shelter in relief and aid in the market in mithila malleables limited
TRANSCRIPT
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A
PROJECT REPORT
ON
Shelter In Relief And Aid In The Market
IN
MITHILA MALLEABLES LIMITED
In Partial Fulfillment of MBA Degree
Session 2011-2012
Under the guidance of : - Submitted By: -
Roll No: -
Submitted To :
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DECLARATION
I here by declare that the following documented project report titled Shelter In Relief
And Aid In The Market is an original and authentic work done by me for the partial
fulfillment of Masters In Business Administration degree program at MITHILA
MALLEABLES limited, Mandi Gobindgarh .
I here by certify that all the Endeavour put in the fulfillment of the task are genuine and
original to the best of my knowledge.
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PREFACE
The successful completion of this project was a unique experience for us because by
visiting many place and interacting various person, I achieved a better knowledge
about this project. The experience which I gained by doing this project was essential
at this turning point of my carrier this project is being submitted which content
detailed analysis of the research under taken by me.
The research provides an opportunity to the student to devote her skills knowledge
and competencies required during the technical session.
The research is on the topic Shelter in Relief & Aid in the Market.
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EXECUTIVE SUMMARY
The main aim of marketing is to provide solid foundations that are useful for
explanation, prediction and control of the business activities. For the products cannot
be marketed using the common ways like advertisements, TV promotions, brand
ambassadors etc. the dealer network is the key to success.
Every company aspires to provide goods and services to sat isfy the needs of
dealers.
Dealer satisfaction is of utmost importance for a company. I have done my research atthe same for MITHILA MALLEABLES Ltd. The company deals in shelters etc
which are used during relief works etc. So it must have an excellent dealer network.
I have collected primary data to know how the satisfaction of the dealers of the
company.
I hope that this report shall help the company in improving the satisfaction level of its
dealers thereby increasing the sales.
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TABLE OF CONTENT
Chapter
Number
Title
List of Tables
List of Charts
I INTRODUCTION
1.1 Introduction to the study
1.2 Industry profile
1.3 Company Profile
1.4 Statement of the Problem
1.5 Objective of the Study
1.6 Scope of the Study
1.7 Research Methodology
1.8 Limitations of the Study
II REVIEW OF LITERATURE/THEORETICAL
BACKGROUND
III DATA ANALYSIS AND INTERPRETATION
IV FINDINGS AND SUGGESTIONS, CONCLUSION
APPENDIX (QUESTIONNAIRE, Other materials),BIBLIOGRAPHY
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LIST OF TABLES
Table
No.
Title
3.1 Table showing Experience in dealership:
3.2 Table showing Time period, being a MITHILA MALLEABLES Ltd.
dealer:
3.3 Table showing Quality of MITHILA MALLEABLES Ltd. product:
3.4 Table showing Opinion of the dealer on the factor which enabled them to
be the dealer of MITHILA MALLEABLES Ltd.:
3.5 Table showing Opinion about credit period given by MITHILA
MALLEABLES LTD.:
3.6 Table showing about promotional activities:
3.7 Table showing Pricing compared with competitors:
3.8 Table showing Promotional activity preferred with MITHILA
MALLEABLES Ltd.:
3.9 Table showing Timely delivery of MITHILA MALLEABLES Ltd.products:
3.10 Table showing Opinion the employees relation with you:
3.11 Table showing Factor that the dealers expect largely from the company:
3.12 Table showing Opinion about the proper accessibility of MITHILA
MALLEABLES Ltd. product:
3.13Table showing The next largest supplying brand in demand:
3.14 Table showing Opinion about companies over all service performance
today compared to last year:
3.15 Table showing After sales service given by the company
3.16 Table showing dealers who recommend MITHILA MALLEABLES LTD.
products
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LIST OF CHARTS
Chart :
No.
Title
3.1 Chart showing Experience in dealership:
3.2 Chart showing Time period, being a MITHILA MALLEABLES Ltd.
dealer:
3.3 Chart showing Quality of MITHILA MALLEABLES Ltd. product:
3.4 Chart showing Opinion of the dealer on the factor which enabled them
to be the dealer of MITHILA MALLEABLES Ltd.:
3.5 Chart showing Opinion about credit period given by MITHILA
MALLEABLES LTD.:
3.6 Chart showing about promotional activities:
3.7 Chart showing Pricing compared with competitors:
3.8 Chart showing Promotional activity preferred with MITHILA
MALLEABLES Ltd.:
3.9 Chart showing Timely delivery of MITHILA MALLEABLES Ltd.products:
3.10 Chart showing Opinion the employees relation with you:
3.11 Chart showing Factor that the dealers expect largely from the
company:
3.12 Chart showing Opinion about the proper accessibility of MITHILA
MALLEABLES Ltd. product:
3.13 Chart showing The next largest supplying brand in demand:
3.14 Chart showing Opinion about companies over all service performance
today compared to last year:
3.15 Chart showing After sales service given by the company
3.16 Chart showing dealers who recommend MITHILA MALLEABLES
LTD. products
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ABSTRACT
This project work is A Study on Dealers Satisfaction With Reference To MITHILA
MALLEABLES Ltd. The study was conducted with respect to dealers of the
organization.
The main objective of the study is to find the Dealers Satisfaction Level with
MITHILA MALLEABLES Ltd. Customer satisfaction begins with a difficult faith. It
starts with a commitment to deliver the result for each customer which is also a
concern for the dealers. Thus it increases sales and profitability. The co-operation
obtained from the management as well as dealers results in the development of the
industry as a whole. The primary data relevant to the topic were collected throughquestionnaire method. The secondary data were also helpful for the preparation of the
report.
A sample of 40 dealers has been interviewed through the questionnaire. The data
collected has been analyzed by using simple percentage method and weighted average
method and have been interpreted by using pie charts and bar charts.
Major findings revealed that most of the dealers are fairly satisfied with the good
quality product and product availability of market. But they are not much satisfied
with credit period and promotional activities given by the company.
CHAPTER-1
INTRODUCTION OF THE STUDY
1.1 Introduction
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Dealers generally experience satisfaction when the performance level meets or
exceeds the minimum performance expectation levels and dissatisfied when
performance fall short of expectation. The source that build customer expectation
include experience with product, friends, family members, neighbors associates,
consumer reports and marketing communication
This study on dealers satisfaction conducted with reference to MITHILA
MALLEABLES Ltd. helps to find out the satisfaction level of dealers towards
company services. It suggests management the ways to motivate dealers and in turn
increase company sales as well as market demand.
1.2 Steel Industry Profile
Introduction
Steel is crucial to the development of any modern economy and is considered
to be the back bone of human civilization. The level of per capital consumption of
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steel is treated as an important index of the level of socio economic development and
living standards of the people in any country. It is a product of a large and
technologically complex industry having strong forward and backward linkages in
terms of material flows and income generation. All major industrial economies are
characterised by the existence of a strong steel industry and the growth of many of
these economies has been largely shaped by the strength of their steel industries in
their initial stages of development.
Steel, the recycled material is one of the top production in the manufacturing
sector of the world. New innovations are also taking place in Steel Industry for cost
minimization and at the same time production maximization. Some of the cutting
edge technologies that are being implemented in this industry are thin-slab casting,
making of steel through the use of electric furnace, vacuum degassing, etc.
The liberalization of industrial policy and other initiatives taken by the
government have given a definite impetus for entry, participation and growth of the
private sector in the steel industry. While the existing units are being
modernized/expanded, a large number of new/Greenfield steel plants have also come
up in different parts of the country based on modern , cost effective, state of-the-art
technologies. At prey of sent, total (crude) steelmaking capacity is over 34 million
tones and India, the 8th largest producer.
Steel is crucial to the development of any modern economy and is considered to
be the backbone of human civilization.
It is a product of a large and technologically complex industry having strong
forward and backward linkages in terms of material flows and income
generation.
History of Indian Steel Industry
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Steel is an important indicator to analyze the economic development of a
country. The steel industry is highly scientific and technology oriented. Technological
advancement is very important for the overall health of the steel industry.
- During Ancient Period
The history of iron and steel making in India goes back by several centuries. It
dates to 480 BC when archers in India used arrows tipped with steel. The iron pillar of
Dhar near Indore in Madhya Pradesh dates back to about AD, the iron pillar of Kutab
Minar near Delhi dates back to about 400 AD and the iron beams of Sun temple of
Konark in rissa dates back to the century. These pillars are a testimony to ancient
India's expertise in the making of steel.
- Before Independence
The roots of the Indian Steel industry in modern times can be traced to the
year 874, when a company called Bengal Iron works at Kulti near Asansol in West
Bengal produced iron The prominent steel manufacturers before independence were
Indian Iron and Steel company ( 1922 ) , Mysore Iron and Steel Works ( 1923 ) and
Steel corporation of Bengal ( 1987 ).
- After Independence
India found it difficult to sustain development in steel sector
after independence on its own due to the lack of technological development. The high
cost of developing technology in this sector proved to be a major hindrance. That'swhen the government decided to go for synergy with other countries for technology
transfer. Some of the prominent steel plant set up then was in Rourkela in
collaboration with West Germany and in Bokaro in collaboration with Russia. These
steel plants came under the purview of public sector enterprises.
- Post Liberalization
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The post liberalization scenario in the Indian Steel industry has witnessed a
monumental shift. Some of the salient features are :
- The need for license for increasing capacity has been abolished.
- Steel industry has been removed from the list of Industries under the
control of state sector.
- Foreign equity investment in steel has gone up to 74%.
- In January 99 the price and distribution controls were removed.
- Policies like convertibility of rupee on trade account, freedom to mobilize resources
from overseas financial markets and restructuring of existing tax structure have
immensely benefited the industry.
SWOT Analysis of Indian Steel Industry
STRENGTH WEAKNESS OPPORTUNITY THREAT
Low labour wage
rates
Labour productivity is
still very low
Growing
domestic and
international
market
Entry of
multinational in
domestic market
Abundance of
Quality manpower
Steel production in
India is also
hampered by power
shortages.
Product mix
and
Product
diversi-
fication
Stiff competition
by
countries like
iraq,
China, japan, etc,
Positive stimulation
from construction
industry
India is deficient in
raw materials
required by the steel
industry.
Becoming of
sub-contractor
to large units
Slow
improvement in
quality
Mature production
base
Insufficient freight
capacity and
transport
infrastructure
Abundant
scope to
capture export
market
Inability to
match fast
changing
customer needs
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Future Aspect of Indian Steel Industry
It has to be said that the global recession has affected the Indian steel
industry especially stainless steel, but the steel industry is trying to offset the
negative effect of the recession by focusing on transportation and construction
projects which are usually funded by the government.
India is the only country globally to record a positive overall growth in crude
steel production at .0 per cent for the period January March 2013.
It is estimated that India's steel consumption will grow at nearly 6%
annually till 2012
.
The National Steel Policy has forecasted the demand for steel would reach
million tons by 2020.
Milestone
The Indian steel industry has come a long way since its humble beginnings. The
takeover of the British steel giant Corus steel by Tata Steel and the acquisition of
Arcelor by Mittal Steel herald a new beginning for the Indian steel industry. These
events signify the fact that the Indian steel industry has acquired a global identity and
are today extremely competitive globally.
Some of the prominent steel producers today are Posco, Tata Steel, Mithila
Malleables, Ispat, Sail and Rinl.
Future trends
It has to be said that the global recession has affected the Indian steel industry
especially stainless steel, but the steel industry is trying to offset the negative
effect of the recession by focusing on transportation and construction projects
which are usually funded by the government.
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India is the only country globally to record a positive overall growth in crude
steel production at 1.01 per cent for the period January -March 2009.
It is estimated that India's steel consumption will grow at nearly 16% annually
till 2012.
The National Steel Policy has forecasted the demand for steel would reach 110
million tons by 2019-2020.
SCENARIO OF PRESENT STEEL INDUSTRY IN INDIA
The Indian steel industry have entered into a new development stage from 2005-06,
riding high on the resurgent economy and rising demand for steel. Rapid rise in
production has resulted in India becoming the 5th largest producer of steel.
It has been estimated by certain major investment houses, such as Credit Suisse that,
Indias steel consumption will continue to grow at nearly 16% rate annually, till 2012,
fuelled by demand for construction projects worth US$ 1 trillion. The scope for
raising the total consumption of steel is huge, given that per capita steel consumption
is only 40 kg compared to 150 kg across the world and 250 kg in China.
The National Steel Policy has envisaged steel production to reach 110 million tonnes
by 2019-20. However, based on the assessment of the current ongoing projects, both
in Greenfield and Brownfield, Ministry of Steel has projected that the steel capacity in
the county is likely to be 124.06 million tonnes by 2011-12. Further, based on the
status of MOUs signed by the private producers with the various State Governments,
it is expected that Indias steel capacity would be nearly 293 million tonne by 2020.
Production Steel industry was delicensed and decontrolled in 1991 & 1992 respectively.
Today, India is the 7th largest crude steel producer of steel in the world.
In 2010-11, production of Finished (Carbon) Steel was 59.02 million tonnes.
Production of Pig Iron in 2010-11 was 5.299 Million Tonnes.
Last 5 year's production of pig iron and finished (carbon) steel is given below:
Demand - Availability Projection Demand Availability of iron and steel in the country is projected by Ministry
of Steel annually.
Gaps in Availability are met mostly through imports.
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Interface with consumers by way of a Steel Consumer Council exists, which is
conducted on regular basis.
Interface helps in redressing availability problems, complaints related to
quality.
Steel Prices Price regulation of iron & steel was abolished on 16.1.1992. Since then steel
prices are determined by the interplay of market forces.
There has been an up-trend in the domestic steel prices since 2006-07 and the
trend accentuated since January this year.
Rise in raw material prices, strong demand in the international and domestic
market and up-trend in the global steel prices have been some of the reasons
cited by the industry for increase in the steel prices in the domestic market.
The mismatch in demand and supply is considered to be the main reason on
the demand side for the rise in steel prices. Honorable Steel Minister has held
discussion with all major steel investors including Arcellor-Mittal, POSCO,
Tata Steel, Mithila Malleables, Ispat and also SAIL, RINL to explore the
possibility of expediting the ongoing as well as envisaged steel projects.
The Government also took various fiscal and other measures for stabilizing the
steel prices like exempting pig iron, non alloy steel and steel making inputs
like zinc, ferro-alloys and met coke from customs duty; withdrawing DEPB
benefits on export of various categories of steel products and bringing back
railway freight on iron ore from classification 180 to 170 for domestic steel
producers.
In May 2010, the Government imposed 15% export duty on semi-finished
products, and hot rolled coils/sheet, 10% export duty on cold rolled
coils/sheets and pipes and tubes and 5% export duty on galvanized steel in
coil/sheet form in order to further curtail rising prices and increase supply of
steel in the domestic market.
Exports of Iron & Steel Iron & Steel are freely exportable.
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Advance Licensing Scheme allows duty free import of raw materials for
exports.
Duty Entitlement Pass Book Scheme (DEPB) introduced to facilitate exports.
Under this scheme exporters on the basis of notified entitlement rates, are
granted due credits which would entitle them to import duty free goods. The
DEPB benefit on export of various categories of steel items scheme has been
temporarily withdrawn from 27th March 2010, to increase availability in the
domestic market.
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1.2 Company profile
Established in the year1992, at Mandi Gobindgarh, Punjab, India, we, "Mithila
Malleables Pvt. Ltd.", are engaged in manufacturing and supplying superior
quality Industrial Forged Products & Equipment and Cast Products &
Billets. Our offered range includes Support Roller Assembly For a Rotary Kiln,
Anvil Tup for a Large Forging Hammer, Casting Of Support Roll Material,
Chock, Coal Pulverising Mill Base Core Assembly, Double Poured Chilled Rolls,
Mill Bases For Coal Pulverizers, Mill Head and 500 TPD Sponge Iron KillenTyre
Under Heat Treatment.
We have a team of experienced and qualified professionals that forms the backbone of
our organization. Our team works in close coordination with each other that helps in
meeting the organizational goal within the set time frame. They use superior quality
raw materials and cutting edge technology for manufacturing the Industrial Forged
Products & Equipment and Cast Products & Billets in compliance with the
defined quality standards. The quality analyst also make sure that raw materials used
in the manufacturing process are procured from the reliable vendors of the industry.
This helps in ensuring that defect free range is manufactured and delivered at the end
of our clients'. Our clients include M/S The Tate Iron & Steel Co. Ltd
(Jamshedpur), M/s Tata Refractories Limited, M/s Morgan Construction Co. (I)
Pvt. Ltd (Mumbai) and M/s Welspun Gujarat Stahl Rohren Limited (Gujarat).
We also have a capacious warehousing unit that spreads across a wide area. Our
warehouse is installed with all the amenities that helps in storing our products in an
organized and systematic manner. With our wide distribution network, we are able to
deliver our bulk consignments in different parts of the country within the predefined
time.
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Product Portfolio
We are known as one of the trusted and reliable names, engaged in manufacturing and
supplying superior quality Industrial Forged Products & Equipment and Cast
Products & Billets. These are designed and developed under the supervision of our
experienced professionals as per the defined quality standards. Our valued customers
can purchase these products from us at market leading prices.
We offer:
Category Sub Category
Forged Products & Equipment
Support Roller Assembly For a
Rotary Kiln
Anvil Tup for a Large Forging
Hammer
Casting Of Support Roll Material
Chock
Coal Pulverising Mill Base Core
Assembly
Double Poured Chilled Rolls
Mill Bases For Coal Pulverizers
Mill Head
500 TPD Sponge Iron KillenTyre
Under Heat Treatment
Transmission Pinion Machine
Girth Gear
Cast Products & Billets
Pre Forged Alloy Steel Ingot
Casting of Pump Casing
Machined Casting of Hydro
Turbine Casting
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Features:
Corrosion resistant finish
High tensile strength
Exceptional hardness
High ductility
Rugged construction
Withstand high temperature
Good yield strength
Team
We are backed by a team of highly dedicated and trained professionals, who work in
close proximity with each other. Our team comprises engineers, quality experts,
testing professionals, sales and marketing executives, machine operators and other
skilled and semi-skilled workers. They have years of experience and vast knowledge
of their respective work areas, which help them in meeting the specific and bulk
requirements of our valued customers within the predefined time.
professionals performs following functions:
Procuring agents carefully source superior grade of raw materials
Designing of the products as per the defined quality standards
Quality of products in conformity with the quality control policy
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Safe packaging
Delivery of the consignment well on time
Infrastructure
State-of-the-art-infrastructure forms the backbone of organization. The infrastructure
is segregated into different sections that helps in carrying out all our business
operations in an efficient and hassle free manner. We have a well developed
manufacturing unit that is installed with all the machinery that ensures hassle free
manufacturing process. These machines are timely maintained and upgraded as per
the latest technological advancements. This helps in increasing the production process
and meeting the bulk requirements of our valued customers within the defined time
frame.
Following are some of the machines installed in manufacturing unit:
Lathe machines
Drilling machines
Shearing machines
Turning machines
Welding machines
Header
Power press
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Quality Assurance
Quality being the prime importance for our organization, we make all our endeavours
in maintaining high quality standards in ourIndustrial Forged Products &
Equipment and Cast Products & Billets. Our quality analyst make sure that raw
materials used in the manufacturing process are of superior quality and are procured
from the vendors. They also check the manufactured products on defined parameters,
to ensure defect free range is manufactured and offered to our valued customers.
OurIndustrial Forged Products & Equipment and Cast Products & Billets are
checked on the following parameters:
High tensile strength
Corrosion & abrasion resistance
Mechanical properties
Warehouse & Packaging
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In our organization, we have a spacious warehousing unit that helps in storing
ourIndustrial Forged Products & Equipment and Cast Products & Billets in an
organized and systematic manner. Our warehouse is segregated into different sections
that helps in easy accommodation, access and retrieval of our products at the time of
shipment.
Some of the features of our warehouse are mentioned below:
Fire safety arrangements
Good connectivity through all modes of transport
Strategically located
Proper ventilation
Material handling equipment
In addition to warehousing, we also lay utmost importance in packaging of
ourIndustrial Forged Products & Equipment and Cast Products & Billets. Our
packaging personnel pack these in superior quality packaging material, to ensure their
safe transit.
Our Valued Clientele
We aim to achieve maximum satisfaction of our customers by offering them superior
qualityIndustrial Forged Products & Equipment and Cast Products &
Billets. These are manufactured under the close supervision of our experienced
professionals, who have years of experience and vast knowledge in their respective
domains. They use superior quality raw materials and sophisticated technology for
manufacturing these in compliance with the defined quality standards. To maximize
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customer satisfaction, our quality analyst check the manufactured products on defined
parameters prior to their final dispatch.
Our clients include:
M/S The Tate Iron & Steel Co. Ltd (Jamshedpur)
M/s Tata Refractories Limited
M/s Morgan Construction Co. (I) Pvt. Ltd (Mumbai)
M/s Welspun Gujarat Stahl Rohren Limited (Gujarat)
Why Us?
Following are some of the factors that have contributed in the growth and
development of our organization:
Ethical business policy
Easy mode of payments
Wide distribution network
Customer focused approach
Availability of customization
Timely delivery of consignment
Advanced manufacturing techniques
State-of-the-art manufacturing facility
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Products & ServicesWe are one of the leading organization engaged in manufacturing and supplying of
wide range ofIndustrial Forged Products & Equipmentand Cast Products &
Billets. Our range of products include Support Roller Assembly for a Rotary Kiln,
Anvil Tup for a Large Forging Hammer, Casting Of Support Roll Material,
Chock, Coal Pulverising Mill Base Core Assembly, Double Poured Chilled Rolls,
Mill Bases For Coal Pulverizers, MIll Head and many more. These are fabricated
under the supervision of the experienced professionals by using fine quality raw
materials that are sourced from the reliable vendors of the market. The offered
products are widely acclaimed by our customers for rugged construction, durability
and corrosion resistance.
We offer:
Forged Products & Equipment
We hold expertise in offering a wide range ofForged Products & Equipment that
include Coal Pulverising Mill Base Core Assembly, Double Poured Chilled Rolls,
Mill Bases For Coal Pulverizers, MIll Head, 500 TPD Sponge Iron KillenTyre
Under Heat Treatment, Transmission Pinion Machine, Girth Gear and many
more. These offered products are designed and developed using fined quality raw
materials and latest technology. The products are also checked thoroughly by our
quality analysts to ensure that defect free range is supplied to our customers. Our
offered range is widely acclaimed by our customers for high tensile strength, durable
finish and easy operation.
We offer:
Support Roller Assembly For a Rotary Kiln
http://www.indiamart.com/mithila-malleables/forged-products-equipment.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#support-roller-assembly-for-a-rotary-kilnhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.htmlhttp://www.indiamart.com/mithila-malleables/forged-products-equipment.html#support-roller-assembly-for-a-rotary-kiln -
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Anvil Tup For Large Forging Hammer
Wheel Chock
Coal Pulverizing Mill Base Core Assembly
Double Poured Chilled RollsMill Bases For Coal Pulverize
Cast Products & Billets [
We are one of the leading organization engaged in manufacturing and supplying a
wide range ofCast Products & Billets. Our range of products include Pre Forged
Alloy Steel Ingot, Casting of Pump Casingand Machined Casting of Hydro
Turbine Casting. These offered products are designed and developed using fine
quality raw materials that are sourced from the reliable vendors of the market. Our
offered products are designed as per the defined industry standards and are widely
acclaimed by our customers for durability, reliable performance and sturdy
construction.
We offer:
Pre Forged Alloy Steel Ingot
Pump Casting
Machined Casting Of Hydro Turbine Casting
Casting Of Support Roll Material
Industrial Gears [2]
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Girth Gear
Transmission Pinion Machine
Forged Products & Equipment
We are offering to sell an extensive range of Forged Products & Equipments that
includes:
- Support Roller Assembly For a Rotary Kiln
- Anvil Tup For Large Forging Hammer
- Casting Of Support Roll Material
- Chock
- Coal Pulverizing Mill Base Core Assembly
Related Product Catalogs
Shree Balaji Shell
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Supplying and
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hydro power generation,
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Hydrau Pneumatics
Established in 2006 we are
a leading manufacturer &supplier of pressure die
casting components &
industrial die casting
components from India.
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- Double Poured Chilled Rolls
- Mill Bases For Coal Pulverizers
- Mill Head
- 500 TPD Sponge Iron Killen Tyre Under Heat Treatment
- Girth Gear
* Features:
- High tensile strength
- Durable finish
- Easy operation
Coal Pulverizing Mill Base Core Assembly
We are one of the leading manufacturers and suppliers of Coal Pulverising Mill Base
Core Assembly that are fabricated under the able guidance of the experienced
professionals, who hold vast knowledge in this domain. The offered products comply
to the defined industry standards and are also further tested by our quality analysts to
make sure that these are defect free and flawless in performance. Our customers based
across the country widely appreciated the offered products for durability, sturdy
construction and high tensile strength.
Forged Products
Offering forged products.
We are one of the leading organization engaged in manufacturing and supplying of
wide range ofIndustrial Forged Products & Equipment and Cast Products &
Billets. Our range of products include Support Roller Assembly for a Rotary Kiln,
Anvil Tup for a Large Forging Hammer, Casting Of Support Roll Material,
Chock, Coal Pulverizing Mill Base Core Assembly, Double Poured Chilled Rolls,
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under the supervision of the experienced professionals by using fine quality rawmaterials that are sourced from the reliable vendors of the market. The offered
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products are widely acclaimed by our customers for rugged construction, durability
and corrosion resistance.
CHAPTER-II
REVIEW OF LITERATURE
Marketing is essentially about marshaling the resources of an organization so that they
meet the changing needs of customers on whom the organization depends. As a verb,
marketing is all about how an organization addresses its markets. According to
William. J. Stantion Marketing is a total system of interesting business activities
defined to Plan, piece, promote and distribution want satisfying products & services to
present and potential consumers
A social and managerial process, by which individuals and groups obtain what they
need and want, through creating and exchanging product and value with others.
Customer satisfaction begins with a difficult faith; it starts with a commitment to
deliver the result for each customer which is also a concern of the dealers. Hence for a
manufacturing company, in order to satisfy its customers, it is highly important to
satisfy its dealers, as they are the direct customers to them. Establishing satisfaction as
the ultimate goal is like the other ultimate goals of business pursuit of higher profits
or shareholders wealth. Perfect dealer service or satisfaction is one that meets the
combined need satisfaction is a systemized service that involves the entire
organization. But many organizations have yet to develop this kind of awareness of
dealer satisfaction strategy
In most business, the individual dealer is the pivot in the marketing effort, He is the
real interface between the firm and its customers. It is the dealers interaction withconsumer that given rise to a sale. So the quality of this interaction is a key
determinant of marketing success. It will determine the extent to which the effort and
expenditure incurred by the firm on promotion is translated to sales. Experience
shows that even after generating good consumer preference of its brands through
effective advertising and promotion, a firm may fail to generate sales if its dealers are
weak and competitors dealers are strong.
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Dealership is the set of activities that market products or services 'to final
consumer for their own personal or household use. It does this by organizing their
availability on a relatively large scale and supplying them to consumers on a
relatively small scale. Some of the major activities of dealer are:
Dealers sell to final (non-business) consumer
They buy in large quantities and sell in small quantities to consumer, who
buys for their own personal or household use.
Dealers often buy products from a wide variety of distant, even global
resources.
Dealer can sell services.
Dealer sells to many different consumers.
Satisfaction is a persons feeling of pleasure or disappointment resulting from
comparing a products perceived performance (outcome) in relation to his or her
expectations. As this definition makes clear, satisfaction is a function of a perceived
performance & expectation. If the performance falls short of expectation the dealer is
dissatisfied and if the performance exceeds expectation the dealer is highly satisfied
or delighted.
Dealer satisfaction: Dealer generally experienced satisfaction when the performance
level meets or exceeds the minimum performance expectation levels and dissatisfied
when performance fall short of expectation. The sources that build customer
expectation include experience with products, friends, family members, neighbors,
associates, consumer reports and marketing communication. Dealers satisfaction is
business term which is used to capture the idea of measuring how satisfied as
enterprises dealers are with the organization effort in the market place. Every
organization has customers of some kind the organization provides products good
and/or bad through the mechanism of a market place. The product the organization
provides are subject to competition whether by similar products or by substitution
products. The reason and organization is interested in the satisfaction of its retailers is
because they make the customers to purchase the organizations products. The state of
satisfaction depends on a number of both psychology and physical variables.
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Satisfaction is basically a psychological state; it is a difficult thing to measure
quantitatively. Satisfaction should add value to both your dealer and company.
Dealer satisfaction = Actual performance
Dealer expectation
In most cases the individual dealer is a force recommend within the given local. He
knows the consumers need, he is also in position to provide the required service.
Naturally he is in a position to influence the decision of customers. He builds
goodwill and also wins new customers for the firm. In fact with his cooperation a firm
can get a continuous stream of new customers at lesser unit cost.
Marketing
Marketing is all around us. In one form or another it is close to every
individual. It affects almost every aspect of our daily life the activity of
marketing is of the people, for the people and by the people. Marketing
plays an imp or tant ro le in socie ty by helping us sat is fy our needs and
wants and by helping organizations determine what to do.
The Marketing Concept
A dealer or retailer is any business enterprise whose sales volume primarily from
retailing. Dealing includes all activities involved in selling goods or services directly
to final customers for personal and industrial use.
Dealing consists of the sale of good or merchandise, from fixed location such as a
department store or kiosk, in small or individual lots for direct consumption by the
purchaser. In commerce, a dealer buys goods or products in large quantity from
manufactures or importers, either directly or through a wholesaler, and then sells
smaller quantities to the end user. Dealers are at the end of the supply chain.
Manufacturing marketers see the process of dealing as a necessary part of their overall
distribution strategy.
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Dealers Marketing Decision
Dealers are always searching for new marketing strategies to attract and hold
customers. In the past, dealers attracted customers with unique products, more or
better services than their competitors offered, or credit cards, today national-branch
manufacturers, in their drive for volume, have placed their branded goods
everywhere. National brands are formed not only in department stores but also in
mass merchandise discount stores, off price discount store and on the web. As a result
the dealer assortments are looking more and more alike.
Service differentiation among dealers has also eroded. Many departments
stores have trimmed their services, whereas discounters have increased theirs.
Customers have become smarter and more price sensitive. They see no reason to pay
more for identical brands especially when service differences are shrinking. For all
these reason many dealer today are rethinking their marketing strategies.
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1.4 STATEMENT OF THE PROBLEM
In a society where there is steep erosion of values and at a time when relationship are
getting strain day by day. MITHILA MALLEABLES Ltd. is a well-established
organization.
The company is trying to study the best opportunities that can be utilized for taking
back the lost demand of MITHILA MALLEABLES LTD. products. Thus the
company wanted to know how well the dealers are satisfied with the company
services and how well they contribute increasing sales as well as increasing to market
demand.
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1.5 OBJECTIVE OF THE STUDY
Primary objectives
To evaluate and improve the Satisfaction Level of dealers of
MITHILA MALLEABLES Ltd.
Secondary objectives
To find the factors influencing the dealers to deal with company
To find out opinion of dealers regarding the quality, distribution and
services of the company
To give suggestions to management that will help in future planning
and improve.
To know what dealers expect from their supplying company.
1.6 SCOPE OF THE STUDY
The study of dealers satisfaction will help the company to understand and take
necessary actions to improve the satisfaction level of dealers to get maximum sales.
Dealer is one of those catalyst factors that boost the growth of the company. So it is
very important to satisfy the dealers so as to attain maximum sales. Eventually it
becomes vital to know those critical factors that determine dealers satisfaction.
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1.7 RESEARCH METHODOLOGY
Research design
Descriptive research was used as research design as it studies the existing state ofaffairs.
Sampling design
Population-: for the study the universe is 162.
Sample size-: 40 dealers
Data source
Primary data:
The primary data was collected using structured questionnaire from dealers.
Secondary data:
The secondary data was collected from Magazines, Journals, Company profile,
industry profile, and official web sites.
Tools for data collections
Questionnaire and interviewing session
Stastical tool for data analysis
Simple percentage method
Weighted average method
Tools for analyzed data presentation
Pie chart, bar chart and tables
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1.8 LIMITAIONS OF THE STUDY
Limited period is an important draw back of the study.
The perception of the dealer may not be always accurate. it is having a wide
area of marketing.
Dealers are scattered all over the district.
Most of the data is collected through questionnaires and interviews. So there is
a chance of personal bias.
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CHAPTER-III
DATA ANALYSIS AND INTERPRETATION
3.1 Table showing experience in dealership:
Analysis
85%of the respondents have an experience above 10 years in dealership. While 15%
of the respondents have an experience of 7-10 years
3.1 Chart showing experience in dealership:
Interpretations
Among 40 respondents, 34 dealers have an experience of 10 years and 6 of them have
an experience of 7 to10 years. From this analysis we interpret that most of the dealers
are above 10 years of experience
3.2 Table showing time period, being a MITHILA MALLEABLES Ltd. dealer:
Attribute No: of respondents Cumulative
respondents
Percentage
1-4 0 0 0
4-7 0 0 0
7-10 6 6 15
Above 10 34 40 85
Total 40 - 100
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Experience No: of respondents Cumulative
respondents
Percentage
1-4 0 0 0
4-7 0 0 0
7-10 11 11 27.5Above 10 29 40 72.5
Total 40 - 100
Analysis
72.5%of the respondents have been MITHILA MALLEABLES Ltd. dealers for more
than 10 years and the remaining 27.5% have been their dealers for a time period
ranging from 7 to10 years
3.2 Chart showing table sowing Time period, being a MITHILA MALLEABLES Ltd.
dealer:
Interpretations
Among 40 respondents, 29 dealers have been MITHILA MALLEABLES Ltd. dealers
for more than 10 years and 11 of them have been dealers of this company for a time
period ranging from 7to 10 years. From this analysis we interpret that most of the
MITHILA MALLEABLES LTD. dealers are above 10 years of experience
3.3 Table showing Quality of MITHILA MALLEABLES Ltd. product:
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Opinion No: of respondents Cumulative
respondents
Percentage
Very good 14 14 35
Good 20 34 50
Satisfactory 6 40 15Poor 0 40 0
Total 40 - 100
Analysis
It is clear that about 50% of the respondents opined that the quality of the product
good. 35% states that the product quality was very good. Rest 15% stated that the
quality was satisfactory.
3.3 Chart showing Quality of MITHILA MALLEABLES Ltd. product:
Interpretations
Out of 40 dealers, 14 perceived that it is excellent products and 20 believe it as goodproducts. But one important thing is that nobody rated MITHILA MALLEABLES
Ltd. products as a poor. Thus majority of the dealers opined that the product quality of
MITHILA MALLEABLES Ltd. is good
3.4 Table showing opinion of the dealer on the factor which enabled them to be
the dealer of MITHILA MALLEABLES Ltd.:
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Attributes No: of respondents Cumulative
respondents
Percentage
Availability 7 7 17.5
Quality 26 33 65
Company policy 4 37 10Margin 3 40 7.5
Total 40 - 100
Analysis:
From the table it is clear that 65% of the total population have taken the dealership
because of the quality of the products.17.5% have taken because of easy availability
of the products.10 % stated that company policy as the reason. Only 7.5% stated that
they have taken dealership because of the margin of the products.
3.4 Chart showing opinion of the dealer on the factor which enabled them to be the
dealer of MITHILA MALLEABLES Ltd.:
Interpretation
Majority opined that they took the dealership because of quality of the product. Then
availability of the product was the second major factor and then follows company
policies. Margin was the minor factor for taking the dealership.
3.5 Table showing opinion about credit period given by MITHILA
MALLEABLES LTD.:
Opinion No: of respondents Cumulative Percentage
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respondents
Very good 0 0 0
Good 3 3 7.5
Satisfactory 16 19 40
Poor 21 40 52.5
Total 40 - 100
Analysis:
The about table depicts that 52.5%of the respondents felt that the credit period given
by the company is poor. 40%of them felt it as a satisfactory. Only 7.5 % of the
respondents felt it as good.
3.5 Chart showing opinion about credit period given by MITHILA MALLEABLES
LTD.:
Interpretations
Most of the dealers are dissatisfied with the credit facility provided by the company.
3.6 Table showing opinion about promotional activities:
Opinion No: of respondents Cumulative Percentage
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respondents
Very good 0 0 0
Good 0 0 0
Satisfactory 17 17 42.5
Poor 23 40 57.5
Total 40 - 100
Analysis
The above table shows that 57.5 % of the respondents felt that the promotional
activities provided by the organization are poor, while 42.5% of them it as
satisfactory.
3.6Chart showing opinion about promotional activities
Interpretations
Most of the dealers are dissatisfied with promotional activities provided by the
company. But none of them felt the promotional activities were good
3.7 Table sowing pricing compared with competitors:
Opinion No: of respondents Cumulative
respondents
Percentage
Very high 0 0 0
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High 6 6 15
Average 27 33 67.5
Low 7 40 17.5
Total 40 - 100
Analysis
Almost 67.5% of the respondents felt that price of products were average.17.5% are
of the opinion price was low and rest 15% stated that price was high.
3.7 Chart showing pricing compared with competitors:
Interpretations
Almost all the dealers said that the price of the product is average. Some felt that the
price is low. Some said that the price is comparatively high.
3.8 Table showing promotional activity preferred with MITHILA
MALLEABLES Ltd.:
Attributes No: of respondents Cumulative
respondents
Percentage
Discount 14 14 35
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Gift 7 21 17.5
Prize 13 34 32.5
Others 6 40 15
Total 40 - 100
Analysis
From the table it is clear that 35% of the dealers prefer discount, 32.5% prefer prize,
17.5% prefer gift and 15% prefer other promotional activities.
3.8 Chart showing promotional activity preferred with MITHILA MALLEABLES
Ltd.
Interpretation
Majority of the dealers prefer discount then prize then gift and least number of dealersprefer other promotional activities such as tour packages etc.
3.9 Table showing timely delivery of MITHILA MALLEABLES Ltd. products:
Opinion No: of respondents Cumulative
respondents
Percentage
Yes 32 32 80
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No 8 40 20
Total 40 - 100
Analysis
It is visible from the above table that 80% of the dealers felt that the company delivers
its products at the right time and rest of the 20% felt otherwise.
3.9 Table showing timely delivery of MITHILA MALLEABLES Ltd. products:
Interpretations
The company provides all its products & services to its dealers at the right time. Only
a few dealers were not satisfied with the delivery system.
3.10 Table showing opinion the employees relation with you:
Opinion No: of respondents Cumulative
respondents
Percentage
Highly satisfied 9 9 22.5
Average 18 27 45
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Satisfied 13 40 32.5
Dissatisfied 0 40 0
Total 40 - 100
Analysis
Form the above table it is clear that 45% of the dealers are satisfied with the way the
employees deal with the dealers. And 32.5% of them think that it is average and only
22.5% think that the dealing of the employees are highly satisfactory.
3.10 Chart showing opinion the employees relation with you:
Interpretation
Most of the dealers are satisfied with the way the MITHILA MALLEABLES LTD.
employees behave with the dealers.
3.11Table showing factor that the dealers expect largely from the company:
Attributes No: of respondents Cumulative
respondents
Percentage
Promotional scheme 14 14 35
Sales follow up 2 16 5
Service 3 19 7.5
Credit facility 21 40 52.5
Total 40 - 100
Analysis
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From the above table it is clear that 52.5% of the dealers want credit facility to be
given by the company and 35% of the dealers need promotional scheme and 7.5 %
dealers need service by the company and only 5% of dealers need sales follow up
from the company.
3.11 chart showing factor that the dealers expect largely from the company:
Interpretations
The factors that the dealers require more is the credit facility to be given by the
company and promotional activities along with it so that the dealers can increase the
sales MITHILA MALLEABLES LTD. products.
3.12 Table showing opinion about the proper accessibility of MITHILA
MALLEABLES Ltd. product:
Opinion No: of respondents Cumulativerespondents
Percentage
Yes 35 35 87.5
No 5 40 12.5
Total 40 - 100
Analysis
From the above table it is clear that 87.5% of the dealers say that they have good
accessibility to MITHILA MALLEABLES Ltd. products and 12.5 % believe that they
have less accessibility to MITHILA MALLEABLES Ltd. products
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3.13 chart showing opinion about the proper accessibility of MITHILA
MALLEABLES Ltd. product
Interpretation
The dealers believe that they have good accessibility to the MITHILA
MALLEABLES LTD. products as the company is situated in the Palakkad district
and is near to many dealers.
3.13 Table showing the next largest supplying brand in demand:
Brands Respondents Cumulative
respondents
Percentage
BEETEL 15 15 37.5
NATIONAL
PANASONIC
9 24 22.5
TATA 4 28 10
ORPAT 11 39 27.5
GEEPAS 1 40 2.5
Total 40 - 100
Analysis
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From the above table it is clear that 37.5% of the respondents felt that BEETEL is the
next largest supplier in demand and 27.5% said that ORPAT is the next largest
supplier in demand and just below to it comes the NATIONAL PANASONIC. TATA
and GEEPAS are also competable with the demand compared to all other products.
3.13Chart showing the next largest supplying brand in demand
Interpretation
The dealers of the MITHILA MALLEABLES Ltd. sensed that there is high
competition prevailing in market and MITHILA MALLEABLES LTD. has to give its
full effort to meet the high demand prevailing in the market.
3.14 Table showing opinion about companies over all service performance today
compared to last year:
Attributes Respondents Cumulativerespondents
Percentage
Generally improved 1 1 2.5
Improved 5 6 12.5
Same as last year 24 30 60
Declined 7 37 17.5
Greatly declined 3 40 7.5
Total 40 - 100
Analysis
From the above table it is clear that 60% of the dealers are considering the service
performance of the company as the same as previous year and 17.5% consider that it
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has declined and 12.5% believe that it has improved. 7.5% of the dealers think that the
service performance of the company has greatly declined, and only 2.5% think that
service has improved greatly.
3.14 chart showing opinion about companies over all service performance today
compared to last year:
Interpretation
Most of the dealers felt that the service performance of the company that is given to
the dealers is the same as of previous year and there is no much changes in the service
provided by the company.
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3.15 Table showing after sales service given by the company.
Opinion No: of respondents Cumulative
respondents
Percentage
Highly satisfied 10 10 25
Moderate 19 29 47.5
Satisfied 8 37 20
Dissatisfied 3 40 7.5
Total 40 - 100
Analysis
From the above table it is clear that the after sales service of the company is moderate
and the dealers are highly satisfied with the after sales service of the company.
3.15 Chart showing after sales service given by the company
Variables Mark
Highly satisfied 4
Moderate 3
Satisfied 2
Dissatisfied 1
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After sales service given by
BPL
0
0.5
1
1.5
2
2.5
3
likert points
Interpretation
From this Likert scale it shows that after sales service given by the MITHILA
MALLEABLES LTD. above average felt by its dealers
3.16 table showing dealers who recommend MITHILA MALLEABLES LTD.products
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opinion No: of respondents Cumulative
respondents
Percentage
Yes 31 31 77.5
No 9 40 22.5
Total 40 - 100
Analysis
From the above table it is clear that 77.5.% of the dealers recommend company
products because of quality & after sales given by the company.
3.16 Chart showing dealers who recommend MITHILA MALLEABLES LTD.
products
Interpretation
Majority of dealers suggest the MITHILA MALLEABLES LTD. products to their
products.
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CHAPTER V
FINDINGS, SUGGESTIONS AND CONCLUSION
FINDINGS
For majority of dealers the factor that induces to take dealership is due to the
high quality and availability of the products.
When compared to competitors, price of the MITHILA MALLEABLES
Ltd. products are less.
Majority of the respondents opinion credit facility and promotional
activities as factor from MITHILA MALLEABLES Ltd..
72.5% of the dealershave been associated with MITHILA MALLEABLES
Ltd. for more than 10 years.
Majority of the dealers felt that the product quality is good.
65% of the respondents have taken up MITHILA MALLEABLES Ltd.
dealership because of its quality.
Most of the respondents opinion that they are not satisfied with the credit
period by MITHILA MALLEABLES Ltd..
Maximum of the dealers are dissatisfied with promotional activities
provided by the company
The company provides all its products & services to its dealers at the right
time.
Dealers require more is the credit facility to be given by the company.
The dealers rely on that they have good accessibility to the MITHILA
MALLEABLES Ltd. products.
After sales service given by the company is moderate.
Most of the dealers are satisfied with the way the employees deal with the
dealers.
According to the dealers the major strength of the company is its brand
image and quality, and the weakness is not providing sufficient credit
period.
The dealers of the MITHILA MALLEABLES Ltd. sensed that there is high
competition prevailing in market.
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After sales service given by the company is moderate.
60% of the dealers said that the service performance given by the company
to the dealers compared to last year has same.
SUGGESTIONS
Based on the detailed study conducted, some suggestions were given to the company
to maintain dealer satisfaction as well as increase market demand.
The management can provide enough credit facility to dealers which in
turn, will increase the bulk purchase of dealers.
The company should introduce more promotional activities like
advertisement, POP (point of purchase) that will help to increase the
demand of the products.
Dealers should consider the demand of people time to time so that they
come to know what people want in a particular period of time.
The dealers can be provided with good profit margin for the sale of theproduct by the company which will motivate them to sell MITHILA
MALLEABLES Ltd. products more than compared to others.
Company can give offers such as discounts, commission, incentives,
allowance and special advertisement and dealers contest which in turn will
increase the sales volume which in turn will increase the sales volume.
Company must give its full effort to meet the high demand prevailing inthe market.
Company can conduct short term dealer training to impart the dealers
knowledge about customers, about products, about competition, and about
sales technique.
Company can also offer tour packages to motivate dealers to increase their
morale.
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For the complete satisfaction of dealers and customers, the company should
be very prompt in sales follow up, feedback, and after sales service.
CONCLUSION
The study was conducted in Mandi Gobindgarh . The project was conducted to study
about the Dealers Satisfaction with reference to MITHILA MALLEABLES Ltd.
Mandi Gobindgarh . The sample consisted of 40 dealers in Mandi Gobindgarh as
several districts. From the study it can be concluded that, most of the dealers are
satisfied with the quality of MITHILA MALLEABLES Ltd. products.
MITHILA MALLEABLES Ltd. Private Limited is a leading electronics and
Telecommunications Group in India. The company established its image as a reliable
and strong brand in the consumer durables market, a reputation that it still enjoys.
Many Multinational Companies have also entered the Indian telecom industry. So the
company is facing high competition. The company expects hardworking employees
and the whole hearted support from the government. Whatever it is the Dealers
Satisfaction of the company is satisfactory, they opined that further improvements can
be made in case of market demand and service to dealers.
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APPENDIX
Questionnaire
A study on dealers satisfaction with reference to MITHILA MALLEABLES Ltd.
Name -:
Address :
Experience in dealership?
1- 4 years 4-7 years
7- 10 years above 10 years
How long you are dealing with MITHILA MALLEABLES Ltd. product?
1- 4 years 4-7 years
7- 10 years above 10 years
What do you feel about quality of MITHILA MALLEABLES Ltd. product?
Very good Good
Satisfactory Poor
Which factor enables you to be the dealer of MITHILA MALLEABLES Ltd.product?
Promotional scheme Quality
Company policy Margin
What do you feel about credit period given by MITHILA MALLEABLESLTD.?
Very good Good
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Satisfactory Poor
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What do you think about promotion activities given by MITHILAMALLEABLES LTD.?
Very good Good
Satisfactory Poor
What do you feel about the price of MITHILA MALLEABLES Ltd. product?
Very high High
Average Low
What type of promotional activity do you prefer with MITHILA
MALLEABLES Ltd. product?
Discount Gift
Prize Others
Whether the expected quantity of MITHILA MALLEABLES Ltd. product issupplied to you in time?
Yes No
Are you dealing with other companies?
Yes No
If yes, specify
Do you have proper accessibility of MITHILA MALLEABLES Ltd. product?
Yes No
If yes, specify
What do you feel about the employees dealing with you in MITHILAMALLEABLES LTD.?
Highly satisfied Satisfied
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Average Dissatisfied
Which factor that you expect from MITHILA MALLEABLES Ltd.
Promotional scheme Sales follow up
Service Credit facility
Do you recommend your customers about your MITHILA MALLEABLESLTD. product?
Yes No
If yes, specify
Do you have any suggestions to improve the quality of MITHILAMALLEABLES Ltd. product?
Yes No
If yes, specify
What do you feel about after sales service given by MITHILAMALLEABLES LTD.?
Highly satisfied Satisfied
Moderate Dissatisfied
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BIBLIOGRAPHY
Books:
1 . Kotler and Amstrong (2002), Principles of MarketingPrentice Hall of India
Private Ltd.
2. C.R Kothari(2004), Research Methodology, New Age International Pvt.Ltd.
3. Leon .G. Schifman ,Leslie Lazar Kanuk (2002) Consumer Behavior ,9th
Edition, Pearson Educational Publishers.
Websites:
http://www.indiamart.com/MITHILA MALLEABLES Ltd./aboutus.html
http://en.wikipedia.org/wiki/MITHILA MALLEABLES LTD._Group
http://btlsnet.com/company/company.htm
http://www.indiamart.com/Bestnet%20Ltd./aboutus.htmlhttp://en.wikipedia.org/wiki/BPL_Grouphttp://en.wikipedia.org/wiki/BPL_Grouphttp://en.wikipedia.org/wiki/BPL_Grouphttp://btlsnet.com/company/company.htmhttp://www.indiamart.com/Bestnet%20Ltd./aboutus.htmlhttp://en.wikipedia.org/wiki/BPL_Grouphttp://btlsnet.com/company/company.htm