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Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings ltd

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Page 1: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Sheldon Tsen

Luke Cascone

James Yardley

Nik Zheleznikov

Saika Akhtar

Case Study Group 8

The Importance of Lead time

Cisco systems Inc. and Electro-coatings ltd

Page 2: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Cisco Systems ltdOverview of the case study:• Cisco designs, manufactures, and sells networking equipment• Founded in 1985 and in 2000 was the most valuable company on

the planet• In May 2001 Cisco Systems had to write off $2.2 billion in inventory

and dismiss 8500 people.• Cisco blame it on maintaining relationships with supply chain

partners and falls in technology spending• In reality it was due to artificially inflated demand projections.

Page 3: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Cisco Systems Supply chain

• Initially had revered supply chain – ‘Networked Strategy’– Used internet to create interactive relationships, linking

the SC.– Manufacturers began to produce product within 15

minutes of order.– Led to reduction in inventories, labour and shipping

costs saving $12m per year– This is beneficial only when it is accurate information

communicated.

• P-time = Total production time• D-time = Time customer is willing to wait

Page 4: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Real World Problems

• Initially component shortages led to long term contracts with suppliers.

• Communication and forecasting problems in the SC were recognised.

Dec: Projected 50% annual growth

June: Component shortages due to booming market

Introduction of ‘Cisco Connection Online’

Introduction of ‘Integrated Commerce Solution’

Page 5: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

CISCO - The Problem Years

• Component shortages

• Delayed delivery by up to 4 weeks

• P time > D time

Page 6: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Cisco: Failed Recovery Strategies• Long term Contractual agreements with

suppliers of scare components.• Backflow of information through supply chain

is of poor quality.• An increase in Cisco’s inventory cycle by

~63%.• e-Hub… too little, too late?• $2.2Bn write down of inventory

Page 7: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Cisco: Wrapping up

• We have learned form Cisco that… communication is vital!

• How important will lead time reduction be in this supply chain in the near future?

Page 8: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Electro-Coating Ltd

• Electroplates parts for automotive industry

• In recent times, customer has become more demanding

• Internal reviews identified 12 key processes

Goods In

Book Jobs in

Job Set up

Degrease

Etch

Plate

Heat Treat

Polish

Inspect

Book Out

Pack

Dispatch

Page 9: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Electro-Coating Ltd Before

Time Based Processed Mapping

DispatchPack

Book OutInspectPolish

Heat TreatEtch and Plate

DegreaseJob Setup

Book Jobs InGoods In

0 10 20 30 40 50 60 70 80

Series 1Wasted Time/hours

Page 10: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Electro-Coating Ltd After

Page 11: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Electro-Coating Ltd

Page 12: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Goods In• Give goods a work

order number• Write out route card

Book Job In• Give job a job card• Put route card in

progress rack

Job Set Up• Plan who will do

job• Sign off job card

DegreaseEtch

PlateHeat Treat

• Wait for oven to become available

• Wait to cool down

Polish• Wait for

polish

Inspection• Wait for

inspectionBook Out

Pack• Note packaging

job on whiteboard

Dispatch• Fill in TNT

documentation• Enter TNT number

into system

Non-Value Adding Activities

Page 13: Sheldon Tsen Luke Cascone James Yardley Nik Zheleznikov Saika Akhtar Case Study Group 8 The Importance of Lead time Cisco systems Inc. and Electro-coatings

Not-so Fun Fact

Thanks for listening!