sharpie digital strategy
DESCRIPTION
TRANSCRIPT
MSU New Media Driver’s License, Spring 2013
Target Audience
Teenagers:13 yrs. -18 yrs. Adults:
19 yrs. – 30 yrs.
6 Social Media Outlets
• Facebook • Twitter• Instagram• Pinterest• YouTube• Sharpie Blog
• Goals: Increase sales, followers, viewers, site visitors, and blog readership
Facebook and Twitter
• Facebook:Current Likes = 4,033,865Target Increase = 10%Goal Likes = 4,437,252
• Twitter:Current Followers = 230,813Target Increase = 15%Goal Followers = 265,435
Instagram and Pinterest
• InstagramCurrent Followers = 69,000Target Increase = 25%Goal Followers = 86,250
• PinterestCurrent Followers = 6,230Target Increase = 25%Goal Followers = 7,788
YouTube
• YouTubeCurrent Subscribers = 2,483Target Increase = 20%Goal Subscribers = 2,980
Current Views = 1,694,949Target Increase = 20%Goal Views = 2,033,939
Sharpie Blog
A blog written by Sharpie featuring exclusive information about apparel,
art, celebrities, community, giveaways, holidays, ideas, new @Sharpie, parties
and events, Q&A, Sharpie squad, sports, etc.
Budget & Paid Advertisement
• Budget
• Google Adwords– Positive Adwords– Negative Adwords
• Non-traditional Advertisement:– Sharpie demos in major metropolitans