Corridor

Page 3: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Madison Inn and Spa/Lodge

Bringing Healing to Heroes

Hotel Buildings:220 +/- Room Full Service

Hotel with PoolConference and Meeting

SpacesLecture HallsMeeting RoomsClassroomsSpa and Relaxation FacilitiesFine DiningCasual DiningSpecial Events

Sister Hotel to Flagship JamesMadison University Hotel

HOTEL MADISONLocated on the downtown campus of JMU

Sister Hotel to Flagship JamesMadison University Hotel

HOTEL MADISONwww.hotelmadison.com

Rear Elevation – Mountain View

Page 4: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Madison Inn and Spa/Lodge

Bringing Healing to Heroes

Front Entry and Porte Cochere ElevationLocated Just:▪ 2 Miles from Shenandoah

National Park▪ 2 miles from Skyline Drive▪ 4 miles from Massanutten

Ski Resort▪ 9 miles from James Madison

University▪ 8 miles from downtown

Harrisonburg, VA▪ 35 miles from

Charlottesville, VA▪ 35 miles from campus of

University of Virginia▪ 100 miles from NoVA

metrolpolis▪ 110 miles from Washington,

DC▪ 100 miles from Richmond

Page 5: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Shenandoah Hospitality Village

Bringing Healing to Heroes

Retail and Office Village:▪ Light Retail▪ Casual Dining▪ Patio/Café Dining▪ Walking Village▪ Fish Pond▪ Walking Trails▪ Exercise Stations▪ Amphitheater▪ Performers Dressing Facilities

and Storage▪ Clock Tower▪ Small Office Suites▪ Small Business Shared

Services

Page 6: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Shenandoah Hospitality Village

Bringing Healing to Heroes

Outdoor Amphitheater:▪ James Madison University

Center for the Performing Arts – Adjunct Venue

▪ American Shakespeare Center – Staunton, VA –Adjunct Venue

▪ Regional Festival Center –venue for Bluegrass, Country Music, etc…

▪ Regional and National Music and Concerts – similar to Wolf Trap Farm

▪ Outdoor seating for 3,000 to 5,000 guests

Page 7: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Shenandoah Hospitality Village

Bringing Healing to Heroes

Greenspace/Lawn

Mall to Hotel

Retail and

Office

Retail and

Office

Retail and

Office

Retail and Office Park

Clock Tower

Outdoor Amphitheater

Page 9: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

AKAL TECHNOLOGIES INCUBATOR AND INNOVATION CENTER

Potential Academic and

Philanthropic Partners

Page 10: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

SWP CAN CATALYZE AN ECOSYSTEM OF HEALING AND INNOVATION

Page 11: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

Government

(Federal, State,

Local)

Industry &

Academia

Teaming For

Rapid

Innovation

Ventur

e

Capital

BuzzNew Capital

Faster

Funding

More

Startups

More Medical -

Oriented

Entrepreneurs

Medical &

Wellness

Startup

Success

High

Velocity

Innovation

Economy

Veterans

Administration

Private

Investment

Capital

UVA

Medical

Center

Private

Foundations

WWF/BIA

Sentara

Hospital

Network

State

Economic

Assistance

Federal

Grants &

Aid

Donors

And

Benefactors

Cohens

Veterans

Network

SWP can catalyze an ecosystem of high-velocity medical/wellness innovation

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Bringing Healing to Heroes

INNOVATION INCUBATOR CASE STUDY

Started by necessity and somewhat by accident in

2011, Greentown Labs was founded by four MIT

graduate entrepreneurs looking for affordable space to

keep building their cleantech prototypes. Greentech

soon evolved into a community of like-minded

cleantech entrepreneurs who share office space,

resources, networks and ideas.

In SIX short years, Greentech has posted and impressive

record of innovation and accomplishment:

✓ 120 Startups

✓ 500 Jobs In House

✓ 60 Companies In House

✓ 50,000sqft of Space

✓ 100,000sqft of Space under Construction

✓ $200M in Capital Raised

Page 13: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

Under

Construction

June 2017

Aerial View

HOTEL MADISON

Open – April 2018

Public-Public-Private Partnership in Action

Case Study – James Madison University Hotel and Conference Center

Page 14: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Madison Inn and Spa/Lodge

Bringing Healing to Heroes

Page 15: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

Hospitality Village – Preliminary Budget ROM

Hospitality Village

Land, Site

Development/UtilitiesLand - $4,000,000. $15,000,000.

Roads/Parking $2,000,000.

Recreational Amenities Amphitheater $8,000,000.

Special Amenities and

Structures

200 Room – Hotel

Retail$72,000,000.

TOTAL: $97,000,000.

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Bringing Healing to Heroes

Hospitality Lead – Paul Gladd

Paul Gladd has over twenty years’ experience in the hospitality industry with extensive experience in mergers, acquisitions, development, hotel management, asset management and accounting for hotel properties. Mr. Gladd is currently the Chief Executive Officer and Owner of dpM Partners, a full-service hotel development services entity with clients that include Marriott International Inc., Hilton Hotels Inc., Starwood Hotels Inc., and Apple REIT (see dpmpartners.com for a comprehensive list of services provided). Additionally, Mr. Gladd is a principal in the hotel development entity Presidential Hotel Investors (“Presidential”), a development fund created for the purpose of developing upper tier select-service and upscale full-service hotels under major brands such as Marriott, Hilton, Starwood and Hyatt. In its short life, Presidential has successfully developed five hotels with three more under development.

Most recently, Mr. Gladd was the managing member and advisor for Alliance Hospitality LLC, a strategic development and management joint venture focused on the hospitality industry. The primary joint venture partners of this alliance are Armada Hoffler Corporation, a leading full service real estate and construction organization, and Barceló Crestline Corporation, a leading hotel operating and management organization.

Previously, Mr. Gladd was Senior Vice President of Acquisitions and Development with Crestline Hotels & Resorts and its parent company Barceló Crestline Corporation. Mr. Gladd joined Crestline Capital Corporation as Vice President of Acquisitions and Development after the public spin-off of Crestline Capital by Host Marriott Corporation. While in this capacity, Mr. Gladd was instrumental in the growth of Crestline Capital to an industry leader.

Mr. Gladd joined the Marriott Corporation in 1990 in the Partnership Services Group and provided financial reporting and asset management services for over one hundred select-service properties and ten full-service hotels. He subsequently moved on to the Host Marriott Corporation to work in acquisitions and development, where he successfully closed on over twenty acquisitions totaling over $500 million during his tenure with Host Marriott.

Mr. Gladd serves on the board of the American Shakespeare Center, a non-for-profit theater company located in Virginia’s Shenandoah Valley. He previously served on Starwood Corporation’s Development Board of Advisors for it’s Aloft and Element branded select-service hotels.

A graduate of Virginia's James Madison University where he received degrees in Accounting and Finance, Mr. Gladd is married and resides in Potomac, Maryland with his wife and two daughters.

Page 17: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

Development Lead – dpM Partners

dpM Partners, LLC is a leading lodging industry and real estate consulting firm specializing in project management, development services, architectural review, and engineering oversight. dpM provides hotel owners, developers, asset managers and property management companies with turnkey solutions from predevelopment services through construction and project turnover/closeout. dpM projects vary from ground-up construction, full renovation and repositioning to historical restoration work, portfolio CAPEX planning, and asset protection. dpM assignments vary from estimating and feasibility to an array of development services, including site selection, zoning and entitlement, selection and oversight of design professionals, brand recommendations, technical services relating to each brand, FF&E coordination, debt compliance and development accounting. dpM also offers a comprehensive project management program and owner representation.

Page 18: SHENANDOAH HOSPITALITY VILLAGE STRATEGIC PLAN AND … · 2018. 8. 8. · Casual Dining Special Events Sister Hotel to Flagship James Madison University Hotel ... Outdoor seating for

Bringing Healing to Heroes

THANK YOU

For Information – Please ContactRichard J. Hine

[email protected]/Text – 540-383-2000

OR,Pham Chopra – Founder/CEO

[email protected]/Text – 858-442-5582