sheena allen apps pitch deck

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Social Entertainment on Your Mobile Device

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Pitch Deck for mobile application company, Sheena Allen Apps.

TRANSCRIPT

Page 1: Sheena Allen Apps Pitch Deck

Social Entertainment on Your Mobile Device

Page 2: Sheena Allen Apps Pitch Deck

Founder & CEO

Started Sheena Allen Apps at age 22 with a non-technical background

Bootstrapped Sheena Allen Apps to 5 apps, 1.4M+ downloads

Featured in Mississippi Business Journal (2x), Clarion Ledger (MS state-wide newspaper), Innovative Pointe Magazine, Under30CEO.com, Blerdology, TheRecapp

Sheena Allen

Page 3: Sheena Allen Apps Pitch Deck

…Previously Released Apps

InstaFunds

11,639 total downloads

70,368 total downloads

1,316,215 total

downloads

13,998 total downloads

48,931 total downloads

* Download count through mid October 2013* Every app has been ranked in its category (with Dubblen being ranked in the Overall category)

Page 4: Sheena Allen Apps Pitch Deck

…Previously Released Apps

Downloads *2013 downloads through mid-October 2013

* Currently 1,461,151 App Downloads

Page 5: Sheena Allen Apps Pitch Deck

Highlights of 1.

* All 5 current apps of Sheena Allen Apps achieved more than 1,000 in the first year.

2.

3.

*PAMO (now InstaFunds) listed as one of the best checkbook apps available.

Page 6: Sheena Allen Apps Pitch Deck

Gap In the Market Ability for brands, retailers, and celebrities to have direct engagement with their followers and/or customers.

Combining User Engagement and Gamification

People have tried to create exclusive hashtags on other popular photo sharing platforms, such as Instagram, but have been unsuccessful.

Page 7: Sheena Allen Apps Pitch Deck

The Solution

The app will give users a new subject every 24 hours (popular subjects or current events to better pull in users when possible)

Allows target user engagement by allowing users to also create subjects and have their followers upload the content.

Organizes pictures based on subjects/topics

Page 8: Sheena Allen Apps Pitch Deck

Closing the Gap

What is happening now. How PicSubject changes things for the better.

Everyday people and even celebrities, like Rihanna, try to start photo challenges, but their followers mainly just “like” and “comment” on the photos posted to start off the specific photo challenge/subject versus uploading content/photos to the photo challenge she is attempting to start.

1. Users can “like” a photo, but not comment.

2. There is a specific tab to view popular subjects (by regular and verified users).

3. Users have followers and subscribers. Their subscribers are sent a notification every time a new subject is started.

Page 9: Sheena Allen Apps Pitch Deck

Daily subjects are easy to identify.

Each user/follower will be identified by a photo and name. By clicking on the user’s name, you will be taken to his/her profile where you can view the photos he/she has uploaded + his/her number of followers, following, subscribers, and subjects started.

By clicking on the arrow, users can easily find PicSubject’s current and past daily subjects, as well as view the photos uploaded that were associated with each subject.

Users can “Like” or “Favorite” a photo. Photos that are marked as “Favorite” will be kept in a “Favorites” photo so that the user can easily find and refer back to that photo.

Lists Popular subjects by regular and verified users (separately)

Page 10: Sheena Allen Apps Pitch Deck

Go to Market1. Announcements via social networks of the previous

apps from Sheena Allen Apps

2. Advertising in previous apps by Sheena Allen Apps, 1.4+ Million Downloads / 300,000+ monthly impressions

3. Celebrities who are on board to help bring PicSubject to market.

Miss Mykie, hosts of The Tea and former 106 and Park host.

Touche, celebrity photographer.

Anthony Frasier, owner of Playd, The Koalition, and The Phat Startup.

Page 11: Sheena Allen Apps Pitch Deck

Target Market / User Engagement

Those who will start subjects and look to engage with their followers.

Those who will upload photos/content based on the subjects they are interested in.

PicSubject

Brands

Celebrities

Retailers

Head of organizations such as principles, class presidents, preachers, frats and sororities

Ex. Subject: Name of singer’s new album

Fans upload pictures showing that they have bought the album.

Ex. Subject of the Day: “Dogs”

Users upload pictures of dogs.

Ex. Subject: “WearNike”Users upload pictures of themselves wearing Nike shoes.

Ex. Subject: “ShopTarget” Users upload pictures of themselves shopping at Target.

Ex. Subject: Freshman class president starts the subject of “THS2018”

The students of that graduating class upload photos throughout their 4 years of high school for saved memories on their mobile device.

Page 12: Sheena Allen Apps Pitch Deck

Gains 1 Million

Users Per Month

Gains 1 Million

Users Per Month

Size of MarketThe Size of the Photo World

150 Million Users

150 Million Users

Sources: (1) http://blog.instagram.com/post/60694542173/150-million; (2) http://www.zagg.com/community/blog/quarter-trillion-photos-facebook/ ; (3) http://mattmaldre.com/2013/05/27/flickrs-1-4-million-photos-per-day-instagrams-40-million-photos-per-day/ ; (4) http://money.cnn.com/2013/10/25/technology/social/snapchat/ ; (5) http://thenextweb.com/insider/2013/07/17/mobile-photo-app-eyeem-is-gaining-1m-users-per-month-and-its-just-got-6m-to-make-stock-photos-and-missions-work/

250+ Billion Photos

Uploaded

250+ Billion Photos

Uploaded

100 Million Users / 350

Million Snaps Sent Per Day

100 Million Users / 350

Million Snaps Sent Per Day

1.4 Million Photos

Uploaded Per Day

1.4 Million Photos

Uploaded Per Day

Page 13: Sheena Allen Apps Pitch Deck

Business Model Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject

1. Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships

2. $0.99 for every Pay-Per-Subject

PicSubject Marketplace

Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.

Data

Provide Analytics to brands/companies

Subject of the Day

Pay to be the subject of the day

Page 14: Sheena Allen Apps Pitch Deck

Competitors

Followers/Following

Subscribers

Receive notifications

Daily theme/update/challenge

Exclusive hashtag/topic/subject

Business model other than advertising (memberships, paid version, etc.)

Page 15: Sheena Allen Apps Pitch Deck

Goals for Seed Round Launch PicSubject for iOS devices

Achieve 500,000 downloads

Have minimum 50,000 paid members

Launch SubjectStore.com so that users can sell their subjects