shehnaz hussain
TRANSCRIPT
-
7/31/2019 shehnaz hussain
1/28
-
7/31/2019 shehnaz hussain
2/28
SHAHNAZ HUSAIN:
(Born in Pakistan in 1950) hails from a traditional royal M
background. She married at the age of 15 and has a son, Same
She is the Chairperson of the Shahnaz Hussain Group, a l
company dealing with beauty and anti-ageing products.
She also manages Shahnaz Husain's Beauty Institutes off
such as diploma and post-graduate diploma in skin and be
as well as a number of short-term vocational courses.
-
7/31/2019 shehnaz hussain
3/28
Introduction:
One of India's most successful women entrepreneurs.
Her company, Shahnaz Husain Herbals is one of the largest man
herbal products in the world.
Shahnaz Husain Group, based in New Delhi, worth $100 million.
Employed about 4200 people in 650 salons spread across 104 cou The average growth rate in the initial years (late 1970s to the earl
15-20%.
In the 1990s the average growth rate was 19.4%.
-
7/31/2019 shehnaz hussain
4/28
Education & Career: Schooling - Irish Convent.
After her marriage she became interested in cosmetology.
She soon realized the harmful effects of chemical cosmetics an
her attention to herbals and Ayurveda.
She returned with her husband to India and started a small pa
South Delhi.
Shahnaz Herbals soon created a niche for itself worldwide with
clinics and 400 franchise salons.
-
7/31/2019 shehnaz hussain
5/28
Products by Shahnaz Husain: Shahnaz shaface (herbal facial skin conditioner).
Shahnaz shafair (vitaminized whitening cream) Shahnaz hussain fair one
Shahnaz hussain shaglow
Shahnaz Shalife (Vitaminized Nourishing Cream)
Shahnaz Shamask-1 (Precious Herbs Face Mask)
Shahnaz Shayouth (Precious Herb Mask) Shahnaz Shasmooth (Almond Under eye Cream)
Shahnaz Shabase (Sandalwood Protective Cream)
Shahnaz Oxygen Skin Treatment Cream
Shahnaz Oxygen Skin Beautifying Mask
-
7/31/2019 shehnaz hussain
6/28
http://www.herbalcureindia.com/products/shahnaz-honeycollection.htmhttp://www.herbalcureindia.com/products/shahnaz-kajal.htmhttp://www.herbalcureindia.com/products/shahnaz-suncollection.htmhttp://www.herbalcureindia.com/products/shahnaz-oxygen.htm -
7/31/2019 shehnaz hussain
7/28
Awards:
"The Arch of Europe Gold Star for Quality"
"One of the Leading Women Entrepreneurs of the World"
"The 2000 Millennium Medal of Honor"
"Rajiv Gandhi Sadbhavana Award
Padma Shree (2006)
-
7/31/2019 shehnaz hussain
8/28
The Making of an Entreprene
Belongs to a royal Muslim family Migrated from Samarkhand to India
Later held high positions in the princely kingdoms of
Bhopal and Hyderabad before India's independence.
Developed a love for poetry and English Literature.
Advantage of growing up in a traditional family and
receiving a modern education.
-
7/31/2019 shehnaz hussain
9/28
Contd..
Married at the age of 15 and was a mother by the next year.
Husband was posted in Teheran, Iran.
She developed an interest in beauty treatments and decid
cosmetology.
To support the expenses of the training financially, she wrote
the Iran Tribune on various topics under different names.
-
7/31/2019 shehnaz hussain
10/28
Contd..
In the course of her studies, she learnt of the harmful effects
on the human body.
Consequently, she turned her attention to Ayurveda.
After leaving Teheran, she trained extensively in cosmetic th
years in some of the leading institutes of London, Paris, Ne
Japan.
-
7/31/2019 shehnaz hussain
11/28
Return to India :
In 1977.
Set up her own salon at her house in Delhi.
Initial investment of Rs 35000.
In contrast to salons offering chemical treatments, Shah
Ayurvedic products.
hi h Sh h
http://images.google.co.in/imgres?imgurl=http://idata.over-blog.com/0/60/36/18/i.-basic-principles-of-ayurveda.jpg&imgrefurl=http://omspring.over-blog.com/archive-4-20-2007.html&usg=__V7aaO8oZ31lBGmShsdfMFm86SMQ=&h=527&w=600&sz=100&hl=en&start=12&tbnid=2SnPVLvMm4Q3NM:&tbnh=119&tbnw=135&prev=/images?q=Ayurveda&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://www.bestayurveda.com/ayurveda_leaf.jpg&imgrefurl=http://www.bestayurveda.com/&usg=__t5xpDP-8ZFQQcLNCfiXlYI2lv5k=&h=250&w=299&sz=10&hl=en&start=6&tbnid=cTlDEC6Ge_lmVM:&tbnh=97&tbnw=116&prev=/images?q=Ayurveda&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://pranaflownz.com/wp-content/uploads/2009/04/ayurveda_1.jpg&imgrefurl=http://pranaflownz.com/2009/04/05/what-is-ayurveda-all-about/&usg=__Bt1xj52OJGrd9NBbMG1DKD8z8qw=&h=300&w=273&sz=31&hl=en&start=4&tbnid=9wbR5pPNSUn9ZM:&tbnh=116&tbnw=106&prev=/images?q=Ayurveda&gbv=2&hl=enhttp://images.google.co.in/imgres?imgurl=http://yogapeeps.com/main/wp-content/uploads/2009/05/dayspa_ayurveda.jpg&imgrefurl=http://yogapeeps.com/main/2009/episode-67-ayurveda-doshas-finding-balance-2/408&usg=__HH3Snl6avTPbVPb9H2_v13ZPheI=&h=419&w=327&sz=31&hl=en&start=1&tbnid=AAZi8QOOZvAGiM:&tbnh=125&tbnw=98&prev=/images?q=Ayurveda&gbv=2&hl=en -
7/31/2019 shehnaz hussain
12/28
Entrepreneurship-The Shahna
Husain Way: Uses the Ayurvedic method of treatment.
Pioneer and leader of Ayurvedic beauty products in the wo
"Natural Care and Cure.
Shahnaz Husain Group offers exclusive salon treatments a
number of commercial formulations for the treatment
problems like acne, pimples, pigmentation, dehydration, al
loss), etc.
-
7/31/2019 shehnaz hussain
13/28
Contd..
The Group's sophisticated R&D units develop the products.
Put them through stringent quality control tests.
Products are environment friendly and no testing is done on an
The products offered by the group are entirely natural an
guarantee of purity and safety.
Offers a wide variety of over 400 products for all age group
variety of problems.
http://images.google.co.in/imgres?imgurl=http://www.theherbarie.com/images/natural_ingredients.jpg&imgrefurl=http://www.theherbarie.com/&usg=__S0HegqeASmZ0Xb1Lt7oV-aGoWKg=&h=263&w=200&sz=61&hl=en&start=4&tbnid=LW-jUMKHoKbtHM:&tbnh=112&tbnw=85&prev=/images?q=natural+ingredients&gbv=2&hl=en -
7/31/2019 shehnaz hussain
14/28
Contd..
Uses natural ingredients - fruits, flowers, vegetables, honey, -
for most of her products.
More complicated and exclusive treatments using gold and
also been developed.
All the procedures are carried out in accordance with th
system.
Shahnaz Husain has never advertised.
She believes that a satisfied customer is the best form of adve
http://images.google.co.in/imgres?imgurl=http://www.theherbarie.com/images/natural_ingredients.jpg&imgrefurl=http://www.theherbarie.com/&usg=__S0HegqeASmZ0Xb1Lt7oV-aGoWKg=&h=263&w=200&sz=61&hl=en&start=4&tbnid=LW-jUMKHoKbtHM:&tbnh=112&tbnw=85&prev=/images?q=natural+ingredients&gbv=2&hl=en -
7/31/2019 shehnaz hussain
15/28
contd..
Before entering the retail market, her clinics were the only ou
products.
By the 1990s, the range and popularity of Shahnaz products h
so much that her products were carried by most of the big re
India and abroad.
-
7/31/2019 shehnaz hussain
16/28
The Success Mantra:
Achieve growth due to the quality of her products and
oriented treatments she offers.
She commented, "I have relied only on clientele feedbac
clinical treatments and this is what has made the ranges t
and result oriented."
-
7/31/2019 shehnaz hussain
17/28
And the success
In 1977, when she returned to India, she set up a parlor at
New Delhi.
She had then put up a banner with her qualifications on it.
Within days she was booked for the next 6 months.
She removed the banner and since then she never advertised.
product speak for themselves.
-
7/31/2019 shehnaz hussain
18/28
Aim:
It was my aim to get India on the worldmap as I felt terrible about the fact th
was never represented at any world
congress.
-
-
7/31/2019 shehnaz hussain
19/28
And the corridor to her AIM
She represented the country for the first time in
the CIDESCO beauty congress in the late 1970s.
She was appointed President for the day's
proceedings at the congress.
She used this opportunity to focus the world's
attention on Ayurveda.
-
7/31/2019 shehnaz hussain
20/28
The Turning Point:
The Turning point in her business came when she represented
Festival of India in 1980.
Her team was given a counter in the perfumery section of
London.
She managed to sell her entire consignment in 3 days and als
store's record for cosmetics sales for the year.
As a result, she was offered a permanent counter in Selfridges
-
7/31/2019 shehnaz hussain
21/28
First Asian whose goods were retailed in western markets by:
The Galeries Lafayette in Paris
Harrods and Selfridges in London
The Galeries Lafayette in Paris
Bloomingdales in New York
The Seibu chain in Japan
Sultan Stores in the Middle East
Also carried by other exclusive outlets in the Middle East, Asia
-
7/31/2019 shehnaz hussain
22/28
In India:
The Shahnaz Husain Group has about 40 distributors and mo
sub distributors all over India.
The Group sells not only in the cities but also in the small town
In addition, the Group owns about 20 clinics and outlets in New
All other outlets are run on the franchise system.
The Group does not make any financial investment in its fra
does it have any share in their profits.
-
7/31/2019 shehnaz hussain
23/28
Diversification: The Group has diversified into Ayurvedic centers for Panchka
and Kerala massage.
Two Shahnaz Husain Ayurvedic Health Resorts, one nea
another in collaboration with the Hyakumata group of Japa
island of Saipan.
The Group has also been holding discussions with major five s
New Delhi and New York to set up health spas.
A special range of ayurvedic products for pets Shapet.
-
7/31/2019 shehnaz hussain
24/28
Future Plans:
Has Started work on formulations that Astronauts could carr
in their extraterrestrial sojourns to protect their skin from th
space travel and slow down the ageing process.
Sent National Aeronautics and Space Administration (
samples of her moisturizers .
-
7/31/2019 shehnaz hussain
25/28
Lessons on Entrepreneurship: Shahnaz Husain has acquired worldwide recognition.
Her dedication and persistent hard work have paid off and Group which is the largest of its kind in the world.
Shahnaz believes that a true entrepreneur is a persoindependence of spirit.
Shahnaz says that to succeed, one must never give up andtrying.
She puts in 18 hours of work and diverts all her energies into h
-
7/31/2019 shehnaz hussain
26/28
Her business sharpness and determined efforts combined with
products she creates have made the Shahnaz Husain Group the
leader in the market for Beauty Products and Natural Remedies
-
7/31/2019 shehnaz hussain
27/28
"She lives, sleeps, breathes her business. She is consumed with b
successful company which she has done."
- Janine Sharell, Correspondent, CNN
-
7/31/2019 shehnaz hussain
28/28