1.BEST PRACTICE: How To Finance, Produce,and Distribute Cross-Media Projects Internationally?Lina SrivastavaSheffield Doc Festival14 June 2012

2. Best Practice:Build Your Business ModelA business model is the storyof how value is created, delivered, and captured. -- Saul Kaplan,The Business Model Innovation Factory Best Practice | Transmedia 3. Best Practice | Transmedia 4. 5 Case Studies:Lakou Mizik18 Days in Egypt | GroupStreamThe Iran Job America 2049Who Is Dayani Cristal?Best Practice | Transmedia 5. Lakou MizikBest Practice | Transmedia 6. Lakou MizikContent Production+ Lakou Mizik music+ Lakou Mizik webisodes+ Lakou Mizik SessionsDistribution platforms+ Album+ Concert film shot in a classic Haitian outdoor Lakou+ Website: music discovery and marketplace for musicians+ Short-form interactive documentary films on featured musicians+ LM episodes (downloadable song, short film+music video)+ Media for television and film festivals+ LM Collective music tour both in Haiti and internationally+ Dedicated YouTube channel+ SoundCloud (download, streaming, remix) Best Practice | Transmedia 7. Lakou MizikSocial Action+ Tangibles++Culture Regeneration++Economic Development++Community Vibrancy++Leave Behinds+++ Direct paths to action+++ Lakou Mizik Marketplace+++ Lakou Mizik Studio+++ Education, Training, Networking+ Intangibles: Awareness-Raising++ "Positive awareness" + "empathy"++ Shifting the narrative to a more positive picture of Haiti++ Cohesive picture of systemic change++ Musicians stories about issues in their communities Best Practice | Transmedia 8. Lakou MizikAudiences | Fans: + Haitians in-country + Haitian Diaspora + Fans of World music + Fans of Caribbean music + Arts/activism + People who helped post- earthquake and who need to reengageBest Practice | Transmedia 9. Lakou MizikBest Practice | Transmedia 10. Lakou MizikBest Practice | Transmedia 11. Lakou MizikFinancing:+ Corporate Sponsorship ***+ Audience Funding / Crowdsourced Funding+ Philanthropic Funding + Film Philanthropies + Foundations Supporting Aid/Development in Haiti + Impact investment funds: LM Fund+ Income Revenue modelBest Practice | Transmedia 12. Best Practice | Transmedia 13. Successes:+ Content: ++ The platform is up, active, alive ++ People know about it: Its fulfilling a need ++ Filled with 1000 stories ++ Starting to get interest from established partners+ Technology:++ Forward movement is to become a service provider ongroup storytelling+ Lesson Learned:++ Can become commercially viable off the back endBest Practice | Transmedia 14. Challenges:+ Content: ++ Funding: $120,000 ($100K from TFI, 20K from Kickstarter)+ Technology:++ Even harder raising funds from VCs if youre successfulon other sources-- they want to be the first ones in+ Lesson learned:++ Who are you?+++ Combined a technology company/documentarycompany, but didnt distinguish the two enough+++ Combined management+++ Combined philanthropic funding with VC asksBest Practice | Transmedia 15. Kickstarter is not for everyone. -- Sara Nodjoumi.Best Practice | Transmedia 16. The Iran JobSuccesses:+ Funding: Doubled their Kickstarter ask 4 days before the deadline+ Audience: Had a built-in, existing audienceBest Practice | Transmedia 17. The Iran JobMixed blessings:+ The film will most likely be self-distributed+ Have pursued traditional avenues for distribution, but its too slow.+ Audiences respond well, so theyre not going to wait.+ Need USD $100,000 to put it into 10 cities.+ They are going back to their grantors: ++ None of the traditional funders ++ Personal contacts, Iranian-American orgsBest Practice | Transmedia 18. The Iran JobChallenges:+ Management: ++ 2-3 people working full time for 3-4 weeks before launching the Kickstarter campaign ++ Spent a lot of time on the rewards ++ Every detail was studied, but delivery deadlines were pushed back+ Catch 22: ++ The money gets spent. ++ And people think youve already got the money+ How to keep momentum after the Kickstarter campaign Best Practice | Transmedia 19. The Iran JobLesson learned:+ Your rewards are your donor engagement, your marketing tools(even in pre-production).Best Practice | Transmedia 20. AMERICA 2049 Best Practice | Transmedia 21. AMERICA 2049Successes / Impact:+ Over 20,000 throughout the world played through the 12 weekrun+ 110,200 unique Facebook interactions. 5,200 twitter followers+ 86% of players indicated at least some willingness to becomeactive on an issue they encountered in the game+ 56% reported they had spent time reconsidering their views onthe issues raised in real life+ Generated mainstream press coverage from 120 outlets 22. AMERICA 2049Lessons Learned:+ Balancing Engagement with Message to Increase Impact+ Moving Players from Clicktavism to Activism+ Transitioning from Expected to Novel Application of Platform+ Exploring New Distribution Models & Unlikely Partnerships+ Accounting for volunteer hours+ ROI: Project management to Scale to Impact 23. Who Is Dayani Cristal? Best Practice | Transmedia 24. Who Is Dayani Cristal? Best Practice | Transmedia 25. Who Is Dayani Cristal?Inside Comayagua Prison, Honduras 26. Who Is Dayani Cristal?Successes:+ Funding: Film has strong funding and investment+ High aesthetic quality and innovative narrative form+ Flipped the Model: Strategic Planning: ++ Social action and cross-platform strategy developed alongside film development and production ++ Audience engagement planning developed alongside film development and productionBest Practice | Transmedia 27. Who Is Dayani Cristal?Challenges:+ Need to flip the model of funding:++ Social action, cross-platform, audience engagement needfunding earlier in the processBest Practice | Transmedia 28. Who Is Dayani Cristal?Lessons learned:+ Strategic planning needs to be done earlier in the process+ Impact planning and measurement are a specialized skill+ Build strong, cross-sector teams Best Practice | Transmedia 29. Lina Srivastavahttp://linasrivastava.cominfo@linasrivastava.com@lksriv Best Practice | Transmedia